10 Ways to Use Qualtrics + Digsite to Optimize New Products and Customer

Experience

Monika WingateJune 9, 2016

Qualtrics = Quantitative surveys made easy

Digsite = Qualitative communities made easy

Integrating survey and community tools gives your team more agility

Quickly build team alignment on goals and

strategies

Use rapid, iterative development processes

for products and marketing initiatives

Embed consumer feedback at all

development stages

Qualtrics + Digsite for New Product & Marketing Campaigns

1: Turn your mobile concept test into a mobile optimization community

Problem Surveys provide limited mobile diagnostics• Limited data via mobile surveys• Unclear findings from survey only• Interest in combining concept

elements to build final solution

Solution Use Qualtrics survey to opt in to one or more Digsite

communities

1: Turn your mobile concept test into a mobile optimization community

Digsite: Participants provide detailed mark-up of likes and dislikes for concepts, even on mobile!

Digsite: Participants build their ideal solution and upload photos. They can even vote on each others’ solutions

1: Turn your mobile concept test into a mobile optimization community

2: Improve product testing feedback with shared experiences

Problem Need more in-depth product feedback• Complex features• Multi-step usage process• Articulation problems

Solution Use multiple Digsite communities with

photo/video with one shared Qualtrics survey

2: Improve product testing feedback with shared experiences

Qualtrics: collect and aggregate responses across markets Digsite: share photo and video diaries

3: Optimize positioning language with text highlighting

Problem Optimize keywords• Looking to optimize key words or

phrases • Aggregate results across

participants

Solution Embed and share text highlighting question

3: Optimize positioning language with text highlighting

Qualtrics: Use text highlight survey option to get quantified results Digsite: Share responses and follow-up with in-depth discussion

4: Evaluate initial ad impression with timed viewing

Problem Limited view time• Need initial impression• Want to explore impact

Solution Embed timed advance survey question +

conversation task

4: Evaluate initial ad impression with timed viewing

Qualtrics – build survey with timing to limit ad viewing to 10 seconds

4: Evaluate initial ad impression with timed viewing

Digsite- embed survey, share results, ask follow-up questions

5: Simultaneous survey results and in-depth concept feedback

Problem Trend Community Feedback• Want in-depth dialog on product

with distinct user segments• Would like combined results for

quantitative verification

Solution Embed product concept survey into multiple

Digsite communities

5: Simultaneous survey results and in-depth concept feedback

Qualtrics: create single survey to embed in multiple communities Qualtrics: Build report that automatically updates with new responses

Purchase Interest

5: Simultaneous survey results and in-depth concept feedback

Digsite: explore open-ended feedback on specific aspects of the concept

Qualtrics + Digsite for Customer Experience

6: Turn your mobile satisfaction survey into a mobile CX community

Problem Mobile surveys offer significant challenges for satisfaction research• Survey length• Pictures/graphics• Attribute lists• Open-ended questions

Solution Use Qualtrics survey to opt-in to one or more Digsite

communities

6: Turn your mobile satisfaction survey into a mobile CX community

Digsite: Drill deeper into participant likes and dislikes Digsite: Build interactive discussions where participants can see each other’s

responses. Probe on individual responses

7: Improve feedback with photos and video

Problem Need in-the-moment photos/video• Longitudinal experiences• Pre/post feedback

Solution Embed Qualtrics Survey into Digsite

Communities

7: Improve feedback with photos and video

Qualtrics: collect and aggregate responses across markets Digsite: share photo and video diaries

I recently went shopping for both my children. I bought several summer outfits, Desitin for my little one as well as Johnson's head to toe wash. I chose these products because they have worked well in the past. The Desitin has a higher amount of zinc in it which helps prevent any rashes for my little guy.

8: Quantify customer experience details

Problem Quickly capture detailed experience data within community discussion• Time allocation• Attribute lists• Satisfaction

Solution Embed Qualtrics Survey into Digsite

Communities

8: Quantify customer experience details

Qualtrics: collect complex data, such as time allocation Qualtrics: use reporting to quickly visualize results

9: Prioritize ideas for CX improvements

Problem Which areas should we improve first and how?• Multiple important attributes• Multiple ways to create a better

experience

Solution Combine Qualtrics Max Diff question and Digsite

“I wish” task

9: Prioritize ideas for CX improvements

10: Optimize CX with consumers while benchmarking key metrics

Problem Trend CX Feedback• Want in-depth dialog on customer

experience• Would like to track improvements

over time

Solution Embed same satisfaction survey into

multiple Digsite communities

10: Optimize CX with consumers while benchmarking key metrics

Qualtrics: embed survey into each community Qualtrics: report automatically updates with each Digsite community

What happens when you combine Qualtrics + Digsite?

Questions?

Let us know how we can help you get answers to your product, marketing and customer experience questions