10 website mistakes to avoid to drive online applications
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Laurie McLachlan, the SVP of Marketing at Andera, reviews 10 easy things financial institutions can do to increase conversion and turn website visitors into customer or member applications. To hear audio visit: http://www.andera.com/resources/videos.aspx?altTemplate=ResourceDetail&nId=/videos/best-practices/10-website-mistakes-to-avoid-to-drive-more-online-applicants.aspxTRANSCRIPT
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10 Website Mistakes to Avoid to Drive More Online Applicants
10 Website Mistakes to Avoid to Drive More Online Applicants
September 6, 2012Featuring Laurie McLachlan, VP Marketing
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HelloWe’re glad you’re here! We’ll start soon. A video of this presentation will be sent to you next week.
Email questions to: [email protected]
While you’re waiting, register for our next webinar:
“How to Deal with Thin Credit Files Online”Wed September 19, 2012 2:00 PM - 3:00 PM EDThttp://bit.ly/thincreditfiles
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• Financial software company
• 550+ customer institutions
• Over 90 employees• Based in Providence, RI; offices also in San Francisco and New York
Who We Are
Cust
omer
s
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What We DoWe simplify deposit account and loan origination online, in branches, out in the field, and over the phone.
40+Integrations
550+Clients
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Today’s Focus
Design
Advertise
Sell
Convert
The Goalo Maximize the % of qualified visitors
who click to apply online.
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Website Online Application
Online Account Opening Funnel8
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Our Approach
1. Focus on overcoming barriers. 2. Keep it simple.3. Avoid more subjective areas.
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10 Point Scoring System
Yes, met criteria: 1 pointNo, did not meet criteria: 0 points
Sample Report Card11
Sell the Benefits
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ABC
Be Clear About Key Features
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Make it Available
o Online bankingo Home pageo Product pages
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Make it Obvious
Provide a Smooth Transition
o Working linkso No speed bump
warningAnyBank
Anybank
Anybank
Anybank
Anybank
Anybank
Speed Bumps Not Required
FDIC provides this guidance: "Financial institutions should use clear and conspicuous webpage disclosures to explain their limited role and responsibility with respect to products and services offered through linked third-party websites.“
However…"This guidance …does not apply to operational links from a financial institution's website to a third party service provider that is providing services on behalf of the financial institution, e.g., a link to the institution's Internet banking service provider."
Reassure Them
Use branded urls
Keep Them Focused
Questions and Wrap Up
Register for our next webinar:“Dealing With Thin Credit Files”Wed, Sep 19, 2012 2:00 PM - 3:00 PM EDT http://bit.ly/thincreditfiles
Additional questions:[email protected]