10 ws handito joewono
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DR. Handito Joewono
Ketua Komite Tetap Pendidikan, Pelatihan dan Magang, Kadin
Indonesia
Chief Strategy Consultant ARRBEY
Juni 2010
“THE 5 ARROWS OF NEW BUSINESS DEVELOPMENT”
2
‘Awan Pekat’ Bisnis 2010
• World Economic Growth 2010 (IMF) : + 2,5 %
(Prediction 2009: - 1,4%)
• Indonesia Economic Growth 2010 (IMF) : + 4,0 %
• Indonesia Econ Growth 2010 (Depkeu): + 5,5 %
(Prediction 2009: + 4,3%)
• Asean-China Free Trade Area sejak 1 Januari
Prediksi Bisnis 2010
• ‘Awan pekat’ 2010 = rejeki bisnis
• Prospek Bisnis 2010 = “Look Good”
• Tingkat Kompetisi 2010 = “Quite Tough”
• Tidak ada alasan pesimis di 2010
• Tidak Tumbuh Tanda Mati
1. Understanding
2. Formulating
3. Going Forward
4. Accelerating
5. Optimizing
The 5 Arrows of Strategic Development
© Copyright ARRBEY Strategy Center
The 5 Arrows of Strategic Development
5
1. Day Dreaming
2. Creative Thinking
3. Push The Pedal
4. Speeding Up
5. Looking Up
The 5 Arrows of New Business Development
© Copyright ARRBEY Strategy Center
The 5 Arrows of New Business Development
6
Berbisnis diawali dengan
berangan-angan atau day
dreaming, untk kemudian
meningkatkan business
understanding melalui
pemotretan Customer
Insight, Competitiveness
Audit dst.
© Copyright ARRBEY Strategy Center
The 5 Arrows of New Business Development
Day Dreaming
7
Kreativitas berpikir
diperlukan untuk
menghasilkan rancangan
bisnis yang berbeda dan
mempunyai “punching
power” untuk menggebrak
“kebekuan” pasar.
© Copyright ARRBEY Strategy Center
The 5 Arrows of New Business Development
Creative Thinking
8
‘Rumus’ Naik Sepeda:
1. Push The Pedal
2. Concentrate
3. Balance it
4. Don’t be afraid
5. Then you’re done
(Evans, 2006)© Copyright ARRBEY Strategy Center
The 5 Arrows of New Business Development
Push The Pedal
9
Pilar Operasional Bisnis
1. Selling
2. Marketing
3. Service
10
Speeding-Up
Ketika ada kesempatan
emas untuk tancap gas
memperbesar bisnis,
jangan tunda dan jangan
lalukan kesempatan yang
hadir. Inilah kesempatan
emas pebisnis untuk
memperbesar bisnisnya.The 5 Arrows of New Business Development
© Copyright ARRBEY Strategy Center
11
Looking Up
Pebisnis tidak boleh
cepat puas dan juga tidak
boleh cepat menyerah.
Terus memandang ke
atas dan bersiap meraih
keberhasilan di depan
terus perlu digelorakan
untuk emberikan tenaga
ekstra meraih
keberhasilan bisnis yang
berkelanjutan. © Copyright ARRBEY Strategy Center
The 5 Arrows of New Business Development
12
““7n1” Competition 7n1” Competition ObjectiveObjective
13
““7n1” Competition Strategy7n1” Competition Strategy
1414
• Chief Strategy Consultant dan President ARRBEY
• President Branding Indonesia
• Ketua Komite Tetap Pendidikan, Pelatihan dan Magang KADIN Indonesia
• Penulis di Harian Bisnis Indonesia Mingu, Media Indonesia dll.
• Host program televisi talkshow bisnis Hands On di Q-tv.
• Penulis beberapa buku: The 5 Arrows of New Business Development (2009), The 5 Creative Marketing (2008), “7n1” Strategy: Toward Global Competitiveness (2006), “7n1” Business Competition Strategy (Bisnis Indonesia, 2005), Jangan Sekadar Menang Bersaing (Intisari, 2003), dan Jangan Sekadar Servis (Intisari, 2002).
HANDITO JOEWONO
The Bellezza Office Tower 16th Floor
Jl. Let. Jend. Soepeno 34
Jakarta 12210
Telp : (021) 5366-4868 (hunting) Fax : (021) 5366-4869
SMS : 0812 –116–5668
Mobile: 0812 – 118 - 5668
Website : www.arrbey.com
e-mail : [email protected]