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10 YEARS OF KEEPING MEN ALIVE BY TALKING IMPACT REPORT 2016 TRUSTEES’ REPORT AND ACCOUNTS

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10 YEARS OF KEEPING MEN ALIVE BY TALKING

IMPACT REPORT 2016 TRUSTEES’ REPORT AND ACCOUNTS

IMPACT REPORT

2016CONTENTS

IMPACT REPORT

2016

2011-12 2012-13 2013-14 2014-15 2015-16

THE ENGINE ROOM

CALM’S SUPPORTERS

By running, riding, swimming, singing, golfing, writing, acting and so much more, our incredible supporters have not just raised the funds to keep our helpline and campaign running and expanding,

but time and again they’ve been at the heart of leading the discussion about male suicide.

Many supporters have been bereaved by suicide or affected themselves by some of the issues we tackle, such as depression

or anxiety. We are humbled by their extraordinary commitment of time, energy, ideas, creativity and fundraising.

DONATIONS AND COMMUNITY FUNDRAISING

£784,000In 2015-16, public donations and community fundraising hit £784,000

which is quite frankly phenomenal and more than double the previous year. This continues a strong pattern of growth over the past five years.

DONATIONS AND COMMUNITY FUNDRAISING

The site gives a platform of

self-expression, positive activism, inspiring me to talk about

their struggles and aid others in their gifts of honesty.

Jack Nock, regular CALM writer

115VOICES

In 2015-16, 115 writers, artists and supporters published poetry, art and articles in our quarterly mag,

the CALMzine, and on the website’s dedicated ‘Your Voice’ space. Sharing

tales of life, love and the labours of being modern men, these stories are

the beating heart of CALM.

818ARMCHAIR WARRIORS

Our Instant Action Network is a group of passionate CALM campaigners who clicked, tweeted and shared

all the good stuff in the fight to prevent male suicide. Power to

the smartphone, people!

13AMBASSADORS

CALM’s amazing line-up of ambassadors, headed up by our

patron Professor Green and made up of musicians, poets, artists and DJs, had another strong year in 2015-16, spreading the word and pushing the conversation around male suicide.

Jamie Ramsay,CALM Hero

@Jamieisrunning

PAGES 12-13

CALM and the issues it tackles are important for

me for many reasons, both personal and social. Volunteering with CALM provides me with an

engaging outlet to aid CALM’s message, and meet some fantastic volunteers and staff.

CALM volunteer

2,724HOURS VOLUNTEERED

125

VOLUNTEERS HAD INDUCTIONS

Much of CALM’s work was powered by the epic contributions of time and skills

from 388 #TeamCALM volunteers. Handing out materials, stewarding

events, cheering on runners, getting CALMzines into shops, and motoring

through all kinds of office jobs – there’s little our volunteers didn’t get stuck into! What’s more, they cracked out

54% more volunteering hours than the previous year.

IMPACT REPORT

2016

11%

89%

11-14 15-18 26-3519-25 36-45 46-55 56-64 65+

0.10%

3%

18%

23%

10%

25%

15%

7%

2014-15

2015-16

60,545 53,192 34,692 2,866

79,290 70,219 55,946 7,283

KEEPING MEN ALIVE

CALM’S FRONTLINE SERVICES

Any man who is down or in crisis can access the CALM helpline and webchat, open daily from 5pm until midnight. These services are free,

confidential and anonymous. We also provide in-depth information, advice and signposting to local support through CALM’s website.

The CALMzine, a quarterly lifestyle magazine, is created by men for men, giving guys a creative space for expression and inspiration. CALM is host to the Support After Suicide Partnership, providing

support for those bereaved and affected by suicide.

+30% HELPLINE AND WEBCHAT DEMAND

2015-16 was our biggest year yet in terms of demand for CALM’s helpline and webchat service, which grew by 30% year on year. Our heroic helpline workers

more than rose to the challenge to meet this demand, increasing answered calls by 60% to reach just shy of 56,000.

AGE – HELPLINE USERS

80%CONTACTS ANSWERED

We’re proud that eight in ten people who call the helpline or

access webchat now get through to a trained professional, an increase

from six in ten the previous year.

Thank you for your time.

It’s good having someone to talk to, I feel a little bit better

considering tears were streaming down my face

ten minutes ago.

Webchat user

253,259HELP PAGEVIEWS

The help section on the CALM website provides men with in-depth articles and

information. The most visited pages covered suicide, sexuality, anger,

depression and mental health. Together all the help pages clocked up more

than a quarter of a million views, up 29% on the previous year.

85,000CALMZINES PRINTED

Our quarterly lifestyle magazine for young men, the CALMzine, includes art

and writing to challenge and inspire. In 2015-16, we distributed 85,000

through Topman stores, universities, record shops and barbers – anywhere young men can easily get their hands on a copy. Last year’s four CALMzines were also published digitally, reaching

an online audience of 174,000.

386SUICIDES PREVENTED

Year on year, the number of suicides prevented by CALM’s helpline and

webchat services nearly trebled in 2015-16.

GENDER – HELPLINE USERS

Male Female Other (0.20%)

SERVICES DEMAND – YEAR ON YEAR Total Demand Demand in Service Hours Answered Webchats

PAGES 18-19

IMPACT REPORT

2016

CHANGING THE FUTURE

CALM’S CAMPAIGNS

For generations it’s been the shocking truth that three times as many men take their own lives than women. CALM is dedicated to eradicating this

gender bias, by campaigning for culture change and tackling head-on the outdated stereotypes of masculinity that prevent men from seeking help. Every year we reach more people, build awareness and slowly change attitudes, but 2015-16 was a watershed year where CALM’s influence

and impact hit an all-time high.

4MTWITTER IMPRESSIONS

The provocative #ManDictionary campaign reimagines definitions of words to challenges stereotypes of

masculinity, and it went from strength to strength in 2015-16. The campaign

reached millions through billboards and bus stop adverts, kindly donated by

JCDecaux as well as through our social media channels, where it reached an

audience of four million.

100M+ONLINE REACH

CALM’s flagship campaign with Lynx, #BiggerIssues, raised awareness of suicide among the group it’s so

relevant to: young men. Real-time ads piggy-backed trending topics to get

the message out and reached millions though billboards and social media.

23,000COMMUTERS

Mind the Chap took place in November to spread awareness of male

suicide and CALM’s services among London’s commuters.

1STPARLIAMENTARY DEBATE

CALM rallied support from the entire suicide prevention sector for an historic parliamentary debate on male suicide

on International Men’s Day 2015.

From man-buns to celebrity gaffes,

superfoods to skateboarding dogs, #BiggerIssues held a mirror up to all the

things that were dominating guy’s conversations. Things that, at any given

moment, were ‘bigger’ than suicide.

TMW Unlimited, who helped deliver the

#BiggerIssues campaign with Lynx and CALM

Absolutely love the number of posters

I’m seeing for this on my commute! @theCALMzone #mandictionary

#mentalhealth

T@nix_wright

PAGES 24-25

3,000CUPPAS & 156 SECRETS

CALM’s ‘Tea & Secrets’ tent was once again open for tea, biscuits and lovely

vibes at Secret Garden Party 2015.

CALM Patron Professor Green supported #BiggerIssues in 2015 and released

a documentary ‘Suicide and Me’ @professorgreen

2 Welcome from the Chair

3 10 years of CALM – Watershed moments

9 A phenomenal year of growth – CEO welcome

10 2015-16 in review

12 The engine room – CALM’s supporters

18 Keeping men alive – CALM’s frontline services

24 Changing the future – CALM’s campaigns

29 Looking ahead – The next 5-10 years

31 Thanks

TRUSTEES’ REPORT AND ACCOUNTS33 Operational report

44 Independent auditor’s report

46 Statement of financial activities Income and expenditure account

47 Balance sheet

48 Notes to the financial statements

57 Legal and administrative information

thecalmzone.net | @thecalmzone | Helpline 0800 58 58 58 or in London 0808 802 58 58 | PO Box 68766, London SE1P 4JZCALM is a charity registered in England and Wales (1110621) and in Scotland (SC044347)

PAGES 12-13

PAGES 18-19

PAGES 24-25

ABOUT CALM

The Campaign Against Living Miserably (CALM) is an award-winning charity dedicated to preventing male suicide, the single biggest killer of men under the age of 45 in the UK.

WHY MALE SUICIDE?

Every day on average twelve men take their own life in the UK, and men are three times more likely than women to die by suicide (ONS 2014). Suicide has an enormous impact on friends, family and frontline workers, who are themselves at higher risk of job loss, financial problems and suicide. Male suicide has an estimated daily cost of £20m per day.

Of men under the age of 45, more than four in ten have contemplated taking their own life, less than half of whom told anyone how they felt. Why? Most men reported they didn’t want to cause a fuss or make others worry. And almost one in three said they didn’t speak up because they didn’t know how to talk about what they were feeling (YouGov 2015).

OUR APPROACH

CALM works to prevent male suicide by providing frontline services for men, promoting cultural change and campaigning for better understanding of suicide and prevention. We deliver a helpline and webchat service, a website and monthly lifestyle magazine, dedicated bereavement support, and campaigns to influence public attitudes and policy makers.

Gender is at the heart of our approach. CALM is a campaign that is by, for and of men. We don’t talk only about mental health problems, we talk about life problems. Our services exist for any guy, anywhere in the UK.

Together, we’re keeping men alive by talking.

IMPACT REPORT

2016

‘Did you know that suicide is the single biggest killer of men under the age of 35?’ Part question, part statement, all provocation – ten years ago, founder and CEO of CALM Jane Powell walked into the MTV Studios in Camden and landed that killer blow on me.

As a 35-year-old male, it prompted both shock and awe: that 73% of suicides were male; that only 10% of the UK population were aware of that fact; the sheer lack of public discussion about it; the absence of a meaningful suicide prevention strategy. Topped off with the extraordinary tenacity of a small charity spurred on by Tony Wilson and led by a staunch feminist.

I signed up to the Campaign Against Living Miserably.

Since then, CALM’s helpline launched, grew, closed, re-opened, and then grew again. We launched a webchat service, created a website buzzing with creativity and support, and published 21 free magazines for men. CALM’s campaign spread awareness of the issue through compilation albums, cycling sportives, music, poetry, and comedy nights, not to mention a wealth of marathons and fundraising challenges.

Thanks to an amazing cast of supporters, staff and volunteers, male suicide landed in concert venues, sports pitches, commuter trains, primetime TV, the Houses of Parliament, and even foreign countries where our horror at the statistics is shared.

Over ten years, CALM has also helped galvanise the sector to work together, hosting the Support After Suicide Partnership and pushing for the first ever parliamentary debate on male suicide.

The CALM family has extended to include such names as David Baddiel, Stephen Merchant, Dizzee Rascal, Plan B, Professor Green, Eddy Temple-Morris; Corporate partners like IPC, The Guardian, Topman, Lynx, Octopus Investments; Agencies such as Ogilvy, BMB, Theobald Fox, TMW, Hanover Communications… And now HRH the Duke of Cambridge is behind CALM’s mission.

In truth, the list of individuals and partners who have campaigned with CALM is too long for this report. So if this might serve a purpose, it would be a public record of gratitude to them and all they do, every day, to prevent male suicide.

Ten years in, CALM’s achievements have been remarkable, not least helping to treble awareness of male suicide. But this is not a moment to reflect upon and celebrate the road travelled. Jane’s opening gambit hasn’t changed: suicide remains the single biggest killer of men aged under 45 in the UK.

So CALM continues to fuel public debate, challenge stereotypes and enable men to seek the help and support they need. Together we continue to both challenge and champion changes to a culture of masculinity in which it is a reality that a man takes his life every two hours.

There is a long journey ahead together. Let’s end this.

James ScroggsChair @scroggles

WELCOME FROM THE CHAIR

PAGES 2-3

Maggie Day’s dinner

dance in memory of son James Walsh

raised £12,000 for CALM in

November 2005

CALM’s income topped £1 million for the first time in 2016,

and staff at HQ doubled

In 2015, Octopus

Investments, Topman and Lynx

all began their support of CALM

CALM secured a match-funded grant

from the Mark McQueen Foundation and James

Wentworth Stanley Memoria Fund to open our first office and recruit staff

in 2009

Comic Relief and

others agreed to support the launch

of CALM’s new webchat

service in 2014

CALM launched as a charity in April 2006,

with Tony Wilson as one of the founding trustees and the formal support

of the Association of Independent Music

Stand Up to Stop Suicide comedy night

came in mid-2007, when the helpline was suspended. CALM had no office, no staff and no money. It brought in £17,000 and a plan to get the helpline

back up and running four evenings a week

In 2011, CALM was commissioned in the

London Tri-Borough Area of Kensington

& Chelsea, Hammersmith & Fulham and Westminster

Following a public consultation exercise

CALM’s remit was expanded in 2012

to include all men in the UK, not just young men

under the age of 35

10 YEARSOF CALM

WATERSHED MOMENTS

IMPACT REPORT

2016

2011 2012 2013 2014 2015 2016

HELPLINE CALLS AND WEBCHATS OVER TIME Total Demand – All Channels Demand, Service Hours – All Channels

Total Answered by Workers, Service Hours Webchats

10 YEARSOF CALM

CONTINUED

HISTORY OF THE HELPLINE

I have called the helpline for a little while

now and when I first started calling I was at a pretty low point in my life. Thanks to the patience,

understanding and occasional wit of your helpline worker I am now in a much better place,

a place which without her help would have

been much harder to reach.

Helpline user, January 2016

PAGES 4-5

CALM’s helpline was launched for men aged

under 35 who are depressed, running daily 5pm – 3am

2006

Helpline staffing expanded, which enabled the number of calls to increase to 1,000

on average per month

2010

Webchat launched to replace texting service. 2,466 calls and webchats per month

2014

The helpline folded through lack of funds

2007

CALM London helpline and texting service launched

2011

The average number of calls and webchats reaches

3,808 per month

2015 2016

The helpline was relaunched four days a week, 5pm till

midnight, taking on average 260 calls per month

2008

CALM helpline expanded to seven days a week, growing

to an average of 1,545 calls/texts per month

2012

Average calls and webchats taken per month

set to hit 5,500

IMPACT REPORT

2016

10 YEARSOF CALM

CONTINUED

CAMPAIGN HIGHLIGHTS

2006CALM launches as a charity with iconic Iraq war billboards featuring the Union flag and

beatbox ads on MTV

2007CALM’s flagship comedy event, Stand

Up to Stop Suicide, takes place in London, organised by Claire Anstey

with performances from Simon Amstell, Robin Ince, Ed Byrne, Daniel Kitson,

Richard Herring, Phil Nichol and guest appearances from David Baddiel

and Stephen Merchant

For two Christmases in succession CALM has offered an Advent Calendar, featuring free unique tracks from artists such as Sasha, James Zabiela, The

Fratellis, Newton Faulkner and Taio Cruz

2008Wasted Youth put on a gig in Pentonville Prison with

The Enemy and Dirty Pretty Things raising awareness for male suicide, CALM and other charities

2009Dizzee Rascal

supports CALM with Dean track, video shot

by Dick Carruthers

2010RESET Magazine (early version of

CALMzine) hits Topman stores across London

PAGES 6-7

2011CALM launches in London’s flagship Topman store in

Oxford Street with an event featuring

a stellar line-up of DJs including Zane Lowe, Rob da Bank, Eddy Temple-Morris, Mistajam and

The Maccabees

2012Thirty One Songs Album launches

in support of CALM featuring Noel Gallagher’s High Flying Birds,

Mr. Scruff, Elbow, I Am Kloot, Everything Everything, The Whip,

Delphic and Bad Lieutenant

2013Street artists spray three giant ‘Tom,

Dick & Harry’ billboards at Old Street, capturing Sky News, highlighting three young male suicides a day in the UK

2014#ManDictionary launched featuring CALM’s new logo

and refreshed website

2015#BiggerIssues, CALM’s biggest

campaign, reaches over 23 million and CALM secures a debate in Parliament

on International Men’s Day

2016The Royal Foundation chooses

to support CALM

IMPACT REPORT

2016

I am immensely proud of the trust, creativity,

fundraising and support that CALM has benefittedfrom this year to help prevent male suicide.

Jane Powell, CEO

PAGES 8-9

A PHENOMENALYEAR OF GROWTH

CEO WELCOME

2015-16 felt like a year when our efforts over the past ten years finally started to pay off, in a way that hitherto we’d only dreamed of.

When we first sat down and thought about what the future might look like if CALM was successful, we dreamed that other suicide prevention organisations would ensure that they reached men. We posted up the idea that national brands would align with CALM. There would be rising awareness of the issue of male suicide and regular discussion about masculinity. We envisaged a growing support base, in the thousands rather than hundreds. And thought that articles, blogs, interviews and programmes about male suicide, depression and masculinity might feature regularly across the media.

Finally, this vision is starting to take shape. We’re making real headway thanks to all the people who have supported CALM, not only financially, but also with time, skills and energy.

It is now almost impossible to give a complete picture of the events, activities and support we’ve had this year. This impact report gives just a flavour. Here you’ll find #BiggerIssues, Mind the Chap, #ManDictionary, Tour de Test Valley, Tea & Secrets at Secret Garden Party, the Sides of March, Planet Rockstock, Lan the Baron 5-A-Side World Cup, not to mention phenomenal runs, cycles, swims, mountain climbs, plays, comedy, blogs, photos, gigs, and golf days. All invented, given life to and led by CALM’s supporters.

In 2015-16, public donations and fundraising superseded that of the previous year in almost every single month, reaching and setting record levels.

It is truly humbling that, whilst donating to CALM isn’t that straightforward, thousands did so unasked. It has always been tough trying to keep up with thanking everyone, but the last twelve months utterly swamped us. We are now staffing up and working hard to better respond to such generosity.

In this year of phenomenal growth, it is heartening to see the issue of male suicide consistently make it onto the public agenda along with discussion about the impact of suicide. We know from talking with supporters and families that the impact of suicide can be massive and long-lasting, so we’re proud to host and be part of the Support After Suicide Partnership. Now those affected or bereaved by suicide can access a developing framework of resources and the invaluable support booklet, ‘Help is at Hand’.

I have no idea how we will complete CALM’s annual New Year’s Honours List, in which we attempt to name everyone who has helped CALM during the year, but I’m looking forward to trying!

I am immensely proud of the trust, creativity, fundraising and support that CALM has benefitted from this year to help prevent male suicide. We are now having a real impact, which I hope is clear from this report. There’s still a long way to go, but finally it feels like real change is possible.

Jane PowellCEO@CALMHQ

IMPACT REPORT

2016

2015-16IN REVIEW

WHAT WENT DOWN IN CALM’S BIGGEST EVER YEAR FOR GROWTH

MAYMembers of Coronation Street’s cast and crew run the Manchester

10k for CALM.

Simon Jack’s Panorama programme ‘A Suicide in the Family’ airs.

JULYCALM hosts the chilled-out

Tea & Secrets tent at Secret Garden Party.

Lan the Baron 5-A-Side World Cup brings together

16 teams to raise funds and awareness.

SEPTEMBER800

riders take on the annual Tour de Test Valley cycling

sportive in memory of Nelson Pratt.

APRIL AUGUST

Helpline capacity increases by two workers

per night, adding a further

9,000 call capacity for

the year.

Work on the Support After

Suicide website is completed, ready

for launch.

JUNE

199 people run the British London 10k for CALM raising more than

£60,000

PAGES 10-11

DECEMBER

CALM is the official charity partner for Planet

Rockstock, and presenter Wyatt Wendels takes

on the epic challenge of cycling to the festival from

their London studios.

OCTOBER

Professor Green’s documentary ‘Suicide and Me’ airs on BBC Three.

CALM runs YouGov polling to measure awareness and attitudes

around male suicide.

NOVEMBER JANUARY MARCHFirst ever parliamentary debate on male suicide

on International Men’s Day.

‘Mind the Chap’ gets the CALM message into the hands of 23,000 London commuters.

#BiggerIssues, CALM’s campaign with Lynx, reaches more than

100 million people online.

Jamie Ramsay completes his mega

17,000km run through the Americas by running down the Mall

in London with a crew of CALM supporters.

The Sides of March, a sideburn growing challenge, raises

whopping amounts of funds and awareness.

CALM is selected by the Duke of Cambridge to

be part of the Royal Foundation’s Heads Together campaign.

We closed the year by celebrating ten years of CALM at a cracking gig hosted by Rowland

Bennett and Enjoy Yourself.

FEBRUARY

Recruiting begins in earnest for new CALM HQ staff.

IMPACT REPORT

2016

2011-12 2012-13 2013-14 2014-15 2015-16

THE ENGINE ROOM

CALM’S SUPPORTERS

By running, riding, swimming, singing, golfing, writing, acting and so much more, our incredible supporters have not just raised the funds to keep our helpline and campaign running and expanding,

but time and again they’ve been at the heart of leading the discussion about male suicide.

Many supporters have been bereaved by suicide or affected themselves by some of the issues we tackle, such as depression

or anxiety. We are humbled by their extraordinary commitment of time, energy, ideas, creativity and fundraising.

DONATIONS AND COMMUNITY FUNDRAISING

£784,000In 2015-16, public donations and community fundraising hit £784,000

which is quite frankly phenomenal and more than double the previous year. This continues a strong pattern of growth over the past five years.

DONATIONS AND COMMUNITY FUNDRAISING

Jamie Ramsay,CALM Hero

@Jamieisrunning

PAGES 12-13

The site gives a platform of

self-expression, positive activism, inspiring me to talk about

their struggles and aid others in their gifts of honesty.

James Nock, regular CALM writer

115VOICES

In 2015-16, 115 writers, artists and supporters published poetry, art and articles in our quarterly mag,

the CALMzine, and on the website’s dedicated ‘Your Voice’ space. Sharing

tales of life, love and the labours of being modern men, these stories are

the beating heart of CALM.

818ARMCHAIR WARRIORS

Our Instant Action Network is a group of passionate CALM campaigners who clicked, tweeted and shared

all the good stuff in the fight to prevent male suicide. Power to

the smartphone, people!

13AMBASSADORS

CALM’s amazing line-up of ambassadors, headed up by our

patron Professor Green and made up of musicians, poets, artists and DJs, had another strong year in 2015-16, spreading the word and pushing the conversation around male suicide.

CALM and the issues it tackles are important for

me for many reasons, both personal and social. Volunteering with CALM provides me with an

engaging outlet to aid CALM’s message, and meet some fantastic volunteers and staff.

CALM volunteer

2,724HOURS VOLUNTEERED

125

VOLUNTEERS HAD INDUCTIONS

Much of CALM’s work was powered by the epic contributions of time and skills

from 388 #TeamCALM volunteers. Handing out materials, stewarding

events, cheering on runners, getting CALMzines into shops, and motoring

through all kinds of office jobs – there’s little our volunteers didn’t get stuck into! What’s more, they cracked out

54% more volunteering hours than the previous year.

IMPACT REPORT

2016

THE ENGINEROOMCALM’S SUPPORTERS

HIGHLIGHTS OF 2015-16 CONTINUED

For me, the Lan the Baron World Cup provides a great way of remembering

Lanfranco, that can live on for years, bringing awareness to those in need and building a legacy for the community to enjoy. My dream is that my daughter and son, approaching three years old and six months respectively, will one day play in that tournament, with their dad retired and cheering from the sidelines.

Giancarlo Gaglione, Lanfranco’s brother and organiser of the annual 5-A-Side World Cup in his memory

@carlogaglione

RUNNING TO KEEP THE ENGINES RUNNINGIn 2015-16 hundreds of runners took to pavements (and puddles) to clock up an incredible amount of miles and money for CALM. In our infamous neon orange vests, hundreds of CALM runners took on marathons, half marathons and Ironman triathlons, in Nottingham, London, Stockholm, Brighton, Bristol, Paris and Rome; they tackled the British London 10k and the Great North Run; they donned cheery Christmas costumes for the 10k Santa Dash; and scaled obstacles in Tough Mudder… all to help us take those calls and ensure male suicide is taken seriously.

Special mention to the courageous figure that is Jamie Ramsay, who decided a marathon wasn’t quite enough. By quitting his day job and channelling more than a little Forrest Gump, Jamie ran an eye-watering 17,000km over 17 months, taking him through the Americas from Vancouver to Buenos Aires, and – neatly – 17 pairs of trainers. After his flight back to the UK in January 2016,

one last leg saw Jamie run from Heathrow into central London, culminating in an heroic finish down the Mall in his neon orange CALM vest to much waving and cheering. A very humbling moment, and not a single blister.

‘LAN THE BARON’ 5-A-SIDE WORLD CUPYou can’t beat a footie match for bringing friends together, so every year in memory of his brother Lanfranco, Giancarlo Gaglione organises exactly that. But on a slightly bigger scale. The ‘Lan the Baron’ 5-A-Side World Cup involves 16 teams, scores of games, we lost count of the goals, and one winning team. In 2015, the annual event went from strength to strength, with a website redesign, improvements to online booking, new goals and even FA-approved refs.

Despite the morning drizzle, players in their borrowed colours – red for Denmark, yellow for Brazil – brought a rainbow to London’s Downhills Park. Whistles blew and the scores began to mount. England, Italy, Scotland and

PAGES 14-15

Wales made it to the semis and, in what now seems like a prophetic nod to the following summer’s Euros, Wales were eventually crowned champions. But of course they weren’t the only heroes of the day – thanks to Giancarlo, his family, friends and a host of volunteers, the event also raised more than £2,000 for CALM’s life-saving work.

CHAPS CHOIRChaps Choir is an all-male all-singing wondergroup who bring together the good things in life, music and mates, in perfect (three part) harmony. Set up in April 2013 by Dominic Stichbury, Chaps Choir has been a long-time supporter of CALM, spreading the word and raising funds through ticket sales and auctions at their gigs. In December 2015 Chaps Choir performed at Selfridges, flying the flag for CALM and donating £500 – a lovely Christmas present!

TOUR DE TEST VALLEYEvery September in the rolling countryside of green and pleasant Hampshire, hundreds of intrepid riders mount their trusty two-wheeled steeds and take on Nelson’s Tour de Test Valley. This sportive, which is as challenging as it is beautiful, was set up in memory of Nelson Pratt, a pro snowboarder, keen cyclist and all-round top gent, who died in 2012.

The third event in 2015 was somehow blessed once again with fine weather which, along with hundreds of chocolate brownies, kept the amazing riders in good spirits and great vibes as they took on the three different routes. Thanks to the herculean efforts of Marcus Chapman, the Pratt family, Team CALM, Ambassadors Jenny Jones and Alex Dowsett, sponsors like Vans, and all of Nelson’s mates, the day went off without a hitch and brought in more than £35,000 for CALM. Ride on Nelly!

CHAPS CHOIR NELSON’S TOUR DE TEST VALLEY

There were some legendary stories amongst the peloton, from Rhys

and Kayleigh Cooke aged seven and ten who completed 25 miles, to the many riders who rode their first ever 100 miles. Truly brilliant. Seeing so many smiling faces made all the hard work truly worth it.

Marcus Chapman, Nelson’s mate and Tour de Test Valley organiser @marcuschapman

IMPACT REPORT

2016

WYATT WENDELS AND HIS RIDE TO ROCKSTOCKThe first thing anyone wants to do on a cold, wet and windy winter morning is put on lycra and pedal 185 miles over 17 hours, right? This is what Planet Rock’s Wyatt Wendels did in support of CALM, riding all the way from central London to Trecco Bay, where the radio station’s flagship festival, Planet Rockstock, took place in December 2015. Before riding, before even choosing his now infamous red unitard, Wyatt corralled his listeners and fellow broadcasters over the airwaves, which helped him bring in an incredible £40,000 for CALM. The driving force for this challenge was Wyatt opening up and telling his own story of experiencing depression.

I saw no future for me. I was just buckling under my own dark thoughts and

unhappiness, too crippled to think or know what to do to find a way out. I thought if I told anyone they would laugh, or tell me to stop being stupid, or tell me I was imagining

things or just belittle how I was feeling, so I said nothing to anyone. I wish I had been brave enough to open up to someone. I wish I hadn’t done it alone. No-one is ever alone no matter

how much they feel it or believe it. There is always someone there, often more than one person. You just need to be brave enough to look for them or to ask for them.

Wyatt Wendels @WyattVW

THE ENGINEROOM

WYATT WENDELS ON HIS RIDE TO ROCKSTOCK

PAGES 16-17

CALM’S SUPPORTERS HIGHLIGHTS OF 2015-16

CONTINUED

SIDES OF MARCHDesigned to face up to suicide, quite literally, the Sides of March challenges men to grow sideburns for one month to raise funds and awareness for CALM. Launched in memory of Jeshan Ahmed – a much missed brother, son, uncle and mate – the Sides of March saw its inaugural run in 2016. Things really did get pretty hairy and the 75 guys involved smashed an initial fundraising target to reach £15,000. Not only did their changing faces deliver the funds, they massively delivered the message too by generating a wealth of media coverage and even getting their ’burns on TV. The end of the campaign was marked, of course, by a special Burns Night which coincided beautifully with CALM’s official 10th birthday. We look forward to feeling the ’burn again in 2017!

#CALM10 CELEBRATIONSTo mark CALM’s 10th birthday, we looked to Rowland Bennett and Enjoy Yourself to throw a party celebrating ten years of campaigning to prevent male suicide. A huge team pitched in to help create a bash for the ages, including Manifest, UNILAD, SBTV founder Jamal Edwards, and production from Secret Garden Party and Tropical Tea Party. On 26 March 2016, London Fields Brewhouse was home and stage to a line-up of wondrous proportions, with both live acts and DJs including Ayah Marar (feat. Illaman & Trol23), L.A. Salami, Xylaroo, Endor, Lucid London, and CALM’s ambassadors Majestic and Eddy Temple-Morris. What a decade and what a night!

SIDES OF MARCH RUNNERS AT THE 2015 BRITISH LONDON 10K

Jesh was integral to our friendship group. It came completely out of the blue.

But that is why this campaign is so important. To get people talking about suicide and look out for the warning signs. If we can stop just one person from taking

the path our friend Jesh decided to take it will all be worth it.

Adam Torr, Sides of March

@TheSidesofMarch

IMPACT REPORT

2016

2014-15

2015-16

60,545 53,192 34,692 2,866

79,290 70,219 55,946 7,283

KEEPING MEN ALIVE

CALM’S FRONTLINE SERVICES

Any man who is down or in crisis can access the CALM helpline and webchat, open daily from 5pm until midnight. These services are free,

confidential and anonymous. We also provide in-depth information, advice and signposting to local support through CALM’s website.

The CALMzine, a quarterly lifestyle magazine, is created by men for men, giving guys a creative space for expression and inspiration. CALM is host to the Support After Suicide Partnership, providing

support for those bereaved and affected by suicide.

+30% HELPLINE AND WEBCHAT DEMAND

2015-16 was our biggest year yet in terms of demand for CALM’s helpline and webchat service, which grew by 30% year on year. Our heroic helpline workers

more than rose to the challenge to meet this demand, increasing answered calls by 60% to reach just shy of 56,000.

SERVICES DEMAND – YEAR ON YEAR Total Demand Demand in Service Hours Answered Webchats

PAGES 18-19

11%

89%

11-14 15-18 26-3519-25 36-45 46-55 56-64 65+

0.10%

3%

18%

23%

10%

25%

15%

7%

AGE – HELPLINE USERS

80%CONTACTS ANSWERED

We’re proud that eight in ten people who call the helpline or

access webchat now get through to a trained professional, an increase

from six in ten the previous year.

Thank you for your time.

It’s good having someone to talk to, I feel a little bit better

considering tears were streaming down my face

ten minutes ago.

Webchat user

253,259HELP PAGEVIEWS

The help section on the CALM website provides men with in-depth articles and

information. The most visited pages covered suicide, sexuality, anger,

depression and mental health. Together all the help pages clocked up more

than a quarter of a million views, up 29% on the previous year.

85,000CALMZINES PRINTED

Our quarterly lifestyle magazine for young men, the CALMzine, includes art

and writing to challenge and inspire. In 2015-16, we distributed 85,000

through Topman stores, universities, record shops and barbers – anywhere young men can easily get their hands on a copy. Last year’s four CALMzines were also published digitally, reaching

an online audience of 174,000.

386SUICIDES PREVENTED

Year on year, the number of suicides prevented by CALM’s helpline and

webchat services nearly trebled in 2015-16.

GENDER – HELPLINE USERS

Male Female Other (0.20%)

IMPACT REPORT

2016

Apr May JulJun Aug Sep Oct Nov Dec Jan Feb Mar

2,0873,969

2,2253,966

2,5732,915

2,6553,716

2,7894,031

2,6783,495 2,760

4,432

2,7094,841

3,1033,883

3,6664,252

3,2064,229 3,576

4,512

KEEPING MENALIVE

CALM’S FRONTLINE SERVICES CONTINUED

89%MALE CALLERS

HELPLINECALM’s helpline is open daily 5pm-midnight to any man who is down or in crisis. It is staffed by trained professionals, and is free, confidential and anonymous. Our magnificent helpline workers not only offer non-judgmental listening, but also support callers to create a plan of action for looking after themselves or seeking help locally.

In 2015-16 demand for the CALM helpline continued to grow and, thanks to support from Lynx and Octopus Investments, we were thrilled to increase staff to seven workers per night in April 2015. By January 2016 we were able to increase this to eight.

Whilst it isn’t possible for us to answer every call and some callers disconnect before we reach them, increasing capacity meant we increased the proportion of calls answered to 80%. It also led to a significant increase in the number of calls on which suicides were actively prevented*, which rose to 386. We’re so proud of this.Callers to CALM’s helpline continue to display a rich mix of backgrounds and ages. Overall, 89% of callers are male, many of whom were worried about benefits cuts and employment as well as problems with mental health.

* Suicides prevented calls include those where life is in danger, or there is imminent threat of loss of life, and our helpline workers intervene to the point where life is no longer in danger or the emergency services have called to respond.

ANSWERED CALLS BY MONTH – YEAR ON YEAR 2014/15 2015/16

PAGES 20-21

11-14 15-18 26-3519-25 36-45 46-55 56-64 65+

0%

1%

2%

11%

15%

41%

24%

31%

25%

10%

17%

4% 10% 2% 7% 0%

WEBCHATCALM’s webchat service, like the helpline, is available daily from 5pm-midnight. It is predominantly used by men aged 19-25, and has been an important addition to our service provision for those who prefer not to talk on the phone or do not have somewhere private to do so.

Webchats are responded to one-to-one by our helpline workers, and can last up to an hour. They require a different skill set to the helpline, so our workers have been undertaking in-depth training in order to support webchatters as effectively as possible. Another challenge in delivering the webchat service is the risk of the technology failing, and in 2015-16 we had to tackle some technical issues.

Nonetheless, we’re proud that demand for the webchat grew consistently, with guys referring others who might benefit to the service. Specific peaks of demand for webchat followed mentions of CALM through popular websites like TheLADbible and tweets from influential supporters.

AGES

19-25HIGHEST WEBCHAT

DEMAND

SUPPORT AFTER SUICIDE PARTNERSHIPCALM hosts the Support After Suicide Partnership (formerly the Suicide Bereavement Support Partnership), which is focused on ensuring that anyone bereaved or affected by suicide can find timely and appropriate support.

In 2015, grants from the James Wentworth Stanley Memorial Trust, National Suicide Prevention Alliance and the Matthew Elvidge Trust enabled CALM to employ a part-time coordinator to set up the Support After Suicide Partnership website: supportaftersuicide.co.uk. We were also able to continue to develop a framework of support and promote the invaluable resource, ‘Help is at Hand’, aiming next year to map out the impact suicide has on individuals across the UK.

AGE – HELPLINE USERS Helpline Webchat

You saved me from myself.

Helpline user

IMPACT REPORT

2016

WORKING LOCALLY: THE CALMZONESCALMzones are UK regions where we are commissioned locally to deliver services and campaigns.

THAMES VALLEY2015 saw the addition of a CALMzone in the Thames Valley, an area which includes Berkshire, Buckinghamshire, Milton Keynes and Oxfordshire. The development of this CALMzone was led by the Suicide Prevention and Intervention Network (‘SPIN’), a network and forum specific to suicide reduction and prevention in the area. We’re thrilled to be working with SPIN, who promote the important message that suicide is everybody’s business.

A highlight of our local work in the Thames Valley was the Reading Bus Company selecting CALM as Charity of the Year. The company gave their vehicles a #ManDictionary makeover to raise awareness of male suicide and put on fundraising events.

LONDON TRI-BOROUGHCALM’s work continued apace in London’s Tri-Borough area, which includes Westminster, Hammersmith & Fulham, and Kensington & Chelsea. Our volunteer Street Team distributed hundreds of CALMzines at universities, colleges, bookshops and venues across the area. Staff from Octopus Investments and Topman also volunteered to support CALM having an active presence at stalls and events throughout the year, particularly on International Men’s Day when thousands of CALM travelcard holders were given away to London commuters.

All these activities paid off, with awareness of male suicide in London reaching 39% in January 2016, a significant step above national awareness at 29%. Awareness hit an impressive 47% in London among the group who most badly need it – men aged 25-34.

WEBSITEAs well as including information about CALM and how to get involved, our website supports men in two ways. Firstly, there is a wealth of information and advice in CALM’s help pages which cover issues such as depression, mental health, suicide, anger and anxiety. Alongside these pages, we host listings of local support, searchable by UK location, so anyone visiting the website can find out how to get help near wherever they are. Compared to 2014-15, views of the help pages increased by nearly one third in 2015-16.

KEEPING MENALIVE

CALM’S FRONTLINE SERVICES CONTINUED

47%AWARENESS

AMONG YOUNG MEN IN LONDON

PAGES 22-23

2011-12 2012-13 2013-14 2014-15 2015-16

85,000

40,000

50,000

60,000

30,000

Secondly, the CALM website is host to a wealth of blogs and articles written predominantly by men, for men, which – thanks to our incredible writers – are both relatable and inspiring. The website acts as a platform for creative expression, reflecting a range of interests from music, comedy and sport to mental health and relationships. In 2015-16, overall visitors to CALM’s website increased by 29% year on year, hitting 1.1 million pageviews.

Silence in depressed men is a killer.

Regressive ideas about masculinity are part of the problem – maybe the biggest.

But they’re not the only reasons for silence. I stayed silent because I thought that by sharing my mental illness, I risked

pathologising parts of my own identity, and that’s terrifying. No, wait, not terrifying… Nothing’s terrifying.

Do I look like a pansy? Someone get this bloody lad a beer.

Will Turner, CALM website writer in his popular article ‘Depression: Pathologising My Own Identity’,

February 2016

I only learned about the existence of

CALM magazine after my son committed suicide. Now trying to work out why young men do not seem to engage with mental

health services. When I look at the magazine I feel it is something that my

son would have been interested in. Such a shame that we did not know about your magazine until too late.

Carry on the good work. CALMzine reader

CALMZINE DISTRIBUTION

CALMZINECALMzine is a quarterly lifestyle magazine that acts as a window on what makes guys tick, showcasing the creative talents of unsung heroes in art and writing alongside interviews with bands, comedians and athletes. Unlike any other publication created by a charity working in the mental health sphere, CALMzine speaks to men on their own terms and on their own turf.

In 2015-16, 85,000 print copies got into the hands of men through Topman stores, university campuses, record shops and barbers. CALMzine also reached an online audience of 174,000 with articles on anorexia, tattoos, travel, gigs, meat, yoga, poetry, running, sex and stress.

THE READING BUS COMPANY SUPPORTING CALM

IMPACT REPORT

2016

CHANGING THE FUTURE

CALM’S CAMPAIGNS

For generations it’s been the shocking truth that three times as many men take their own lives than women. CALM is dedicated to eradicating this

gender bias, by campaigning for culture change and tackling head-on the outdated stereotypes of masculinity that prevent men from seeking help. Every year we reach more people, build awareness and slowly change attitudes, but 2015-16 was a watershed year where CALM’s influence

and impact hit an all-time high.

1STPARLIAMENTARY DEBATE

CALM rallied support from the entire suicide prevention sector for an historic parliamentary debate on male suicide

on International Men’s Day 2015.

PAGES 24-25

3,000CUPPAS & 156 SECRETS

CALM’s ‘Tea & Secrets’ tent was once again open for tea, biscuits and lovely

vibes at Secret Garden Party 2015.

4MTWITTER IMPRESSIONS

The provocative #ManDictionary campaign reimagines definitions of words to challenges stereotypes of

masculinity, and it went from strength to strength in 2015-16. The campaign

reached millions through billboards and bus stop adverts, kindly donated by

JCDecaux as well as through our social media channels, where it reached an

audience of four million.

100M+ONLINE REACH

CALM’s flagship campaign with Lynx, #BiggerIssues, raised awareness of suicide among the group it’s so

relevant to: young men. Real-time ads piggy-backed trending topics to get

the message out and reached millions though billboards and social media.

23,000COMMUTERS

Mind the Chap took place in November to spread awareness of male

suicide and CALM’s services among London’s commuters.

From man-buns to celebrity gaffes,

superfoods to skateboarding dogs, #BiggerIssues held a mirror up to all the

things that were dominating guy’s conversations. Things that, at any given

moment, were ‘bigger’ than suicide.

TMW Unlimited, who helped deliver the

#BiggerIssues campaign with Lynx and CALM

Absolutely love the number of posters

I’m seeing for this on my commute! @theCALMzone #mandictionary

#mentalhealth

T@nix_wright

CALM Patron Professor Green supported #BiggerIssues in 2015 and released

a documentary ‘Suicide and Me’ @professorgreen

IMPACT REPORT

2016

CHANGING THE FUTURE

#MANDICTIONARY#ManDictionary is an irreverent campaign that challenges common stereotypes about men and masculinity whilst reminding people that CALM is ‘keeping men alive by talking’. With incredible support from JCDecaux, in 2015-16 the campaign reached millions through donated space on billboard and bus stop adverts, whilst a busy crowd in the Twittersphere got to work creating new definitions to roll out throughout the year. There were thousands of #ManDictionary mentions on social media which reached an estimated four million, and the campaign page on CALM’s website had almost 20,000 views.

CALM ON TVIt was a breakthrough year for CALM in terms of reaching a TV audience. Simon Jack’s moving Panorama programme ‘A Suicide in the Family’ aired in April 2015. The documentary featuring CALM drew on his own experience of losing his father to suicide and investigated why so many men in the UK take their own lives. The impact was enormous in terms of visibility for CALM, with many national interviews and coverage. Social mentions were also three times higher compared to the same quarter in the previous year, whilst website pageviews grew by 50%.

After marking the start of the year with a BBC Lifeline appeal, CALM’s patron Professor Green released a touching documentary about his father’s suicide on BBC Three in November 2015 entitled ‘Suicide and Me’. Talking about his own reactions and feelings to his loss for the first time on camera – and in some cases for the first time at all – was incredibly powerful and relatable for many. CALM was honoured to be featured in and supported by the programme.

CALM’S CAMPAIGNS HIGHLIGHTS OF 2015-16

CONTINUED

PAGES 26-27

MIND THE CHAPTo coincide with International Men’s Day, CALM partnered with Topman and Octopus Investments to run ‘Mind the Chap’ in twelve Zone 1 London tube stations. The event involved 79 volunteers handing out Oyster card holders bearing the ‘Mind the Chap’ message to raise awareness of male suicide and CALM. These not only got into the hands of busy London commuters during the morning and evening rush hour, but also caused a stir on Twitter and in the media. Mind the Chap had a huge impact in reaching people working in London who could go on to need CALM’s services or get involved in the campaign.

MIND THE CHAP SECRET GARDEN PARTY

SECRET GARDEN PARTYIn July 2015 our eager team of volunteers headed into a field with 20,000 revellers to pray for sunshine and spread the CALM love. Our now infamous ‘Tea & Secrets’ tent at Secret Garden Party provided shelter from the unwelcome rain, board games, CALMzines and chilled out vibes powered by thousands of free tea and biscuits. A star attraction was our ‘Wall of Secrets’ where hundreds of festival-goers anonymously submitted their greatest secrets and proudest moments, which varied from raunchy to downright ridiculous, with a good measure of heartfelt sharing of course. It was amazing to reach hundreds of people who had not have heard of CALM before the festival, by creating a space for downtime in the heart of the party.

So rewarding to have several people

to stop and ask what it’s all about and then when they hear the explanation

saying thank you for doing it.

Mind the Chap volunteer

I tried to kill myself at a friend’s

party three years ago. Three years on, I’m happy and at Secret Garden Party.

I’ve finished two years at university with 2:1s and am hoping to

do a Masters. I have a wonderful girlfriend and so many friends.

Anonymous, CALM’s ‘Wall of Secrets’ at

Secret Garden Party

IMPACT REPORT

2016

CHANGING THE FUTURE

#BIGGERISSUESIn November we launched a campaign with Lynx called #BiggerIssues. Aimed at raising awareness of the issue among young men, the campaign featured advertisements comparing male suicide with real-time trending topics, such as Christmas ads or London fog. The campaign was both playful and powerful: it contributed to an increase in national awareness of the male suicide as the single biggest killer of men under 45 by 45% (from 20% before the campaign to 29% afterwards).

#BiggerIssues culminated in a Thunderclap, bringing together a huge range of supporters – including Stephen Fry and David Baddiel – to push out a simultaneous social media message on International Men’s Day 2015. The hit reached 23 million people, meaning that #BiggerIssues trended around the world from Liverpool to Melbourne to Vancouver. As the campaign climaxed that morning, there was no issue bigger than male suicide.

INFLUENCING GOVERNMENTOur #BiggerIssues campaign also culminated with an historic parliamentary debate on male suicide, which marked International Men’s Day on 19 November 2015. CALM brought together 35 organisations from the wider sector – including Samaritans, Papyrus and If U Care Share Foundation – to support a call for the debate. This group also lent their weight to a unified briefing paper, which equipped MPs with crucial information about male suicide and its impact. The paper urged MPs to debate and consider four key issues:

1. More timely counting and reporting of suicide data.2. Reducing suicide contagion and negative impacts on

those bereaved by suicide.3. Mandating every local authority to have a suicide

prevention plan.4. Ensuring these plans are effective and accountable.

WORKING WITH ROYALTYAt the end of 2015-16 CALM was approached to work with the Royal Foundation as a charity partner for their new campaign, Heads Together, and to work with the Duke of Cambridge to raise awareness of male suicide in the months ahead.

The message that I want to go out loud and clear today to anyone contemplating

suicide is: you are not alone. There is nothing whatsoever weak or wrong in seeking help, and there are plenty of people out there who can help you, so please talk to someone.

Philip Davies MP, Male Suicide and International Men’s Day Debate, 19 November 2015

CALM’S CAMPAIGNS HIGHLIGHTS OF 2015-16

CONTINUED

PAGES 28-29

LOOKING AHEAD

MALE SUICIDEIn 2014 the number of men taking their life in the UK fell slightly. But still there are on average more than twelve male suicides a day. Beyond the enormous impact suicide has on family, friends, colleagues, and those on the scene, there is the government’s estimated economic impact of £1.7m per suicide. This means the daily cost of male suicide in the UK is more than £20 million. These are expensive, preventable tragedies.

The last ten years have seen a welcome rise in awareness and discussion around male suicide and we believe CALM has led that change. We’re now setting sights higher for the next five years. We want to expand the help we offer men who are down or in crisis, and deepen awareness and cultural change so more men feel able to seek help. Ultimately we want to see male suicide reduce year on year.

If we are successful in the long term, then we expect that demand for CALM’s services will ultimately fall, both as other services take a more gendered approach and fewer men reach crisis point. Here’s how we hope to get there.

SUPPORTING MENWe want to expand our helpline and webchat service to run 24 hours every day, so that our service is there any time it’s needed. This is going to be expensive and resource-hungry, so we’ll be looking for grant makers and foundations to match the huge public support we receive. We also want to diversify our services to include other digital support and resources for men and those affected by suicide. We will build our internal expertise to ensure all CALM’s services and information are high quality and relevant.

AWARENESS At the close of 2015-16, public awareness of male suicide as the single biggest killer of men under the age of 45 in the UK stood at 29%. Over five to ten years we want to increase this to 80%. This is an important – if ambitious – target, because we want people to be alert and responsive to any man who is down or in crisis. The ultimate need isn’t for CALM to be the only source of help for men, but rather for the wider public to be alert to the risk of suicide and empower everyone to feel able to offer support.

CULTURE CHANGEWe will continue to deliver powerful and compelling campaigns to help change attitudes around masculinity and suicide, working with influential brands like Lynx and Topman. Over the next five years we hope to bring about a real shift in the suicide prevention sector, so there is a widespread gendered approach to supporting men who are down or in crisis. So we’ll keep pushing for properly funded research that explores why so many more men take their own lives than women.

MAKING IT HAPPEN Those most able to bring about long-lasting change are our supporters. Over the past ten years we’ve grown from a handful of supporters to just over 20,000. Now we’re aiming to reach and surpass 50,000 people actively supporting CALM, raising awareness, changing behaviour, supporting mates, raising funds, campaigning and creating the change we seek. Our challenge will be in building the infrastructure to look after and empower these supporters. We will also be working to match public support with grants, sales and corporate support, so we have more diverse income streams. This will help us safeguard CALM’s life-saving and life-changing work for future years.

THE NEXT 5-10 YEARS

IMPACT REPORT

2016PAGES 30-31

BEING OUR PATRON Professor Green and his wonderful team Ged, Simon and Kate AMAZING AMBASSADORSHIP Jamie Baker, Matt Southall, Sonny Wharton, Eddy Temple-Morris, Cecilia Knapp, Jack Rooke, Will Shan, Claire Anstey, Claire Meadows, Philip Levine, RKZ, Scroobius Pip, Majestic, Young Guns, Jamie Campbell Bower ROYAL SUPPORT The Duke and Duchess of Cambridge and Prince Harry BEING BUSY BEES our office team of Jane Powell, Rachel Clare, Jojo Furnival, Mark Shaw, Celia Clark, Billy Tomney, Bríd Anne McKeown, Diane Abela, Shirley Stewart, Esther O’Callaghan, Jason Williams-Quarry, Robin Robinson, George Prior-Palmer, Edward Brooke, Jonathan Tuchner REPPIN’ THE THAMES VALLEY Matt Williams VOLUNTEERING AT CALM HQ Sam, Jamie, Sarah, Annie, Graham, Stefan, Livi, Andy, Janrius, Lyndsey, Ben, Jacob, Natalie, Pete and the fantastic team from Octopus Investments AMAZING CORPORATE SUPPORT Lynx, Topman, Octopus Investments, Reading Bus Company, Hanover Communications and Bellenden (now Newington Communications) CREATING THE CALMZINE Rachel Clare, Jojo Furnival, Silvina Devita, Jamie Mcintyre, Kevin Braddock and all the mag’s amazing writers, artists and contributors AND GETTING IT INTO MEN’S HANDS Topman and all our fantastic CALMzine stockists WORDS OF WISDOM Regular contributors James Nock, Chris Sav, Gavin Finney, Josh Idehen, Richard Staplehurst, Chris Owen, Graham Goddard, Matt Kynaston and all the guys and gals who wrote for thecalmzone.net LIFE-CHANGING FUNDING (over £5,000) City Bridge Trust, Clothworkers’ Foundation, Comic Relief, CriSeren Foundation, Derek Butler Trust, Esmée Fairbairn Foundation, Garfield Weston Foundation, James Wentworth Stanley Memorial Fund, John Ellerman Foundation, Kensington & Chelsea, Westminster, and Hammersmith & Fulham PCTs (Tri-Borough), Liverpool Community Health NHS Trust, National Suicide Prevention Alliance, Octopus Foundation, Oxford Health NHS Foundation Trust, Rayne Foundation, The Hans and Julia Rausing Trust, The Henry Smith Charity, The Matthew Elvidge Trust, Topman, Tudor Trust, Unilever Lynx, and Zurich Community Trust LATE NIGHTS AND #BIGGERISSUES Lynx, TMW Unlimited, W Communications, David Titman, Emma Norman, Ruby Fard, Simon Butcher, Nikki Guest, Ruby Fard, Jeff Bowerman, Rebecca Wardell, Niko Dafkos, Laurier Nicas Alder, Alistair Thompson, Grace Henwood, and the HUNDREDS who posted the Thunderclap including Stephen Fry, David Baddiel, Stephen Merchant, Mistajam and Eddy Temple-Morris #MANDICTIONARY AND OUR BEAUTIFUL BRAND Theobald Fox, and everyone who wrote a new definition BILLBOARDS AND BUS STOPS ACROSS THE NATION JCDecaux AMAZING SNAPS the Alpha Exhibition, which featured work by music photographers Scarlet Page and Helena Berg, and volunteers Hannah Goodwin and Paulie Deaville PUTTING CALM ON TELLY Professor Green, Simon Jack, KEO films, and all those that helped or featured in the great documentaries DEBATING MALE SUICIDE Philip Davies MP and his honorable friends SPREADING THE LOVE Our London Street Team, theatre companies, schools, construction sites and anyone who’s offered CALM materials MAKING NOISE The Corrie Team in memory of Mike Curtis, Heather Athie and the team at Mynewdesk ROCKING

THE AIRWAVES Wyatt Wendels and the team at Planet Rock and Planet Rockstock RUNNING THE AMERICAS Jamie Ramsay (and his teddy bear) MINDING THE CHAP Joe Bruce, all the guys at Topman and Octopus Investments, CALM’s Street Teams, Network Rail, Thameslink Railway and the commuters of London Town HOLLERING ‘SAVE THE MALE’! Jack Rooke, Cecilia Knapp and their motley gang of performers FEELING THE BURN Adam Torr and everyone who got hairy for Sides of March REACHING STUDENTS CALM uni flag-flyers at Imperial, Westminster, Queen Mary’s Mile End, East Anglia, Loughborough and Exeter DRINKING TEA AND SHARING SECRETS Freddie Fellowes, his lovely team and everyone who hung out with CALM at Secret Garden Party RAISING THE ROOF Majestic, Rowland Bennett from Enjoy Yourself, Manifest, UniLad and everyone involved in our 10th birthday bash, Paul Heaton and Jacqui Abbott for the concert HOPE and ‘Gloom Aid’, Chaps Choir, Ceiling Demons, This Will End Badly, Lindy Hayman and the gang who made The Laughing King, Rapman and SBTV, Alex Theo, Lloyd Robinson, Topman’s 24-hour DJ nights, and Sarah Millican on tour RIDING THE HILLS OF HAMPSHIRE Marcus Chapman, Chris Pratt, the Pratt Family, the whole team and hundreds of riders at Nelson’s Tour de Test Valley HITTING THE BACK OF THE NET Giancarlo Gaglione and the crew at Lan the Baron 5-A-Side World Cup RUNNING, CYCLING OR SWIMMING Everyone who took on the Brentwood Half, Brighton Half, Brighton Marathon, Bristol Half, British London 10k, Cholsey Spinathon, Coast to Coast, Desert Warrior Challenge, Dublin Marathon, Edinburgh Marathon, Great Manchester Swim, Great North Run, Hackney Half, Hampton Half, Cardiff World Half, Ikano Robin Hood Half, Ironman UK, Ironman Wales, Ironman Austria, Land’s End to John O’Groats, Liverpool Winter Run, London Marathon, London Santa Dash, London Winter Run 10k, London to Cambridge 100km Challenge, Newport Half, Cardiff Half, Nottingham Half, Oxford Half, Paris Marathon, Bournemouth Pier 2 Pier Swim, Southampton Half, Stockholm Marathon, Total Warrior, Tough Mudder, Vatternrundan Challenge, Windermere Marathon, and Worthing 10k CREATING THESE INCREDIBLE CHALLENGES 5 Men Not Down (#mandown), A CALMing Walk to Leeds, Andy’s Year of Challenges, Becky’s Little Bike Ride, Brett’s Skydive, Bruce’s Circuit of Kent page, CALM-Physics, Challenge 12 – 12 in 12 for Andy, Corin’s Sober October, Cycle The Alps 2015, Daisy and Rowan go bald for CALM, Dance to the Beat 2015, Ding for Damer, DJ Dellamorte’s 24 hour DJ Marathon, Erika’s 100km run, Frederick’s Trek Borneo, Gary’s WCF Boxing, Hayden’s Everesting Challenge, HMP Long Lartin 10k, Lowestoft Christmas Day Swim, Ihsan’s Skydive Challenge, Lara’s Regency Run, Luke’s LEJOG 947, Mark’s CALM 630 mile SWCP challenge, Mark’s Climb Mount Kilimanjaro, Mr Joe shaving his head clean off, Nick & Dave’s Gulf of Riga Ride, Ollie’s Tour de Yorkshire, Perry’s White Collar Boxing, Plastic House, Seven Thousand Feet for Five Thousand Lives, Skinheads n Sex Machines, The Captain’s Challenge, Topman Warrington’s Snowden Trek, Winter Wolf run, Trudy’s Tea Party, Uxbridge to Swanland Walk, and Wesley’s Golf’s Longest Day GENERALLY BEING CALM HEROES Everyone else we didn’t mention because we just couldn’t squeeze you in – we love you all!

THANK YOU FOR...

IMPACT REPORT

2016

TRUSTEES’ REPORT

AND ACCOUNTS

PAGES 32-33

YEAR ENDED 31 MARCH 2016

TRUSTEES’ REPORT AND ACCOUNTS TRUSTEES’ REPORT

FOR THE YEAR ENDED 31 MARCH 2016

OPERATIONAL REPORTThe trustees present their report with the financial statements of CALM for the year ended 31 March 2016.

SECTION 1 – STRUCTURE, GOVERNANCE AND MANAGEMENT1.1 CONSTITUTION OF THE CHARITY AND STATUSCALM was incorporated on 28 July 2005 via Memorandum and Articles of Association as a company limited by guarantee and not having share capital.

1.2 METHODS FOR RECRUITMENT AND APPOINTMENT OF TRUSTEESThe trustees are also the directors of CALM for the purposes of company law. CALM’s articles of association require a minimum of four trustees. There is no limit on the term of office. The objective is to have a wide range of appropriate skillsets across fields that are relevant to the charity’s objectives. This objective is assessed regularly. Trustees are recruited by general awareness raising campaigns and advertising as required. Their appointment is by resolution of the board of trustees following which the required legal documentation is completed.

On their appointment, new trustees are provided with information, in the form of an induction pack, on their role as a trustee along with details of CALM’s operations and organisation. Ongoing training is provided as required.

1.3 ORGANISATIONAL STRUCTURE AND KEY POLICIESCALM has a management committee made up of the trustees who meet approximately six times a year and are responsible for the strategic direction and policy of the charity as well as oversight of the charity’s operations. One trustee serves as Chairman and one as Treasurer. The Chairman and Treasurer report regularly to the trustees on matters that impact the charity, both at trustee meetings and during the intervening periods. Sub-committees are appointed as required to consider specific issues. The delegation of the day-to-day responsibility for the running of

CALM rests with the Chief Executive, Jane Powell, who is supported with a full-time equivalent staff of seven in the London office.

The principal policies adopted by CALM are summarised as follows:

Ethical – CALM has an ethical policy which does not allow it to accept funds from any organisation which it believes may act in a way that is contrary to CALM’s objectives. CALM also seeks to minimise its reliance on any single funder/donor by ensuring that funds received from any one source do not exceed 15% of income.

Diversity and disability – CALM’s policy is to support the diversity of staff and volunteers through equal opportunity and practice and encourages applications from those who consider themselves disabled.

Remuneration – CALM’s remuneration policy is to reward all staff on the basis of: (1) their performance against personal targets; (2) CALM’s overall strategic and financial performance; (3) market salaries of the role within the charity sector; and (4) the need to retain staff. The remuneration of the Chief Executive is also set at a level which is proportionate (three to four times) to the lowest paid staff member and the overall level of expenditure.

Reserves – CALM’s reserves policy is to maintain unrestricted funds, which enable the charity to meet all liabilities as they fall due over the next twelve months. This involves having sufficient funds to meet immediate working capital requirements for the next three to six months. This is determined on the basis of: (1) cash flow forecasts which are updated and reviewed on a regular basis and discussed at trustee meetings; and (2) the nature of CALM’s short and long term liabilities and commitments.

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SECTION 1 – STRUCTURE, GOVERNANCE AND MANAGEMENT (CONTINUED)Investment – The trustees have the power to invest in such assets as they see fit. Aside from retaining a prudent amount in reserves, it is intended that most of CALM’s funds are to be spent in the short term, which leaves no funds for long term investment. The trustees, having regard to the short term liquidity requirements of operating the charity, maintain a policy of keeping surplus funds in interest bearing deposit accounts.

1.4. RISK MANAGEMENTThe trustees have assessed the major risks to which CALM is exposed, in particular those related to its operations and finances, and are satisfied that systems are in place to mitigate the charity’s exposure to the major risks. Risk factors and control systems are reviewed regularly by the trustees. As noted in section 3 below, CALM has focused on its major risks as part of its work in improving its management and governance procedures during 2015/16.

SECTION 2 – OBJECTIVES AND ACTIVITIES2.1 AIMS AND ORGANISATIONCALM focuses upon the prevention of male suicide in the UK.

CALM’s objectives, as stated in its memorandum of association, are the preservation and protection and improvement of mental health and well-being amongst men in the UK, particularly focusing on the prevention of suicide by offering without limitation the use of support services, counselling, advice and/or information about the prevention of suicide, depression and/or crisis management in whatever form is deemed most appropriate at that time to ensure that the services on offer are accessible to men, and through but not limited to the advancement of health education and public awareness relating to men’s mental health issues.

To fulfil these objectives, CALM concentrates on the two following principal areas of activity:

Public engagement – CALM works to raise public awareness of men’s mental health issues by engaging with the public through the use of campaigns and advertising.

Service provision – CALM provides a helpline and webchat service for men and boys, aged over 15, in the United Kingdom, who are feeling down or suicidal, regardless of their background, ethnicity or sexuality. The helpline also advises those worried about men or boys who may be feeling down. CALM’s website and materials provide information and support for anyone in the United Kingdom. Women who contact the helpline are offered support and encouraged to use other services where possible.

2.2 PUBLIC BENEFITCALM’s objectives and activities fully reflect the purposes that the charity was set up to further. There is an inherent public benefit in the prevention of male suicide and the opening up of the conversation on male mental health. The trustees have referred to the guidance contained in the Charity Commission’s general guidance on public benefit when reviewing the charity’s objectives and activities and when planning for future activities.

SECTION 3 – ACHIEVEMENTS AND PERFORMANCE3.1. STRATEGIC AND OPERATIONAL GOALS FOR 2015/16CALM commenced 2015/16 with a strong base on which to focus on its three principal objectives:

• to further develop its campaign to raise awareness of male suicide in England, Scotland and Wales;

• to expand its level of core service provision, in particular the helpline service; and

• to strengthen its operational and governance procedures to ensure that growth is properly managed and resources efficiently utilised.

TRUSTEES’ REPORT AND ACCOUNTS TRUSTEES’ REPORT

CONTINUED

3.2 REVIEW OF OPERATIONSThe year turned out to be a watershed year for CALM, with unprecedented publicity around the issue of male suicide and a real step up in terms of what CALM has been able to deliver. This has been evidenced in a range of areas as set out below.

PROMOTION AND CAMPAIGNSTV COVERAGEAt the beginning of 2015/16 CALM continued to benefit from its BBC Lifeline Appeal with Professor Green, which with the pro bono support of Hanover Communications, reached over 17 million people via social media. In addition, the Panorama documentary, ‘A Suicide in the Family’, which followed journalist Simon Jack’s journey looking at his father’s death and male suicide, was aired in April 2015. This was swiftly followed by another documentary with Professor Green looking at his father’s death, ‘Professor Green: Suicide and Me’, which secured extensive coverage around the issue of male suicide.

MANDICTIONARYJCDecaux used CALM’s Mandictionary advertisements to fill vacant billboard and bus stop space across the United Kingdom throughout the year, with thousands of Mandictionary adverts, ensuring CALM’s logo and ‘Keeping men alive by talking’ message was grounded across England, Scotland and Wales.

Digitally, #Mandictionary reached millions all over the United Kingdom and brought thousands of mentions on Twitter, Instagram and Facebook. People have snapped the ads and pasted pictures up via #Mandictionary and the tagboard on CALM’s website has clocked almost 20,000 views and brought in thousands of #Mandictionary mentions on social media and an estimated four million Twitter impressions.

#BIGGERISSUESIn November CALM launched a campaign with Lynx, #BiggerIssues. Aimed at raising awareness of the issue among young men, the campaign featured advertisements comparing real-time trending topics on social media with male suicide. The campaign ran on outdoor advertising across the United Kingdom culminating on 19 November, International Men’s Day.

Using #BiggerIssues CALM encouraged people to sign up for a ‘Thunderclap’, so that on 19 November all the followers of those who had signed up to support CALM would receive a message about male suicide – ‘the single biggest killer of young men in the UK’. The Thunderclap reached over 23 million people. #BiggerIssues trended around the world from Liverpool to Melbourne to Vancouver. As the campaign climaxed that morning, nothing was talked about more than male suicide.

MIND THE CHAPTo coincide with International Men’s Day in November, CALM partnered with Topman and Octopus Investments to run the ‘Mind the Chap’ campaign in twelve Zone 1 London tube stations. The event involved volunteers handing out Oyster card holders bearing the ‘Mind the Chap’ message to raise awareness of male suicide and CALM.

HEADS TOGETHERAt the end of 2015/16 CALM was approached by the Royal Foundation (who are the London Marathon charity for 2017), to be part of their ‘Heads Together’ campaign.

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SECTION 3 – ACHIEVEMENTS AND PERFORMANCE (CONTINUED)INFLUENCING GOVERNMENTThe #BiggerIssues campaign culminated in a historic debate in Parliament that CALM secured for International Men’s Day. CALM used the occasion to call for support from the rest of the suicide prevention sector, and push for a debate in Parliament on male suicide. Over 35 other charities and organisations responded to the call, including Samaritans, Papyrus and If U Care Share, and jointly agreed a Briefing Paper for MPS, which encouraged them consider four key issues:

1. More timely reporting of suicide data;2. Reducing suicide contagion and negative impacts

on those bereaved by suicide;3. Mandating every local authority to have a suicide

prevention plan; and4. Ensuring these plans are effective and accountable.

CALMZONESThames Valley2015 saw the addition of Thames Valley CALMzone, an area which includes Berkshire, Buckinghamshire, Milton Keynes and Oxfordshire. The development of this CALMzone was led by the Suicide Prevention and Intervention Network (‘SPIN’), a network and forum specific to suicide reduction and prevention in the Thames Valley, which is inclusive and comprised of specialists, champions and people with lived experience of suicide and attempted suicide. SPIN promotes the message that suicide is everybody’s business and aims to contribute to the reduction of suicide and improvement of resources for those at risk of, or affected by, suicide.

Within the Thames Valley the CALM message has been actively promoted on the ground as well as on buses, with Reading Bus Company selecting CALM as their Charity of the Year and branding a bus with the CALM message.

London Tri-BoroughCALM continues to have an active presence in the Tri-Borough areas of Hammersmith & Fulham, Kensington & Chelsea and Westminster in London, and CALM’s Street Team of volunteers have actively distributed the free and award-winning CALMzine at universities, colleges, bookshops and venues across the area over the past year. Working with volunteers from Octopus Investments and Topman, CALM also had an active presence at stalls and events over the year, particularly around International Men’s Day when staff and volunteers took part in the ‘Mind the Chap’ campaign in London.

In 2014 male suicide awareness in London stood at 18%, that is 18% of the public identified suicide as the single biggest killer of men aged under 45 according to our YouGov polling. By January 2016 this figure had risen with 39% of the public identifying suicide as the leading killer of young men, and among men in the 25-34 age group, awareness stood at 47%.

CALM SERVICE PROVISIONHELPLINEWith the support of a very generous public, as well as Lynx and the Octopus Foundation, in April 2015 CALM was able to increase the number of staff operating the helpline with a further increase in January 2016. This resulted in not only an increase in the number of incoming calls but also an increase in the percentage of calls answered as shown in the table below. CALM sees a good percentage of calls come from Northern Ireland, Scotland and Wales, and pretty consistent demand from across England.

2014/15 2015/16

Total Demand 60,545 79,290Demand in Service Hours 53,192 70,219Answered 34,692 55,946% Contacts Answered 65% 80%Webchats 2,866 7,283Suicide Prevented Today 139 386

PAGES 36-37

The table on the previous page shows a significant rise in the number of ‘suicide prevented’ calls. These are calls where the caller has been actively suicidal with the threat of imminent suicide, or where the caller has actually overdosed. CALM records suicide prevented for those calls where it believes the caller has stepped back from suicide, or where CALM has successfully enabled emergency services to respond.

Callers to the helpline continue to display a rich mix of backgrounds and ages. Overall 89% of callers are male, with NHS services and Crisis teams increasingly recommending CALM as an out-of-hours service. This means CALM is contacted by men at the severe end of the spectrum, with many callers facing problems with employment and benefits in addition to enduring mental health problems.

WEBCHATDemand for webchat shows a consistent growth. The chart below shows that there is a far younger caller profile of those using the webchat service compared to the helpline. CALM has taken more webchats than planned, and it is a tough service to deliver. Webchats are one-to-one, they frequently last up to an hour, and require a different skill-set than the helpline. CALM has also had technical challenges. However many young men clearly prefer webchat to the phone.

11-14 15-18 26-3519-25 36-45 46-55 56-64 65+

0%

1%

2%

11%

15%

41%

24%

31%

25%

10%

17%

4% 10% 2% 7% 0%

AGE – HELPLINE USERS Helpline Webchat

Young men also refer others to CALM and huge peaks in demand have been experienced, for example when men have posted information about CALM on Lads Bible or where there has been a shout out from someone on social media with a large following.

WEBSITE As well as including information about CALM and how to get involved, the website supports men in two ways. Firstly there is a wealth of information and advice in CALM’s help pages which cover relevant mental health issues. The website hosts listings of local support so anyone visiting the website can seek out help near to where they are. In 2015/16 views of the help pages increased by one third compared to the prior year.

Secondly, the website is host to a wealth of blogs and articles written predominantly by men, for men, which – thanks to CALM’s incredible writers – are both easy to relate to and inspiring. The website acts as a platform for creative expression reflecting a wide range of interests form music, comedy and sport to mental health and relationships. In 2015/16 visitors to the website increased by 29% year on year with 1.1 million pageviews.

CALMzine CALM’s quarterly lifestyle magazine for young men, the CALMzine, was distributed to 85,000 readers via Topman stores, universities and other outlets. In addition, the digital version reached an audience of 174,000 people.

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CONTINUED

SECTION 3 – ACHIEVEMENTS AND PERFORMANCE (CONTINUED) SUPPORT AFTER SUICIDE PARTNERSHIPCALM hosts the Support after Suicide Partnership (formerly the Suicide Bereavement Support Partnership) which is focused on ensuring that anyone bereaved or affected by suicide can find timely and appropriate support. Grants from the James Wentworth Stanley Memorial Fund, National Suicide Prevention Alliance and the Matthew Elvidge Trust enabled CALM to employ dedicated resources to set up a website: supportaftersuicide.co.uk and develop a framework of support.

OPERATIONS AND GOVERNANCEFUNDRAISINGKey to being able to develop a solid operational basis is the need to raise income and as part of this process CALM has sought to focus on its supporter base and engage with the public not only as part of CALM’s campaign but also from a fundraising perspective. The table below shows the massive growth in support over the past year, and the pattern of sustained growth over the past five years. Supporters choose to support CALM either because they’ve been affected by depression personally, and/or because they know someone who has taken their own life. Support has come in the shape of teams of people raising funds together, solo runs, cycle rides and swims, balls, golf days, gigs and community events focused on raising awareness and money for CALM. This in itself has presented a challenge, often people use third-party platforms to raise donations, so this year the very small team of one plus volunteers, have struggled to thank those many, many supporters. CALM is staffing up and implementing software to help ensure that it can continue to support those who support CALM.

The following graph shows the growth in public donations over the past five years.

2011-12 2012-13 2013-14 2014-15 2015-16

752,219

359,674

343,359

217,15786,038DONATIONS AND COMMUNITY FUNDRAISING

GRANTS, COMMISSIONING AND CORPORATE SUPPORTCALM seeks to build long term relationships with funders so as to provide a solid basis on which to plan activities and services going forward. A number of grant making organisations have continued to support CALM and in 2015/16 CALM has also developed its corporate links so as to have as broad as possible income base. This process has also seen a reduced reliance on commissioning from the NHS.

PAGES 38-39

MANAGEMENTCALM has undertaken a number of steps to strengthen its management processes and controls during 2015/16. These have included:

• The appointment of additional trustees to broaden the base of experience and knowledge within the trustee group;

• Ongoing focus on the key risks to CALM as it grows and ensure that measures are taken to minimise those risks;

• Taking on additional staff in areas where it was felt there was a shortage of resource to meet CALM’s needs as it grew. This is a process that has continued into 2016/17; and

• The development of plans to move to a new office in early 2016/17.

3.3. FUTURE AIMS AND OBJECTIVESThe last ten years have seen a welcome rise in awareness and discussion around male suicide and CALM believes it has played a key part in that. CALM is now setting its sights higher for the next five years and wants to expand the help it offers men who are down or in crisis, and deepen awareness and cultural change so more men feel able to seek help.

If CALM is successful in the long term, then it expects that ultimately demand for CALM’s services will fall as other services will be taking a gendered approach to suicide prevention and fewer men overall will be reaching crisis point. Here is how CALM hopes to get there:

Supporting menCALM wants to expand its helpline and webchat service to run 24 hours every day, so that the service is there any time it’s needed. This is going to be expensive and resource-hungry, so CALM is looking for grant makers and foundations to match the huge public support it receives. CALM also wants to

diversify its services to include other forms of digital support and provide resources for men who need support and those wanting to support them. CALM also plans to bring in more expertise internally to ensure that the services and information it provides are high quality and relevant.

Awareness At the close of 2015/16, public awareness of male suicide, as the single biggest killer of men under the age of 45 in the UK, stood at 29%. Over five to ten years CALM wants to increase this to 80%. CALM believes this is an important, if ambitious, target because it wants people to be alert, and responsive, to any male friend, colleague or family member who may be down, and know how to respond. The ultimate need isn’t for CALM to be the only source of help for men, but to empower everyone to feel able to offer support.

Culture changeCALM will continue to raise awareness around male suicide and encourage men to get help and to give each other support, through working with national brands like Lynx and Topman, to deliver powerful and compulsive campaigns. These will help reach not just men who are feeling down, and tackle the shame they feel, but also enable CALM to tackle the embarrassment and discomfort felt by those in a position to offer help.

Public supportThose most able to bring about this change are CALM’s supporters. Over the past ten years CALM has grown from a handful of supporters to just over 20,000 people who actively support CALM by raising funds, promoting CALM on social media and taking part in CALM’s campaigns. CALM needs to reach and pass 50,000 supporters over the next ten years so that momentum for change is unstoppable.

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CONTINUED

SECTION 3 – ACHIEVEMENTS AND PERFORMANCE (CONTINUED)3.4. FINANCIAL REVIEW3.4.1 Income Income for the year was £1,267,000 (2015: £647,000), an increase of £620,000 (95%) on the prior year. This was achieved mainly due to an increase of £349,000 in income from fundraising and sponsorship events. There were also increases in income from grants, commissioning and corporate support of £197,000 and donations of £74,000.

Income from public fundraising, sponsorship events and donations is obtained from a large number of sources/donors across a range of events throughout the year.

Income from grants, commissioning and corporate funding came from 16 different funders with an average value of £30,000. The largest grant made up 6% of total income.

The trustees have deferred income from grants, commissioning and corporate funding of £97,000 until 2016/17 as the expenditure to which the grants relate will not be committed and incurred until the following year.

3.4.2 ExpenditureExpenditure for the year was £1,025,000 (2015: £667,000), an increase of £358,000 (54%) on the prior year. This increase, supported by the corresponding increase in income, arose across Service Provision, Promotion and Outreach and Support Costs (and is broken down in the pie charts opposite).

Direct fundraising Direct fundraising costs were £67,000, an increase of £43,000 (179%) on the previous year. They include the costs of supporting and organising participants in fundraising events on behalf of CALM and also work on developing the supporter database. They represent 11% (2015: 9%) of fundraising income.

Direct service provisionDirect service provision costs were £512,000, an increase of £192,000 (60%) on the previous year.

The direct helpline/webchat service provision costs increased by £146,000 as service provision levels were expanded with increased hours and the development of the webchat service. Direct website costs increased by £21,000 as work to improve the website was undertaken and a part-time web developer was employed. The Suicide Bereavement Partnership was a new area of service provision for CALM.

Direct promotion and outreach Direct promotion and outreach costs were £141,000, an increase of £56,000 (66%) on the previous year.

The costs in this category involve the direct provision of support to promote awareness of male suicide through advertising campaigns and specific public events. The increase in cost compared to the previous year reflects the increase in the number and range of such events that took place during 2015/16.

Support costsSupport costs are the office, administration, management and governance costs incurred by CALM. In 2015/16 they were £305,000, an increase of £67,000 (28%) on the previous year. This increase reflected the corresponding increase in activity levels across CALM.

Staff costs represent the costs of CALM’s seven full-time equivalent staff, including the Chief Executive, who were employed during 2015/16. Staff work across all areas of CALM’s charitable activities.

Office costs, which are the general overheads of the charity, make up 5% (2015: 7%) of CALM’s total expenditure. The principal elements are office rent (£22,000) and utility/communications/IT/insurance costs of £17,000.

PAGES 40-41

1%15%

17%

48%

14%

5%

CALM: 2015/16 INCOME BY CATEGORY

Public fundraising/sponsorship (£608,000) Donations (£176,000) Grants (£225,000) Public sector commissioning (£66,000) Corporate funding (£190,000) Other (£2,000)

5%7%

88%

CALM: 2015/16 DIRECT SERVICE PROVISION EXPENDITURE BY CATEGORY

Helpline provision and webchat (£450,000) Website (£38,000) Suicide Bereavement Partnership (£24,000)

19%

23%

16%

14%

19%

9%

CALM: 2015/16 DIRECT PROMOTION AND OUTREACH EXPENDITURE BY CATEGORY

Public relations (£27,000) Merchandise and literature (£22,000) CALMzine production and delivery (£12,000) CALMzone promotion (£20,000) Research and data collection (£33,000) Production/promotion events/video production (£27,000)

15%

1%

16%

6%

62%

CALM: 2015/16 SUPPORT COSTS BY CATEGORY

Staff (£190,000) HMRC National Insurance (£17,000) Office (£49,000) Governance (£4,000) Recruitment, training, travel and other overheads (£45,000)

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CONTINUED

SECTION 3 – ACHIEVEMENTS AND PERFORMANCE (CONTINUED)3.4.3 Reserves There was a fund surplus for the year of £242,000 (2015: deficit of £20,000), of which £255,000 (2015: £19,000) was unrestricted and (£13,000) (2015: (£39,000)) was restricted.

Total funds available as at 31 March 2016 were £358,000 (2015: £116,000), made up entirely of an unrestricted reserves balance. There was no restricted funds balance to carry forward as at 31 March 2016 (2015: £13,000).

The funds available balance is consistent with CALM’s reserves policy outlined in section 1.3 above, in particular it is sufficient to meet the charity’s short term working capital requirements. The trustees consider that this unrestricted reserves balance as at 31 March 2016 is appropriate.

SECTION 4 – AUDITORSThe Auditors, Royce Peeling Green Limited, Chartered Accountants, have expressed their willingness to continue in office and a resolution regarding their appointment and remuneration will be submitted to the Annual General Meeting.

SECTION 5 – STATEMENT OF TRUSTEES’ RESPONSIBILITIES Law applicable to charities in England and Wales requires trustees to prepare financial statements for each financial year which give a true and fair view of the financial activities of the charity during the year and state of affairs at the end of the year. In preparing those financial statements, the trustees are required to:

• select suitable accounting policies and then apply them consistently;

• observe the methods and principles in the Charities SORP;

• make judgements and estimates that are reasonable and prudent;

• state whether applicable accounting standards and statements of recommended practice have been followed, subject to any material departures disclosed and explained in the financial statements; and

• prepare the financial statements on the going concern basis unless it is inappropriate to assume that the company will continue in business.

The trustees are responsible for keeping adequate accounting records that disclose with reasonable accuracy at any time the financial position of the charity and which enable them to ensure that the financial statements comply with the Companies Act 2006, applicable Accounting Standards and Statements of Recommended Practice (the FRSSE), and the Accounting regulations set out under the Charities Act 2011. They are also responsible for safeguarding the assets of the charity and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

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SECTION 6 – STATEMENT OF DISCLOSURE TO AUDITORSSo far as the trustees are aware, there is no relevant audit information of which CALM’s auditors are unaware. Additionally, the trustees have taken all the necessary steps that they ought to have taken as trustees in order to make themselves aware of all relevant audit information and to establish that the charity’s auditors are aware of that information.

SECTION 7 – COMPANIES ACT 2006This report has been prepared in accordance with the special provisions relating to small companies within Part 15 of the Companies Act 2006.

This report was approved by the board on 14 November 2016

J ScroggsDirector, Chair of Trustees

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2016

TRUSTEES’ REPORT AND ACCOUNTS INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS AND TRUSTEES

OF CAMPAIGN AGAINST LIVING MISERABLYFOR THE YEAR ENDED 31 MARCH 2016

We have audited the financial statements of Campaign Against Living Miserably for the year ended 31 March 2016 which comprise the Statement of Financial Activities, the Balance Sheet and the related notes. These financial statements have been prepared under the historical cost convention and the accounting policies set out therein.

This report is made solely to the Charity’s Members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006 and the Charities and Trustee Investment (Scotland) Act 2005. Our audit work has been undertaken so that we might state to the Charity’s Members those matters we are required to state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Charity and its Members as a body, for our audit work, for this report, or for the opinions we have formed.

RESPECTIVE RESPONSIBILITIES OF TRUSTEES AND AUDITORSAs explained more fully in the Trustees’ Responsibilities Statement set out on page 42, the trustees (who are also the directors of Campaign Against Living Miserably for the purposes of company law) are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view.

We have been appointed auditor under the Companies Act 2006 section 151 of the Charities Act 2011 and section 44 (1) (c) of the Charities and Trustee Investment (Scotland) Act 2005 and report in accordance with those Acts. Our responsibility is to audit and express an opinion on the financial statements in accordance with applicable law and International Standards on Auditing (UK and Ireland). Those standards require us to comply with the Auditing Practices Board’s (‘APB’s’) Ethical Standards for Auditors.

SCOPE OF THE AUDIT ON THE FINANCIAL STATEMENTSAn audit involves obtaining evidence about the amounts and disclosures in the financial statements sufficient to give reasonable assurance that the financial statements are free from material misstatement, whether caused by fraud or error. This includes an assessment of:

• whether the accounting policies are appropriate to the charitable company’s circumstances and have been consistently applied and adequately disclosed;

• the reasonableness of significant accounting estimates made by the trustees; and

• the overall presentation of the financial statements.

In addition, we read all the financial and non-financial information in the Report of the Trustees to identify material inconsistencies with the audited financial statements. If we become aware of any apparent material misstatements or inconsistencies we consider the implications for our report.

OPINION ON FINANCIAL STATEMENTSIn our opinion:

• the financial statements give a true and fair view of the state of the Charity’s affairs as at 31 March 2016, and of its incoming resources and application of resources for the year then ended;

• the financial statements have been properly prepared in accordance with the United Kingdom Generally Accepted Accounting Practice; and

• the financial statements have been prepared in accordance with the Companies Act 2006, the Charities Act 2011, the Charities and Trustee Investment (Scotland) Act 2005 and regulation 8 of the Charities Accounts (Scotland) Regulations 2006 (as amended).

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OPINION ON OTHER MATTER PRESCRIBED BY THE COMPANIES ACT 2006In our opinion the information given in the Trustees’ Annual Report for the financial year for which the financial statements are prepared is consistent with the financial statements.

MATTERS ON WHICH WE ARE REQUIRED TO REPORT BY EXCEPTION We have nothing to report in respect of the following matters where the Companies Act 2006, the Charities Act 2011 and the Charities Accounts (Scotland) Regulations 2006 (as amended) requires us to report to you if, in our opinion:

• adequate accounting records have not been kept, or returns adequate for our audit have not been received from branches not visited by us; or

• the financial statements are not in agreement with the accounting records and returns; or

• certain disclosures of trustees’ remuneration specified by law are not made; or

• we have not received all the information and explanations we require for our audit; or

• the trustees were not entitled to prepare the financial statements in accordance with the small companies regime and take advantage of the small companies exemption in preparing the directors’ report.

Martin Chatten (Senior Statutory Auditor) For and on behalf of Royce Peeling Green Limited Chartered AccountantsStatutory Auditor

The Copper RoomDeva Centre, Trinity WayManchester M3 7BG

Royce Peeling Green Limited is eligible to act as auditor in terms of section 1212 of the Companies Act 2006.

IMPACT REPORT

2016

TRUSTEES’ REPORT AND ACCOUNTS STATEMENT OF FINANCIAL ACTIVITIES INCOME AND EXPENDITURE ACCOUNT

YEAR ENDING 31 MARCH 2016

Unrestricted funds

£

Restricted funds

£

Total funds

£

Prior period total funds

£Further details

Income from:Donations and legacies 765,318 18,500 783,818 360,262 3

Charitable activities 120,500 360,598 481,098 285,296 4

Investments 1,708 – 1,708 1,394Other income 493 – 493 502

Gross income in the reporting period 888,019 379,098 1,267,117 647,454

Expenditure on:Raising funds 119,432 – 119,432 60,673 5

Charitable activities 513,373 392,598 905,971 606,756 6

Total expenditure in the reporting period 632,805 392,598 1,025,403 667,429

Net income/(expenditure) in the reporting period 255,214 (13,500) 241,714 (19,975)Transfer between funds – – – –

Other recognised gains/(losses):Gains/(losses) on revaluation on investment assets – – – –

Net movements in funds 255,214 (13,500) 241,714 (19,975)Reconciliation of funds:Total funds brought forward 102,700 13,500 116,200 136,175

Total funds carried forward 357,914 – 357,914 116,200

The statement of financial activities has been prepared on the basis that all operations are continuing operations.

There are no recognised gains and losses other than those passing through the statement of financial activities.

PAGES 46-47

TRUSTEES’ REPORT AND ACCOUNTS BALANCE SHEET AS AT 31 MARCH 2016

Unrestricted funds

£

Restricted funds

£

Total funds

£

Prior year funds

£

Further details

Current assets:Debtors 15,778 87,438 103,216 30,225 11

Cash at bank and in hand 429,370 10,004 439,374 325,790

Total current assets 445,148 97,442 542,590 356,015

Liabilities:Creditors: amounts falling due within one year (87,234) (97,442) (184,676) (239,815) 12

Net current assets or liabilities 357,914 – 357,914 116,200

Total net assets or liabilities 357,914 – 357,914 116,200

The funds of the charityRestricted income funds – – – 13,500

Unrestricted funds 357,914 – 357,914 102,700

Total charity funds 357,914 – 357,914 116,200 14

These financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime within Part 15 of the Companies Act 2006.

Approved by the trustees on 14 November 2016 and signed on their behalf by:

R KingdomDirector, TreasurerCompany Reg. Number: 05378928 (England and Wales)Charity Number: 1110621 (England and Wales)Charity Number: SC044347 (Scotland)

IMPACT REPORT

2016

TRUSTEES’ REPORT AND ACCOUNTS NOTES TO THE FINANCIAL STATEMENTS

YEAR ENDING 31 MARCH 2016

1. BASIS OF PREPARATIONThe financial statements have been prepared in accordance with Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the Financial Reporting Standard for Smaller Entities (FRSSE) and the Charities Act 2011 and applicable regulations, and in accordance with the Companies Act 2006.

2. ACCOUNTING POLICIESCOMPANY STATUSThe charity is a company limited by guarantee. The members of the company are the trustees named on page 57. In the event of the charity being wound up the liability in respect of the guarantee is limited to £1 per member of the charity.

FUND ACCOUNTINGGeneral funds are unrestricted funds which are available for use at the discretion of the trustees in furtherance of the general objectives of the charity and which have not been designated for other purposes.

Restricted funds are funds which are to be used in accordance with specific restrictions imposed by donors or which have been raised by the charity for particular purposes. The costs of raising and administering such funds are charged against the specific fund. The aim and use of each restricted fund is set out in the notes to the financial statements.

INCOMING RESOURCESAll incoming resources are included in the Statement of Financial Activities (SoFA) when the charity becomes entitled to the resources, the trustees know it is probable that they will receive the resources and the monetary value can be measured reliably. Where incoming resources have related expenditure (as with fundraising or contract income) the incoming resources and related expenditure are reported gross in the SoFA.

Grants, commissioning and corporate fundraising are included in the period to which the SoFA relates when:

(1) the charity has unconditional entitlement to the resources; and (2) to the extent that the resources are provided to fund specific activities over defined periods of time, the charity

is entitled to spend the resources and the corresponding liability has been recognised.

Grant, commissioning and corporate fundraising income that covers subsequent accounting periods are shown as deferred income on the balance sheet.

Gifts in kind are accounted for at a reasonable estimate of their value to the charity or the amount actually realised; those for sale or distribution are included in the accounts as gifts only when sold or distributed by the charity; those for use by the charity are included in the SoFA as incoming resources when receivable.

PAGES 48-49

Donated facilities are only included in incoming resources (with an equivalent amount in resources expended) where the benefit to the charity is reasonably quantifiable, measurable and material. The value placed on these resources is the estimated value to the charity of the service or facility received. No amounts are included in the financial statements for services donated by volunteers.

Investment income is included in the accounts when receivable.

EXPENDITURE AND LIABILITIESLiabilities are recognised as soon as there is a legal or constructive obligation committing the charity to pay out resources, it is probable that settlement will be required and the amount of the obligation can be measured or estimated reliably.

Fundraising costs are those incurred raising income for the charity through events and promotions, and seeking grant funding.

Support costs are allocated to activity cost categories on a basis consistent with the use of resources and include:

(1) Office and administration costs incurred in connection with general management of the charity and compliance with constitutional and statutory requirements; and

(2) Governance costs incurred in relation to the preparation and audit of statutory accounts, the costs of trustee meetings and cost of legal advice to trustees on governance or constitutional matters.

3. DONATIONS AND LEGACIESUnrestricted

£Restricted

£

Total 2016

£

Total 2015

£

Donations 157,835 18,500 176,335 101,966Public fundraising 607,483 – 607,483 258,296

Total 765,318 18,500 783,818 360,262

Restricted donations were received from FMC Technologies (£8,500) for helpline service provision and from the Octopus Foundation (£10,000) to partially fund the production of a public awareness video.

IMPACT REPORT

2016

TRUSTEES’ REPORT AND ACCOUNTS NOTES TO THE FINANCIAL STATEMENTS

CONTINUED

4. CHARITABLE ACTIVITIES: GRANTS, COMMISSIONING AND CORPORATE FUNDRAISING

2015 Deferred income brought forward

£

2016 Income

received £

2016 Deferred income

carried forward £

2016 Income

£

2015 Income

£

RestrictedGrantsHenry Smith Charity 34,300 – – 34,300 33,700National Suicide Prevention Alliance 3,000 7,550 – 10,550 –James Wentworth Stanley Memorial Fund 7,500 7,500 (7,500) 7,500 –Matthew Elvidge Trust 5,000 7,500 (7,500) 5,000 –Comic Relief 3,333 40,000 (3,333) 40,000 36,667City Bridge Trust 7,877 42,123 – 50,000 29,623John Ellerman Foundation 8,794 30,000 (8,794) 30,000 21,206The Clothworkers’ Foundation – 26,600 (5,087) 21,513 –Tudor Trust 9,403 26,000 (9,403) 26,000 16,597Rayne Foundation – – – – 10,000CriSeren Foundation – – – – 5,000CommissioningKensington & Chelsea, Westminster, and

Hammersmith & Fulham PCTs (Tri-Borough) – 30,000 – 30,000 30,000Liverpool Community Health NHS Trust – 26,000 – 26,000 17,984Oxford Health NHS Foundation Trust – 13,529 (3,364) 10,165 –Corporate fundingUnilever Lynx 52,461 57,230 (52,461) 57,230 4,769Octopus Foundation – – – – 13,500Topman – 12,340 – 12,340 –

131,668 326,372 (97,442) 360,598 219,046

UnrestrictedGrantsRausing Trust – 75,000 – 75,000 –Garfield Weston Foundation – – – – 25,000Esmée Fairbairn Foundation – – – – 5,000Derek Butler Research Trust – 5,000 – 5,000 –Zurich Community Trust – – – – 250Corporate fundingOctopus Foundation 40,500 – – 40,500 36,000

40,500 80,000 – 120,500 66,250

Total 172,168 406,372 (97,442) 481,098 285,296

PAGES 50-51

5. RAISING FUNDS

Activity or programme

Activities undertaken

directly £

Support costs (Note 9)

£2016

£2015

£

Fundraising activities and advertising 67,370 52,062 119,432 60,673

6. EXPENDITURE ON CHARITABLE ACTIVITIES

Activity or programme

Activities undertaken

directly £

Support costs (Note 9)

£2016

£2015

£

Helpline provision and webchat service 450,424 135,844 586,268 425,916Website 38,191 45,681 83,872 51,484Promotion/outreach costs 140,618 68,083 208,701 129,356Suicide Bereavement Partnership 24,083 3,047 27,130 –

Total 653,316 252,655 905,971 606,756

7. ANALYSIS OF TOTAL DIRECT PROMOTION/OUTREACH COSTS2016

£2015

£

Public relations 26,686 –Merchandise and literature 21,985 9,772CALMzine production and delivery 12,340 –CALMzone promotion 19,559 54,032Research and data collection 33,146 11,911Production/promotion events/video production 26,902 9,375

Total 140,618 85,090

8. ANALYSIS OF COMMISSIONED EXPENDITURE WITHIN EXPENDITURE ON CHARITABLE ACTIVITIES (NOTE 6)

Activity or programme

Direct helpline provision and

webchat service

£

Direct website

£

Direct promotion/

outreach £

Suicide Bereavement

Partnership £

Support costs (Note 9)

£

Total 2016

£

Commissioned expenditure:London 15,619 – 10,269 – 4,112 30,000Merseyside 15,182 – 7,345 – 3,473 26,000Thames Valley 5,928 – 1,945 – 2,292 10,165

Non-commissioned expenditure 417,695 38,191 121,059 24,083 242,778 839,806

Total 450,424 38,191 140,618 24,083 252,655 905,971

IMPACT REPORT

2016

9. SUPPORT COSTSOffice

£

Administration and management

£Governance

£2016

£2015

£

Raising funds 8,294 43,133 635 52,062 36,958Helpline provision and webchat service 21,640 112,546 1,658 135,844 122,024Website 7,277 37,846 558 45,681 34,818Promotion/outreach 10,846 56,405 832 68,083 44,266Suicide Bereavement Partnership 485 2,525 37 3,047 –

Total 48,542 252,455 3,720 304,717 238,066

Support costs are allocated to activity areas on a fixed and variable basis.

The fixed cost element, estimated at 50% of total support costs, is allocated equally across the four principal activities: Raising funds, Helpline provision and webchat service, Website and Promotion/outreach. A nominal amount is allocated to the Suicide Bereavement Partnership as this activity is considered to use only limited fixed resource.

The variable cost element, also estimated at 50% of support costs, is allocated across all five activities in proportion to the level of direct costs incurred in undertaking those activities. Given the nature of CALM’s activities this is considered to be the most appropriate way in which to allocate variable costs.

Governance costs relate wholly to the annual audit fee.

10. STAFF COSTS2016

£2015

£

Staff costs during the year were:Staff 190,317 157,419HMRC National Insurance costs 17,039 13,668

Total costs 207,356 171,087

Number Number

The average monthly number of employees (full-time equivalent) employed by the charity during the year was: 7 6

One employee received remuneration in excess of £60,000.

No trustee received any remuneration in connection with their work for the charity.

TRUSTEES’ REPORT AND ACCOUNTS NOTES TO THE FINANCIAL STATEMENTS

CONTINUED

PAGES 52-53

11. DEBTORS2016

£2015

£

Grant debtors 87,438 6,140Other debtors and prepayments 15,778 24,085

103,216 30,225

12. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR2016

£2015

£

Trade creditors 51,089 41,204Deferred income 97,442 172,168Other taxes and social security costs 5,509 3,700Accruals 30,636 22,743

184,676 239,815

IMPACT REPORT

2016

13. RESTRICTED INCOME FUNDS

Fund source Purpose

The Henry Smith Charity Helpline service provision

Kensington & Chelsea, Westminster and Hammersmith & Fulham PCTs (Tri-Borough)

London CALMzone provision for London promotion and London helpline

City Bridge Trust London helpline provision and promotion and support for Volunteer Coordinator and CALMzine Editor

Comic Relief Webchat service

John Ellerman Foundation Webchat service

Tudor Trust Salary contribution for Volunteer & Supporter Engagement Officer and Editor

Rayne Foundation Webchat service

CriSeren Foundation Grant Funding Manager

Unilever Lynx Helpline service provision

The Clothworkers’ Foundation Helpline service provision

National Suicide Prevention Alliance Suicide Bereavement Support Partnership

James Wentworth Stanley Memorial Fund Salary contribution for Bereavement Support Officer

Matthew Elvidge Trust Salary contribution for Bereavement Support Officer

Octopus Foundation Helpline service provision

Liverpool Community Health NHS Trust Merseyside CALMzone provision

Oxford Health NHS Foundation Trust Thames Valley CALMzone provision: helpline service provision, webchat, website and local and national campaign services

Topman CALMzine magazine printing costs

TRUSTEES’ REPORT AND ACCOUNTS NOTES TO THE FINANCIAL STATEMENTS

CONTINUED

PAGES 54-55

14. STATEMENT OF FUNDSFund

balances brought forward

£Income

£Expenditure

£Transfers

£

Net movement

in funds £

Fund balances

carried forward

£

Unrestricted funds 102,700 888,019 (632,805) – 255,214) 357,914Restricted funds 13,500 379,098 (392,598) – (13,500) –

Total funds 116,200 1,267,117 (1,025,403) – 241,714 357,914

Unrestricted funds are a general reserve which are free funds of the charity and are not designated for particular purposes.

15. RELATED PARTY TRANSACTIONSIn the year, advertising, fundraising and promotion costs of £25,463 (2015: £3,380) were charged by Theobald Fox Limited, of which George Smart (trustee) is a director. Creditors include £3,600 due to Theobald Fox Limited.

As disclosed in note 4 CALM recognised grant income of £21,513 from The Clothworkers Foundation. Philip Portal, who became a CALM trustee on 14 March 2016, is a Court Member of The Clothworkers Foundation.

CALM is a member of the National Suicide Prevention Alliance (‘NSPA’). Grants were received from The James Wentworth Stanley Memorial Fund and The Matthew Elvidge Trust, who are also members of the NSPA. The Bereavement Support Officer is based in the CALM office and CALM covers the costs of the post that are not covered by grants. 16. FINANCIAL COMMITMENTSAt 31 March the charity had annual commitments under operating leases expiring as follows:

Property2016

£2015

£

Leases which expire:In less than one year 5,452 24,238

IMPACT REPORT

2016

TRUSTEES’ REPORT AND ACCOUNTS NOTES

PAGE 56

TRUSTEESJames Scroggs (Chairman)Richard Baskind (appointed 9 May 2016) Kathy Chalmers (appointed 11 May 2015)Marcus ChapmanDr Elaine Church (resigned 11 May 2015)Astrid Cook (resigned 11 May 2015)Mark Cooper (resigned 16 November 2015)Maggie DayRobert Kingdom (Treasurer) Aimee LutherAngela McCourt (resigned 16 September 2015)Philip Portal (appointed 14 March 2016)Damien Ridge Ajax ScottGeorge Smart

CHARITY CHIEF EXECUTIVEJane Powell

REGISTERED OFFICEThe Copper Room Deva CentreTrinity WayManchester M3 7BG

AUDITORSRoyce Peeling Green LimitedChartered Accountants & Registered AuditorsThe Copper RoomDeva CentreTrinity WayManchester M3 7BG

BANKERSCo-operative Bank plcPO Box 250 Delf House Southway Skelmersdale WN8 6WT

CAF Bank Limited25 Kings Hill AvenueKings Hill West MallingKent ME19 4JQ

Virgin Money plcJubilee HouseGosforth Newcastle upon Tyne NE3 4PL

LEGAL ADVISORSDWF Solicitors1 Scott Place2 Hardman StreetManchester M3 3AA

LEGAL AND ADMINISTRATIVE INFORMATION CAMPAIGN AGAINST LIVING MISERABLY (‘CALM’)

CHARITY REGISTRATION NUMBER: 1110621 (ENGLAND AND WALES), SCO44347 (SCOTLAND)

10 YEARS OF KEEPING MEN ALIVE BY TALKING

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