100 inbound marketing content ideas
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DESCRIPTIONFrom Tweets to blog posts to Facebook page wall posts, there is a lot copy, messaging and engagement to push out to your audience. This is why the inbound marketer’s role is one that requires so much creativity. Content has to be timely, accurate, relevant, thoughtful, unpredictable, informative – even funny. The same old content day in and day out can get stale, losing that community engagement you were after in the first place.
- 1. 2 100 Inbound Marketing Content IdeasTable of ContentsContent Creation is at the Core of an Inbound Marketers Job 3Blogging Content Ideas 4Twitter Content Ideas9Facebook Content Ideas 14Creating Content is Just the First Step17 Tweet this eBook!
2. 3 100 Inbound Marketing Content IdeasContent Creation is at the Core of anInbound Marketers Job.From Tweets to blog posts to Facebook pagewall posts, there is a lot copy, messaging andengagement to push out to your audience.This is why the inbound marketers role is onethat requires so much creativity. Content hasto be timely, accurate, relevant, thoughtful,unpredictable, informative even funny. Thesame old content day in and day out can getstale, losing that community engagement youwere after in the first place.The question is: where do you come up withfresh ways to accomplish that seven days aweek?And what do you do when you are just jump-started a social presence on Twitter orFacebook? What should your company be blogging about?This list of ideas is meant to inspire the content you create for your community. Broadand generic in focus, its not meant to focus too strictly on the technology that helpsyou carry out these ideas and offer something for everyone. We hope this brainstormhelps you think of some fresh ideas of your own. Tweet this eBook! 3. 4 100 Inbound Marketing Content IdeasBlogging Content IdeasMulti-media and Visuals1. Do a screencast with Screenr of your product and share it on your blog.2. Show a step-by-step guide on how to do something in a screencast, how-to video, or show the steps in a series of photos.3. Create a music video for your company and post it on the blog.4. Share a cartoon or create an original one.How-tos and Tips5. Write a how-to article. Give instructions with screenshots or photos on the steps someone needs to take to do something.6. Point out common mistakes in your industry and offer solutions on how to fix or avoid them.7. Offer a list of benefits for doing something.8. Share a list of some things to avoid.9. Relate your how-to content to a current event or a celebrity. Example: 5 _____ Lessons from Lady Gaga or What the Election Teaches Us About ____ Tweet this eBook! 4. 5 100 Inbound Marketing Content IdeasUse Existing Content10. Take the contrarian position. Findsomeone elses article that youagree or disagree with. Introduceyour blog post with what youspecifically agree or disagree with it,and support your argument with afew concise points.11. Do a weekly or daily links-roundup ofrelevant news for your community.12. Find tips in other content, create a list of those tips and give links to thosearticles as the sources.13. Share an excerpt from an eBook or white paper with a call to action todownload it for the rest of the information.14. Share an excerpt from anupcoming webinar with a call toaction to get the rest of thecontent in the webinar.15. Share your slides from a recentpresentation.16. Share conference takeaways.17. Do a round-up of last years/lastmonths/lastweeksmostpopular posts.18. Re-interpret existing content: Collect the top motivational YouTube videos foryour audience, top eBooks, top webinars or infographics. Tweet this eBook! 5. 6 100 Inbound Marketing Content IdeasIncorporate Other Platforms19. Create a Slideshare presentation of newstatistics related to your space and sharethat in a blog post. Tag the Slidesharepresentation with relevant keywords for yourcompany to leverage SEO benefits of theplatform.20. Ask a question on Twitter and share theresults with a Storify embed.21. Collect Tweets from a webinar or conferencehashtag, show them off with Storify andoffer your own takeaways in the blog post.Research22. Respond to industry researchwith your own perspective. Offerafreshangle tosparkconversation.23. Do a survey with Survey Monkeyamong your community membersand create an infographic basedon the results.24. Do a poll of your Twitter community with a Twtpoll or your Facebookcommunity with a Facebook Question and post the results on your blog.25. Do an in-depth case study about one company, or offer a few examples of howother companies do something successfully. Tweet this eBook! 6. 7 100 Inbound Marketing Content IdeasThought Leadership26. Record an interview with an expert inyour field and post it to your blog.27. Get experts to offer a tip and do around-up of their recommendations.28. Feature guest posts from industryexperts.29. Publish responses to frequentlyasked questions about your industry.30. Create a list of trends to watch.31. Compare and contrast: Differentproducts, different approaches,different companies, differentpeople, different places, etc.32. Do a review of other non-competitive products or services that yourcommunity cares about.33. Be a journalist: Be the first in your space to offer industry takeaways aboutbreaking news.34. Explain what a current event or topic in the news means for your industry orcommunity. Example: What ____ Means for ____. Why _____ Matters for_____.35. De-bunk common myths. Tweet this eBook! 7. 8 100 Inbound Marketing Content IdeasMake it About Your Community36. Interview your favorite customer.36. Post a Flickr slideshow of pictures from a recent event.37. Run a contest and give away something relevant to your community.38. Ask for guest posts from community members.39. If you have company news to share, talk about it in a way that makes it aboutthe reader. Example: If someone gets promoted, talk about how why weresuccessful. Inspire your audience.40. Publish a post relevant to the current season or holiday.41. Outline the top practical use cases for your product, service etc. Tweet this eBook! 8. 9 100 Inbound Marketing Content IdeasTwitter Content IdeasResponding to Followers42. Check your @replies regularlywith a Twitter client. Reply to yourusers questions.43. Assign Tweets to the appropriateteam member who can answerthe question if you cannot.44. Offer to email with a communitymember if they have furtherquestions.45. Have a blog post answering FAQs that you can refer to. Link to it regularly.46. If you work in a regulated industry, pre-write 140-character responses tocommon questions that are pre-approved by stakeholders so you can stillengage in real-time with those who are asking questions. 47. @reply someone if you only want your followers who follow them to see the Tweet. Use the [email protected] trick if you want all of your followers to see the Tweet. 48. If a conversation turns to a heated debate, know when to take it off of @reply and use DMs. 49. Thank people who comment on and share your blog posts. 50. Thank people who share your webinars and ebooks. Tweet this eBook! 9. 10 100 Inbound Marketing Content Ideas51. Write as you would write in regular conversation. Use emoticons andexclamation points. Write in first-person. (Example: Im sorry. Wereexcited.) It shows that an actual human is behind the Twitter account.Twitter Tools52. Find and follow your competitors followersusing FollowerWonk. Learn from them, andTweet the type of content and hashtags thatthey care about.53. Use a separate Twitter app on your phone foryour personal account and for your businessaccount to avoid posting content meant for yourpersonal account on your business account.54. Add UTM codes to your Tweets to track your referring traffic form Twitter inGoogle Analytics.55. If youre Tweeting as part of a webinar or Twitter chat, kindly alert yourfollowers and recommend that if they dont want to see your Tweets to useProxlet to mute you.56. Use SocialBro to identify demographic information about your Twitterfollowers. Learn factors like nationality and gender, and participate in relevantholidays. (Example: Happy Boxing Day to our Canadian followers!) Tweet this eBook! 10. 11 100 Inbound Marketing Content Ideas57. Measure your click-throughs on the links you share with Bit.ly. Replicate thekind of language you use in those Tweets to increase engagement from yourfollowers.58. Dont wait for Google Alerts. Maintain and monitor a Twitter list of the actualpublications and companies that matter most to your industry and community.When news breaks about your industry, youll be the first to share it. Thisbuilds authority.Sharing Your Content59. Post Tweets of your blog posts. Usea variety of headlines and test whatdrives the most click-throughs.60. Schedule Tweets of blog posts onthe weekends, as people read onthe weekends too. Also postTweets of blog posts at night, asthis targets people in other timezones.61. If your blog post is a list of tips, offer one tip with a link to the post as ateaser.62. If you feature tools or other companies in your blog posts, cc them on theTweets to let them know so they retweet your content.63. If youre creating evergreen content on your blog, dont be afraid to scheduleTweets of old blog posts. A few months later, they are still valuable to youraudience and they may have missed it the first time. Tweet this eBook! 11. 12 100 Inbound Marketing Content IdeasIncorporate Other Platforms 64. Let your Twitter followers know about a great contest or discussion happening on your Facebook page or LinkedIn group and invite them to be a part of it. Dont beg for likes and members, though. (Its annoying.) 65. Share your email newsletter on Twitter. Invite people to sign up for your newsletter by sharing a link to the landing page where they can sign up. 66. Do a Twtpoll ask your followers a question. Use the results for blog content. 67. Participate in relevant Twitter chats related to your community.68. Dont cross-post your content to Facebook and LinkedIn they are differentplatforms. Treat them individually.69. If youre working on a blog post, ask your community members for help. Reachout to them and ask for their tips. It shows that theres a person behind theTwitter account.Create Original Tweets70. Offer a daily tip just for your Twitter followers.71. Tell a joke or a riddle.72. Use pictures. Show what youre working on. Offera behind-the-scenes looks. Take a picture at aconference or event. Tweet this eBook! 12. 13 100 Inbound Marketing Content Ideas73. Ask your followers a question or for their opinion on a relevant topic. Collectthe Tweets with Storify and use them for a blog post.Follow Friday 74. Use #FollowFriday to shine the light on your most engaged community members. 75. Do a Special edition #FollowFriday and give it a theme group special community members together for a specific reason, trait or contribution to the community Tweet this eBook! 13. 14 100 Inbound Marketing Content IdeasFacebook Content IdeasPosting Statuses on the Wall76. Dont automate Twitter updates to your Facebook page. They are differentplatforms, so treat them differently.77. Tag other companies and people in your statuses for increased engagementand cross-promotion.78. Reply to users comments and likes on your statuses.79. Have a guest host. Have a celebrity, influencer or company executive takeover your Facebook page for an hour or a day to interact directly withcommunity members and answertheir questions.80. Ask for your communitys opinion -Talk about a question that wasasked somewhere else (blog,Twitter, etc) and pose that to yourFacebook audience.81. Ask for your communitys ideas Ask them what they would like tosee in your next blog post, ebook,webinar, advertisement, event etc.82. Tell the first part of a joke and let your community finish it. (Example: Why didthe chicken cross the road?....)83. Tell a riddle. Tweet this eBook! 14. 15 100 Inbound Marketing Content Ideas84. Ask a hypothetical question. (Example: Would you rather ____? If you could_____)85. Share links to your blog posts on your wall, and use the status area to pull outone key fact, statistic or tip from the post as teaser.86. Share a link to your weekly or monthly newsletter. Create a custom tab forsigning up for an email newsletter with a tool like Shortstack. Make sure tokeep the sign up form on the Facebook tab for higher conversion rates.87. Share information about your company: news coverage, job openings,promotions and milestones. Use numbers, as those stand out to people.Photos88. Tag real people in photos Theirfriends will see those photos, and itwill drive a new audience to yourpage.89. Post a mystery photo Have peopleguess who the mystery person, whatthe secret object, or what the locationis in the comments.90. Host a caption contest Get peopleto write the best caption for yourphoto.91. Share pictures from a local meetup,event or conference.92. Did you interview an industry expertfor your blog? Post pictures of theinterview in action on Facebook andoffer your fans a behind the scenesglimpse. Tweet this eBook! 15. 16 100 Inbound Marketing Content Ideas93. Post pictures from a conference.94. Post pictures of your product. Use thecaptions for descriptions. (Example:recipes, styles tips, an update about anew feature etc.)95. Compare and contrast two products ina photo. Prompt your community toadd their thoughts in the comments.96. If you share an infographic or image onyour blog, share just that image onyour Facebook page and a link to thepost on your page as a teaser.97. Use the top photo strip of your Facebook page in a creative way. Spell out aword for a particular campaign, make a cartoon by connecting the images orshow unique headshots of employees.Analytics98. Celebrate holidays Post a status wishing everyone a happy ______. Use thedemographics information in Facebook Insights to learn about what regionsare represented in your community.99. Use the Feedback metric in Facebook Insights to see which statuses get thehighest %. Replicate that type of content, as this is the kind of content withthe highest engagement and best value for news feed optimization.100. Add UTM codes to the links you share on Facebook to track what leads are coming to your website from the page. Tweet this eBook! 16. 17 100 Inbound Marketing Content IdeasCreating Content is Just the First StepThese are the first steps for using blogging and social media to attract leads to yourbusiness. Most importantly, youll want to ensure that the blog posts you write andshare on social channels like Twitter and Facebook are optimized for search enginesso that you arent just attracting any kind of visitors, but the targeted audience thatcan convert into a customer.4 Tips to Make the Most of Your Content1. You have first-hand control of your on-page SEO so no excuses. Optimize for it.Make sure you target the right keywords andsearch phrases for your business, and that youare consistent. The areas youll want to do thiswith are in your meta tags, page titles and pagedescriptions. Youll also want to do thisthroughout your blog post copy, and especiallyin your H1 text, or blog post headlines.Heres something to think about: Googledoesnt laugh. A cutesy phrase or rhyme appeals to humans in your headlines, butGoogle may not recognize its relevance. But later on, when humans Google yourkeywords, youll want your content to show up and it wont if it isnt optimized forsearch engines. You can work around this though by rewriting your page title as amore literal description of the content and keeping an entertaining headline thatdraws your audience in when they see it shared on social media. Tweet this eBook! 17. 18 100 Inbound Marketing Content IdeasHeres an example of how the Wall Street Journal did this:You can use tools such as Googles Keyword Research tool to identify the rightkeywords and alternative phrases to use in your content, and research what popularsearch phrases there are for you to use with Google Insights. Additionally, HubSpotscontent management software includes a Keyword Grader tool that analyzes whichkeywords are performing best.2. Set an editorial calendar and stick to it.Our research shows that companies with blogsget 55% more website traffic, and that numbergoes up exponentially whether you post once aweek, twice a week, and then up to several timesa day wherein you become a thought leader inyour field. Our advice? Blog as often as you canwhile keeping the content valuable for yourprospects. Tweet this eBook! 18. 19 100 Inbound Marketing Content Ideas3. Include calls-to-action on every post.Youre going to give away plenty of information for free with your blog content andthrough the social channels you share it on. You want to optimize that content withcalls-to-action so you get something in return: prospects converting to leads. Includecalls-to-action for eBooks, webinars, newsletters, podcasts or events anything moresubstantial than a blog post that warrants a prospect filling out a form where theycan get more valuable content from you, and where you can get closer to convertingthem into a customer.You want your calls-to-action to match your content, like completing your outfit bymatching your shirt to your shoes. If youre offering nutrition tips in a blog post, offera call-to-action for something related, like a nutrition seminar. Its related contentand valuable to your target audience, so youre not only attracting them in the firstplace but also keeping them engaged further down the funnel.HubSpots content management system includes a module for your calls-to-action,making it easy for you to organize them and plug them right into your blog postsbefore you hit publish.4. When it comes to social media, share often.Search is now social. In addition to keywords,search engines like Google consider Tweets,Facebook likes and Google +1s in theiralgorithms. So the more that your content isshared, the higher it will rank.Remember that not every prospect lives in your time zone, so one Tweet of a blogpost is not enough. If youre in New York City and you Tweet your blog post at 9:00a.m., your prospects in San Francisco are still asleep and they will miss your contentif they arent subscribed to your blog through RSS or email yet. Space out a couple ofTweets and Facebook posts of your blogs articles to ensure that all of your targetaudience members see them. And last but not least dont forget that the weekendis often a time when people catch up on the reading they dont have time to doduring the week. So a few Tweets of your posts on a Saturday afternoon can certainlyhelp your traffic. Tweet this eBook! 19. 20 100 Inbound Marketing Content IdeasNext StepsYour full inbound marketing strategy means attractingprospects with this content, converting them and thenanalyzing the results to see which of these ideas works for30-Dayyour brand and audience. HubSpot offers a host of toolsthat will help you do all of this. Want to learn more?Free TrialGet your free 30-day trial of HubSpot today. Tweet this eBook!