100+ reasons to attend shesconnected conferene ce
DESCRIPTION
If you want to know why you should attend ShesConnected 3rd Annual Bloggers and Brands Conference. We thought of 100 plus reasonsTRANSCRIPT
100+ Reasons to attend
Version 1: September 18, 2012
Section A.
Professional Development
2
#1 - Get inspired and explore potential of professional blogging
• Get inspired and explore potential of
professional blogging and business
opportunities.
2
#2 - Newbie friendly!
• No matter what level of blogging experience
there is plenty to see and learn.
2
#3 - Build your confidence and expertise
• Build your confidence and expertise sharing with
other business and hobby bloggers at
ShesConnected Conference.
2
#4 - Build your social influence
• Build your social influence by attending with
Canada's largest group of women blog
professionals.
2
#5 - Sit side by side with major Brands
• Sit side by side with major Brands and how to
build successful partnerships.
2
#6 - Chance to connect online every Monday with #ShesChat
• Chance to connect online every Monday before
the conference in the #ShesChat twitter chats.
2
#7 – Share Tips and Collaborate
• Share tips and tried and proven online methods
while collaborating with other bloggers.
2
#8 – Surround Yourself with Bloggers & Social Media Types
• Surround yourself with other blog and social
media enthusiasts and network with new writers.
2
#9 – Get Exposed
• Get exposed! Get out there like you mean it with
major Brands and professional bloggers.
2
#10 – It’s Your Time to Shine
• It really is all about you! It's your time to shine
and have fun!
Section B.
Networking
2
#11 – Meet Your Social Peeps Face To Face
• Meet with your social peeps face to face for the
first time and many new ones.
2
#12 – Hang Out with Your Peers
• Hang out with a crowd of women who
understand your drive and love of Social Media.
2
#13 – Connect with Brands
• Meet major Brands who want to connect with
bloggers and influential ambassadors.
2
#14 – Connect with PR Agencies
• Meet engaged Public Relations Agencies who
will share what they're looking for.
2
#15 – Introduction to Media Contacts
• Meet large Media organizations who'll share
their expectations for pro-bloggers.
2
#16 – Get a Leg Up from Experts
• Connect with Industry Experts to help you take
your brand to the next level.
2
#17 – Smile for the Cameras
• Meet the Media. You might even get quoted or
photographed!
2
#18 – Cosmo Editor Kate White
• Meet the Keynote Kate White Editor-in-Chief of
Cosmopolitan Magazine and NY Times Best
Selling Author.
2
#19 – Keynote from Ford Motor Co.
• Special Keynote from Ford
2
#20 –McDonalds Canada
• Meet the Keynote from McDonalds and find out
about the All Access Moms Program
Section C.
Monetizing
2
#21 – Blogging into a business
• Of course you can earn money with your blog!
We'll show you how to get there.
2
#22 – Learn How to Go Pro
• Do you want to take your blogging to the next
level and go pro?
2
#23 – Learn Your Blogs Worth
• Want to know how to create the best rate card?
How do you know you are charging enough?
2
#24 – How to Monetize
• To find out new methods of monetizing your
blog. We'll share what works.
2
#25 – Rates in Your Niche
• What competitive rates are in your niche? Are
you charging more or less than others?
2
#26 – What Can You Earn?
• Discover what Brands are willing to pay for your
niche traffic or quality engagement.
2
#27 – Learn Affiliate Methods
• Discover affiliate marketing and discuss
whether it is right for you and your blog.
2
#28 – Source Advertising Networks
• Explore new advertising networks and determine
which one is right for you and your blog.
2
#29 – Sponsorship Packages
• Discover sponsorship packages and learn how
to create them with professional results.
2
#30 – Passion to Profession
• Explore opportunities to generate income with
your passion for blogging!
Section D.
Content
2
#31 – Organizing Content
• Learn how to create a content plan. How they
work and why you need one.
2
#32 – Mixing It Up
• Learn how to create a content calendar to keep
your readers coming back for more.
2
#33 – How to Tell a Story
• Learn how to write compelling blog posts using
storytelling methods.
2
#34 – Using Images in Layout
• How to break up copy with graphics and images
and why it's so important.
2
#35 – Add Multimedia to the Mix
• Discuss the importance of including podcasts,
video and multimedia in your posts.
2
#36– Be In the Know with SEO
• How to structure posts for optimal optimization
(SEO) and increase web traffic. Know enough
to tool your content for best results.
2
#37 – Why Guest Posting Works
• Why you should guest post and invite new
writers to your blog. How writing a guest post on
another blog creates great exposure.
2
#38 – The Skinny Penalty
• What is 'skinny content' and how it hurts your
blog. Learn how to avoid it.
2
#39 – Is Moderation the Key?
• Should you moderate blog comments? How do
the professionals handle it when it comes to
negative comments?
2
#40 – Interactive Content
• Create interactivity with polls and surveys.
Software to jazz up your blog and keep it
interesting for readers.
Section E.
Small Print
2
#41 – Blog Law and Liability
• Find out your legal responsibilities of blogging
according to Legislation in Canada before you
begin. What you don’t know can hurt you.
2
#42 – The Financial Print
• Find out your financial responsibilities about
blogging.
2
#43 – The Ethics of Influence
• An opportunity to re-think your ethical
responsibilities about blogging. What you say
has influence.
2
#44 – Defining Your Values
• To determine what your code of conduct should
be as a blogger.
2
#45 – Creating a Blog Disclosure
• Understand why blog disclosure is important and
how yours should look.
2
#46 – Being Miss Manners
• Learn about general blogger etiquette and
minding your manners when writing
professionally.
2
#47 – Creating Quality Partnerships
• Learn to create productive relationships with
brands and agencies.
2
#48 – Can We Quote You?
• Paparazzi! How to deal with media outlets when
they contact you.
2
#49 – Copy That!
• How to deal with plagiarism. What is Copyscape
and how do you determine organic content?
2
#50 – Who Owns It?
• The importance of using licensed images for
your blog and the legislation of copyright in
Canada.
Section F.
Business of Blogging
2
#51 – Getting Organized
• Learn to create a business plan for you and your
blog, and why you need one.
2
#52 – That Balance Thing
• Learn how to create a balance between work
and life before you experience writers burnout.
2
#53 – Invite Guest Posts
• How to approach other bloggers with a guest
post opportunity.
2
#54 – An Ounce of Prevention
• Online safety tips. How to protect yourself, your
privacy and your family.
2
#55 – Directory Assistance
• Learn to link up to blog directories and social
media indices to increase traffic and
opportunities.
2
#56 – Where It Can Take You
• Uncover transferrable skills as a copywriter or
for careers in social media and other freelance
opportunities.
2
#57 – Create More Spare Time
• Learn how to schedule posts for more offline
time.
2
#58 – Get Some Face Time
• Practice your old school social networking (face
to face).
2
#59 – Tips for Tax Time
• Are blogs taxable income? Absolutely. Get tax
savvy tips.
2
#60 – Learning to Earning
• Learn about income potential through
professional blogging.
Section G.
Technical
2
#61 – Embrace Your Style
• Learn the best platforms for blogging. What
style of blog suits you best?
2
#62 – Plug in to Facebook
• Learn how to use Facebook and its apps to
increase exposure and grow audience.
2
#63 – Metrics for Bloggers
• Learn how to evaluate Google Analytics data on
your site and why you should know what the
metrics mean.
2
#64 – Get to Know SEO
• Learn about Search Engine Optimization. How
and what does it measure? How can it enhance
the performance of your blog?
2
#65 – HTML Basics for Bloggers
• Learn HTML basics. How to cut and paste code
for blog content and design. It is less
complicated than it looks!
2
#66 – Wordpress
• Determine the right blogging platform for you
2
#67 – Introduction to Alexa
• Why Alexa.com is your blogs best friend. How to
review and apply it’s site metrics.
2
#68 – Reporting Traffic Statistics
• Reporting metrics to establish traffic volume,
audience and advertising rates.
2
#69 – Plug in to Social Audience
• Explore easy ways to optimize your social media
and blog to maximize exposure, grow your
readership and expand your blog audience.
2
#70 – Engage Users with Plug-In’s
• Dive into the world of social media plug-in
software for your blog. How to customize the
viewer experience, layout and create audience
interactivity with plug-in options.
Section H.
Fun
2
#71 – It’s All About You!
• Leave the family behind and concentrate on
you. Don't worry… they'll survive.
2
#72 – Me Time at Last
• Unleash your digital maven and spend two days
thinking only about you. You are completely
allowed.
2
#73 – Girl Time
• Get girl time! Talk blogs, business, family and
fun for two great days with woman who share
your interests and goals.
2
#74– Dress to Impress
• An excuse to get dressed up or the best reason
ever to go shopping! Not that you need one …
2
#75 – Let Loose!
• Late night laughs and conversations… mixed
with manhattans, Mom’s, mavens and mojitos!
2
#76 – Relate and Feel Great
• Get to know your roommates on a whole new
level. Break out your pajamas!
2
#77 – Bring Back the 80s
• Turn back time and have fun like you did or live
it for the first time
2
#78 – Fifty Shades of Fun
• Have fun at the 50 Shades of Gray party (our
clean PG version).
2
#79 – Get Your Munch On
• Food is included in price of your admission. Plan
to be fed!
2
#80 – Friends with Blog Benefits
• Make new friends with women who share your
digital bent! A great chance not only to network
but to create new friendships with women from
across the country.
Section I.
Blogging Genres
2
#81 – Fashion Police
• Fashion Tips and what not to wear from our
fashionista Fashion Bloggers!
2
#82 – Nickels and Dimes
• Money management strategies for women and
tips from savvy Finance Bloggers.
2
#83 – Health Tips
• An apple a day and more ways to stay healthy
from our Health Bloggers.
2
#84– Family Life
• It's all relatives! Great parenting guides and
ideas from Family Bloggers
2
#85 – Travel Tips
• The world is not enough! Vacation advice from
intrepid Travel Bloggers.
2
#86 – Advice from Foodies
• What's cooking? Some of the best recipes and
tips from Food Bloggers.
2
#87 – Green Thumb Guides
• Décor and more. Innovative interior design from
Home and Garden Blogger.
2
#88 – For the Environment
• Reduce your carbon foot print! Tips for green
living from Enviro Bloggers.
2
#89 – Get Away From It All
• Plan your weekends with creative fun tips from
Entertainment Bloggers.
2
#90 – Health and Beauty
• Who's the fairest? You are! Care and cosmetic
tips from Beauty Bloggers.
Section J.
Perks
2
#91 – Swag Alert
• We give good swag! We know you want it (even
if you don't admit it).
2
#92 – Gift from Moo.com
• Go pro! Get 100 Free Mini Business Cards from
Moo.
2
#93 – Swag from Ford Canada
• Get a Free custom Twitter handle T-Shirt
compliments of Ford Canada.
2
#94 – McDonald’s Brings Back the Break
• Special treat from McDonald’s Canada.
2
#95 – Pamper Yourself
• Get Pampered! Manicures and massages.
Brands know you deserve it!
2
#96 – Glam It Up
• Glam up girls!
2
#97 – Best Face Forward
• Get your makeup done so that you are all dolled
up for the parties.
2
#98 – Smile for the Camera
• Get your profile headshot professionally done for
free!
2
#99 – Got Bling?
• Adult Essentials will bring the bling out in your t-
shirts and bags.
2
#100 – Girls in the City
• Enjoy the sights and sounds of downtown
Toronto, Ontario.
Section K.
Experts
2
#101 – Get Inspired
• An incredible line up of influential keynote
speakers will inspire and inform. Get some
great business ideas.
2
#102 – Expert Business Advice
• Speakers who can help you successfully
monetize your blog and show you how to learn
to earn from your writing.
2
#103 – Meet the Big Media
• Speakers from iVillage, Chatelaine, Huffington
Post will tell you how you can work with them.
2
#104 – The PR Connection
• Speakers from top PR Agencies will tell you how
they judge blogs and advertising potential. Find
out what they look for.
2
#105 – Peer Mentoring
• Rockstar Panels from women who are making a
living as successful pro-bloggers. If they can do
it so can you!
2
#106 – Kate White Keynote
• Author and Cosmo Editor Kate White is a
Keynote speaker sharing her secrets and
advice.
2
#107 – Step Right Up
• Hear about the strategy, planning and methods
that take bloggers to the next level. If you are
ready to go pro, these women can show you
how.
2
#108 – Connecting with LinkedIn
• The top ten professional tips to network and
create brand exposure. Why LinkedIn is one of
the fastest growing social networks, and how to
tap into it professionally.
2
#109 – Meet Our Niche Advisors
• Brand Ambassadors will do our best to welcome
you and answer your questions.
2
#110 – Meet a Mentor
• Get the motivation and extra push you need by
hearing other digital mavens, their expertise and
success stories.
Section L.
Brand Love
2
#111 – Ford Canada
• Ford Canada is sponsoring and wants to
connect and engage with women bloggers.
2
#112 – McDonald’s Canada
• McDonald’s Canada is sponsoring and wants to
connect and engage with bloggers.
2
#113 – Canadian Beef
• Canadian Beef is sponsoring and wants to
connect and engage with bloggers.
2
#114 – Toshiba Canada
• Toshiba Canada is sponsoring and wants to
connect and engage with bloggers.
2
#115 – Chicken Farmers of Canada
• Chicken Farmers of Canada is sponsoring and
wants to connect and engage with bloggers.
2
#116 – Look Good Feel Better
• Look Good Feel Better Canada is sponsoring
and wants to connect and engage with bloggers.
2
#117 – Facing Cancer
• Facing Cancer is sponsoring and wants to
connect and engage with bloggers.
2
#118– Molson Canadian 67
• Moslon Canadian 67 is sponsoring and wants to
connect and engage with bloggers.
2
#119 – Benjamin Moore
• Benjamin Moore is sponsoring and wants to
connect and engage with bloggers.
2
#120 – CAA South Central Ontario
• CAA South Central Ontario (CAASCO) is
sponsoring and wants to connect and engage
with bloggers.
2
#121 – Earths Own
• Earths Own is sponsoring and wants to connect
and engage with bloggers.
2
#122 – Skin Fix Inc.
• Skin Fix Inc. is sponsoring and wants to connect
and engage with bloggers.
2
#123 – Burnbrae Farms
• Burnbrae Farms is sponsoring and wants to
connect and engage with bloggers.
2
#124 – Harper Collins Canada
• Harper Collins Canada is sponsoring and wants
to connect and engage with bloggers.
2
#125 – Hasbro Canada
• Hasbro Canada is sponsoring and wants to
connect and engage with bloggers.
2
#126 – Chateau des Charmes
• Chateau des Charmes winery Niagara is
sponsoring and wants to connect and engage
with bloggers.
2
#127 – Rent Frock Repeat
• Rent Frock Repeat is sponsoring and wants to
connect and engage with bloggers.
2
#128 – Adult Essentials
• Adult Essentials is sponsoring and wants to
connect and engage with bloggers.
2
#129 – World Vision Canada
• World Vision Canada is sponsoring and wants to
connect and engage with bloggers.
2
#130 – Food Banks Canada
• Food Banks Canada is sponsoring and wants to
connect and engage with bloggers.
Summary
2
Professional Development
1. Get inspired and explore potential of professional blogging
2. Newbie friendly!
3. Build your confidence and expertise
4. Build your social influence
5. Sit side by side with major Brands
6. Chance to connect online every Monday with #ShesChat
7. Share Tips and Collaborate
8. Surround Yourself with Bloggers & Social Media Types
9. Get Exposed
10. It’s Your Time to Shine
2
Networking Summary
11. Meet Your Social Peeps Face To Face
12. Hang Out with Your Peers
13. Connect with Brands
14. Connect with PR Agencies
15. Introduction to Media Contacts
16. Get a Leg Up from Experts
17. Smile for the Cameras
18. Cosmo Editor Kate White
19. Keynote from Ford Motor Co.
20. McDonalds Canada
2
Monetizing Summary
21. Blogging to Business
22. Learn How to Go Pro
23. Learn Your Blogs Worth
24. How to Monetize
25. Rates in Your Niche
26. What Can You Earn?
27. Learn Affiliate Methods
28. Source Advertising Networks
29. Sponsorship Packages
30. Passion to Profession
2
Content Summary
31. Organizing Content
32. Mixing It Up
33. How to Tell a Story
34. Using Images in Layout
35. Add Multimedia to the Mix
36. Be In the Know with SEO
37. Why Guest Posting Works
38. The Skinny Penalty
39. Is Moderation the Key?
40. Interactive Content
2
Small Print Summary
41. Blog Law and Liability
42. The Financial Print
43. The Ethics of Influence
44. Defining Your Values
45. Creating a Blog Disclosure
46. Being Miss Manners
47. Creating Quality Partnerships
48. Can We Quote You?
49. Copy That!
50. Who Owns It?
2
The Business of Blogging Summary 51. Getting Organized
52. That Balance Thing
53. Invite Guest Posts
54. An Ounce of Prevention
55. Directory Assistance
56. Where It Can Take You
57. Create More Spare Time
58. Get Some Face Time
59. Tips for Tax Time
60. Learning to Earning
2
Technical Summary
61. Embrace Your Style
62. Plug in to Facebook
63. Metrics for Bloggers
64. Get to Know SEO
65. HTML Basics for Bloggers
66. Optimizing Wordpress
67. Introduction to Alexa
68. Reporting Traffic Statistics
69. Plug in to Social Audience
70. Engage Users with Plug-In’s
2
Fun Summary
71. It’s All About You!
72. Me Time at Last
73. Girl Time
74. Dress to Impress
75. Let Loose!
76. Relate and Feel Grea
77. Bring Back the 80s
78. Fifty Shades of Fun
79. Get Your Munch On
80. Friends with Blog Benefits
2
Blogging Genres Summary
81. Fashion Police
82. Nickels and Dimes
83. Health Tips
84. Family Life
85. Travel Tips
86. Advice from Foodies
87. Green Thumb Guides
88. For the Environment
89. Get Away From It All
90. Health and Beauty
2
Perks Summary
99. Swag Alert
100.Gift from Moo.com
101.Custom Twitter Handle T-Shirt from Ford Canada
102.McDonald’s Brings Back the Break
103.Pamper Yourself
104.Glam It Up
105.Best Face Forward
106.Smile for the Camera
107.Got Bling?
108.Girls in the City
2
Swag Summary
91. Swag Alert
92. Gift from Moo.com
93. Swag from Ford Canada
94. McDonald’s Brings Back the Break
95. Pamper Yourself
96. Glam it up
97. Best Face Forward
98. Smile for the Camera
99. Got Bling
100.Girls in the City
2
Experts Summary
101.Get Inspired
102.Expert Business Advice
103.Meet the Big Media
104.The PR Connection
105.Peer Mentoring
106.Kate White Keynote
107.Step Right Up
108.Connecting with LinkedIn
109.Meet Our Niche Advisors
110.Meet a Mentor
