100 years of rotary in ireland district assembly 11 th may 2013
TRANSCRIPT
100 Years of Rotary in Ireland District Assembly 11th May 2013
100 Years of Rotary in Ireland District Assembly 11th May 2013
Membership session outline
1. The challenges 2. How to present Rotary to attract and retain3. Refreshing clubs for a sustainable future4. New ways to new clubs and members5. Roundup – planning for action
100 Years of Rotary in Ireland District Assembly 11th May 2013
Japanese Proverb
For the want of a nail, the horseshoe was lostFor the want of a horseshoe, the steed was lostFor the want of a steed, the message was lostFor the want of the message, the war was
lost!
100 Years of Rotary in Ireland District Assembly 11th May 2013
An effective Rotary Club:
1. Increases and Sustains Membership 2. Delivers effective Community Service Projects3. Supports the Rotary Foundation4. Promotes Leaders beyond the Club Level
100 Years of Rotary in Ireland District Assembly 11th May 2013
A situation we all know about
Members lost
new members
Membership Growth?
100 Years of Rotary in Ireland District Assembly – 11th May 2013
Year 2006 2007 2008 2009 2010 2012
Members 2519 2524 2472 2419 2312 2169
Variance +5 -52 -45 -107 -44
Clubs 76 76 74 74 74
2013
2209
+4074
100 Years of Rotary in Ireland District Assembly 11th May 2013
Has the concept of service died
1980 1985 1990 1995 20000
200
400
600
800
1000
1200
1400
Membership of environmental bodiesVoluntary contributions to
international aid NGOs
100 Years of Rotary in Ireland District Assembly 11th May 2013
What does this mean for Rotary
Today’s growing associations have:
Mass membershipLow interaction
100 Years of Rotary in Ireland District Assembly 11th May 2013
Improving the productto create a vibrant club
100 Years of Rotary in Ireland District Assembly 11th May 2013
The Vibrant Club – RI Vision
The membership perspective
Composition of membership
Style and imageQuality of club
programmes
100 Years of Rotary in Ireland District Assembly 11th May 2013
How to Change the Image?
New members paint a very clear vision of the typical Rotarian:
MaleMiddle-classRetired Professional70+Been a member for 20+ yearsWell established within the local area
“It’s a bit of a post-retirement club”
100 Years of Rotary in Ireland District Assembly 11th May 2013
Take a Closer look at your club
Cannot afford it anymore!
Bored with the club and their programme
Meeting times no longer suit
Rotary was not for them
Aging profile
100 Years of Rotary in Ireland District Assembly 11th May 2013
Diversity
100 Years of Rotary in Ireland District Assembly 11th May 2013
Mentoring Members
100 Years of Rotary in Ireland District Assembly 11th May 2013
Mentoring MembersAgree a set of activities, e.g.
Meet and talk to all the members – before and during and after the meal, and at social events
Visit neighbouring clubs
Attend Club Council/Board
Attend District Council Etc, etc, etc ………
After each – review and reflectAsk ‘open’ questions and listen
100 Years of Rotary in Ireland District Assembly 11th May 2013
What is Rotary?
100 Years of Rotary in Ireland District Assembly 11th May 2013
Be Inspired
The people are inspirational and the work is inspirational
BUT at times the meetings themselves lack that sense of ‘inspiration’,
passion and excitement
100 Years of Rotary in Ireland District Assembly 11th May 2013
What is your Rotary Moment
100 Years of Rotary in Ireland District Assembly 11th May 2013
Can Meet at multiple times of the week in multiple locations
One meeting a month should be ‘regular’ business meeting
Members are Rotarians of ‘senior’ clubMax 3 satellites per club, each must meet weeklyMay be formed from a merger of a struggling club
SATELLITE CLUB
100 Years of Rotary in Ireland District Assembly 11th May 2013
Associate Members
Club allowed to determine requirements
Allows variation relating to attendance and qualifications requirements
Eventually leading to full membership of club
100 Years of Rotary in Ireland District Assembly 11th May 2013
Corporate Members
Business membership option
Up to 4 representatives may attend club meetings
Terms determined by the club
Serve of projectsParticipate in other ways
100 Years of Rotary in Ireland District Assembly 11th May 2013
100 Years of Rotary in Ireland District Assembly 11th May 2013
Net 1 new member, set your goals higher
Regular Club Assessment (MOT) Increase Diversity
WomenYounger Age GroupReflect your community
Be Flexible and Innovative in attracting new members (RI Pilots)
Set up mentoring scheme to increase retention
Identify the sales people in your club
100 Years of Rotary in Ireland District Assembly 11th May 2013
Workshop Discussion1. What are your ideas to attract new
members to Rotary
2. What are your plans to Sustain you membership
3. Is the club as a building block a strength or a hindrance?
4. What are Rotary’s Unique Selling Points (USPs)?
5. Ideas on Extension (E Club)
100 Years of Rotary in Ireland District Assembly 11th May 2013