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kort

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1001 places

1001 stories

50 themes

200 experts

1001 stories about Denmark

web consultant,Mette BomHeritage Agency of Denmark

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1001 users telling new stories about Denmark…

The police head quartersIn Cph

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1001-users developing content….

”Could you make the stories available as podcasts? Then I could use them when I drive to and from the Copenhagen airport to entertain my customers”

limodriver, cph

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1001-users commenting…

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”The story almost made me cry.It’s a fantastic place (Ærø) and the description is spot on. It’s very moving”

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How does the site work?

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Let’s watch a movie about it

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Our common dillemma is: Moving from…

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A traditional approach to heritage

to a modern and interactive approach to heritage…

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(Danish) cultural heritage

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In order to protect and make people know and love… cultural heritage

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What we did

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…from grill bars

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We employed a broad definition of heritage -

from burger joints…

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to world heritage…

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From twin passage graves

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To music festivals…

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08-04-23

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We made the platform open and interactive switching from one-way communication….

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To the bazaar

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To bazaar-like communication…

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08-04-23

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Why did we do it?

To invite new and younger users to talk about heritage

To mediate Danish history outside cultural institutions

To share data & facilitate information-sharing with others

To boost alternative heritage tourism

to activate local knowledge and this guy

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one website – several platformssharing information and experiences• Website• Mobile phone, iPhone

(Android)• Widget/iframe• Webservice• POI til GPS• Facebook• newsletter, rss feed• YouTube videos• Google Adwords and

SEO

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08-04-23

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Did we succeed?

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Yes!.... but• ca. 20.000 monthly users • time spent on website: 3 minutes• 148 new profiles • 147 new places added• 1500 pictures added• 1500 iPhone app users• 900 Facebookfans, 290 newsletter

subscribers (dk)• International visitors 1) USA, 2) UK,

3)Germany 4) Norway• Aktive widgets:6

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• users are nice & they contribute• make a PR-plan• Use SEO and Google Adwords• Use beta-launch• Spread the word constantly• Encourage and involve users

Lessons learned:

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Thanks!Talk to you later at:

www.1001stories.dk

“The more you know, the more you care and the more you share.”