100504 a new brand or add to the menu
DESCRIPTION
Selling big energy saving packages in a changing market.TRANSCRIPT
SavingThe PlanetOne HouseAt A Time
G r e e n E a r t h E q u i t i e s . C o m © 2010
Time For A New Brand?
Or Just An Expanded Menu?
SavingThe PlanetOne HouseAt A Time
G r e e n E a r t h E q u i t i e s . C o m © 2010
Many Buyers Wont Buy What’s Good For Them & The Planet
Just as this dog wont eat a lifesaving pill that will be good for him,
(without some hamburger) The typical homebuyer wont spend all that it costs to do complete
Energy Saving Renovation...... Unless it is included with a
Classy & Complete Remodel
Hence the Wow! Done! & Energy Packages
Is this “Bait & Switch” or good marketing? .... You decide.
ReviewOf Model
Granite =Hamburger
SavingThe PlanetOne HouseAt A Time
G r e e n E a r t h E q u i t i e s . C o m
The Wow! Package1. Granite Counters at Kitchen & Baths
2. Extra Deep Stainless Steel Sink3. Designer Spray Faucet
4. Italian glass tile backsplash5. Under Counter Lighting
6. All wood Cabinetry7. Crown Molding and Tall Baseboard
8. All new interior doors and trim9. New Front Door with Art Glass
10. Tile & Travertine floors11. Engineered Wood Laminate Floors12. Designer tile and faucets at baths
13. Chair Rail, , Wainscoating & 3 tone paint14. Designer Light fixtures & ceiling fans
Include This,
Review
SavingThe PlanetOne HouseAt A Time
G r e e n E a r t h E q u i t i e s . C o m
The Done! Package1. New Front and Back Lawn
2. Automatic Sprinklers with timer3. New 30 - 50 year roof
4. New Roll-up Garage Door with Openers5. Gutters
6. New 2 inch faux wood blinds7. Major Professional Tree Trimming8. Sewer line renovated as necessary
9. All new oil rubbed bronze hardware10. New Energy Star Appliances with Warrantees11. New Windows and HVAC with Warrantees
12. Upgraded Carpet with 6 lb pad 13. Deciduous Trees placed for Energy Efficiency
And This,
All ThreeRequired
Review
SavingThe PlanetOne HouseAt A Time
G r e e n E a r t h E q u i t i e s . C o m
The Energy! Package1. New HVAC system, Stainless Steel Heat Exchanger
2. Manual J sizing, usually half of previous capacity3. New R-8 short mylar ducts partially buried
4. Manual D with tight seal and test5. Extra Return Duct in Master Suite
6. New LoE2 windows and Patio Doors7. Low E 140 at west windows
8. Deciduous Trees planted selectively9. Shell Sealing of floor & ceiling with test
10. Attic Insulation to R-50 11. Occupancy sensors
12. Gas Stove and Dryer options13. Ceiling Fans at all sleeping and living rooms
14. Panasonic Ventilation with controls
So we can
Sell all this
Everytime
Review
SavingThe PlanetOne HouseAt A Time
G r e e n E a r t h E q u i t i e s . C o m
Q. Why Add To The Menu? If It Ain’t Broke...
A. The Market has changed and is going to change a lot
more very soon.
1. Much less inventory= More competion= Less great deals
2. Buyers are getting more educated about Green
= New Opportunity
SavingThe PlanetOne HouseAt A Time
G r e e n E a r t h E q u i t i e s . C o m © 2010
Q. Will Buyers Pay The Price For Complete Energy Packages?
A. It would be great if the buying public really valued
Green and Saving The Planet as we do.
So far, It’s just not (generally) the case*. People like the idea, but when confronted with the cost and asked to write a check....
The interest cools off quickly, & “partial jobs” are the result
* Recent poll of Home Performance Contractors
SavingThe PlanetOne HouseAt A Time
G r e e n E a r t h E q u i t i e s . C o m © 2010
So We Still Need Hamburger!The 3 Package Model works well and we will continue to use it. We have developed some techniques that work
well to go along with it. Like doing our own open houses, using our 4 page
brochure, CraigsList, co-op advertising, selling them
ourselves and using Lease Options.
BUT.....
SavingThe PlanetOne HouseAt A Time
G r e e n E a r t h E q u i t i e s . C o m © 2010
New Hypothesis: Net Zero With Solar PV Can Be The New Wow!This Hypothesis will be tested and reported on this site over
the next several months.
Cliff ’s Notes Version:
1. Homes that dont need much Done or Wow!
2. Do a small amount of Wow!
3. Do the Energy Package
4. Add Solar PV
SavingThe PlanetOne HouseAt A Time
G r e e n E a r t h E q u i t i e s . C o m © 2010
Buy Low, Add Value, Sell High
We’ll still seek out the best pricing we can get.
But we wont limit ourselves to the really beat up housing stock.
We may even buy “unfinished” projects that lipstick flippers
have started
This will greatly increase the size of our universe of
possibilities.
Review
Buy Low:
(prototype Book Cover)
SavingThe PlanetOne HouseAt A Time
G r e e n E a r t h E q u i t i e s . C o m © 2010
Buy Low, Add Value, Sell High
We’ll add the Energy Package. (see slide 5)
Plus Solar PV
And a small amount of Wow! That may be needed
to get it to sell.
Total Benefit to the Planet from this approach will be even
greater than with the 3 package system!
(Energy Package Plus PV)
Review
Add Value:
SavingThe PlanetOne HouseAt A Time
G r e e n E a r t h E q u i t i e s . C o m © 2010
Buy Low, Add Value, Sell High
Note: These projects will be faster and easier than our 3 Package projects with the classy remodeling.
& may net the same profit
But The Home Performance Energy Package MUST work as a System or you will simply
be a Marketeer, using the language of Green to lie to
your customers
Review
Add Value:
Boo! Hiss!
SavingThe PlanetOne HouseAt A Time
G r e e n E a r t h E q u i t i e s . C o m © 2010
Buy Low, Add Value, Sell High
Selling always requires
Making The Invisible Visible
We will add the Solar Story to the 4 page marketing brochure
(Great Marketing Available)
We will seek out other marketing channels to reach the buyers who will value
what we are offering.
Review
Sell High:
SavingThe PlanetOne HouseAt A Time
G r e e n E a r t h E q u i t i e s . C o m © 2010
Q. Why Wont Everyone Do This?A. This wont work for
Greenwashers who dont get the Energy Package right.
They will need twice the size PV system.
This will work for us because our heat loads are so low that it doesn’t take much to go the
rest of the way to
“Near Net Zero”There will always be those
who try to abuse the system. Dont worry about them. Just
do the right thing!
SavingThe PlanetOne HouseAt A Time
G r e e n E a r t h E q u i t i e s . C o m © 2010
Q. Why “Near Net Zero?”A. We dont know who will buy our house. For a single
person or a working couple, it might even be Zero.
Size of family and lifestyle will determine the actual utility bill.
The goal for sure will be to always be in the cheap
kilowatts = Lifeline Allowance
Did You Know? Top tier kilowatts cost 4 times as much as “Lifeline” kilowatts (PG&E)
SavingThe PlanetOne HouseAt A Time
G r e e n E a r t h E q u i t i e s . C o m © 2010
Q. Just Electricity or Real Zero?
A. It is easier to claim Net Zero if you define your terms
to mean Zero Electric Bill.This leaves a sizeable Natural
Gas or Propane bill in the winter.
Our approach will be to use heat pump technology for
space heating and cooling as well as water heating
Then Zero will be Zero!
GE Heat Pump Water Heater Available @ Lowe’s
Annual Hot Water Bill Estimated at $198
(COP = 2.35)
SavingThe PlanetOne HouseAt A Time
G r e e n E a r t h E q u i t i e s . C o m © 2010
If This Makes Sense To You....Consider Joining Me
PG&E “Free” Class
Designing A Zero Energy New Or Existing Home In California
By Danny Parker
July 20th in Auburn(I’ll be there)
Other Options:July 21st in San Jose
July 23rd in San Fransisco
Sign up at PGE.combefore they fill up!
SavingThe PlanetOne HouseAt A Time
G r e e n E a r t h E q u i t i e s . C o m © 2010
Calendar it NOW!
SavingThe PlanetOne HouseAt A Time
G r e e n E a r t h E q u i t i e s . C o m © 2010
The Army gathers every Tuesday at 6:00 PM pst
Conference Call Webinars605-475-4800 pin 795323#
Also local meet-ups & field trips See GreenEarthEquities.com
for detailsIn The Energy WiseRenovating Army!
Note: No need to quit your day job!I still have a couple. Energy Wise House Flipping works very
well part time. Earn about $20K each 2 to 5 per year is an easy pace. It’s a good additional “Stream Of Income”
Why not? Why not now? I’m here to help...Dave Robinson
Our Vision: 1000 Energy Wise House Flippers Saving The Planet
& Blessing Their Communities