100610 mobimix businesssociety · •green lease •car + bike / scooter ... projecten in de...
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www.mobimix.be
Sustainable Mobility Sustainable Mobility
Opportunities and employee Opportunities and employee
support for sustainable car support for sustainable car andand
mobility policy mobility policy
Roel Vanderbeuren
Projectleader
Mobimix.be
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www.mobimix.be
Mobimix.be ?
• Independent digital platform
• Started March 2008 with project finance from Flemish government
• Partners:
– VITO
– Vlaamse Stichting Verkeerskunde (VSV)
– Vlaamse overheid :
• Departement Mobiliteit en Openbare Werken (MOW)
• Departement Leefmilieu, Natuur en Energie (LNE)
– Mobiel 21
– Bond Beter Leefmilieu
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www.mobimix.be
Mobimix.be• Content :
– Eco-driving– Sustainable Fleet Management (~green car policy)– Mobility Policy (~mobility policy)– Tax regulation � Mobility Budget– Technology (ICT, fleettools, ITS, track&trace…)– Smart and Green Logistics
• Seminars• Networking
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www.mobimix.be
Mobimix.be – Aim
– Goals• Integration and dissemination of info
• Growing support for ecologicalfleets and smart mobilitymanagement
• Push sustainable purchasebehavior
– Targetgroup• Fleetmanagers
• Purchase and facility managers
• Mobility Managers
• Leasing
• HRM
• Government officers and policymakers
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www.mobimix.be
Newsfeed :
-15 messages/week
- Up-to-date dossiers
- Good practices
- FAQ’s, Q&A
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www.mobimix.be
Companies as ‘good practices’ and inspiration for others
Mars BelgiumBureau voor urbanisme 'Buur’Vlerick Management SchoolTelenet nvIkeaGroup Thermote & VanhalstBeltramiElectrabelNikeBig BazartDe WebfabriekEstée LauderElectrawinds…
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www.mobimix.be
Dossiers:
Tax regulation, electric vehicles, green programs leasing companies, natural gas, mobilitybudget …
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www.mobimix.be
Events, seminars, conferences, workshop dealing with the subject of sustainable mobility
Monthly Newsletter
> 1800 registered
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www.mobimix.be
>600
Fleet & mobilityprofessionals
Discussion
News
Networking
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Opportunities and employee support Opportunities and employee support
for sustainable car en mobility policyfor sustainable car en mobility policy
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www.mobimix.be
Overview
• Car policy
– Company cars
– Eco-driving and drive style measuring (black box)
– Leasing programmes
• Mobility policy
– Alternatives trough parking, bicycle, carpooling and car sharing policy
– Examples
• Choice of location
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www.mobimix.be
Car policy
• Company cars
– CO2 emission
• ~fuel usage
• ~propulsion / fuel
• ~size
– LCA
– Ecoscore!
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www.mobimix.be
Ref: Van Mierlo J., Messagie M., ; Vrije Universiteit Brussel; Ecoscore project; 2009
13
J. Van Mierlo - VUB
Car policy
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www.mobimix.be
Ref: Van Mierlo J., Messagie M., ; Vrije Universiteit Brussel; Ecoscore project; 2009
Good
Bad
14
J. Van Mierlo - VUB
Car policy
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www.mobimix.be
Car policy
• Company cars
– Greening company cars
• Downsizing
• Fuel-efficiency
• Alternative propulsion / fuels
– Hybrids
– Electric vehicles
– Gas (LPG, CNG)
– (biofuels)
– (hydrogen, fuelcell)
= Choose cars with
Ecoscore > 70
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www.mobimix.be
Car policy
• Company cars
– Financial support
• Tax deduction
• “Ecologiepremie”
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www.mobimix.be
Car policy
•Company cars
– Employee support
• “Honey”: examples
– Parking spots near entrance for clean cars
– Discount on parking fee
– “Mobility budget”: smaller car + rail pass / bicycle…
Ex.: National Bank gives 10% discount on monthly parking fee for employee who choose a car in A-category (CO2 < 100g/km).
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www.mobimix.be
Car policy
•Company cars
– Employee support
• “Vinegar”: examples
– Limitation fuel pass
– Limitation car choice (ex. max. 140g CO2/km or min. Ecoscore 70)
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www.mobimix.be
Overview
• Car policy
– Company cars
– Eco-driving and drive style measuring (black box)
– Leasing programmes
• Mobility policy
– Alternatives trough parking, bicycle, carpooling and car sharing policy
– Examples
• Choice of location
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www.mobimix.be
Car policy
• Eco-driving
– Soft measure
– Half day course (drive – test – drive)
– Up to 10% fuel reduction
– Also for trucks (up to 7,5%)
→ More info: www.mobimix.be/thema/ecodriving
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www.mobimix.be
Car policy
• Eco-driving
– Black box: measuring & feedback
• Fuel consumption
• Emissions
• Drive style (acceleration, breaking, shift gear)
– Employee support
• Free
• During working hours
• Communication on results
> Incentives!
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www.mobimix.be
Overview
• Car policy
– Company cars
– Eco-driving and drive style measuring (black box)
– Leasing programmes
• Mobility policy
– Alternatives trough parking, bicycle, carpooling and carsharing policy
– Examples
• Choice of location
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www.mobimix.be
Car policy
• Leasing programmes
– Cleaner cars
– Multi modal
• Railease: car + train
• Green lease
• Car + bike / scooter
Ex.: Railease Athlon Car Lease, 6 wheel contract D’Ieteren Lease (car + scooter), Ecodriving and CO2 registration LeasePlan, 7 Wheel Lease ALD Automotive …
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www.mobimix.be
Overview
• Car policy
– Company cars
– Eco-driving and drive style measuring (black box)
– Leasing programmes
• Mobility policy
– Alternatives trough parking, bicycle, carpooling and carsharing policy
– Examples
• Choice of location
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www.mobimix.be
Mobility policy
• Alternatives trough parking, bicycle, carpooling and carsharing policy
– Cutting in parking space
– Better parking space for green cars and carpoolers
– Don’t forget cyclists and pedestrians: safety!
– Reward carpoolers with free or cheaper parking space
– Collective transport
– Car sharing
– Lead by example: management!
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www.mobimix.be
Overview
• Car policy
– Company cars
– Eco-driving and drive style measuring (black box)
– Leasing programmes
• Mobility policy
– Alternatives trough parking, bicycle, carpooling and carsharing policy
– Examples
• Choice of location
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www.mobimix.be
The Green Pod
Bicycle rack (10 bikes), shower, dressingroom and lockers the size of 1 parking space
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www.mobimix.be
Nike Laakdal
�From 20 to 30 reserved carpool parking spaces
�Monthly lottery
�Yearly incentive for carpoolers
Results:
Carpooling in Flanders 2008: 5,1%
Carpooling at Nike 2009: 51%!!!
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www.mobimix.be
Projecten in de praktijkEstée Lauder
Nijverheidsstraat
Covered
busstop
Bicycle
racksBicycle
racks
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www.mobimix.be
Duvel - Moortgat
= SUCCES!
Before project: 19% cyclists (35 employees)
First sign up round: 38%
Word of mouth: 43%!!!
�86 Duvel-bikes
Extension of bicycle infrastructure
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www.mobimix.be
Mobility policy
•Alternatives trough parking, bicycle, carpooling and carsharing policy
– Employee support
• Communication!
• Soften the vinegar with honey
• Freedom of choice: mobility budget!
• Lead by example
• Campaigns
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www.mobimix.be
Keys to succes
•Acceptable alternatives
•Incentives
•Less free or cheap parking space
•Company philosophy
•Communication
•Legislation and taxation
TO A (MOBI)MIX OF COMPATIBEL MEASURES
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www.mobimix.be
Questions?
Roel Vanderbeuren
www.mobimix.be
Tel. 02/282.19.47
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