100kcheeks. what if... 1 1 0 0 0 0 0 0 0 0 0 0
TRANSCRIPT
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100kcheeks100kcheeks
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what if...
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11 00 00 00 00 00
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awarenessawareness
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our call to action: learn more and register
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http://bit.ly/swabstories
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Email, Facebook, Twitter (#swabstories) 100KCheeksBe The Match
StanfordStanford AlumniFormer Donors
Former Recipients
we cast a wide net
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so how’d we do?
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“THIS IS AWESOME. Love it. Seriously. Well done you guys.”
245 views on landing page from 21 countries
200+ page Facebook “likes”
59 clicks to “register to be a donor” (24% click-thru)
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what we learned:
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focus on hope not tragedy
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target a specific conversion within the larger funnel
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make the video shareable in every possible way
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make the video shareable in every possible way...but make sure there is context (i.e. a landing page)
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what if...
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what if...
swab stories became a phenomenon
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allow the community to create and spread the word
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swab a cheek. save a life.
100kcheeks