1010 be2camp
DESCRIPTION
Presentation by Mal Chadwick/Tom Wright (1010uk)How the 1010 campaign has successfully used social media to create a ground swell of carbon reduction pledgesTRANSCRIPT
WHAT IS 10:10?
Mal Chadwick
WHAT IS 10:10?
The un-campaign
• More than the usual suspects
• Specific and meaningful action
• Bridging the gaps
• Saying yes!
10:10 AND THE SOCIAL WEB
Tom Wright
YOUR BRAND
Integrity Consistency Audience
Customers?
YOUR PRESENCE
Which sites? Whose responsibility? Whose voice?
How many voices? What content? What style?
10:10’S PRESENCE
Twitter Facebook LinkedIn Bebo Flickr Wikipedia
TWITTER TOOLS
Monittor SocialOomph Tr.im Twibbon
FACEBOOK BOXES
BEBO
FLICKR
WIKIPEDIA
IMPACT
Facebook 3RD Twitter 6TH
YOUR TURN
Bridging the gap• Engagement as businesses• In a position to influence individuals• Building the low-carbon society
1010uk.org