Yan Shi

Audience

User / Customer Experience Map

• Thejuniorinjobmarket• Freshman• Leadersinvariousdomain• Thisproductismorelikeametaphysicalconcept,

helpingpeopleinvolveintoanewenvironment

Yan Shi

AbouttheProduct

User / Customer Experience Map

• VUCA, volatility,uncertainty,complexity,ambiguity• ThenotionofVUCAwasintroducedbytheU.S.

ArmyWarCollegetodescribethemorevolatile,uncertain,complexandambiguousmultilateralworld

• Usedinemergingideasin strategicleadership thatapplyinawiderangeoforganizations

Yan Shi

EncounteringtheProductOn-Line(indicateConsideration,Use,Post-Use)

User / Customer Experience Map

• Ted• Twitter• Facebook• Linked-in

Yan Shi

EncounteringtheProductOff-Line(indicateConsideration,Use,Post-Use)

User / Customer Experience Map

• Poster• AdsonPress• Speechinpublic