Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers

Changing NYC Public Transit

Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers

Identified Situation

Much of the city relies on the subway as its main source of transportation, over 5 million people ride the transit network each weekday. https://en.wikipedia.org/wiki/Mass_transit_in_New_York_City

Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers

• Overcrowding, fare increases, and lack of Wi-Fi hotspots.

Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers

Subway Stations in NYC that have Wi-Fi and/or Cell Service. Nothing in Brooklyn, Queens or the Bronx.

Shaded in areas= Wi-Fi and/or Cell Service capable

Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers

Desired Behavioral Outcome

Maintaining a more customer-friendly environment, the proper disposal of newspapers and other forms of litter also helps to prevent track fires and system flooding—long term reducing delays and safety.

Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers

Design Tip

To encourage people to select a specific option, make it the default; likewise to discourage people from selecting an option, don’t make it the default.

Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers

Proposed Design Solution

Create a series of trash cans that could be implemented in the subway system making it the desirable way to dispose of trash and waste.

Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers

Illustrated Solution

Trash compactor Compacting

every 30 mins.

Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers

Name & Logo Design Process

Persuasive in German: überzeugend

Influence in Portuguese: influência

Motivate in Swedish: motivera

Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers

Name & Logo Design Process

Überzeugend + motivera = Tüvera

Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers

Name & Logo Design Process

Name & Logo Design Process

Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers

Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers

Storyboard

Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers

Sound Signature