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UNIT - 01

Chapter IHistory of E-Commerce: Emergence of the internet - Emergence of the world wide web-

Advantages and Disadvantages of E-Commerce-Transition to E-commerce in India-E-transition

challenges for Indian Corporate- The Information Technology Act 2000.

Chapter II

Business Models for E-commerce: - E-Business models based on the relationship of transaction

parties- E-Business models based on the relationship of transaction Types.

UNIT - 02

Chapter IIIEnabling technologies of the WWW: Internet client server applications-Networks and Internets-

Software agents-Internet standards and specifications-ISP (Internet Service Provider)-Broadband

Technologies-Hypertext-Java scripts.

Chapter IV

E-marketing: Traditional Marketing- Identifying web presence goals-The browsing behavior model-

Online marketing-E-advertising-Internet marketing trends-target markets-E-branding- Marketing

strategies.

UNIT - 03Chapter V

E-Security: Information system security-security on the Internet-E-business risk management

issues-Information security Environment in India.

Chapter VI

E-Payment systems: E-banking at ICICI Bank-Main concerns in Internet banking-Digital payment

requirements-digital Token-based E-payment systems-classification of new payment system-

cheque payment systems on the Internet-Risk and E-payment system-Designing E-payment

systems-Digital signature.

UNIT - 04

Chapter VII

E-Customer Relationship Management: Customer Relationship Management- Typical Business

Touch-points.

Chapter VIII

E-Supply Chain management: Supply Chain-The new way-E-logistics of UPS-Supply chain

management-Smart chains, smart gains-The payoff-benefits - E supply chain components-E-

supply architecture - major trends in E-SCM.

UNIT - 05

Chapter IX

E-strategy: Information and strategy-the virtual value chain-Seven dimension of e-commerce

Vinayaka Missions University,Directorate of Distance Education

Salem India

MASTER OF SCIENCE IN COMPUTER SCIENCE

2 Yr.

MAJOR VIII ELECTRONIC COMMERCE(2050187)

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strategy-value chain and E-strategy- planning the e-commerce project-E-commerce strategy and

knowledge management-E-business strategy and data warehousing and data mining.

Chapter X

Information system for mobile commerce: What is mobile commerce-Wireless application-wireless

spectrum-success stories of mobile commerce-technologies for mobile commerce.

UNIT - 06

Chapter XI

WAP programming model-Wireless technologies-Different generations in wireless communication-

security issues pertaining to cellular technology.

Chapter XII

Customer-effective web design: Requirements of Intelligent websites-setting websites goals and

objectives-Strategies for website development-WWW.Webindia.com.

TEXT BOOK:1. E-Commerce - An Indian Perspective by P.T. Joseph S.J, PHI 3rd Edition.