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The third, we also want to investigate the culture of female elderly towards online shopping in Malaysia. Nowadays, the young female is more to engage in online shopping because they think the online shopping is better than store shopping. In contrast, the older female is hold less time to online shopping ( Chief., Dec 2013 ). According to our research, the culture of the female with different ages toward online shopping is not same because consumers at different age have different needs and wants. They buying behavior is depend on their needs and wants in order to fulfill it. The age cohort is the people will share similar experience, memories and perception with the similar group ( Shchudro O., 2011 ). For example, people who belong to the same age group tend to share their experience, feeling, style, and memories when buying something. So the age significantly influences the buying behavior. When people grow older, the needs and wants will change. For the young female, they online shopping are more focus on

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The third, we also want to investigate the culture of female elderly towards online shopping in Malaysia. Nowadays, the young female is more to engage in online shopping because they think the online shopping is better than store shopping. In contrast, the older female is hold less time to online shopping ( Chief., Dec 2013 ). According to our research, the culture of the female with different ages toward online shopping is not same because consumers at different age have different needs and wants. They buying behavior is depend on their needs and wants in order to fulfill it. The age cohort is the people will share similar experience, memories and perception with the similar group ( Shchudro O., 2011 ). For example, people who belong to the same age group tend to share their experience, feeling, style, and memories when buying something. So the age significantly influences the buying behavior. When people grow older, the needs and wants will change. For the young female, they online shopping are more focus on

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