EXHIBITOR PROSPECTUS

27 & 28 FEB 201610AM-5PM

The Fremantle Seafood Festival is a unique festival offering visitors an

enriching experience that is not onl y entertaining but acknowledges our

f ishing heritage, celebrates our abundance of fresh local produce and imparts

a better understanding of sustainable fishing and our environmental impact.

THE 2016 FREMANTLE SEAFOOD FESTIVALThe Fremantle Seafood Festival will be held on Saturday 27th and Sunday 28th February 2016, from 10am to 5pm at Fishing Boat Harbour, Fremantle. The Fremantle Seafood Festival celebrates the abundance of seafood and the history of the industry that the Fremantle Port city is famous for. With a world-class array of fresh, organic local produce, combined with the vibrant, fun ambience of Fremantle, the Fremantle Seafood Festival is a food event like no other. The Festival attracts locals and tourists, food and wine enthusiasts, and families looking for a day out. In 2015, visitor numbers were close to 10,000, with 20,000 visitors expected for a two day festival in 2016. The location on Fremantle Fishing Boat Harbour is idyllic in its heritage and history, plus its modern amenities and attractions. The Fremantle Seafood Festival has full support of the WA Fishing Industry Council (WAFIC) and the City of Fremantle.

FREMANTLE FISHING BOAT HARBOUR Fremantle is the centre of the fishing industry in WA. Fremantle Fishing Boat Harbour is a commercial marina and provides large sheltered mooring areas, wharf space for vessels up to 60 metres, refuelling facilities and support services to the Fremantle fishing industry. The Fishing Boat Harbour was built between 1919 and 1922 with stone from Rocky Bay. A 300-metre breakwater was constructed to provide an anchorage for fishing vessels. South Jetty was immediately adjacent and included a fish market (removed in 1929). A southern breakwater was constructed in 1962 and land reclaimed to house fishing companies and service industries. Between 1969 and 1972, up to 120 fishing boats were housed in the harbour and in 1982, construction of a boat lifting facility commenced.

Today, The Fishing Boat Harbour features a wide variety of restaurants, a brewery, short stay accommodation, function facilities, high-speed jet boat rides, charter sailing tours, the Western Australian Maritime Museum Shipwreck Galleries and more. These businesses all operate in the environment of a working harbour where there is a constant passing parade of fishing vessels and daily fishing industry activities. Fremantle Fishing Boat Harbour is a unique tourist location and provides an array of very special visitor experiences. Specialising in the best seafood the Indian Ocean has to offer, there is a wide cuisine range on offer from the many restaurants and cafés. The Fremantle Fishing Boat Harbour is located in the heart of Fremantle – it is the home for over 400 fishing boats and surrounded by boardwalks, restaurants, cafes, bars entertainment and accommodation facilities.

THE SEAFOOD FESTIVAL VISIONAs the Fremantle Seafood Festival grows, management and the committee are striving to maintain the friendly and welcoming atmosphere currently enjoyed. The festival is developing to incorporate multiple entertainment areas to cater for a variety of events and activities. In the spirit of community and family-friendly events, the festival will remain a free event with access to the majority of the festival entertainment areas, introducing a ticketed aspect for exclusive activities to the event by way of a “Fringe Festival” structure. With appropriate financial support and funding the festival’s intent is to constantly review, reduce and remove ‘forced ticketed’ activities.

As the festival continues to evolve and grow, this is an ideal opportunity to convey the important message of sustainability and conservation to the public. Festival management has already begun communications with the Western Australian Department of Fisheries on this opportunity to engage and educate the public. Another objective of the education aspect of the festival is to promote the ‘brand’ of Western Australian seafood and encourage people to ‘buy fresh and buy local’.

The long-term plan is to continue to build the event, promote to an international market and attract international tourism. The event has potential to be run over two weekends and will attract interest from international chefs to attend.

MISSION STATEMENTThe Fremantle Seafood Festival embraces the relationship the state holds with its precious marine resources and operates on the following five point mission statement:• Celebrating Western Australia’s premium seafood and prosperous aquaculture.• Sharing the history of the Western Australian fishing industry and the City of Fremantle.• Bringing national and international focus to Western Australia and Fremantle to build awareness of

where our premium seafood is produced.• Nurturing the relationship between the wider community and Western Australia’s marine life and

the fishing industry.• Education on the importance of sustainability and conservation of Western Australia’s marine life.

FESTIVAL ACTIVITIES AND ATTRACTIONSThe 2016 Festival wil l be a two-day event, with a mixture of free and ticketed activities in a casual fringe festival style format.

THE SEAFOOD TRAIL• The “Tastes of Fremantle” Stage, featuring signature dishes from local restaurants. • Fresh Seafood Market Pontoon: A step back in time to the days when you could buy your seafood

fresh off the boat. A unique fresh seafood selling experience on the water for visitors to purchase fresh seafood direct from the suppliers.

• Tours: Brewery tours, fishing boat tours, crayfish processing tours, Shipwreck Museum tours and activities.

• WAFIC Fishing Marquee: Profiling each WAFIC fishing region with displays and tastings from each region in Western Australia.

• Bather’s Beach VIP Long-Table Lunch: An exclusive long table lunch with pre-booked lunch based on the different seafood tastes from each West Australian fishing region with special host/guests. (Ticketed event)

• Bather’s Beach Sunset bar and café.• Bather’s Beach BBQ: An exclusive Seafood BBQ on the beach. (Ticketed event)• Bather’s Beach Seafood Master Class: Prestigious WA chefs will provide cooking demonstrations,

tutoring plus wine master classes in a hands on informative and intimate environment. (Ticketed event)• The Festival Village: A 900 sqm “village” in a giant marquee filled with a wide variety of exhibitors

offering wine and food for tasting and for sale, as well as other fresh produce.• A central grassed area with seating will provide entertainment and live music.• Market stalls will be set up along the Seafood Trail, as well as buskers and roving entertainment.• Kid’s Zone with free entertainment and activities including face painting, pirate show and more.

CELEBRITY CHEFS• Anna Gare, WA celebrity chef.• Don Hancey, WA’s Food Ambassador.• Josh Catalano, third generation fishmonger and co-owner of Catalano’s Seafood.• Bart Beek, from the multi-award winning establishment Essence Food Studio in Melbourne.• Peter Manifis, Executive Chef at the popular Incontro Restaurant in South Perth.• Seven West Media Food, Wine commentators, writers and other personalities from Channel 7 & The

West Australian.• International celebrity chefs and personalities.

MARKETING AND MEDIA SUPPORT The Fremantle Seafood Festival is presented by Premiere Events, in partnership with Seven West Media (WA). Seven West Media (WA) is Australia’s leading multiple platform media company with a market-leading 80% plus WA reach and presence in broadcast television, magazine and newspaper publishing and digital platforms. The company is the home of many of Australia’s best performing media businesses – Seven, 7TWO, 7Mate, West Regional Newspapers, REDWAVE Media, Pacific Magazines, The West Australian, Presto and Yahoo!7.

The 2016 Fremantle Seafood Festival will be promoted via an extensive advertising and marketing campaign via Seven West Media (WA), which will include:• TVC campaign on Channel 7, 7TWO and 7Mate.• Print campaign in The West Australian.• EDM campaigns throughout the groups extensive consumer databases.• Digital advertising across Seven West Media digital platforms including thewest.com.au• Comprehensive festival media coverage across Seven West Media.• Festival Guides and other marketing and support materials.• Outdoor Signage and Festival Location visually transformed for the Festival.

Targeted at metro and outer metro WA audiences, the media campaign is currently valued in excess of $500,000.

In addition to advertising and promotions via Seven West Media (WA), the Fremantle Seafood Festival is promoted and advertised via:• Website www.fremantleseafoodfestival.com.au• Social Media: Facebook, Instagram, Twitter and YouTube.• Google advertising.• Radio promotions via 96FM and 6PR, as well as Nova radio.• Public relations.• Nationally through restaurant magazines, online guides and other relevant media.

FESTIVAL LOCATIONThe Fremantle Seafood Festival is based around the Fremantle Fishing Boat Harbour, with the Seafood Trail starting at Little Creatures and continuing West along the boardwalk. The Festival then spans North along Bather’s Beach and inland to the park adjacent to The West Australian Museum Shipwreck galleries.

BATHERSBEACH

FISHINGBOAT

HARBOUR

Tastes ofFremantle

Stage

SeafoodMasterclasses

BATHERSBEACH

BATHERSBEACHHOUSE

SWEETLIPS

KAILISFISH

MARKET

CHARCHARBULL

CICERELLOS

JOES FISHSHACK

LITTLE CREATURES

Long-tableDining

WAFC RegionalTasting

SEAFOOD TRAIL

WESTERNAUSTRALIAN MUSEUMSHIPWRECK GALLERIES

FISHING BOATHARBOUR

MEWS

MEWS ROAD

RAILWAY LINE

MARINE TERRACE

WA

RD

AN

LA

NE

CLIF

F S

T

FestivalVillage

Marquee

FreshSeafood Market

LittleCreaturesBrewery

Tours

BeachBBQ

Stalls

Stalls

Stalls

Cafe

KidsArea

Wine/BeerBar

CrayfishProcessing

Tours

FishingBoatTours

ROAD

V6 V7 V8 V9 V10 V11 V12 V13

V5 V14

V4 V24 V23 V22 V21 V20 V19 V15

V3 V25 V26 V27 V28 V29 V30 V16

V2 V17

V1 V18

V40 V31

V39 V38 V37 V36 V35 V34 V33 V32

Festival Village Marquee• Wine Tasting• Fresh ProduceFood Stalls

entry >< entry

SHOW MAP

Company Name (for invoicing) .......................................................................................................................................................................................

Stand Name (for promotional purposes) .....................................................................................................................................................................Please ensure that spacing and capitalisation of stand name is correct, as this is what will be displayed on all promotional materials

Website (for promotional purposes) .............................................................................................................................................................................

Address ............................................................................................................................................................................. Postcode .................................

Phone .......................................................................Fax ............................................................ Email ............................................................................

Contact person ........................................................................................................................... Mobile .........................................................................

Signature of responsible officer ....................................................................................... Date ..............................................................................

Please print name / position ...........................................................................................................................................................................................

Please describe the products / services you will be promoting: ..................................................................................................................

...........................................................................................................................................................................................................................................................In signing this form we accept the rules and regulations of the 2016 Fremantle Seafood Festival as contained in the terms & conditions at the back of this prospectus. Applications will be dealt with in order of receipt. Please be aware that due to demand we may not be able to fulfill your space request. Payment in full must be received with booking.

Display Space Total (including power): $............................................ + GST $ ............................................ TOTAL $ ............................................

o DIRECT DEPOSIT

I/we have direct deposited the amount of $_______________ into your nominated bank account

ACCOUNT NAME: Premiere Events BSB: 086 136 ACCOUNT NUMBER: 74 268 7382

These funds have been direct deposited on ___ / ___ / ___ from the account in the name of ______________________

o CREDIT CARD - Credit card payments incur a 1.65% surcharge

Card No: Exp Date: /

Amount to be charged to Credit Card: $........................................ Credit Card: Visa Mastercard (Amex and Diners not accepted)

Cardholder’s Name: (as appears on card) .....................................................................Cardholders Signature: ........................................

Please send completed booking form with payment and attachments to:

Premiere Events, 31 Sarich Court, Osborne Park WA 6017.

Fax: (08) 9244 8332 or email: events@premiereevents.com.au

A charge of $150+GST for cover under Premiere Events insurance will be added to your balance invoice if a copy of your public liability insurance is not received at the time of the booking. If you do have your own cover please forward a copy with your booking. Your policy must clearly state that you are covered for the show duration including move in and out. If you are selling food, a copy of your food permit is required with this application.

Display space required (Please tick)

Festival Village Marquee (Airconditioned)

o 3mx3m Space $895.00 (+GST)

o 3mx6m Space $1790.00 (+GST)(includes flooring, trestle table, access to 15 amp power if required).

o Please tick if power is required

Select prefered booth number(s) below:

1st Choice: ..........................................................

2nd Choice: ........................................................

Bathers Beach Area and Fishing Boat Harbour Area

o 3mx3m marquee $695(+GST)

o Space only at $75.00 p/sqm (+GST)for Food/Drink vans

Space required: ................................ sqm

o 15 amp power $60(+GST)

If you require an alternative site size, please contact Premiere Events.

Please ensure that you attach the following with your booking form:

o Public Liability Insuranceo Temporary Food Stall Certificate (if relevant)

EXHIBITOR BOOKING FORM

TERMS & CONDITIONS

GENERALTheexhibitorshallindemnifyandkeeptheorganisersindemnifiedagainst all losses, claims, demands, actions, proceedings, damages, costs or expenses or other liability arising in any way from the use of the site by the exhibitor except to the extent that the same is caused or contributed to by the negligence of the organisers.

BOOKING OF SPACEAll space bookings must be in writing with all relevant paperwork completed. It is the exhibitors responsibility to make sure that the booking has been placed and received by the festival organisers.

PAYMENTSFullpaymentisrequiredtoconfirmasitebookingandpaymentmust be received in full no later than the payment deadline of 28 dayspriortothefestival.Failuretoremitfinalpaymentbytheduedate could result in your site being sold or discounted to another exhibitor with the full price still payable by yourselves. A late penalty fee of 10% of the total site cost will be imposed for late payments. Failure of payment will result in cancellation of space. Please see Cancellation of Space, for refund policy.

LEGAL REQUIREMENTSExhibitors must comply with all applicable laws, industrial agreements, industrial awards, occupational health and safety and consumer protection practices.

INSURANCEIf providing own coverage, the Exhibitor must produce to the organisersacertificateofcurrencyofpublicliabilityinsurancepolicy with coverage of Ten Million Australian dollars (AUD $10,000,000) endorsed for the duration of the Show (27th & 28th February 2015) and must include move in and out.

The Exhibitor shall be responsible for the insurance of all property brought by the Exhibitor onto the festival site. The Exhibitor must holdadequateworkerscompensationcoverageforstaffworkingon stands.

FOOD STALL CERTIFICATESAll food exhibitors shall be responsible for obtaining a valid TemporaryFoodStallCertificatetotradeattheFestival.Itisarequirement of the City of Fremantle that all food exhibitors have thiscertificateinviewattheirstallduringthefestival.Theexhibitormustproduceacopyofthiscertificatetotheorganiserspriortothe festival. Without it, exhibitors will be refused access.ApplicationformsforaTemporaryFoodStallCertificateareavailable from the City of Fremantle Health Department on 9432 9999 or email health@fremantle.wa.gov.au

CONDUCT OF EXHIBITORThe Exhibitor shall ensure that their stand is open to view and staffedbycompetentrepresentativesduringtheofficialopeninghours of the festival. The Exhibitor shall not exhibit its products or conduct its business from any other than their allocated space. Thisincludesthedistributionofleafletsandorpromotionalmaterial.

The Exhibitor shall not conduct or permit to be conducted any auction,lottery,raffle,guessingcompetition,orothergameofchance, whether for charity or otherwise, at the festival without written consent from the organisers. The Exhibitor shall ensure that the aisles, passageways and walkways on or adjacent to their space are kept completely free from obstruction during the festival

Sound levels caused by the Exhibitor’s use of display equipment such as videos and televisions shall not be intrusive to other Exhibitors. The organisers reserve the right to terminate the use of such equipment on the basis of unacceptable sound levels. The Exhibitor shall not use individual public address systems in the festival site unless written permission has been obtained by the organisers. Where such permission is obtained the PA system must comply with the above noise levels.

The show PA system is for the notice of an Emergency Evacuation and as such shall not be tampered with at any stage, any exhibitor found to be tampering with the PA system and or equipment shall be liable for any damage or costs incurred.

SITE MARK-OUT & BOUNDARIESAll sites will be marked out and numbered prior to move-in. All exhibits must remain within their boundaries and displays are not to creep into walkways, aisles or other exhibits. Any exhibitor seen to be outside their boundary will be asked to reposition theirdisplay,howeverifthedisplaydoesnotfitwithinthespaceordered a new site may be allocated with an additional charge being incurred. Failing this the exhibitor may be asked to remove itemsthatclearlydonotfitwithintheirdisplayarea.

SUBLETTING OF STANDSSubletting of stands is NOT permitted. The show director reserves the right to remove any signage or display stock not considered aspartoftherangespecifiedfordisplayandnormallysoldbythe exhibitor. Any person or persons seen selling separately to the site who hold the booking will be asked to leave the grounds immediately. Failure to do so will have both the sub lessor and the exhibitor removed without refund.

DISPUTESStaffandManagementofthefestivalwillnotinvolvethemselvesindisputes between Exhibitors.

RECEIPT OF BOOKED EQUIPMENT AND SERVICESExhibitors must notify the festival organisers before the conclusion of the festival if any pre-booked equipment or services (e.g. electrical bookings) have not been provided. Refunds will not be givenfornon-supplyifnotificationisnotmade.

ELECTRICAL INSTALLATIONAll electrical work will be carriedoutbythefestival’sofficialelectricalcontractors.

FOOD, DRINK, TOBACCOThe Exhibitor shall not sell, distribute or give away any item of food, drink or tobacco on the festival site without prior written consent of the organisers.

SELLING AND PRODUCTION LIMITATIONSExhibitors are to only sell products and services that are part of their everyday business.

ALTERATIONS TO SPACE BY SHOW MANAGEMENTThe organisers reserve the right at any time to make such alterations to the space as they consider necessary in the best interest of the festival, including altering the size, shape, or position of the space.

POSTPONEMENT, ABANDONMENT OR CANCELLATIONIf, for any cause beyond the reasonable control of the organisers, the holding of the show is postponed or abandoned or the festival site becomes wholly or partially unavailable for the holding of the festival, the organisers may at their discretion cancel the festival and return such portion of the sums paid to it by the exhibitor in respect of the show as it shall determine.

In any case, the organisers shall not be liable, and are hereby released from liability, for any damage, loss (including consequential) or expense incurred by the exhibitor as a result of the postponement, abandonment or cancellation.

CANCELLATION OF SPACECancellations must be advised in writing. If you cancel your space 28 days prior to the start of the festival, you will receive a refund of monies paid less a $120 admin fee. Cancellations after the 28 day deadline will forfeit the amount paid.

TERMS AND CONDITIONS

TERMS & CONDITIONS

GENERALTheexhibitorshallindemnifyandkeeptheorganisersindemnifiedagainst all losses, claims, demands, actions, proceedings, damages, costs or expenses or other liability arising in any way from the use of the site by the exhibitor except to the extent that the same is caused or contributed to by the negligence of the organisers.

BOOKING OF SPACEAll space bookings must be in writing with all relevant paperwork completed. It is the exhibitors responsibility to make sure that the booking has been placed and received by the festival organisers.

PAYMENTSFullpaymentisrequiredtoconfirmasitebookingandpaymentmust be received in full no later than the payment deadline of 28 dayspriortothefestival.Failuretoremitfinalpaymentbytheduedate could result in your site being sold or discounted to another exhibitor with the full price still payable by yourselves. A late penalty fee of 10% of the total site cost will be imposed for late payments. Failure of payment will result in cancellation of space. Please see Cancellation of Space, for refund policy.

LEGAL REQUIREMENTSExhibitors must comply with all applicable laws, industrial agreements, industrial awards, occupational health and safety and consumer protection practices.

INSURANCEIf providing own coverage, the Exhibitor must produce to the organisersacertificateofcurrencyofpublicliabilityinsurancepolicy with coverage of Ten Million Australian dollars (AUD $10,000,000) endorsed for the duration of the Show (27th & 28th February 2016) and must include move in and out.

The Exhibitor shall be responsible for the insurance of all property brought by the Exhibitor onto the festival site. The Exhibitor must holdadequateworkerscompensationcoverageforstaffworkingon stands.

FOOD STALL CERTIFICATESAll food exhibitors shall be responsible for obtaining a valid TemporaryFoodStallCertificatetotradeattheFestival.Itisarequirement of the City of Fremantle that all food exhibitors have thiscertificateinviewattheirstallduringthefestival.Theexhibitormustproduceacopyofthiscertificatetotheorganiserspriortothe festival. Without it, exhibitors will be refused access.ApplicationformsforaTemporaryFoodStallCertificateareavailable from the City of Fremantle Health Department on 9432 9999 or email health@fremantle.wa.gov.au

CONDUCT OF EXHIBITORThe Exhibitor shall ensure that their stand is open to view and staffedbycompetentrepresentativesduringtheofficialopeninghours of the festival. The Exhibitor shall not exhibit its products or conduct its business from any other than their allocated space. Thisincludesthedistributionofleafletsandorpromotionalmaterial.

The Exhibitor shall not conduct or permit to be conducted any auction,lottery,raffle,guessingcompetition,orothergameofchance, whether for charity or otherwise, at the festival without written consent from the organisers. The Exhibitor shall ensure that the aisles, passageways and walkways on or adjacent to their space are kept completely free from obstruction during the festival

Sound levels caused by the Exhibitor’s use of display equipment such as videos and televisions shall not be intrusive to other Exhibitors. The organisers reserve the right to terminate the use of such equipment on the basis of unacceptable sound levels. The Exhibitor shall not use individual public address systems in the festival site unless written permission has been obtained by the organisers. Where such permission is obtained the PA system must comply with the above noise levels.

The show PA system is for the notice of an Emergency Evacuation and as such shall not be tampered with at any stage, any exhibitor found to be tampering with the PA system and or equipment shall be liable for any damage or costs incurred.

SITE MARK-OUT & BOUNDARIESAll sites will be marked out and numbered prior to move-in. All exhibits must remain within their boundaries and displays are not to creep into walkways, aisles or other exhibits. Any exhibitor seen to be outside their boundary will be asked to reposition theirdisplay,howeverifthedisplaydoesnotfitwithinthespaceordered a new site may be allocated with an additional charge being incurred. Failing this the exhibitor may be asked to remove itemsthatclearlydonotfitwithintheirdisplayarea.

SUBLETTING OF STANDSSubletting of stands is NOT permitted. The show director reserves the right to remove any signage or display stock not considered aspartoftherangespecifiedfordisplayandnormallysoldbythe exhibitor. Any person or persons seen selling separately to the site who hold the booking will be asked to leave the grounds immediately. Failure to do so will have both the sub lessor and the exhibitor removed without refund.

DISPUTESStaffandManagementofthefestivalwillnotinvolvethemselvesindisputes between Exhibitors.

RECEIPT OF BOOKED EQUIPMENT AND SERVICESExhibitors must notify the festival organisers before the conclusion of the festival if any pre-booked equipment or services (e.g. electrical bookings) have not been provided. Refunds will not be givenfornon-supplyifnotificationisnotmade.

ELECTRICAL INSTALLATIONAllelectricalworkwillbecarriedoutbythefestival’sofficialelectrical contractors.

FOOD, DRINK, TOBACCOThe Exhibitor shall not sell, distribute or give away any item of food, drink or tobacco on the festival site without prior written consent of the organisers.

SELLING AND PRODUCTION LIMITATIONSExhibitors are to only sell products and services that are part of their everyday business.

ALTERATIONS TO SPACE BY SHOW MANAGEMENTThe organisers reserve the right at any time to make such alterations to the space as they consider necessary in the best interest of the festival, including altering the size, shape, or position of the space.

POSTPONEMENT, ABANDONMENT OR CANCELLATIONIf, for any cause beyond the reasonable control of the organisers, the holding of the show is postponed or abandoned or the festival site becomes wholly or partially unavailable for the holding of the festival, the organisers may at their discretion cancel the festival and return such portion of the sums paid to it by the exhibitor in respect of the show as it shall determine.

In any case, the organisers shall not be liable, and are hereby released from liability, for any damage, loss (including consequential) or expense incurred by the exhibitor as a result of the postponement, abandonment or cancellation.

CANCELLATION OF SPACECancellations must be advised in writing. If you cancel your space 28 days prior to the start of the festival, you will receive a refund of monies paid less a $120 admin fee. Cancellations after the 28 day deadline will forfeit the amount paid.

TERMS AND CONDITIONS

www.fremantleseafoodfestival.com.au

@FreoSeafoodFest /FremantleSeafoodFestival@FremantleSeafoodFestival

CONTACT For more information or to discuss further options for exhibiting please contact:Peter Woods - Festival Director - 0412 919 660Julie Clayton - Event Manager - 0437 801 765or email events@premiereevents.com.au

The Fremantle Seafood Festival is hosted by Premiere Events, Office number (08) 9445 9333For more festival information, visit the website www.fremantleseafoodfestival.com.au