10gb ethernet: more than a big pipe

Emulex Confidential11

10GB Ethernet: More than a Big Pipe

Donal MaddenEmulex

1


Emulex Corporate Overview

Founded in 1978

Based in Costa Mesa, CA

Employees Approx. 960

2010 Revenue $399 MM

Corporate Facts

Fibre Channel SAN

Enhanced Ethernet Solutions

Converged Networking

Network & Fabric Security

Host Server Products

Speed Discovery

Reduce Risk

Customer Velocity

On Demand IT

Business Intelligence

Embedded Storage


10GbENAS

10Gb ISCSI

10GbE

10GbE

Phase 1 – Host Based Convergence

The 1st Phase of Network Consolidation will Occur in the Server Rack

Ethernet NIC

FC HBA

EthernetLAN/WAN

Integrated CNALOM

FC SAN


Pay-As-You-Grow I/O …Game Changing Capabilities

ENTERPRISE VALUE

PE

RF

OR

MA

NC

E &

SC

AL

AB

ILIT

Y PAY-AS-YOU-GO


Amount of VMs that can run at fixed load

VMs running concurrently


OneCommand Manager

Centralized discovery and management of Emulex adapters– Fibre Channel HBAs

– Universal Converged Network Adapters (iSCSI, FCoE, NIC)

Uniform, cross-platform management capability

General Management Capabilities:– Common feature set across enterprise

class OS and server virtualization environments

– Centrally update parameters and firmware

– Robust diagnostic tools

– Automated management

• Batch mode (GUI)

• Scripting (CLI)


9 of 10 Tier 1 OEMs Picked Emulex for Convergence

PickedEmulex for

10GbEServer I/O

UnifiedFabric

PickedEmulex for

10GbEVirtualization

PickedEmulex for 10GbE NAS,

ISCSI & FCoE


10G Ethernet Share – December 2010

Source: Crehan Research Calendar Q3-2010 report released December 2010, 3Q10 vendor shares, Q4 2010 TAM, Emulex Q4 actual results

13.8%11.3%8.4%8.6%


10G Ethernet PORTS Share (prelim data)

Source: Crehan Research Calendar Q4-2010 report released February 2010 with Emulex March 2011 estimatesEmulex is leader in 10GE server connectivity


Emulex’s Converged Networking StrategyMore Than Doubling Our Addressable Market Within 5 Years

Source: Dell’Oro Jan 2009Note: Projected market on a calendar year basis


The 10Gb Transition – Cross Over in 2012

Source: Dell’Oro 2010


Would you like fries with that?


40% Upsell Opportunity

Nexus 5548P 32 Fixed 10GE Ports


x32

Switches $34,000 ($17,000 x 2) NIC Cards $20,480 ($640 x 32)

Total $54,480


Nexus Attach Program

Automatic front-end price reduction. No back-end paperwork!

Applies to OneConnect 10G NIC & CNA purchased with Nexus switches

Program runs through June 2011

Discount Amount = Gross Profit increase

OneConnect Model Description Amount

OCe10102-NX 10Gb/s PCIe dual channel NIC – copper $275

OCe10102-NM 10Gb/s PCIe dual channel NIC – optical $500

OCe10102-FX 10Gb/s PCIe dual channel FCoE – copper $425

OCe10102-FM 10Gb/s PCIe dual channel FCoE – optical $650


10GbE Deployment



x32

32 Emulex 10G NIC (OCe10102-NX)

– MSRP = $780@

– Discount = $275@

– Added GP = $8,800

10G ConfigurationTwin-Ax Copper

10G ConfigurationTwin-Ax Copper

FCoE ConfigurationSR Optical

FCoE ConfigurationSR Optical

32 Emulex 10G CNA (OCe10102-FM)– MSRP = $1845@– Discount = $650@– Added GP = $20,800


A Nudge in the Right Direction

Emulex 10GbE NIC Programme

– 50% off NIC program - first 3 units per reseller end user account gets dollars off

Emulex SPIF Programme

– $30 / $15 on all 10GbE Products

Emulex Project Registration

– Register the 10GbE adapter projects you are working on and earn a £25 voucher for the 1st registration and £10 for every subsequent registration

• http://www.emulex-channelincentive.com/quotes

www.emulex.com/channel

NOTE: Resellers must be a member of the Emulex Connect Partner Program to claim the above programs.


10GbE Channel Awareness Campaign www.emulex.com/channel/10gbe

10gb ethernet: more than a big pipe

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