10x thinking: innovation mindset from google
TRANSCRIPT
THINK 10XINNOVATION MINDSET FROM GOOGLE
MOST COMPANIES WOULD BE
HAPPYTO IMPROVE A PRODUCT
BY 10%
WIN SOME MARKET SHARE
CRASH SOME COMPETITORS
NOT GOOGLE
«I WORRY THAT
SOMETHING HAS GONE SERIOUSLY WRONG WITH THE
WAY WE RUN COMPANIES.
»
LARRY PAGE
«IF YOU READ THE MEDIA COVERAGE
OF OUR COMPANY, OR OF THE
TECHNOLOGY INDUSTRY IN GENERAL, IT'S
ALWAYS ABOUT THE COMPETITION.
»
LARRY PAGE
«THE STORIES ARE
WRITTEN AS IF THEY ARE COVERING A SPORTING EVENT.
»
LARRY PAGE
«HOW EXCITING IS IT TO COME TO WORK
IF THE BEST YOU CAN DO IS
TROUNCE SOME OTHER COMPANY
THAT DOES ROUGHLY THE SAME
THING?»
LARRY PAGE
«THAT'S WHY MOST COMPANIES DECAY SLOWLY OVER TIME. THEY TEND TO DO APPROXIMATELY WHAT THEY DID
BEFORE, WITH A FEW MINOR CHANGES.
»
LARRY PAGE
A 10% IMPROVEMENTMEANS THAT YOU'RE
DOING THE SAME THINGAS EVERYBODY ELSE.
YOU PROBABLY WON'T FAIL SPECTACULARLY
BUT YOU ARE GUARANTEED
NOT TO SUCCEED WILDLY.
TRUE INNOVATION
HAPPENS WHEN YOU TRY TO
IMPROVE SOMETHING BY
10 TIMES RATHER THAN
BY 10%.
HERE IS THESURPRISING TRUTH
«IT’S OFTEN EASIER
TO MAKESOMETHING 10
TIMES BETTER THANIT IS TO MAKE IT
10% BETTER»
ASTRO TELLERGoogle X
10X THINKING REQUIRESA PERSPECTIVE
SHIFT
PERSPECTIVE SHIFT IS OFTEN CHEAPER THAN BEING SMARTER THAN
EVERYONE ELSE ON THE MARKET
SO WHAT IS YOUR 10X GOAL?
PRESENTATION COMPANY THAT MAKES IDEAS SHINE
GET IN TOUCH
10X NOT 10%
BIG IDEAS: GOOGLE'S LARRY PAGE AND THE GOSPEL OF 10X
10X THINKING - LEADERSHIP DEVELOPMENT SESSION
GOOGLE X HEAD ON MOONSHOTS:10X IS EASIER THAN 10 PERCENT
ASTRO TELLER - MOONSHOT 10X THINKING
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