10x10 michael michelini social media for startups
DESCRIPTION
Simple 10 minute talk on how to better implement social media for your startup businessTRANSCRIPT
Social Media for Startups
Getting Inside Their Heads
Your Brand
Your brand is what people say about you when you are not in the room
- Jeff Bezos
Social Media “image”
• CEO / Spokesman (1 voice)
• Department shares company account
• Each worker has their own account (@Startup_Mary @Startup_John)
Social Media Cycle
People Like REAL!
Don’t be the Terminator
Be “JESUS CHRIST”
(C x R x I)
S
•C = Credibility•R = Reliability•I = Intimacy•S = Self Orientation•T = Trust
=T
Contact
• Michael Michelini• Weibo Agent• Co-founder, CEO• [email protected]• Twitter/weibo @michelini