5 December 2012

Thank you for joining us! Today’s webinar will begin at 11 AM Eastern Time (5 PM Central European Time)

AudioCodes and Infonetics Research Webinar

Extending Integrated Services to SMBs and Branch Offices

Note: The audio portion of today’s webinar requires a Windows-based computer with audio capabilities and either speakers or a headset

Today’s Speakers

Note: The audio portion of today’s webinar requires a Windows-based computer with audio capabilities and either speakers or a headset

Dani Kiryati Marketing Manager

AudioCodes

Diane Myers Directing Analyst

VoIP and IMS Infonetics Research

Agenda

Market trends • IP integrated access and SIP trunking services

• Hosted PBX and UC services

• Value proposition of converged voice and data access

• Enterprise branch routers

• The needs of SMBs and Branch offices

Enabling integrated business services • All-in-one devices for business services

• Consistent high performance of voice and data services

• The importance of flexible WAN access

• Ensuring redundancy and survivability of SMBs and branch offices

• The benefits of hybrid platforms

Extending Integrated Services to

SMBs and Branch Offices

Diane Myers

Principal Analyst – VoIP, UC, and IMS

© 2012 Infonetics Research, Inc. 5

Needs of SMBs and branches

• Limited IT support on site

– Require solutions that are easy to deploy and manage

• Cost effective solutions

– Wide range of options including fully outsourced,

converged voice and data, managed services

© 2012 Infonetics Research, Inc. 6

Convenience, cost savings w/ integrated access

• IP integrated access runs voice and data services over a single physical

connection

– Dynamic bandwidth allocation provides voice prioritization over the connection

• Ideally suited for SMBs and branch offices

0

5,000,000

CY11 CY12 CY13 CY14

Wo

rld

wid

e T

run

ks

IP integrated access

Source: Infonetics Research, VoIP and UC Services and Subscribers Market Share, Size, and Forecasts, September 2012

© 2012 Infonetics Research, Inc. 7

Migration to SIP trunking

Bundled offering

• Single provider for SIP trunk and

physical network connectivity

• Option for end-to-end QoS for

SIP traffic

• Clear demarcation of SIP trunk at

CPE

Over-the-top

• Separate SIP trunk and data providers

• “Bring your own bandwidth”

• Shop around for the best offering

• SIP traffic is at the mercy of data provider

SIP Trunk and

Data Provider

Customer

premise

SIP Trunk Provider

Data Provider

Customer

premise

© 2012 Infonetics Research, Inc. 8

SIP trunking benefits

• Centralization

– Centralizing services at a few POPs gives economies of scale

• Consolidation

– SIP trunks utilize the data network

– Fewer physical ports needed

– Centralized architectures require fewer devices

• Simplification

– Capacity management: Size the enterprise, not each site

• Right-sizing

– With TDM trunking, circuits maybe be under-utilized most of the time

– SIP trunking offers bursting, going over your allotted circuits during peak

periods

© 2012 Infonetics Research, Inc. 9

Cloud communications accelerating

• Wide range of options for businesses

– Full UC applications, small and large providers, hybrid solutions (premises + hosted)

• Places management, upgrades, day to day troubleshooting into hands of

provider

Hosted IP PBX/UC Market Size and Forecast by Region

$0

$12

CY10 CY11 CY12 CY13 CY14 CY15 CY16

Reven

ue (

US

$ B

illio

ns)

North America EMEA Asia Pacific CALA

Source: Infonetics Research, VoIP and UC Services and Subscribers Market Share, Size, and Forecasts, September 2012

© 2012 Infonetics Research, Inc. 10

Value proposition of converged services

• Single provider

• Cost effective

• Deploy new and enhanced services in the cloud

© 2012 Infonetics Research, Inc. 11

Multi-purpose routers facilitating converged services

• Supporting data along

with additional

networking services

such as voice/SIP

trunking

• Broad range of

vendor offerings

Worldwide Revenue by Router Type

$0

$2,400

CY11 CY12 CY13 CY14 CY15 CY16

Re

ve

nu

e (

Mil

lio

ns

)

Branch office Low-end/SOHO

Source: Infonetics Research, Enterprise Routers Market Share, Size, and Forecasts, September 2012

Enabling Integrated

Business Services

Dani Kiryati Marketing Manager

AudioCodes

Why Service Providers Need Multi-Service CPE

• Clear point of demarcation

• Consistent high performance across all offered services

• Wide range of PSTN and WAN interfaces supported

• Integrated E-SBC enables secured SIP Trunking

• Certified interoperability with a variety of UC and IP-PBXs

• Built-in Quality of Experience (QoE) management solution

ALL-IN-ONE ACCESS DEVICES FOR BUSINESS COMMUNICATIONS SERVICES

Multi Service Business Router (MSBR)

• Access

• Router

• LAN Switch

• VoIP Gateway

• IP-PBX (on OSN server)

• SIP Normalization

• E-SBC & Firewall

• Multiple service providers

• PSTN fallback & Life Line

All in one box

Enabling a Wide Range of Business Services

Business services for SMBs and SMEs

• Data Services – Internet Access, MPLS/VPN, VAS

• Integrated access – Data and Voice

• IP Centrex and hosted services

• SIP Trunking

• TDM to VoIP Trunking

MSBR Models

Mediant™ 800 MSBR

Mediant™ 850 MSBR

Mediant™ 1000 MSBR

PSTN Capacity Single E1/T1/J1 Span Two E1/T1 Spans Four E1/T1 Spans

WAN interfaces Single interface (xDSL or GE)

Integral Copper GE with two WAN interfaces (xDSL or GE)

Single interface (xDSL or GE)

WAN Access

Redundancy

Data Firewall and

Router

E-SBC Capacity 60 60 150

Quality of Experience

(SEM)

OSN Server Platform

(optional)

Branch Survivability

Benchmark Testing

• Mediant 800 tested and compared to three multi-service routers from other vendors by a third party lab

• The devices were tested with the following services enabled: - Routing – Routing Packets without any services enabled

- NAT – Network address translation

- QoS – Traffic classification, shaping and congestion

AudioCodes Vendor A Vendor B1 Vendor B2 AudioCodes Vendor A Vendor B1 Vendor B2

Consistent High-Performance

0

20

40

60

80

100

120

140

160

180

Routing+NAT

Routing+NAT+

Firewall

Routing+NAT+

Firewall+QoS

Routing+NAT+

Firewall+QoS+VoIP

Thro

ugh

pu

t (

Kp

ps)

AudioCodes

Vendor B

Vendor C

WAN

• Dedicated Core for Data services

• Dedicated Core for VoIP services

• Cavium CPU optimized for NAT/IPSEC/SRTP Encryption

Data VoIP

VoIP Data

Maintain performance while introducing new services

Redundancy and Survivability

Stand Alone Survivability (SAS) during WAN or hosted service outage • Automatically learned dial plan

• Internal and external calling

• Advanced telephony features

• Automatic recovery to normal mode

Redundant WAN and LAN • 4G/3G cellular backup

• Copper Ethernet

• Fiber Ethernet

• DSL

Session Experience Manager – Optimizing Your Voice Quality

• Intelligent analysis tool to monitor VoIP quality

• Identify, fix and prevent issues

• Detailed view of voice call traffic

SIP Trunking with Redundant WAN Access

SIP Trunk

Mediant 850 MSBR

IP-PBX

SIP Trunking Provider

IP Phones

SIP

3G/4G

MSBR enables • Secure and Resilient TDM/SIP Trunking • Guarantied PBX to SoftSwitch Interoperability • Voice and Data quality monitoring • Fallback to cellular 3G/4G • Integration into MPLS/VPN backbones

PLCM

SMB connected to Hosted UC / Centrex

Bad Stuff

SRTP

/TLS

SRTP

/TLS

Service Provider

Mediant 850 MSBR

Hosted UC application server

MSBR enables

• Multiple WAN redundancy

• Stand alone survivability

• PSTN Break-through

• Guarantied SLA for cloud/hosted Services

DSL

PSTN

E1/T1

Fiber

Enhanced Applications

Enable service differentiation using built-in server module for 3rd Party solutions and services

• IP-PBX • Data backup services • Microsoft Lync • Fax Server • Voice Call logging • Auto attendant • Emergency Routing application

NFON – Regional German Service Provider

• Fully managed CPE for the SMB market

• Hosted Services for Enterprise Customers

• Internet Access Services

Case Study nfon (www.nfon.net), a leading ISP and provider of cloud-based enterprise PBX solutions selected the AudioCodes Mediant 800 Multi-Service Business Router (MSBR) as a CPE device providing connectivity for its customers throughout Germany and Austria.

Summary – Extending Integrated Services with MSBR

• Integrated device: Data, VoIP, Security, Access

• Converged Data and Voice connectivity

• Single point of demarcation

All-in-one

• Dual core architecture

• Separate processors for data and voice

• Dedicated DSP resources and application server

Consistent performance

• Copper and Fiber Ethernet

• xDSL

• Cellular 3G/4G

Flexible WAN Access

• Dynamic and static routing

• LAN ports with (enhanced) PoE

• Wi-Fi access point

Integrated Router and LAN

• Redundant WAN links

• Stand alone survivability (SAS)

• Dual PSTN fallback

Branch Survivability

Questions and Answers

Diane Myers Directing Analyst, VoIP and IMS

+1 408.583.3391 diane@infonetics.com

twitter.com/dianemyers www.infonetics.com

Dani Kiryati Marketing Manager

dani.kiryati@audiocodes.com twitter.com/dkiryati

www.audiocodes.com