Tips for organizing a successful press and expert trip to Norway

Helena Ganická Norwegian Embassy in Prague

Trips as a communication tool

Embassy’s Communication Plan

Priority areas:- human rights- democracy and transparency- bilateral cooperation

Goals of the trips:- Norway and Norway Grants in media- new contacts and experience

→ follow up- new Norwegian ambassadors

Preparation, organization, evaluation

before the trip during the trip after the trip

● areas and goals● funding● partners (experts)● participants● programme● financing● practicalities● promotion

● coordination ● interpretation● information● pictures● promotion

● evaluation● reports● promotion● media monitoring● follow up activities● stay in touch

Trips in 2012

Gender equality

Gender equalityeeagrants.com

enpi-info.eu

Norway and the EU / EEA

Trips in 2014

Academy of Science, Prague

Forskningsradet.no

Research and

Innovation

Civil society

Aftenposten.no

Trips in 2014

Polar research

Gratias Tibi

2015...

hbe@mfa.no