11 essential ingredients every cornerstone content page needs
TRANSCRIPT
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11 Essential Ingredients Every Cornerstone Content Page Needs
Keywords
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11 Essential Ingredients Every Cornerstone Content Page Needs
Select 8 to 12 keyword phrases and create a cornerstone content page for each one.
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11 Essential Ingredients Every Cornerstone Content Page Needs
A cornerstone content page will help you rank for keyword phrases in search engines.
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11 Essential Ingredients Every Cornerstone Content Page Needs
Your group of keywords will also loosely define your area of expertise, which helps you build authority.
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11 Essential Ingredients Every Cornerstone Content Page Needs
Headline
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11 Essential Ingredients Every Cornerstone Content Page Needs
Craft your headline around the keyword phrase for a cornerstone content page.
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11 Essential Ingredients Every Cornerstone Content Page Needs
You may want the page’s keyword phrase to begin the headline, but the rules of good headline writing still apply.
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11 Essential Ingredients Every Cornerstone Content Page Needs
SEO Title
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11 Essential Ingredients Every Cornerstone Content Page Needs
Your headline is also a title tag that appears in search results.
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11 Essential Ingredients Every Cornerstone Content Page Needs
Write an additional SEO Title using language the searcher would use to find your content.
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11 Essential Ingredients Every Cornerstone Content Page Needs
There should be a spot to insert the SEO Title in your content management system, such as the Rainmaker Platform.
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11 Essential Ingredients Every Cornerstone Content Page Needs
Introduction
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11 Essential Ingredients Every Cornerstone Content Page Needs
The top of your cornerstone content page should immediately draw in your visitor — and keep her reading.
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11 Essential Ingredients Every Cornerstone Content Page Needs
Use short, engaging sentences that could: • Tell a story • Ask a question • Share a metaphor • Invoke the mind’s eye
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11 Essential Ingredients Every Cornerstone Content Page Needs
Body copy
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11 Essential Ingredients Every Cornerstone Content Page Needs
The body copy of your page should contain a blend of educational content and links.
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11 Essential Ingredients Every Cornerstone Content Page Needs
The educational content gives your reader a broad understanding of the topic.
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11 Essential Ingredients Every Cornerstone Content Page Needs
The list of links highlights other articles that expand on the topic in very specific ways.
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11 Essential Ingredients Every Cornerstone Content Page Needs
Subheadlines
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11 Essential Ingredients Every Cornerstone Content Page Needs
Subheadlines break up the body copy, entice the reader with more benefits, and help search engines determine the topic of the page.
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11 Essential Ingredients Every Cornerstone Content Page Needs
You can have a main subheadline at the top of your page that reinforces the message in your headline and additional subheadlines sprinkled throughout the rest of the text.
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11 Essential Ingredients Every Cornerstone Content Page Needs
Media
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11 Essential Ingredients Every Cornerstone Content Page Needs
A strong cornerstone content page will include other media formats like images, infographics, and videos that fascinate readers and encourage them to share the page.
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11 Essential Ingredients Every Cornerstone Content Page Needs
Investing in a professional designer for certain types of media could make the difference between a winning cornerstone content page and a flop.
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11 Essential Ingredients Every Cornerstone Content Page Needs
Bullet points
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11 Essential Ingredients Every Cornerstone Content Page Needs
Bullet points are a killer way to draw the visitor’s eye to meaningful and persuasive copy.
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11 Essential Ingredients Every Cornerstone Content Page Needs
They can serve a variety of functions: • Arouse curiosity to keep
the visitor reading • Explain data and proof • Tease what’s coming next • Dish out the chapters
in a book or modules in a training course
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11 Essential Ingredients Every Cornerstone Content Page Needs
Conclusion
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11 Essential Ingredients Every Cornerstone Content Page Needs
An effective conclusion feels like the click on a box being shut. There are no loose ends.
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11 Essential Ingredients Every Cornerstone Content Page Needs
In addition, a good conclusion culminates in a persuasive call to action. All the copy that precedes the conclusion was driving towards this appeal. So craft it carefully.
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11 Essential Ingredients Every Cornerstone Content Page Needs
Call to action button
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11 Essential Ingredients Every Cornerstone Content Page Needs
Every cornerstone content page you create has a goal: to get people to act.
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11 Essential Ingredients Every Cornerstone Content Page Needs
Include call-to-action buttons early and often to show readers what you’d like them to do.
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11 Essential Ingredients Every Cornerstone Content Page Needs
Social share buttons
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11 Essential Ingredients Every Cornerstone Content Page Needs
You can’t rely on search engines to drive all the traffic to your cornerstone content pages.
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11 Essential Ingredients Every Cornerstone Content Page Needs
Jumpstart the process by sharing your cornerstone content on social media.
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11 Essential Ingredients Every Cornerstone Content Page Needs
Add big and bold social share buttons at the top and bottom of the page or use a scrolling sidebar.
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