11 must-haves on your event websites
TRANSCRIPT
Make it a single-page site
The quicker and easier it is foryour guests to find information -the happier they will be to be onyour site (read: willing to attend
your event).
Just remember to structure yourpage content well!
# 1
# 2
Makethe details easy to
find
This is the most importantinformation to your
guests.
Make sure that this infostands out clearly!
#3
Use clear CTA's
If you want your prospectiveguests to register for your eventmake sure that they know that.
Use a clearly visible button to gettheir attention and prompt them to
register for your event.
#4
K.I.S.S.
Ensure that your website is simpleand easy to use on any device.
Many planners often forget to makea mobile-responsive event website
- don't be that planner.
Apply the KISS rule -Keep it simple!
#5
Integrate it withSocial Media
If you want people to attend yourevent make sure that you find
them in their preferred'online environment'.
Talk to them where and how theylike best - and be sure to enable them to share your content there
as well!
#6
Let your speakers &VIPs stand out
A lot of the times people go to an eventbecause they're interested in the
content - if you have an interestingspeaker or VIPs make sure to show
them off a little.
A little extra attention here can makeall the difference.
#7
Include a complete &simple agenda
Make sure to present your eventschedule clearly and include all the
necessary information on your eventwebsite.
Not too much, not too little... justenough.
#8
Use (a few)good visuals
We often underestimate the power ofgood visuals. Get your prospective
guests excited about your event - makethem feel like they simply have to be at
your event.
Post some pictures or videos from aprevious event - this little bit extra can
make quite the difference!
#9
Share updates buildingup to your event
Build up the tension to your event andget your guests excited about what lies
ahead.
Give away teasers of activities that willtake place at your event via social
media - give them something to lookforward to!
#10
Include a clear &simple venue map
This is the most important bit ofcontent on your website!!
Make sure your guests know whereto go and when to be there.
Don't let your guests get confused orlost because you were to lazy to
make a map of your venue..
Or just use a niftymobile event app...
#11
Allow (prospective)guests to contact you
Opening a dialogue with your guestsensures that you are able to
continuously improve your events.
Welcome feedback and suggestions withopen arms - not only does this build agood relationship but also equips you
with the insights to throw kick-ass eventsin the future!