REALTORS®1 1 S T A T I S T I C S

N E E D T O K N O W

On average, agents spend

$100-$500 per month on online advertising & print advertising

EACH.

Placester, 2014

E M P L O Y AM A R K E T I N GA S S I S T A N T .

Placester, 2014

17% OFAGENTS

FAILEDto stay in touch.

The most common reason is

of their clientsannually due to

attrition.

Agents lose

20% that the agent

OutboundEngine, 2014

82%of real estate sales arethe results of agentcontracts throughprevious clients,referrals, friends,family and personalcontacts.

Brian Buffini, 2015

NEW CUSTOMERI T C O S T S 6 - 7 T I M E S M O R E T O A C Q U I R E A

T H A N R E T A I N A N E X I S T I N G O N E .

Linkedin, 2013

at acquiring new customers than

Email is

40X BETTER

McKinsey & Co., 2014

42% OF BUYERS WEREREFERRED TO THEIRREALTOR THROUGH AFRIEND, NEIGHBOR, ORRELATIVE.

C O M P A N Y . C O MNar, 2014

OVERHALF of Gen Y and 26% of Gen X

found the home theyultimately purchased via amobile device.

of Gen Y and Gen X buyersused a mobile device during

their home search.

31%

Nar, 2014

77%

ONLY24%

of agents meet theirexpectations.

of sellers expect aresponse from theiragent within 30 minutes.Only 24% of agents meettheir expectations.

Properties Online Inc., 2014

60% ofbuyersGoogledtheir realestateagent.Properties Online Inc., 2014

25% of agents generate more than 50%of their business from repeat clients.

Brian Buffini, 2015