11 steps for online lead nurturing [episode 7] - tuesday's tips & tactics: inbound...
DESCRIPTION
This week's episode looks at email lead nurturing, a major tactic in marketing automation. Email lead nurturing is the deployment of a custom designed email drip campaign based on the action a website visitor takes. The presentation introduces 11 critical steps for marketing automation success utilizing email lead nurturing. Specifically, we look at opt-in content organization based on your sales funnel, logical sales funnel paths, best practices, email timing, analytics and testing. Video and additional commentary are available here: http://www.kunocreative.com/blog/bid/74587/11-Steps-for-Online-Lead-Nurturing-Tuesday-s-Tips-Tactics-Video Tuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative’s Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.TRANSCRIPT
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Tuesday’s Tips & TacticsPlanning & Deploying Lead Nurturing
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11 Steps to Nurture Leads
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Step #1
Inventory all Content Residing Behind a Form
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Step #2
Organize Content by Category, Persona or Problem it Solves
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Step #3
Divide Each Category/Persona/Problem
Content Group into:
Top of the Funnel (TOFU)
Middle of the Funnel (MOFU)
Bottom of the Funnel (BOFU)
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Step #3
• TOFU
Whitepaper, Guide, How-to, Cheat Sheet
• MOFU
Video, Webinar, eBook
• BOFU
Demo, Trial Offer, Brochure, Assessment, Executive Summary
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Step #3
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Step #4
Identify Content Gaps
Create New Content
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Step #5
Write Emails for TOFU Content Suggesting MOFU Content
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Step #6
Write Emails for MOFU Content Suggesting BOFU Content
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Step #7
Write Emails for BOFU Content Suggesting more BOFU Content and/or the Call
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Step #8
Write Short/Enticing Subject Lines
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Step #9
Develop a Schedule/Timing
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Step #10
Track the Campaign
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Step #11
Let the Analytics Guide Your Campaign Testing &
Adjustments
How to Manage & Close Internet Leads
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Twitter: #Kuno - @CPollittIU
Twitter: #Kuno - @CPollittIU
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