11 Tips for a perfectLogo Design

… Avoid obvious design choices, make your logo memorable

BEUNIQUE

BEENRICHING

Your logo must appeal to your target audience

BERELEVANT

Make your logo relevant, avoid trendy fonts and designs

BENEW - Don’t follow trends, create them

BESIMPLE

Focus on a single, clear concept

POWERPOINT PRESENTATION

Use color to reinforce your message

BECONSISTENT

BEADAPTABLE

It should have the same impact whether it s on a small phone or a computer screen.

SCALABLELogo should be easily enlarged or shrunken.

CLARITY OF MESSAGEThe message should be clear and concise

NEGATIVE SPACE

Logos that utilizes negative space works effectively in catching a person’s attention

PROMPT EMOTIONAL REACTIONSWhen a logo is viewed, all the emotions that a brand elicits

should come bubbling to the surface.

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