11 tips for multiplying your pinterest following in 2015

12
pdfcrowd.com open in browser PRO version Are you a developer? Try out the HTML to PDF API HelloSociety Blog Pinterest For Business Submit Categories HelloInterviews HelloSociety – Behind the scenes Influencer Marketing Pinterest Events Pinterest Infographics Pinterest news Pinterest tips Marketing example Top 5 Pinterest pins of the week Uncategorized Archives January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 July 2014 June 2014 May 2014 April 2014 March 2014 February 2014 Recent Posts Zoe Waldron January 21, 2015 2 11 Tips for Multiplying Your Pinterest Following in 2015 Search Home What We Do Our Pinners Contact Us Blog Login

Upload: mohamed-mahdy

Post on 18-Jul-2015

61 views

Category:

News & Politics


0 download

TRANSCRIPT

pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API

HelloSociety BlogPinterest For Business

Submit

CategoriesHelloInterviews

HelloSociety – Behind the

scenes

Influencer Marketing

Pinterest Events

Pinterest Infographics

Pinterest news

Pinterest tips

Marketing example

Top 5 Pinterest pins of the week

Uncategorized

ArchivesJanuary 2015

December 2014

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

Recent Posts

Zoe Waldron January 21, 2015 2

11 Tips for Multiplying Your Pinterest Following in 2015

Search

Home What We Do Our Pinners Contact Us Blog Login

pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API

Top 5 Pins: Flower Crowns

Join HelloSociety’s Valentine’s

Day Pinterest Potluck!

11 Tips for Multiplying Your

Pinterest Following in 2015

HelloInterview: Meet Natalia

Escaño – Freelance Graphic

Designer, Barcelonian, and

Pinterest Influencer!

Top 5 Pins: Mastering the

Soufflé

Are you hoping to double your Pinterest following in 2015? What about triple, quadruple, or even increase by 10x? It’s not

as hard as you’d think to increase your Pinterest following quickly and effectively. All it takes is some planning, quality

pinning, profile optimization, and creativity. Follow these steps to get you to your goal in a year (or less!).

As you can see below, we introduce a new recommended step each month for you to implement, and ask that you

continue to practice all of the previous steps while adding the new ones. Become a Pinterest master by month 12. You’ll

be doing these 11 steps regularly without thinking twice!

pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API

– Aim to pin 15-25 times, spaced throughout the day, every day. Add pin descriptions that include relevant keywords and

positive adjectives, but don’t overstuff them in. It should sound conversational and uplifting.

Example Pin: “I want this gorgeous blue dress from ModCloth. Classic chic! Perfect for a weekend brunch or a date night.”

– Regularly follow pinners that match your aesthetic. Aim to follow at least 5 pinners a day. Search for new pinners by

scrolling down on pins that fit your brand or board topic well, and see related boards. Especially try to like from, repin from,

and follow pinners with smaller followings. They’ll be more likely to see the interaction and follow back.

– Share links to new or popular boards and pins on your other social platforms weekly. Aim to share on Facebook once a

week, Tweet once every one or two days, and although it’s less effective – try posting on Instagram once a week with your

Pinterest handle in the description. Send an email with a mention of your Pinterest account once a week or so to

reach even further into your existing market. Simply make your existing fans aware of your Pinterest profile and the results

will amaze you!

pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API

- First, go through your boards and change all board names that are too long or not likely to be searched. You want 90% to

have simple 1 or 2-word titles. Although ‘Shop Til You Drop’ and ‘Delicious and Healthy Recipes’ are fun board names, your

boards aren’t likely to show in board searches. Try switching to ‘Winter Style,’ ‘Healthy Recipes,’ or something else

relevant. Now go through each board and make sure each is categorized and that it’s correct. This is important for showing

in categories and for better Pin-SEO.

After you’ve optimized all boards, make it a habit to change all board covers. I change covers every Friday morning to keep

my accounts fresh! Just make sure all covers work well together so picking a weekly color theme is a good way to

showcase different pins while keeping that clean, polished look.

– Create a new group board for this year. Now invite pinners you trust and admire. Other options include sharing that group

board with sister brands or a brand you admire and yours can relate to (and reach out to in advance). This group board from

Whole Foods is a good example of several brands pinning together in a creative way. You can also open it to anyone,

letting fans know they can request an invite. The key is to moderate well and create rules, like only 3 pins per pinner per

day and no spam allowed. See this Anthropologie group board as a good example. In the following months, comment on

pins thanking people for pinning and make sure any possible spammers are removed promptly.

You can also team up with HelloSociety Pinterest influencers to get amazing reach and brand awareness. On average our

pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API

pinners have 1.8 million followers. You can learn more about our exclusive network here.

This group board for fans by Anthropologie is a great example of a fan-run group Pinterest board. It truly is creating brand

advocates!

– Add Pinterest profile widgets, the follow button, pin it buttons or create custom hover pin-it buttons, and most-definitely

get Rich Pins! Once these are all checked off, A/B test different auto-descriptions (alt text) when people pin your photos.

See if adding your website name at the end of the description helps or hurts repins and clicks.

pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API

Use Photoshop or a site like Canva to create optimized pins that drive back to your site. Include anything from inspirational

quotes, Polyvore-style images, collages, quizzes, ‘pin-cards’ to send to friends, and more! If you already have great

images, try adding some titles to see if that helps drive more engagement. Pinterest has the technology to scan pins for

words, faces, etc… so having the title including those keywords could help SEO.

Start ‘liking’ pins you find that fit the brand aesthetic. Later, go through those ‘liked’ pins to click through and verify it’s the

correct source and then decide which order you’d like to share those pins in. Another great option is to pin those ‘liked’

pins to a secret board to play with board concepts. Just make sure you don’t make that secret board live expecting it to

get engagement off the bat. Those pins originally pinned while it was secret won’t show in the Smart Feed to your

followers. Only pins added after it’s made public will show. You can however pin directly from a secret board in that same

order to a new board and it will show on your followers’ feeds.

Experiment with scheduling pins to make sure even when you can’t pin, your account is growing and getting engagement.

Just don’t make it a regular thing. It can take the fun out of relaxed pinning.

pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API

That means all blog posts need at least one vertical image to be Pinterest friendly. Your website also needs to work with

the pin it button. For future product or recipe photoshoots, make sure the photographer takes vertical photos so they’ll be

much more likely to go viral on Pinterest. Improve engagement even more with photoshoots taken in real settings with

backgrounds and quality lighting.

Creating a new board every few months is a great way to stay current. Just don’t go overboard. The ideal # of boards is

between 25-45. Once you hit 40, I’d recommend stopping and giving equal attention to your existing boards. If you think of

a really creative board topic, create it. Do you have a Valentine’s Day board yet?

You’ve now had a lot of experience with optimizing and perfecting your Pinterest account. Keep following these guidelines

and see your following continue to multiply. Have fun pinning to success!

pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API

Do you have any tips to share on increasing your Pinterest following? What’s your following at now? Read How

To Plan A Successful 2015 Pinterest Strategy and 10 Pinterest Goals For Bloggers and Brands for 2015 for more

Pinterest tips and examples!

Have questions about how you can optimize your content for Pinterest, increase your following, or improve your Pinterest

account? Contact us at [email protected].

Learn more about HelloSociety Pinterest marketing agency:

Website – Facebook – Twitter – Pinterest – Instagram – Google+ – Tumblr

You may also like:

pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API

Posted In - Marketing example, Pinterest tips

Top 5 Pins: Beyond the Tie Top 5 Pins: Throwing anOscar Party

7 Tricks All Bloggers onPinterest Should Know

How To Make Your Pins GoViral

Top 5 Pins: New Year's EveParty Planning

Top 5 Pins: New Year's EveParty Planning

HelloInterview: Meet PhilipNixon - Garden Designer inEngland and PinterestInfluencer!

Get Healthier WithPinterest!

2015, HelloSociety, pinterest, Pinterest Blog, pinterest marketing, Pinterest Tips, Social Media

2 comments

pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API

Hello Society

Blog

For Brands

What We Do

Social

Pinterest

3 days ago

Newest | Oldest | Top Comments

marianney

Sign in 6 people listening

Hey Zoe, thanks for sharing my Pin it button tutorial. Really nice work you guys are doing here!

1 Like Reply

2 days agoZoeWaldron

@marianney Thank YOU for the amazing tutorial! Thanks for checking us out!

1 Like Reply

+ Follow Share Post comment as...