Pôle Emploi - USER EXPERIENCE AND DIGITISATION DIVISION

11th WAPES World Congress19-20 April 2018 - Marrakesh

Creation of digital services through an Intrapreneurship scheme - an

example “Maintenant”

Lauren Michel- Raphaëlle Gaillard

Pôle Emploi

User

Experience

and

Digitisation

Division

Intrapreneurship SchemeObjective

To take inspiration from Start-Up methods and limitations to create new digital

services that rise to users’ challenges when they need it

Make reference to these services in the Emploi Store [Job Store]

320 services under 6 topics

Publish the minimum viable product based on the Pareto Principle*

Full access for 6 months / DG Sponsoring

- Employees in the field in direct contact with the users

- Adjustment of service according to their needs

- Freedom to act and orientation of the service

A closely knit team(1 FTE Intrapreneur, 1 FTE Developer, 0.5 FTE UX Designer and 0.3 FTE Trainer)

Identifying an Intrapreneur profile

Intrapreneurship SchemeKey factors of the scheme

1

2

3

TO ROTATERouting change

TO TESTwith the

pioneers

TO

MEASUREAnalysis of the

feedback

TO ENDURE

►Speed

►Flexibility

►Adequacy

4

Minimum Viable Product

A GO / NO GO test every 6 monthswith potential for team growth

5

La Fabrique [The Factory], a unifying physical space for Start-ups

6

*20% of the effort must create a service that meets 80% of the user’s needs

Intrapreneurship SchemeAdvantages

The Emploi Store [Job Store] is enriched with quality

services by the Pôle EmploiContinued development of performing services

1Embodiment of the digital transformationBeyond the emergence of new services, the Intrapreneurship programme contributes to the digital transformation of the establishment (new methods, skills, organisations, as well as other key projects: Nouveau Pari de la Confiance, etc.)

Moving towards l’Etat Plateforme* [State as a Platform]

with API productionPôle emploi is one of the first institutions to promote the openness strategy that allows third parties to re-use their work in order to create more services and/or facilitate the user experience for our users

3A natural component of the Pôle Emploi network

The services developed by peers within the Pôle Emploi network

generate curiosity, pride and bring the network together to use digital

services

4

2

*L'État plateforme [State as a Platform] is the idea of the État [State] as a plateforme [Platform] to provide core resources (or infrastructures) to the civil society and

private actors and to give them the freedom to develop final goods and services by using these resources.

201920182015 2016 2017

Intrapreneurship SchemeSeries of Start-ups by the Pôle emploi

MEMO: All of my applications at a glance

- 127,833 registered users - 10,000 heavy users every month (at least 4 links and 8 shares)

Maintenant!: Recruit people, not CVs

Opening-up of 43 professions / 9 sectors on a national scale - almost 90,000 people have been in touch

Avril: VAE (French system allowing universities to grant

degrees based on experience) made easy

- 31,263 sessions since January 2018

Clara: Get help in 1 click

- 94.1% of users find the information useful

MRS (recruitment scheme involving

professional simulation)

To facilitate the hiring of employees

La Bonne Formation [Good Training]: Find training based on your profile AND the job market- 70,000 visitors every month - 9,000 financing simulations every month

5thGeneration

1stG

en

era

tio

n2

ndG

en

era

tion

3rd

Ge

ne

ration

4th

Ge

ne

ration

La Bonne Boite [Good Business]: Find businesses that are hiring without uploading a job offer!

- 75% of the hidden market made visible - 550,000 Users in January 2018

La Bonne Boite [Good Business]https://www.youtube.com/watch?v=qi8waDE9dMY&sns=em

https://labonneboite.pole-emploi.fr/

Maintenant !https://www.youtube.com/watch?v=my7frZUp3YY

https://maintenant.pole-emploi.fr/

ANNEXES

8

La Bonne Formation [Good Training]http://accueil.pole-emploi.intra:8501/portail/metier/m-de-entreprises/generic.jspz?type=inarticle&id=4126610

anotea.pole-emploi.fr/ https://www.youtube.com/watch?v=YaQmZpbjmj4

• https://anotea.pole-emploi.fr/ https://

Memohttps://www.youtube.com/watch?v=JO-0MHmXsMw&sns=em

Avril

Clarahttps://player.webtv-solution.com/xPcwDKSrQVyBezZdAWIA2dl1xasZAjRIs80ynQXegok

THANK YOU FOR YOUR ATTENTION!