11 ways for small business owners to share and re-purpose news on social media
DESCRIPTION
In today’s business world we are all media companies. Success is about effective communication, engaging others, and producing and sharing good content on the digital platforms. In fact, I’m of the opinion that doing so is now mandatory for long-term business success. In this SlideShare I show you how to share your message the right way on social media. Keeping in mind that content may be king but context is everything, I show you how we’re using these 11 methods to inspire, inform, educate and build new relationships around the world and how you can do the same. Enjoy and please share if you believe this SlideShare has value!TRANSCRIPT
11 WAYS FOR SMALL
BUSINESS OWNERS TO
SHARE AND RE-PURPOSE
NEWS ON SOCIAL MEDIA
COMMUNICATION TIPS FOR EVERYONE!Jon Mitchell
Jackson
MitchJackson.com800.661.7
044
SOCIAL MEDIA COMMUNICATION TIPS
SOCIAL MEDIA IS ABOUTSHARING GOOD CONTENT ANDHELPING OTHERS. RESULTSCOME FROM ENGAGING,CARING AND PROVIDING VALUE.
MitchJackson.com
800.661.7044
SOCIAL MEDIA COMMUNICATION TIPS
MY GENERAL RULE IS THATONLY 20% OF MY POSTS ONTHE VARIOUS PLATFORMS AREABOUT ME OR MY BUSINESS.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
THE OTHER 80% ARE FOCUSEDON SHARING TIPS ANDCURATING GOOD THIRD PARTYCONTENT THAT HELPS OTHERS.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
THIS SLIDESHARE IS ABOUTTHE 20%.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
REMEMBER THAT IN TODAY’SDIGITAL WORLD, WE’RE ALLMEDIA COMPANIES.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
IT’S ALSO IMPORTANT TOAPPRECIATE THE FACT THATWHILE CONTENT IS KING,CONTEXT IS EVERYTHING!
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
START WITH A GOOD PROFILEON EACH PLATFORM. YOU ONLYHAVE ABOUT 9 SECONDS, THEAVERAGE ATTENTION SPAN OFA GOLDFISH, TO CAPTURESOMEONE’S ATTENTION.
MitchJackson.com
800.661.7044
SOCIAL MEDIA COMMUNICATION TIPS
MAKE SURE TO COMPLETEEACH PROFILE WITH YOURPICTURE, NOT A COMPANYLOGO, AND A SHORT BUTINTERESTING BIO.
MitchJackson.com
800.661.7044
SOCIAL MEDIA COMMUNICATION TIPS
STEP #1: WEBSITE AND BLOG
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
SHARE YOUR NEW ANNOUNCEMENT OR UPDATE IN A PROPERLY WRITTEN BLOG POST.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
USE EFFECTIVE HEADINGS AND APPROPRIATE KEYWORDS. USE A STORY FORMAT AND WRITE IN YOUR OWN VOICE AND IN AN EASY TO UNDERSTAND WAY.
MitchJackson.com
800.661.7044
SOCIAL MEDIA COMMUNICATION TIPS
MAKE THE POST INTERESTING AND EASY TO READ. INCREASE INTERACTION BY ALWAYS INCLUDING A PICTURE, GRAPHIC OR VIDEO.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
BE YOURSELF AND UNIQUE. SHARE YOUR ART.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
EVERYTHING IS GOING MOBILE SO MAKE SURE YOUR SITE IS MOBILE RESPONSIVE. NO EXCEPTIONS!
MitchJackson.com
800.661.7044
SOCIAL MEDIA COMMUNICATION TIPS
EXAMPLES: CLICK TO SEE HOW WE’VE SETUP OUR FIRM WEBSITE AND COMMUNICATION TIPS BLOG.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
STEP #2: TWITTER
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
SHARE THE CATCHY HEADING OF YOUR BLOG POST, TOGETHER WITH A SHORT DESCRIPTION ON TWITTER. INCLUDE THE LINK BACK TO YOUR POST. USE A HASHTAG.
MitchJackson.com
800.661.7044
SOCIAL MEDIA COMMUNICATION TIPS
ALTHOUGH TWITTER ALLOWS FOR 140 CHARACTERS, TRY AND KEEP YOUR POST TO ABOUT 120 CHARACTERS TO LEAVE ROOM FOR PEOPLE TO RETWEET WITH COMMENTS.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
BECAUSE PICTURES ATTRACT MORE ATTENTION, ADD THE PICTURE YOU USED IN YOUR BLOG POST TO YOUR TWEET.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
IF YOU DON’T HAVE A PICTURE, USE ONE OF THE FREE OR PAID ONLINE SERVICES TO GRAB AN IMAGE THAT RELATES TO YOUR STORY (I LIKE FOTOLIA).
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
YOU CAN ALSO USE “JING” (IT’S FREE) TO CAPTURE A PICTURE OF THE TOP PORTION OF YOUR BLOG TO USE LATER FOR POSTING ON THE OTHER SOCIAL PLATFORMS.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
SPEAKING OF TWITTER, TAKE YOUR BLOG POST AND BREAK IT DOWN INTO 5-10 “SNAPSHOTS” ADDRESSING KEY POINTS AND TOPICS.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
EACH “SNAPSHOT” SHOULD BE WORDED IN ITS OWN UNIQUE AND EYE CATCHING WAY. I USE A WORD DOCUMENT AND KEEP A LIST OF THESE “SNAPSHOTS” FOR FUTURE USE.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
SIT DOWN AT NIGHT OR EARLY IN THE MORNING AND USE HOOTSUITE OR BUFFER TO SCHEDULE THESE ADDITIONAL TWEETS ONCE OR TWICE A DAY, OVER THE NEXT 5-10 DAYS. EACH TWEET LINKS BACK TO YOUR ORIGINAL BLOG POST.
MitchJackson.com
800.661.7044
SOCIAL MEDIA COMMUNICATION TIPS
CLICK TO SEE HOW I’M USING TWITTER.
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STEP #3: LINKEDIN
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SOCIAL MEDIA COMMUNICATION TIPS
TAKE ONE OR MORE OF THE “SNAPSHOT” TWEETS THAT YOU HAVE LISTED IN YOUR WORD DOCUMENT AND SHARE IT ON LINKEDIN, LINKING BACK TO YOUR BLOG POST.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
NORMALLY I DO THIS IN BY TELLING HOOTSUITE TO SEND OUT THE “SNAPSHOT” TWEETS I SCHEDULE TO BOTH TWITTER AND LINKEDIN. THIS SAVES ME TIME.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
CLICK TO SEE HOW I’M USING LINKEDIN.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
STEP #4: FACEBOOK
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SOCIAL MEDIA COMMUNICATION TIPS
AGAIN, I TAKE ONE OR MORE OF THE TWEETS I’VE LISTED IN MY WORD DOCUMENT AND RE-PURPOSE THE LANGUAGE FOR FACEBOOK.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
UNLIKE TWITTER, FACEBOOK POSTS CAN BE LONGER SO I USUALLY ADD A BIT MORE INFORMATION IN WORD BEFORE POSTING WITH THE LINK BACK TO MY BLOG POST.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
IMAGES ARE POWERFUL ATTENTION GRABBING MAGNETS ON FACEBOOK AND WILL RESULT IN MORE INTERACTION, SHARES AND COMMENTS. MAKE SURE TO INCLUDE AN IMAGE WITH YOUR POST.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
RATHER THAN ALLOWING THE LINK TO MY BLOG POST TO AUTOMATICALLY PULL AN IMAGE BACK INTO MY FACEBOOK FEED, I PREFER TO UPLOAD MY OWN IMAGE RELATING TO THE BLOG POST. THIS WILL DISPLAY A LARGER IMAGE IN YOUR FACEBOOK POST.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
I HAVE A PERSONAL AND BUSINESS FACEBOOK PROFILE AND DEPENDING ON THE NATURE OF THE CONTENT, I POST TO EACH ONCE OR TWICE A DAY. CLICK TO SEE HOW WE’RE USING FACEBOOK FOR THE FIRM OR MY PERSONAL PAGE.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
STEP #5: GOOGLE +
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SOCIAL MEDIA COMMUNICATION TIPS
GOOGLE + IS PART OF GOOGLE. WHAT YOU POST AND SHARE IS INDEXED BY GOOGLE AND DISPLAYED IN THEIR SEARCH RESULTS. ENOUGH SAID!
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
JUST LIKE ON FACEBOOK, YOU CAN SHARE POSTS, PICTURES AND VIDEOS.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
MAKE SURE TO ADD “AUTHORSHIP” TO YOUR PERSONAL PROFILE TO BUILD AUTHORITY AND INFLUENCE. THIS WILL CREATE A VISUAL TIE BETWEEN YOU AND YOUR CONTENT.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
CREATING AND PARTICIPATING IN GOOGLE HANGOUTS (SEE #10 BELOW) IS A STRONG PLAY TO INCREASE INFLUENCE AND CONNECTIONS.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
ALSO KEEP AN EYE OUT FOR GOOGLE HELPOUTS AS IT CONTINUES TO ROLL OUT.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
CLICK TO SEE HOW I’M USING GOOGLE + AT MY PERSONAL AND FIRM PROFILES.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
STEP #6: PINTEREST
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
IF YOU’RE NOT USING THIS PLATFORM THEN YOU’RE MISSING OUT. UPLOAD THE PICTURE OR SCREEN SHOT RELATING TO YOUR BLOG POST AND ADD IT TO ONE OR MORE OF YOUR PINTEREST BOARDS.
MitchJackson.com
800.661.7044
SOCIAL MEDIA COMMUNICATION TIPS
SEVERAL BOARDS I’VE SET UP FOR MY FIRM INCLUDE CURRENT NEWS, VERDICTS AND SETTLEMENTS, LEGAL TIPS, TESTIMONIALS, VIDEOS, PHOTOS, PODCASTS, NEWSLETTER, AND COMMUNITY SERVICE.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
YOU SHOULD SETUP BOARDS THAT WILL BE OF INTEREST TO YOUR CUSTOMERS OR CLIENTS.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
USE THE CONTENT IN YOUR WORD DOCUMENT (THE “SNAPSHOTS”) TO COMPLETE THE DESCRIPTION IN PINTEREST.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
ADD 3-4 RELEVANT HASHTAGS AT THE END AND ALSO INCLUDE A LINK TO YOUR BLOG POST IN THE SOURCE LINK BOX.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
CLICK TO SEE HOW I’M USING MY PERSONAL AND LAW FIRM PINTEREST SITES.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
STEP #7: YOUTUBE
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
VIDEO IS HUGE ON SOCIAL MEDIA. WITHIN A YEAR OF POSTING OUR FIRST VIDEO (IT WASN’T VERY GOOD BUT IT WAS A START), WE RECEIVED HUNDREDS OF NEW CLIENT INQUIRES AND DOZENS OF NEW CASES.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
I WAS ALSO FEATURED IN VARIOUS HIGH PROFILE WEBSITES, BLOGS, AND EVEN THE ABA JOURNAL. TALK ABOUT GOOD PUBLICITY!
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
IF YOU HAVEN’T ALREADY DONE SO, SETUP YOUR YOUTUBE CHANNEL AND START MAKING AND POSTING SHORT 1-3 MINUTE LONG VIDEOS.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
SHARE OTHER INTERESTING VIDEOS ABOUT YOUR ACTIVITIES AND EVENTS ON YOUR CHANNEL. PEOPLE WILL RELATE TO YOU WHEN THEY LEARN MORE ABOUT YOUR INTERESTS, PASSIONS, AND EVEN YOUR FAMILY.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
YOU DON’T NEED A FANCY CAMERA AND THE PROCESS IS PRETTY SIMPLE. THERE ARE PLENTY OF “HOW TO” RESOURCES OUT THERE.
HINT: USING A LAPEL MIC IS KEY TO GETTING GOOD AUDIO.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
REMEMBER TO PAY ATTENTION TO YOUR BACKGROUND AND HOW YOU LOOK. KEEP YOUR VIDEO SHORT AND SWEET.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
SOME OF THE BEST VIDEOS WE’VE SHARED ARE THE ONES THAT DO NOT LOOK LIKE THEY ARE PROFESSIONALLY SHOT.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
FOR EXAMPLE, SIMPLY PUTTING THE CAMERA ON A TRIPOD AND SHARING MY TAKE ON BREAKING NEWS (CALLED NEWSJACKING) HAS RESULTED IN ARTICLES ON LAWYERS.COM, NATIONAL INTERVIEWS, SPEAKING ENGAGEMENTS, AND BEING MENTIONED OR PROFILED IN BOOKS AND PROMINENT BLOGS.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
TIP: THERE ARE MANY SERVICES AND PROGRAMS THAT WILL ALLOW YOU GET THE AUDIO OF YOUR VIDEO TRANSCRIBED SO THAT YOU CAN USE IT FOR A FUTURE BLOG POST.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
OTHER SERVICES WILL ALLOW YOU TO RIP THE AUDIO FROM THE VIDEO WHICH YOU CAN THEN USE AS A PODCAST (DESCRIBED BELOW).
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
THE KEY IS TO KEEP THINGS INTERESTING AND SNAPPY. DON’T BE A BORING BUSINESS PERSON.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
CLICK HERE TO SEE THE GOOD AND THE BAD AT OUR YOUTUBE CHANNEL.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
STEP #8: SLIDESHARE
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SOCIAL MEDIA COMMUNICATION TIPS
THIS OVERLOOKED PLATFORM IS WELL RESPECTED AND USED SUCCESSFULLY BY MARKING PROS AROUND THE GLOBE.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
THIS PAST WEEK, I UPLOADED A NEW SLIDESHARE ABOUT NEGOTIATION AND WITHIN THE FIRST 24 HOURS IT HAD MORE THAN 900 VIEWS AND TRENDED ON TWITTER AND SLIDESHARE.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
ONE WEEK LATER WE’RE AT 3,000+ VIEWS AND COUNTING. THE EXPOSURE AND FEEDBACK HAS BEEN AMAZING!
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
TAKE THE BLOG POST WE’VE BEEN TALKING ABOUT AND BREAK IT DOWN TO A 15-20 SLIDES. INCLUDE LINKS BACK TO YOUR ORIGINAL BLOG POST.
MitchJackson.com
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CLICK TO SEE HOW WE’RE USING SLIDESHARE.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
STEP #9: PODCASTS
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PODCASTS ARE VERYPOPULAR BECAUSEMOBILE TECHNOLOGYNOW ALLOWS US TOEASILY LISTEN ANYTIMEAND ANYPLACE.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
TAKE YOUR BLOG POST AND TURN THE CONTENT INTO A SHORT 10-20 MINUTE PODCAST.
MitchJackson.com
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START WITH A SNAPPY AND ATTENTION GRABBING INTRO AND THEN SHARE YOUR INFORMATION USING YOUR OWN VOICE.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
USE YOUR POST AS AN OUTLINE AND SHARE YOUR MESSAGE FROM YOUR HEART. CLOSE WITH A CALL TO ACTION REFERRING BACK TO YOUR WEBSITE OR BLOG.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
INTERVIEWS ARE A GREAT WAY TO EXPAND YOUR SPHERE OF INFLUENCE. REACH OUT AND INTERVIEW OTHER PEOPLE WHO YOUR LISTENERS MIGHT FIND INTERESTING.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
WHEN DONE, SHARE THE LINK WITH YOUR INTERVIEWEE AND HE OR SHE WILL ALMOST ALWAYS SHARE THE INTERVIEW WITH THEIR AUDIENCE.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
THIS IS A GREAT WAY TO EXPAND YOUR SPHERE OF INFLUENCE AND INCREASE THE NUMBER OF EYEBALLS TO YOUR WEBSITE, BLOG AND PODCASTS PLATFORMS.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
THERE ARE PLENTY OF RESOURCES OUT THERE TO HELP GET YOU STARTED BUT MY FAVORITE “HOW TO” SITE IS CLIFF RAVENSCRAFT’S PODCAST ANSWER MAN.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
ONCE WE UPLOAD A PODCAST TO OUR HOST (WE USE LIBSYSN), WE SHARE THE PODCAST LINK BACK AT OUR ORIGINAL POST. WE ALSO UPLOAD AND LINK TO STITCHER, ITUNES, AND SOUNDCLOUD.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
NOTE, ONCE MY PODCASTS ARE COMPLETED AND UPLOADED, I SHARE THE UNIQUE LINKS OF THESE AUDIO PLATFORMS TO MOST OF THE ABOVE-MENTIONED SOCIAL MEDIA SITES.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
TO KEEP THINGS UNIQUE, THE HEADINGS AND SHORT DESCRIPTIONS ARE CHANGED FROM THE EARLIER DESCRIPTIONS AND POSTS.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
LINKS ARE ALSO SHARED ON THE ORIGINAL BLOG POST OR WEBSITE PAGE, JUST IN CASE A VISITOR WOULD RATHER LISTEN TO THE MATERIAL INSTEAD OF READING IT.
MitchJackson.com
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STEP #10: SPREECAST AND
GOOGLE HANGOUTS
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THESE LIVE VIDEO PLATFORMS ALLOW YOU TO HAVE YOUR OWN INTERNET TELEVISION STATION.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
SPREECAST HAS BEEN AN AWESOME PLATFORM THAT HAS CONNECTED ME WITH INTERESTING AND WELL KNOWN PEOPLE FROM ALL AROUND THE WORLD.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
I EVEN HAD THE CHANCE TOSPREECAST WITH AMERICANTELEVISION JOURNALIST ANDSHOW HOST, KATIE COURIC.LATER THAT NIGHT WE MADE TMZ!
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
SOME OF THE PEOPLE I’VE SPREECASTED WITH INCLUDE NEW YORK TIMES BESTSELLING AUTHORS, CELEBRITIES AND OLYMPIC ATHLETES WITH 250,000 TO 1,000,000 TWITTER FOLLOWERS.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
WHAT DO YOU THINK HAPPENS WHENTHEY TWEET THAT THEY’RE GOING TOBE ON MY SPREECAST?
MitchJackson.com
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PROMOTE YOUR SHOW ON ALL THE PLATFORMS WELL BEFORE THE EVENT AND ALSO AFTERWARDS (THEY’RE RECORDED).
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
SHARE THE EVENT LINKS AND EMBED THE VIDEO OF YOUR SPREECAST AT YOUR BLOG AND OTHER PLATFORMS. HERE’S AN EXAMPLE…
MitchJackson.com
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MANY OF MY SPREECASTS HAVE 1,000 UNIQUE VIEWS WITHIN THE FIRST HOUR OR SO AND SEVERAL THOUSAND IN THE FIRST 24 HOURS.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
LIFELONG CONNECTIONS AND FRIENDS HAVE BEEN MADE SIMPLY FROM USING THIS SINGLE PLATFORM. YOU CAN DO THE SAME THING!
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
FOR A SMALL FEE YOU CAN DOWNLOAD YOUR SPREECAST. YOU MAY THEN WANT TO HAVE YOUR INTERVIEWS TRANSCRIBED OR THE AUDIO RIPPED FOR FUTURE USE ON BLOGS AND PODCASTS.
MitchJackson.com
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CLICK TO SEE SEVERAL OF MY SPREECAST.
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STEP #11: VINE, INSTAGRAMAND SNAPCHAT
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WHETHER YOU “GET IT” OR NOT, YOUNG ADULTS ARE USING THESE PLATFORMS AND THESE SITES ARE BECOMING MORE AND MORE RELEVANT IN THE BUSINESS WORLD.
MitchJackson.com
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THE KEY TO USING THESE PLATFORMS IS TO KEEP IF FUN AND INTERESTING. LET YOUR HAIR DOWN AND “JUST DO IT” :-)
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CLICK HERE TO SEE MY SON HAVING A BIT OF FUN ON INSTAGRAM WITH OUR DOG BLEU AND TALKING ABOUT STRICT LIABILITY FOR DOG BITES IN CALIFORNIA.
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SOCIAL MEDIA COMMUNICATION TIPS
TAKE THE SCREENSHOT IMAGE OF YOUR BLOG POST AND SHARE IT ON INSTAGRAM WITH A LINK OR REFERENCE BACK TO YOUR WEBSITE OR BLOG.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
INSTAGRAM WILL NOT ALLOW YOU TO HYPERLINK, SO WE SETUP AN EASY TO REMEMBER DOMAIN WE DIRECT VIEWERS TO. THE ARE ASKED TO VISIT MYLAWYERROCKS.COM FOR MORE INFO.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
AS AN EXAMPLE, HERE ARE MY VINE AND INSTAGRAM PLATFORMS. AS OF THIS POST, SNAPCHAT DOES NOT HAVE A WEB BASED BROWSER, SO CONNECT WITH ME ON THE PLATFORM TO SEE HOW I’M USING IT.
MitchJackson.com
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FINAL THOUGHTS
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THE APPROACH I SHARE IN THIS SLIDESHARE IS WORKING VERY WELL FOR ME. A SINGLE BLOG POST CAN BE RE-PURPOSED AND SHARED USING THE ABOVE METHOD OVER SEVERAL DAYS OR WEEKS.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
KEEP IN MIND THAT WHAT’S IMPORTANT ON SOCIAL IS THE 80% PART OF THE EQUATION. THAT IS, ENGAGING OTHERS. HOWEVER, WHEN I DO JUMP OVER TO THE 20% SIDE OF THINGS, THIS IS EXACTLY HOW I DO IT.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
I HAPPEN TO BE A LAWYER AND WHEN I BLOG ABOUT A LEGAL THEORY OR EXPLAIN NEW STATUTES OR CASE LAW, ALL I USUALLY HEAR ARE DIGITAL CRICKETS.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
WHEN I SHARE A BLOG OR SOCIAL MEDIA POST ABOUT MY PASSIONS, FAMILY, YOUTH SPORTS, OR FAMILY TRIPS, THE INTERACTION AND FEEDBACK IS USUALLY SUBSTANTIAL.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
FOR EXAMPLE, I HAVE A COMMUNICATION TIPS BLOG WHERE I SHARE A WEEKLY COMMUNICATION TIP.
MitchJackson.com
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THIS BLOG IS MY PASSION AND I ENJOY PROVIDING USEFUL IDEAS TO HELP EVERYDAY PEOPLE COMMUNICATE MORE EFFECTIVELY.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
OVER TIME, TRUST AND RAPPORT IS ESTABLISHED WITH PEOPLE (MY TRIBE) WHO SHARE A COMMON INTEREST. WHEN MY TRIBE HAS A LEGAL QUESTION OR SOMEONE NEEDS A LAWYER, WHO DO YOU THINK THEY CALL?
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
ALONG THE SAME LINES, I ENJOY TRYING CASES AND SHARING TRIAL LAWYER TIPS.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
MY GOOGLE PLUS TRIAL LAWYER TIPS COMMUNITY IS ONE OF THE PLATFORMS I USE TO EXPAND THIS INTEREST.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
OVER THE PAST YEAR, THE COMMUNITY HAS GROWN TO OVER 1,500 MEMBERS (MOSTLY LAWYERS) SHARING HUNDREDS OF OUTSTANDING TRIAL TIPS.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
HAVE YOU EVER THOUGHT ABOUT TAKING YOUR PASSION AND STARTING YOUR OWN BLOG, GOOGLE + COMMUNITY, PODCAST OR SPREECAST CHANNEL?
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CONCLUSION
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SMART BUSINESS OWNERS ARE USING SOCIAL MEDIA TO INSPIRE, INFORM, EDUCATE AND BUILD NEW RELATIONSHIPS.
MitchJackson.com
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HOPEFULLY YOU WILL USE SOME OR ALL OF THESE IDEAS TO DO THE SAME THING.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
I ENCOURAGE YOU TO USE THE DIFFERENT APPROACHES IN THIS SLIDESHARE AND START INCORPORATING SOCIAL MEDIA INTO YOUR DAILY ACTIVITY TO EXPAND YOUR SPHERE OF INFLUENCE.
MitchJackson.com
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BUT REMEMBER ONE THING. SOCIAL IS NOT A SPRINT, IT’S A MARATHON.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
BE PATIENT AND CONSISTENT IN YOUR EFFORTS. BE TRANSPARENT, SHARE YOUR UNIQUE ART, AND GOOD THINGS WILL HAPPEN.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
DO NOT DO WHAT EVERYONE ELSE IS DOING. BE DIFFERENT AND DISRUPT THE ESTABLISHED AND PROBABLY BROKEN SYSTEM.
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
ALWAYS THINK ABOUT MAKING YOUR CUSTOMER OR CLIENT’S EXPERIENCE THE VERY BEST POSSIBLE. NEVER STOP CONNECTING!
MitchJackson.com
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SOCIAL MEDIA COMMUNICATION TIPS
I HOPE YOU FOUND THIS SLIDESHARE USEFUL. IF SO, PLEASE USE THE BUTTONS TO SHARE IT WITH YOUR FAMILY AND FRIENDS.
MitchJackson.com
800.661.7044
SOCIAL MEDIA COMMUNICATION TIPS
I’M ALSO REALLY LOOKING FORWARD TO HEARING ABOUT YOUR SUCCESS AND CONNECTING WITH YOU ON SOCIAL MEDIA. LET’S START RIGHT NOW ON TWITTER!
MitchJackson.com
800.661.7044
SOCIAL MEDIA COMMUNICATION TIPS
MORE ABOUT MITCH…
MITCH JACKSON HAS BEEN A TRIAL LAWYER SINCE 1986 AND TRULY ENJOYS THE BUSINESS AND MARKETING SIDE OF OWNING HIS OWN FIRM.
MitchJackson.com
800.661.7044
SOCIAL MEDIA COMMUNICATION TIPS
IN 2013 HE WAS HONORED TO RECEIVE THE CALIFORNIA LITIGATION LAWYER OF THE YEAR AWARD (CLAY AWARD) AND IN 2009 WAS NAMED ONE OF ORANGE COUNTY’S TRIAL LAWYERS OF THE YEAR.
MitchJackson.com
800.661.7044
SOCIAL MEDIA COMMUNICATION TIPS
WHEN HE’S NOT TRYING CASES, MITCH USES SOCIAL MEDIA TO HELP GOOD ATTORNEYS BECOME GREAT TRIAL LAWYERS AND TO SHOW EVERYONE (NOT JUST LAWYERS) HOW TO COMMUNICATE MORE EFFECTIVELY.
MitchJackson.com
800.661.7044
SOCIAL MEDIA COMMUNICATION TIPS
MITCH’S LAW FIRM WEBSITE IS JACKSONANDWILSON.COM AND HIS COMMUNICATION TIPS BLOG IS MITCHJACKSON.COM
MitchJackson.com
800.661.7044
SOCIAL MEDIA COMMUNICATION TIPS
IF YOU HAVE ANY QUESTIONS,
LET’S CONNECT. OTHERWISE, I LOOK
FORWARD TO SEEING YOU ONLINE!
MitchJackson.com
800.661.7044