Ways to GetMore Visibility in theLinkedIn News Feed

@stephsammons

Your LinkedIn updates are reaching fewer members of your network these days.

LinkedIn is filtering status updates in member news feeds.

“Top updates” are the default display and they’re shown according to LinkedIn’s internal ranking algorithm.

LinkedIn wants to display status updates in the news feed that are relevant and personalized to each member.

If you want your status updates to be seenby your connections and beyond, you will need to be more strategic about your sharing.

Here are some suggestions for increasing the visibility of your LinkedIn status updates:

Make Your Updates Highly Relevant

Just because something is interesting to you doesn’t mean it

will be interesting to your network.

6 out of 10 members are interested in industry insights.

They want informative, useful, and interesting insights that can help them improve, achieve more, or overcome a challenge.

Utilize Image Posts

Image posts (where you actually upload an image file) take up more

real estate than link posts.

With image posts, you can add a message & a link to your status update along with the image you upload.

You can also include a link within the text area of your status update even when it’s an image post.

Share Relevant SlideshareDecks and Videos

Slideshare is a great way to repurpose your content and

make it more visual.

Shared slidedecks from Slideshare and videos from YouTube will play inline in the news feed when clicked on.

Using this type of visual content for your status updates can create higher engagement.

Ask Relevant Questions

Relevant questions can get your network to engage with you.

Post a question by itself(consider incorporating an image for greater visibility).

Or add your question within the text area for any status update that you share.

Personalize Your Status Updates

Regardless of the type of update you share on LinkedIn, personalize it

with your own commentary.

Personalization allows you to provide context for the updates you share.

This provides a better opportunity to spark engagement and create common connection points with your network.

Leverage LinkedIn @mentions

LinkedIn allows you to @mention anyone in your 1st degree network

within a status update.

The people (and companies) you mention in status updates almost always comment on the update.

Make sure when you use @mentions that you have good reason to.

Post Updates More Frequently

Frequency seems to matter when it comes to

visibility on LinkedIn.

But be careful not to post too many or you run the risk of being hidden by your connections.

Posting 3 updates per weekday is a safe bet.

Increase Your LinkedIn Activity Level

Becoming more active on LinkedIn can increase your visibility in the

news feeds of your connections.

LinkedIn’s groups functionality let’s you see updates from people commenting on groups you belong to in your own news feed.

When you like or comment on group discussions, you also have an opportunity to gain visibility in the news feeds of your connections.

Strive for Engagement

Getting lots of views on your status updates is great, but

views don’t grow your reach.

When you like or comment on group discussions, you also have an opportunity to gain visibility in the news feeds of your connections.

Likes, shares, and comments on your updates can expand your visibility and reach beyond your 1st degree network.

Post at the Right Times

LinkedIn is a professional network. It is more active during

work hours and weekdays.

Mornings are more active than afternoons and evenings. Weekends aren’t nearly as active as weekdays.

Share status updates consistentlythroughout weekdays at various times.

MeasureYour Success

Watch how your status updates affect your profile views. More

activity leads to more profile views.

Profile views lead to good things such as more relevant connections, more engagement, and even more visits to your website!

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