11 web marketing & social media trends that will shape 2014
DESCRIPTION
These are the 11 trends that I see happening this year in social media and digital marketing. These slides are from a webinar I hosted for ANA. Join us for our next webinar on social media. http://www.convertwithcontent.com/webinar-10-ways-to-get-more-results-with-social-media-marketing/TRANSCRIPT
11Web Marketing & Social Media Trends that will shape 2014
Stephanie FrascoVP Social Media
ConvertWithContent.com
Stephanie FrascoVP Social Media
ConvertWithContent.com@StephanieFrasco
Socially Stephanie
#sociallystephanie
Webinar Overview#11TrendsCWC
•11 Trends Happening Right Now in Social Media & Digital Marketing
•Quick Tips About How You Can Apply Them To Your Business Today
Mobile
Source: http://www.onbile.com/info/responsive-web-design-advantages/
Why Mobile?
•Approximately 20% of ALL internet traffic comes from mobile phones.
•People are searching for and interacting with content all day long
•Mobile phones dominate social usage
90% of millennials sleep with their phones
It’s no longer....can you hear me now?
IT’S CAN YOU SEE ME NOW
Quick Tips
•Responsive Web Design
•Larger Font & Images
•Easier Calls To Action & Forms
•Test Emails & Messaging On Your Phone
Niche Sites
Niche SitesAs it is increasingly harder to get found organically, niche sites are going to prove to be more valuable than ever to get in front of your customers.
Not only are niche sites highly targeted they can also provide a much more affordable solution for advertising.
Why Niche Sites?
•You can reach an extremely targeted & captive audience
•Your customers are in a specific mindset while engaging there
•Whatever your audience may be...there’s probably a niche site dedicated to that topic.
Sell mustaches combs?
There’s a niche site for that
There’s probably even a network for big cat lovers of
the world.
Quick Tips
•Go where your audience is
•Find ambassadors who are active within those networks to partner with you
•Spend some time getting to know these fanatics and mimic their online behavior
•Create meaningful relationships with users on different platforms
Blogging
Blogging
Why Blogging?
•Creates a voice for your business
•Adds entry points to your website
•Increases SEO
•Gives you something to share regularly
•Gives others something to share regularly
Quick Tips
•Start a blog today
•Blog 3-4 times per week
•Share every blog socially
•Encourage others to share
•Repeat, Repeat, Repeat
Spammy Content
Google Plus
Why Google Plus?•Helps your SEO results
•Google Plus Has Active Communities
•Great For Local Businesses
•Google Plus Promoted Posts Are Coming
•Facebook Declining Organic Reach
•It’s Google
Quick Tips
•Join G+ and set up your account
•Join communities and add to the conversation
•Build your network
•Share Images & Videos with hashtags
•Engage your customers with hangouts
Brand Ambassadors
Brand Ambassadors
Influencer and word-of-mouth marketing is going to be one of the most powerful ways to get in front of customers in a new way.
By empowering your best customers to spread the word for you, you can gain trust in a new audience and hopefully turn them into new customers.
Why Brand Ambassadors ?
•They already know your audience
•They are already trusted by their peers
•They can introduce you to new customers with one post
•They can help propel your messaging further than you can alone
Quick Tips
•Look within your own customers first
•Give them something in exchange for their time
•Let them have creative power
Image Centric Sites
Image Centric Sites
While text is far from dead, images help tell
your story in a new way.
Why Images?
Quick Tips•Think about the context you are sharing
on
• On Pinterest DIY & guides work well
•Quote cards can incorporate text in a visual manner
•Infographics work for all industries
•Think beyond Pinterest & Instagram and into slideshare and Jelly.
Video Consumption
Video Consumption
Why Video?
•People are watching more video than ever
•People are watching corporate videos
•People are sharing video
•People are engaging and interacting with video
•Video is highly searchable
Quick Tips•Think about video in terms of short
form and longer form
•Use video as a customer service tool
•Engage with your customers with video
•Allow fans to create video around your brand
•Activate Your YouTube Channel
Social Sharing
Why Share?
•It keeps you and your brand relevant
•It keeps fresh traffic and engagement coming your way
•It helps generate leads & sales
•It helps you get found
•It helps you rank better in search engines
"Old SEO"
Backlinks = Social
Proofing
"Readers" were not
interacting with content.
"New SEO"
Social Media =
Social Proofing
"Readers" can now
interact with content.
Social Signals
Adding Value It's no longer about pushing yourself out there, it's about how you provide value to your customer that matters.
Whether this is through blogging, video, or email marketing, in order for people to stay engaged, they have to perceive value.
Key Takeaways
•Start blogging immediately
•Stay within context when using social media sites
•Empower your brand ambassadors
•Encourage sharing for the social benefits as well as the search benefits.