1. The Relationship Era: CreatingAuthentic Relationships in aCluttered World#SMTLive

2. #SMTLiveThank you to our sponsor@useStoryBox 3. #SMTLiveJoin the Conversation 4. #SMTLiveOur SpeakersBob Garfield Tom TeicholzCo-host of National Public Radios weekly PeabodyAward-winning magazine program On the Mediaand the insanely popular Slate podcast LexiconValley. His current book, co-authored with Doug Levy,is Cant Buy Me Like. It describes a new world ofRelationship Era commerce. @BobosphereAward winning journalist and producer who hascreated print, video and social media content forIntel, The Museum of Tolerance and The MilkenFamily Foundation; and whose work hasappeared on The Huffington Post,Newsweek.com, The NY Times Magazine, andThe LA Times Op-Ed page. @TomTeicholz 5. FORMERLY RELEVANT 6. Regis! 7. MINUS 15 MILLIONVIEWERS =2014AND THERE WERE NODVRs IN 19791979 8. TheRelationshipEraTheFourForcesCollapse of MassIncrease of TransparencyRise of Social ConnectivityPrimacy of Trust 9. PEEK-A-BOO 10. Arrogance & Fat 11. EDELMAN TRUST BAROMETERWhat shapes your trust in a company?How important are these factors to corporate reputation?U.S. 2006 U.S. 2010Quality products and services Transparent and honest practices53%Attentiveness to customer needs Company I can trust47%Strong financial performance High quality products or servicesFair pricing Communicates frequently38%A well-known brand Treats employees well37%Good employee relations Good corporate citizen35%Socially responsible Prices fairlyVisible CEO Innovator23%Dialogue with stakeholders Top leadershipEmployee/CEO blogs Financial returns12%23%33%42%48%47%45%83%83%79%75%64%58%72% 12. Product Era 13. S&P 500(118%)FoE(1681%)Stock Returns over a15 Year Period14-TO-1 PERFORMANCE 14. About 1,940,000 results 15. 293,000 16. Everythingyou do is thenew mediadepartment. 17. ADBUDGET $0FOR1.2BILLIONSOLD TO$ 18. To create a better everyday lifefor the many.Lenin? 19. 6 a.m.To create a better everyday lifefor the many. Maximize shareholder value. 20. We believe in the equality of the gendersand that all people should be able to pursuetheir goals without fear. We believe that byacting courageously, supporting others,empathizing with their challenges, andfinding innovative solutions, we can helpwomen to be more fearless. 21. Integrity, trust and respect. 22. Share insteadof dictate. 23. Fixate on stakeholders,not shareholders. 24. Plant azaleas, notpetunias. 25. Profit is not an end initself, but a consequenceof sustained relationships. 26. People are watching yourevery move, so 27. People are watching yourevery move, soDONT BE A DICK. 28. #SMTLiveOur SpeakersBob Garfield Tom TeicholzCo-host of National Public Radios weekly PeabodyAward-winning magazine program On the Mediaand the insanely popular Slate podcast LexiconValley. His current book, co-authored with Doug Levy,is Cant Buy Me Like. It describes a new world ofRelationship Era commerce. @BobosphereAward winning journalist and producer who hascreated print, video and social media content forIntel, The Museum of Tolerance and The MilkenFamily Foundation; and whose work hasappeared on The Huffington Post,Newsweek.com, The NY Times Magazine, andThe LA Times Op-Ed page. @TomTeicholz 29. #SMTLiveThank you to our sponsor@useStoryBox 30. #SMTLiveUpcoming WebinarNovember 4thWhats Next with Sentiment Analysis?Panel: Frank Cotignola of Mondelez International, Cheryl Contee of Attentive.ly, Eric Forst of Tracx