110707 e-safety - creating a social media policy to safeguard service users
DESCRIPTION
I delivered a 90 minute briefing about why and how to develop a social media policy, to help charities make safe use of the web. Although I use the phrase 'social media policy' some people in the session felt that social media was too narrow a term and does not encompass email, websites or other IT stuff. In fact that is exactly what I think social media does encompass. Maybe it's because I'm using it every day but I realise now use the term as a code for all online activity. We agreed that this is is one example of why the discussion about having a policy is so important, as it helps to challenge the language which we can take for granted but which can be a barrier to others. In researching the session I discovered a lot of information about e-safety for young people prepared by and for schools but very little for community organisations. I also found just about nothing on the web that was about safe web use by anyone other than young people. More and more older people's services are offering IT access, so this presentation is as relevant to them as it is to young people.TRANSCRIPT
Balancing ActDeveloping an online safety policy
Mark Walker, SCIP
Balancing ActDeveloping an online safety policy
Mark Walker, SCIP
Understanding social mediaBenefits vs risksWho is responsible?Your social media policyNext stepsYour questions
Get the balance right
Benefits and Risks
Opportunities and Threats
Trustees and Front-line
Governance and Operations
Short Term Fix and Long Term policy
Context
What is social media?
What is social media?
It includes stuff like:
o Podcasting
o Blogs
o Social Bookmarking
o Document-sharing
o Video Conferencing
o Facebook
o LinkedIn
o Websites
o Twitter
o Youtube
o Slideshare
o SurveyMonkey
o Wikis
o Email forums
o Bulletin boards
Who uses social media?
o Colleagueso Volunteerso Service userso Trusteeso Friendso Familyo Funderso Partnerso Young People
o Older Peopleo Wealthy Peopleo Poor Peopleo People With Disabilitieso Geographic Communitieso Communities of Interesto Governmento Business
Benefits of social media
Do things better• More efficient• Lower cost• Faster• Greater reach
Do better things• More effective• Personalised• Timely• Engaging• Empowering
What is social media for?
Fundraising
o Raising awareness
o Telling stories
o Collecting money
Service Delivery
o Contact, support
o Information, signposting
o Learning
o Understanding need
o Consultation
What are the risks?
o Pornography
o Bullying
o ‘Sexting’
o Harmful content
o Personal data
o Meeting online contacts
offline
o Excessive internet use
o Invading privacy
o Cyberbullying
Who is responsible?
o Trustees
o Staff
o Volunteers
o Service users
o Funders
o Commissioners
o Partners
What to do
Agree to do something
Identify positives
Acknowledge and understand the risks
Identify relevant issues to be addressed
Work with key stakeholders
Draft a social media policy
Consult with key stakeholders
Adopt a social media policy
Monitor and review your policy
Offer training
Social Media Policy
o What have we agreed?
o Why is social media is relevant to us?
o What are the benefits?
o What are the risks?
o Who is responsible for what?
o What will we do to make sure our policy is implemented?
o How will we support staff, volunteers and trustees?
o When will this policy be reviewed and by whom?
What it could include
o Expectations
o Responsibilities
o Expected benefits
o Risks
o Support
o Accessibility
o Complaints
o Passwords
o Use of email
o Use of images
o Personal accounts
o In role online
o Safe practise online
o Training
Next steps
Raise the issue now
Review your existing policies
Draft a policy
Offer training
Conduct research
Talk to people
Staff
Trustees
Service users
Funders
Partners
Top tips
Start small
Start now
Refer to other policies
Forget about the tools
Write more DO's than DON'Ts
Empower your audience
Copy, ask, share
More help
Safer Internet www.saferinternet.orgYouth Work Online www.youthworkonline.org.ukLocal examples: Scouts, allsorts, SCIP list
www.scip.org.uk [email protected]
www.scip.org.uk/sciplist
Thank you to Jess Wood at allsorts for her help