111 aianta ppt - pd nm final€¦ · 7kdqn
TRANSCRIPT
![Page 1: 111 AIANTA PPT - PD nm final€¦ · 7KDQN](https://reader033.vdocument.in/reader033/viewer/2022060300/5f0816837e708231d4204655/html5/thumbnails/1.jpg)
1
September 19, 2018
AMERICAN INDIAN TOURISM CONFERENCE
Nick Mattera
Senior Director, Consumer Marketing
Brand USA
Many Voices – Telling the Story of the USA Through Film
![Page 2: 111 AIANTA PPT - PD nm final€¦ · 7KDQN](https://reader033.vdocument.in/reader033/viewer/2022060300/5f0816837e708231d4204655/html5/thumbnails/2.jpg)
2
BREAKER TITLE IS ALL CAPS
Brand USA mission:Increase INCREMENTAL international visitation, spend and market share to fuel our nation’s economy and enhance the image of the USA worldwide.
![Page 3: 111 AIANTA PPT - PD nm final€¦ · 7KDQN](https://reader033.vdocument.in/reader033/viewer/2022060300/5f0816837e708231d4204655/html5/thumbnails/3.jpg)
3
BREAKER TITLE IS ALL CAPSTRAVEL TRADE & MEDIA OUTREACH
Wisconsin Italian Journalist and Tour Operator FAM – 2019
Photo Credit: Massimo Terracina
Italy Familiarization Tour of Wisconsin
Locations Visited:• Red Cliff Band of Lake Superior Chippewa
• Lac Courte Oreilles Band• Lac du Flambeau Band
• Forest County Potawatomi• Sokaogon Chippewa Community
• Menominee Indian Tribe of Wisconsin• Stockbridge Munsee Band of Mohican Indians
• Oneida Nation
Coming Soon: 2020 Journalist and Tour Operator
Familiarization - Alaska
![Page 4: 111 AIANTA PPT - PD nm final€¦ · 7KDQN](https://reader033.vdocument.in/reader033/viewer/2022060300/5f0816837e708231d4204655/html5/thumbnails/4.jpg)
4
BREAKER TITLE IS ALL CAPS
GLOBAL CAMPAIGNS & VIDEO STORYTELLING
8
In 2019, the average consumer will spend 6 hours and 35 minutes each day with Digital.
• - eMarketer 2019 Trends Report
![Page 5: 111 AIANTA PPT - PD nm final€¦ · 7KDQN](https://reader033.vdocument.in/reader033/viewer/2022060300/5f0816837e708231d4204655/html5/thumbnails/5.jpg)
5
According to Facebook, the
average user scrolls through
over 300 feet of content daily
in their Facebook and
Instagram feeds.
310”
![Page 6: 111 AIANTA PPT - PD nm final€¦ · 7KDQN](https://reader033.vdocument.in/reader033/viewer/2022060300/5f0816837e708231d4204655/html5/thumbnails/6.jpg)
6
BRAND USA’S MANY VOICES STRATEGY
BRAND USA’S MANY VOICES STRATEGY
![Page 7: 111 AIANTA PPT - PD nm final€¦ · 7KDQN](https://reader033.vdocument.in/reader033/viewer/2022060300/5f0816837e708231d4204655/html5/thumbnails/7.jpg)
7
BRAND USA’S CORE CONSUMER PLATFORMS
GoUSA TV NetworkUnited Stories Giant-screen Films
![Page 8: 111 AIANTA PPT - PD nm final€¦ · 7KDQN](https://reader033.vdocument.in/reader033/viewer/2022060300/5f0816837e708231d4204655/html5/thumbnails/8.jpg)
8
UNITED STORIES
UNITED STORIES: SOUTH DAKOTAFEATURING: CRAZY HORSE MEMORIAL
UNITED STORIES
UNITED STORIES: FLAGSTAFF, ARIZONAFEATURING: HOPI ARTIST DUANE KOYAWENA
![Page 9: 111 AIANTA PPT - PD nm final€¦ · 7KDQN](https://reader033.vdocument.in/reader033/viewer/2022060300/5f0816837e708231d4204655/html5/thumbnails/9.jpg)
9
UNITED STORIES
UNITED STORIES: HILO, HAWAIIFEATURING: SURFER CLIFF KOPONO
UNITED STORIES
UNITED STORIES: WASHINGTON, D.C.FEATURING: THE NATIONAL MUSEUM OF THE AMERICAN INDIAN
![Page 10: 111 AIANTA PPT - PD nm final€¦ · 7KDQN](https://reader033.vdocument.in/reader033/viewer/2022060300/5f0816837e708231d4204655/html5/thumbnails/10.jpg)
10
UNITED STORIES
COMING SOON: UNITED STORIES: NEW MEXICOFEATURING: ACOMA PUEBLOFilming: September 2019
![Page 11: 111 AIANTA PPT - PD nm final€¦ · 7KDQN](https://reader033.vdocument.in/reader033/viewer/2022060300/5f0816837e708231d4204655/html5/thumbnails/11.jpg)
11
GoUSATV – Spirit Song
GIANT SCREEN FILM
INTOAMERICA’S WILDIn Theatres February 2020
![Page 12: 111 AIANTA PPT - PD nm final€¦ · 7KDQN](https://reader033.vdocument.in/reader033/viewer/2022060300/5f0816837e708231d4204655/html5/thumbnails/12.jpg)
12
Thank You!
TheBrandUSA.com
VisitTheUSA.com
@BrandUSA
VisitTheUSA
BrandUSA
Like/Follow/Share
BrandUSATV
@VisitTheUSA
Travel Industry
Consumer
VisitTheUSA
VisitTheUSA
VisitTheUSA
Thank You