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discovery engagement reaction Self Awarness External Influence People having a problem within a situation, and they figure out something is wrong Through knowing outside information there are ways to make a new environment less harsh Acknowledge Purchase • Physical bookstore • Amazon • Etc • Share with community + family + friends • Train newbies • Post on social media Soocial media like Linked-in • Ted-Talk Online Poster Promotion speech Public signing Offline • Social media, Facebook, twitter, etc. • Quora, Zhihu • Ted • YouTube VUCA CONCEPT BRANDING USER EXPERIENCE MAP THE AUDIENCE • New to job market • Freshman in college • Leaders in a variety disciplines • This product helps people evolve into a new environment VUCA • V, VOLATILITY • U, UNCERTAINTY • C, COMPLEXITY • A, AMBIGUITY

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Page 1: 111111111111111 cjm

discovery engagement reaction

Self Awarness

External Influence

People having a problem within a situation, and they figure out something is wrong

Through knowing outside informationthere are ways to make a new environment less harsh

Acknowledge

Purchase• Physical bookstore• Amazon• Etc

• Share with community + family + friends• Train newbies• Post on social media

• Soocial media like Linked-in• Ted-Talk

Online

• Poster• Promotion speech• Public signing

Offline

• Social media, Facebook, twitter, etc.• Quora, Zhihu• Ted• YouTube

VUCA CONCEPT BRANDINGUSER EXPERIENCE MAP

THE AUDIENCE• New to job market• Freshman in college• Leaders in a variety disciplines• This product helps people evolve into a new environment

VUCA• V, VOLATILITY• U, UNCERTAINTY• C, COMPLEXITY• A, AMBIGUITY