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TRANSCRIPT
discovery engagement reaction
Self Awarness
External Influence
People having a problem within a situation, and they figure out something is wrong
Through knowing outside informationthere are ways to make a new environment less harsh
Acknowledge
Purchase• Physical bookstore• Amazon• Etc
• Share with community + family + friends• Train newbies• Post on social media
• Soocial media like Linked-in• Ted-Talk
Online
• Poster• Promotion speech• Public signing
Offline
• Social media, Facebook, twitter, etc.• Quora, Zhihu• Ted• YouTube
VUCA CONCEPT BRANDINGUSER EXPERIENCE MAP
THE AUDIENCE• New to job market• Freshman in college• Leaders in a variety disciplines• This product helps people evolve into a new environment
VUCA• V, VOLATILITY• U, UNCERTAINTY• C, COMPLEXITY• A, AMBIGUITY