1+1=3 combining ip intelligence and mobile network location for authentication

Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 1

LOC-AID Technologies

1+1=3 Combining IP Intelligence and Mobile Network Location for

Authentication

September 27, 2012 San Francisco, CA


Locaid is Location-as-a-Service

Locaid runs the largest LaaS

gateway to mobile carrier networks

and internet .

Locaid reaches 365M devices.

No app to download. No user action needed.

Any device. Anywhere.

Locaid finds any connected device on

the network including desktops, laptops, consoles, tablets,

telematics and m2m devices.

Locaid delivers ubiquitous location.

Indoors and out. Geofencing, IP

Location, WiFi, SMS, Global coverage,

Landlines, and location analytics.

The world’s first and largest LaaS company

Locaid Locates Every Device On Every Network

For Any Location Need


One API for Any Location Source

Global Cell-ID Landline

LOCATION-AS-A-SERVICE

Carrier Cell-ID + aGPS IP Location WiFi (BSS ID & MAC)


What is Geo IP Location?

• Location and other important information can be gleaned by a web user’s IP (Internet Protocol) address.

• Location information about the connection, such as lat/long, state, zip code can be provided in real-time

• Geo IP location works with all web browsers, is non-invasive, does not involve cookies or violate any privacy regulations.

• It works because a unique identifier is assigned to any device (computer, Xbox, smartphone) connected to the Internet. It is a “connection address.”


IP Location

• Locate a device via an IP address down to the ZIP code level. IP address data is embedded in firewalls, ad servers, routing, mail systems, web sites, etc.

• In addition to location information (country, state, city, ZIP and lat/long) Locaid IP Location delivers DMA, connection type, IP Routing type, carrier and other data

• We also offer Anonymizer status and User Type information

• Available as a webservice. One API that can locate any device connected to the Internet (desktop, laptop, tablet, smartphone, etc.)

IP Intelligence

http://en.wikipedia.org/wiki/IP_address


What Can You Find Out About an IP Address?

IP address = 69.228.195.68 • Continent: North America

• Country: US

• State: California

• City: Saratoga

• Zip Code: 95070

• Area Code: 408

• Time Zone: UTC/GMT -8 hours

• Latitude/Longitude: 37.263 / -122.021

• DMA: 803

• MSA: 41940

• ASN: 4355

• ISP: AT&T Internet Services

• Top Level Domain: .net

• Second Level Domain: PacBell

• IP Routing Type: Fixed

• Connection Type: DSL

• Connection Speed: Medium

• Anonymizer Proxy in Use: No

• This is my home IP address. It does not reveal any personal information (CPNI).

• But you can glean much from this data. I am located in California, in Saratoga. You also know my zip code, area code and DMA.

• You also know that I use DSL (but that I didn’t pay for the really fast version). But I still can view rich media.

• You also know that I am not using an anonymous proxy – that I am not trying to deliberately hide my location. So I am probably not a fraudster.

• If I was connected from a Global 1000 company, or major institution, you could also identify my industry code


1 + 1 = 3 Two-Factor Location Authentication

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What can you do with Locaid IP Location?

• Create relevance with site visitors, drive revenue for online marketing, ensure content is delivered to right areas.

• Marketing and Advertising ‒ Redirect web pages based on visitor’s location

‒ Web traffic analytics

‒ Geo targeting for increased sales and click-through

• Compliance and Authentication ‒ Detect and prevent password sharing or abuse of service

‒ Card Not Present, detect and reduce credit card fraud

‒ Filter access from countries you do not do business with

‒ Gaming regulatory compliance

‒ Digital rights management (DRM)


Use Case: Visitor Risk Profiling

• Location specific risk (e.g. countries)

• Risky connection types (e.g. satellite, dial-up, anonymizers)

• Risky domain information (e.g. risky ISP, unsafe domains)

• IP location compared to registered or shipping address


IP Use Case: Real-Time Risk Detection

• Impossible travel

• Surge in connections from one location/ISP or account

• Unusual time for location

Nov 10 2009 3:41:34 rogers cable Nov 10 2009 3:41:44 primatel Nov 10 2009 3:42:01 safelink internet Nov 10 2009 3:42:21 alcatel canada Nov 10 2009 3:42:24 safelink internet Nov 10 2009 3:43:06 safelink internet Nov 10 2009 3:43:09 rogers cable Nov 10 2009 3:43:14 safelink internet Nov 10 2009 3:43:25 safelink internet Nov 10 2009 3:43:28 safelink internet


IP Use Case: Anomalous Behavior Detection

• Current location vs. historical locations

• Change in ISP

Nov 10 2009 perry sympatico Nov 14 2009 perry sympatico Dec 22 2009 perry sympatico Jan 09 2010 perry sympatico Jan 10 2010 perry sympatico Feb 21 2010 perry sympatico Mar 01 2010 perry sympatico Mar 30 2010 perry sympatico Apr 03 2010 perry sympatico Apr 07 2010 perry at&t wireless


Additional Capabilities from IP Location

• Reduction of false positives ‒ Consistency

More important than getting a city name correct

Critical when comparing current behavior to past

Obtained by using lat/long instead of city, ASN instead of ISP

‒ Confidence Factors Low confidence data can cause false positives

‒ Accuracy

• Advanced data ‒ Combinations of data

30 miles intra-country is different from 30 miles across a border

‒ Network Characteristics

• Relevant human-readable data ‒ Customer service representatives need data when talking to customers

• Forensic Analytics


1 + 1 = 3 Two-Factor Location Authentication

• Fast

• Inexpensive

• Extensive information

• Accurate

• Reliable

• Produced in “real time”

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Select individual or multiple location services based on the use requirements. The extensive information contained in the fast and inexpensive IP data can be used to determine whether to add or substitute Network Mobile Location data.

© 2012 Locaid Technologies, Inc. Intellectual Property. All rights reserved. All other marks contained herein are the property of their respective owners.

IP Location Resources www.loc-aid.com/ip_location_intelligence

Walter Beisheim [email protected]

mailto:[email protected]



1+1=3 combining ip intelligence and mobile network location for authentication

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