PACIFICO Yokohama Exhibition Hall1.17 9：00～17：00　1.18・19Business Time｜9：00～12：00　General｜12：00～18：00　1.17 18 19

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https://www.tsurifest.com

EXHIBITORMANUAL

Organized by: Japan Fishing Tackle Manufactures AssociationSponsored by: Ministry of Economy, Trade and Industry / Kanagawa prefectural Government / City of Yokohama / Japan Sportfishing Foundation / National Fishing Rod Fair Trade Conference (planned)

Cooperated by: Yokohama Convention & Visitors Bureau (planned)

01

Creating a “culture of sport fishing” and fostering a healthy future

Creating a “culture of sport fishing” and fostering a healthy future

JAPAN FISHING TACKLE MANUFACTURERS ASSOCIATION

Chairman　Yozo Shimano

Willing to increase the number of anglers and thus to foster evolution of fishing culture, we renamed

Japan Fishing Show to “Fishing Festival”. We would like to reveal the fascination of fishing not only to

fishing enthusiasts, but also to inexperienced people.

Recreational fishing o�ers diverse attractions including engagement with nature, passion for tools,

interactions with family members and enthusiasts.

Fishing Festival is one of the largest shows in Japan that transmits the “culture of sport fishing”

founded on the diversity of nature in Japan and state-of-the-art technology from the world to

domestic and international enthusiasts.

We are committed to continuing our e�orts in fostering a healthy and

harmonious society and developing the sport fishing industry, while enhancing creation of the “culture

of sport fishing” and nurturing a healthy mind and body.

Vendors and relevant parties in the sport fishing industry cooperate with and motivate each other in

delivering the latest fishing tools to provide opportunities to connect enthusiasts with tools and events.

Fishing Festival is keen to transmit the business community s̀ understanding of the “fishing way of

thinking” and its attractions to even more people.

Although the exhibition title has changed, its initial vision is universal and unchangeable. Fishing

Festival gives visitors a perfect opportunity to experience the fascination for fishing,

and exhibitors get the best business chance during the Festival.

OutlineName | Fishing Festival 2020 in YokohamaDates | January, 17 (Fri) – January 19 (Sun), 2020

January, 17 (Fri) 9:00-12:00 Business Time　12:00-18:00 General January, 18 (Sat) 9:00-17:00 General January, 19 (Sun) 9:00-17:00 GeneralOrganized by | Japan Fishing Tackle Manufactures AssociationSponsored by | Ministry of Economy, Trade and Industry, Kanagawa prefectural Government, City of Yokohama, Japan Sportfishing Foundation, National Fishing Rod Fair Trade Conference (planned)

Cooperated by | Yokohama Convention & Visitors Bureau (planned)

Venue | PACIFICO Yokohama Exhibition Hall (1-1-1 Nishi-ku, Yokohama City, Kanagawa)Hall area | Approx. 20,000 sq.m.Exhibition size | 189 exhibitors/organizations occupying 646 booths (Previous year result)Visitors | 41,501 persons (Previous year result)Admission | 1,500 yen (tickets bought during the event)/ 1,300 yen (tickets bought in advance) Pair Ticket 2,400 yen (available only for advance purchase with EMTG e-ticket)

＊High school students and younger children, elderly persons (70 years old and above), persons presenting physical disability certificates　and their caretakers (one per each person with disability) are entitled to free admission.

20-29 years old7%

Children and kidsunder 19 years old10%

02

Report on the Japan Fishing Show 2019

The number of visitors in 2019 exceeded previous year’s record and reached 41,758.The number of exhibitors (189 companies) also shows increase tendency.

●The change of number of visitors

●High level of exhibitors’ satisfaction

2015 2016 2017 2018 2019 2020

Accomplished enough 12%

Mostly accomplished78%

Satisfactiontendency90％

The greatest business opportunity in Japan awaits you!

Less than2 hours14%

Less than6 hours31%

Less than4 hours38%

From openingtime untilclosing time18%

87％100(%)9080706050403020100 68％

※From exhibitors questionnaire as of 2019

※From exhibitors questionnaire as of 2019

※From exhibitorsquestionnaire as of 2019

Fishing enthusiasts expect to see new fishing toolsproduced using cutting-edge technologies

The way of approach to a wide range of fans in orderto attract more visitors

◆

Many visitors come to collect new products information, 87% of them stay inside the venuefor more than 4 hours. The exhibition has a high rate of regular visitors number.

The number of visitors on Friday has increased since 2018!We are eager to further increase their number.

We held a special program to improve a status of fishing and get more and more people interested in it.

10% of the visitors were under 19 years old in 2019!We aimed to attract the next generation fishing enthusiasts.

●Purpose of the visit (multiple answers) ●How long were you staying? ●How many times have you been at this exhibition?

●Number of visitors on Fridays

To accumulate information about the newest products

To get exhibitors catalogue

Exhibitor events for pro-anglers

Goods and books purchase

Was invited by family members or friends

The event seemed to be interesting

Because I was interested in the organizer’s event Stay for 4 hoursor more

Repeatvisitors

It is myfirst time here26%

It is mysecond visit13%It is my

third visit16%

It is myforth visit10%

More than5 times29%

2018 6,897 persons 2019 7,351 persons

◆COOL ANGLER’S AWARD ◆ANGLER’S IDOL

◆　Activities for familiesand kids

◆　Activities forschool students

40-49 years old34%

30-39 years old15%

50-59 years old23%

60-69 years old8%

70 years old and above 3%

From 2020 on (Expected)

Level of satisfactionwith accomplishment

of the objectives

As with the expansion of the sales area of Pacifico Yokohama in 2021the number of exhibitors and visitors is expected to increase, the scale of the exhibition will be extended too.

Exciting stage program and free drinks service on HAPPY FRIDAY led to expansion of number of visitors.

● Fish auction with top anglers● Let`s fish in Yokohama!

● Free drinks after 4 PM!● Special lottery on Friday

● Business time (9:00-13:00)

PROGRAM ON FRIDAY

● Trout fishing experience corner ● Advice corner only for school students

Visitors Age

03

Active anglers7.9% Dropouts

9.4%

Stopped fishing 13.7%

Working on attracting visitors

Fishing enthusiasts 〈〈〈 existing users 〉〉〉

People inexperienced in fishing /People having intention & outdoor fans

（From the research report onthe growth of number of anglers, 2014）

● Percentage of people showing interest in fishing

● Favorableness towards outdoor leisure

We aim to continuously increase the number of regular fishing fans.We will further strengthen popular annual programs.In conjunction with the o�cial web site, we will actively provide information using SNS.

Many young people with no experience in fishing have strong intentions to learn more about it.

Withdrawal from consumption which is spread amongyoung people generally means withdrawal from driving cars, drinking alcohol or watching television and has a serious impact on various spheres of life. Fishing is no exception. However, Survey on the fishing population expansion that was made in 2014, showed that inexperienced people have strong intentions of fishing and the potential needs of young people are particularly high.

About 40% of the Japanese like outdoor activitiesOutdoor goods market has shown significant growthin recent years. 40% of the Japanese say they like outdoor leisure. Furthermore, many of outdoor leisure enthusiastsinterested in picnics, nature observation, mountain climbing etc. have about the same high interest in fishing.

Enhancement of business opportunitiesAlong with creating one of the largest business opportunitiesin Japan at the very beginning of the year, the Festival will make fulluse of the merits of Yokohama area.

Media exposure and brand appealWe strongly encourage visitors from the media and press as wellas the industry to participate in business time activities.

●A must-see Top Anglers Talk & Live●Casting Experience Corner where professionals show their skills●Full-fledged Fishing Area●Extremely popular Original Goods Sales Corner

Inexperiencedpeople with

intentions of fishing

23.8%

Initially nointerest in fishing

27.7%

Beginners17.4%

Like outdoorleisure

13.5%

So so

26.2%

Can not say

23.8%

Do not like very much

16.0%

Do not like

16.9%

No answer

3.6%

From Show to Festival

The exhibition site is not only a place where new products meeting fishing enthusiasts’ expectations appear. With our new approach to attract more and more fishing fans in future we also tried to make it a festival space for everyone to enjoy.

Many of those who have zeroexperience in fishing are curiousabout it, and 23.8% of them want to start fishing.37% of men in their 20s50% of women in their 20s37% of women in their 30s

Young women in 20's and 30's haveespecially high fishing intentions.

04

3 MAIN FESTIVAL POLICIES

● Producer and food journalist　Hantsu Endo appointed.

Information on the latest trends related to food industry

Japan’s first fishing and eating event proposing original fish cuisine Acquisition of publicity via TV and word-of-mouth communication in order to develop measures to raise instantly social interest in fishing.

ProfileBorn in Tokyo in 1966. Food journalist representing Japan. Appears on radio and television with food introductions and comments, writes columns and articles in weekly magazines on a wide range of food genres: noodle dishes such as ramen, yakitori, local gourmet, food selling on underground floors of department stores, family restaurant food etc. The total number of coverage is over 9,500 shops. Honorary director of Yakitori Stadium Tokyo (Yurakucho).

Real fishing experience

Expansion to the outdoor field

We provide opportunities for attractive outdoor leisure activities, like events held together with Fishing and Eating Stadium, or fashionable fishing life activities.

We provide an opportunity to participate in fishing activities for those who had no chance until now, or thought that fishing is di�cult to approach.

Initiative food event Fishing and Eating Stadium

We want as many people as possible to experiencethe enjoyment of fishing.

We are inviting outdoor leisure fans.

Want totry fishing!

Fishing isinteresting!

Fishing isdelicious!

Single line booth Double line booth Independent booth (Island)

・Size: One unit is 3m(Width)×3m(Depth)=9m2

・Booth Decoration: We can recommend contractor company for your booth decoration.

*Fascia board, lighting, power outlet, and carpet are NOT INCLUDED in the exhibition fee.

*ASA: Members of American Sportfishing Association EFTTA: Members of European Fishing Tackle Trade Association

One exhibitor can put up multiple display booths at di�erent locations. Exhibitor who wish to run two or more booths may distribute in multiple areas to exhibit their products within the maximum total of 80 booths.

Distributed exhibit booth

We arrange the zoning so that exhibitors with same fishing types or categories could get together to call visitor's attention.Zoning by fishing categories

Merchandise created exclusively for the Japan Fishing Show will be sold during the show only in this area. Any exhibitor can apply for up to three booths for this purpose with 32,400 yen charge for each booth.Merchandise are restricted to the items created exclusively for Japan Fishing Show 2019.

Japan Fishing Show 2019 O�cial Merchandise Store Area

Promotional items (such as T shirts, caps and stickers) except exhibitor's own products are permitted to be sold in exhibitor booths by submitting appropriate application form before Friday November 19.

Sale of promotional items in exhibitor booths

Multiple exhibitors can get together to exhibit in one place.Combined exhibit helps exhibitors to set up shared event space or to present collaborative works.

Combined exhibit booth

Please contact us for more details regards of above options.

05

mini W 2m booth

mini W 3m booth

1 unit booth

2 unit booth

3 unit booth

4 unit booth

4 unit booth

6 unit booth

8 unit booth

10 unit booth

12 unit booth3×4�

15 unit booth3×5�

20 unitbooth4×5�

25 unitbooth5×5�

50 unitbooth5×10�

40 unitbooth5×8�

60 unitbooth5×12�

30 unitbooth5×6�

5 unit booth

6 unit booth

Types of Exhibit

Exhibition Fee (Tax included)

Exhibition Regulations

Booth Unit ASA / EFTTA* General Exhibitors

5,605,700

5,998,000

7,197,100

7,496,600

7,750,400

8,857,500

6,042,000

6,437,500

7,710,840

8,032,000

8,304,000

9,490,200

45（405㎡）

50（450㎡）

60（540㎡）

65（585㎡）

70（630㎡）

80（720㎡）

Booth Unit ASA / EFTTA* General Exhibitors

80,000

131,400

184,700

369,500

553,300

716,100

895,200

1,074,200

1,402,800

1,753,300

2,103,800

2,491,400

3,137,100

3,690,400

4,152,300

4,682,800

5,166,600

80,000

131,400

198,450

396,900

594,920

769,650

962,064

1,154,478

1,518,480

1,901,520

2,271,280

2,696,100

3,385,800

3,977,600

4,477,000

5,046,700

5,531,900

mini W2（3.0㎡）

mini W3（4.5㎡）

1（9㎡）

2（18㎡）

3（27㎡）

4（36㎡）

5（45㎡）

6（54㎡）

8（72㎡）

10（90㎡）

12（108㎡）

15（135㎡）

20（180㎡）

25（225㎡）

30（270㎡）

35（315㎡）

40（360㎡）

Application deadline: August, 30th (Fri)* Consumption tax is the tax rate as for January 2020. Please pay the total sum excluding tax at the time of application. In the end of October please pay the consumption tax.

Payment example1 unit booth fee: 164,700 yen (tax not included)Payment at the time of application: 164,700 yenPayment in the end of October: - In case the consumption tax is 10% 16,470 yen - In case the consumption tax is 8% 13,176 yen

※周辺地図2019年5月現在

交番Police box

FISHING FESTIVAL SECRETARIATHULIC Toyosu Prime Square 3F, 5-6-36, Toyosu, Koto-ku, Tokyo 135-0061TEL: +81-3-3532-5611 FAX: +81-3-5548-2839 E-mail: o�ce@fishingshow.jp

Exhibitor Application

Access

Contact US

Please send your application form either by mail, FAX or email.

Please download the application form:http://www.tsurifest.com/shutten2020.php

And send it to:info@tsurifest.com

2-2-28 Hacchobori, Chuo-ku, Tokyo, 104-0032FAX: +81-3-5542-2929

By mail / FAX By email