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1/17/07 1 SCC-SSM A Strategic A Strategic Customer Care Customer Care Sustainable Support Sustainable Support Model Model Educause Mid-Atlantic Regional Educause Mid-Atlantic Regional Conference 2007 Conference 2007 Paul Halpine Paul Halpine Montgomery College, MD Montgomery College, MD [email protected] [email protected] Copyright Paul Halpine 2007. Copyright Paul Halpine 2007. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To provided that this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission from the author. disseminate otherwise or to republish requires written permission from the author. C:\C I T M\Educause\Regional Conference Presentation SCCM\SCCM Presentation Final.ppt C:\C I T M\Educause\Regional Conference Presentation SCCM\SCCM Presentation Final.ppt

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Page 1: 1/17/07 1SCC-SSM Supporting Academic Needs: A Strategic Customer Care Sustainable Support Model Educause Mid-Atlantic Regional Conference 2007 Paul Halpine

1/17/07 1 SCC-SSM

Supporting Academic Needs:Supporting Academic Needs:

A Strategic A Strategic Customer Care Customer Care

Sustainable Support Sustainable Support Model Model

Educause Mid-Atlantic Regional Educause Mid-Atlantic Regional Conference 2007Conference 2007

Paul HalpinePaul HalpineMontgomery College, MDMontgomery College, MD

[email protected]@montgomerycollege.edu

Copyright Paul Halpine 2007. Copyright Paul Halpine 2007.

This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that this copyright This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires

written permission from the author.written permission from the author.C:\C I T M\Educause\Regional Conference Presentation SCCM\SCCM Presentation Final.ppt C:\C I T M\Educause\Regional Conference Presentation SCCM\SCCM Presentation Final.ppt

Page 2: 1/17/07 1SCC-SSM Supporting Academic Needs: A Strategic Customer Care Sustainable Support Model Educause Mid-Atlantic Regional Conference 2007 Paul Halpine

1/17/07 2 SCC-SSM

AgendaAgenda

IntroductionIntroduction ChallengeChallenge DevelopmentDevelopment The ApproachThe Approach ImplementationImplementation OutcomesOutcomes DiscussionDiscussion

Page 3: 1/17/07 1SCC-SSM Supporting Academic Needs: A Strategic Customer Care Sustainable Support Model Educause Mid-Atlantic Regional Conference 2007 Paul Halpine

1/17/07 3 SCC-SSM

The ChallengeThe Challenge Demand increasing within curriculaDemand increasing within curricula Demand spreading across curriculaDemand spreading across curricula

Increasing demand for general IT Increasing demand for general IT supportsupport

Increasing demand for specialized IT Increasing demand for specialized IT supportsupport

Limited resourcesLimited resources Limited specialized knowledgeLimited specialized knowledge

Page 4: 1/17/07 1SCC-SSM Supporting Academic Needs: A Strategic Customer Care Sustainable Support Model Educause Mid-Atlantic Regional Conference 2007 Paul Halpine

1/17/07 4 SCC-SSM

The ChallengeThe Challenge

Broadening ScopeBroadening Scope Broadening DiversityBroadening Diversity Greater Technical ComplexityGreater Technical Complexity More Specialized Needs More Specialized Needs More Specialized Operational IssuesMore Specialized Operational Issues More Specialized Knowledge RequiredMore Specialized Knowledge Required More Specialized Approaches NeededMore Specialized Approaches Needed

Page 5: 1/17/07 1SCC-SSM Supporting Academic Needs: A Strategic Customer Care Sustainable Support Model Educause Mid-Atlantic Regional Conference 2007 Paul Halpine

1/17/07 5 SCC-SSM

Montgomery County, MarylandMontgomery County, Maryland

55,000 Students / Year55,000 Students / Year 100 Areas of Study 100 Areas of Study Three Main CampusesThree Main Campuses Workforce Development & Workforce Development &

Continuing EducationContinuing Education Various Satellite LocationsVarious Satellite Locations

Page 6: 1/17/07 1SCC-SSM Supporting Academic Needs: A Strategic Customer Care Sustainable Support Model Educause Mid-Atlantic Regional Conference 2007 Paul Halpine

1/17/07 6 SCC-SSM

Rockville CampusRockville Campus 2/3 of College Credit Enrollment2/3 of College Credit Enrollment

Plus Students from Distance Learning, Workforce Plus Students from Distance Learning, Workforce Development & Continuing Education and Other Development & Continuing Education and Other CampusesCampuses

2,000 Academic Workstations2,000 Academic Workstations 216 Instructional Tech Sites On & Off 216 Instructional Tech Sites On & Off

CampusCampus 110 Multimedia Lecture (standard & specialized)110 Multimedia Lecture (standard & specialized) 16 General Purpose Computer Labs / Classrooms16 General Purpose Computer Labs / Classrooms 90 Specialized Digital Labs / Classrooms90 Specialized Digital Labs / Classrooms

Page 7: 1/17/07 1SCC-SSM Supporting Academic Needs: A Strategic Customer Care Sustainable Support Model Educause Mid-Atlantic Regional Conference 2007 Paul Halpine

1/17/07 7 SCC-SSM

Prior to 2002Prior to 2002 Initially Departmentally Purchased, Initially Departmentally Purchased,

Operated and SupportedOperated and Supported Few Controls, No Standards, Little Few Controls, No Standards, Little

ConsistencyConsistency Poor Reliability and QualityPoor Reliability and Quality

Later Technical Support from the Later Technical Support from the Office of IT for Some SitesOffice of IT for Some Sites Projects Group and Work-order SupportProjects Group and Work-order Support Improved Control, Standards Rolled OutImproved Control, Standards Rolled Out

Explosive Growth in Instructional Explosive Growth in Instructional TechnologyTechnology

Page 8: 1/17/07 1SCC-SSM Supporting Academic Needs: A Strategic Customer Care Sustainable Support Model Educause Mid-Atlantic Regional Conference 2007 Paul Halpine

1/17/07 8 SCC-SSM

20022002OIT’s Instructional Technology Unit OIT’s Instructional Technology Unit

FormedFormed Technical Support for all Instructional IT and Technical Support for all Instructional IT and

Multimedia Multimedia At Rockville: General Purpose Lab/Classroom At Rockville: General Purpose Lab/Classroom

Tech & Ops Teams combined with Media Tech & Ops Teams combined with Media Resources TeamResources Team

Initial AnalysisInitial Analysis Surveyed Sites: What was there. Who were Surveyed Sites: What was there. Who were

the contacts, How was the site used, What the contacts, How was the site used, What issues exitedissues exited

Examined Processes, Practices, Procedures Examined Processes, Practices, Procedures and Approachesand Approaches

Page 9: 1/17/07 1SCC-SSM Supporting Academic Needs: A Strategic Customer Care Sustainable Support Model Educause Mid-Atlantic Regional Conference 2007 Paul Halpine

1/17/07 9 SCC-SSM

ChallengesChallenges Scope, Complexity & Diversity Scope, Complexity & Diversity On-going Rapid Expansion and On-going Rapid Expansion and

ChangeChange Resources & Required Resources & Required

Competencies Competencies Instructional & IT Issues, Roles, Instructional & IT Issues, Roles,

Responsibilities & Relations Responsibilities & Relations Standards, Compliance, Quality Standards, Compliance, Quality

and Reliabilityand Reliability

Page 10: 1/17/07 1SCC-SSM Supporting Academic Needs: A Strategic Customer Care Sustainable Support Model Educause Mid-Atlantic Regional Conference 2007 Paul Halpine

1/17/07 10 SCC-SSM

ChallengesChallenges

Existing Support Model Existing Support Model Was Not Meeting The Was Not Meeting The Challenges.Challenges.

A New Model Was Needed.A New Model Was Needed.

Page 11: 1/17/07 1SCC-SSM Supporting Academic Needs: A Strategic Customer Care Sustainable Support Model Educause Mid-Atlantic Regional Conference 2007 Paul Halpine

1/17/07 11 SCC-SSM

Development: GoalsDevelopment: Goals Balance general and specialized support needsBalance general and specialized support needs Match expertise & specialization to Match expertise & specialization to

requirementsrequirements Rapid adaptation to expanding / changing Rapid adaptation to expanding / changing

needsneeds Improve academic / IT communication, Improve academic / IT communication,

coordination and relations coordination and relations Clearly define IT & client roles & Clearly define IT & client roles &

responsibilitiesresponsibilities Improve planning, implementation & supportImprove planning, implementation & support Improve quality, reliability, & responsivenessImprove quality, reliability, & responsiveness Best use of resources (technological & human)Best use of resources (technological & human) Reduce per unit workloadReduce per unit workload

Page 12: 1/17/07 1SCC-SSM Supporting Academic Needs: A Strategic Customer Care Sustainable Support Model Educause Mid-Atlantic Regional Conference 2007 Paul Halpine

1/17/07 12 SCC-SSM

Development: Pilot & Development: Pilot & RolloutRollout

Initial PlanInitial Plan PilotPilot Lessons Learned Lessons Learned Revised Site Revised Site

Implementation ProcessImplementation Process Campus-wide RolloutCampus-wide Rollout Outcomes AssessmentOutcomes Assessment

Page 13: 1/17/07 1SCC-SSM Supporting Academic Needs: A Strategic Customer Care Sustainable Support Model Educause Mid-Atlantic Regional Conference 2007 Paul Halpine

1/17/07 13 SCC-SSM

Strategic Customer Care Strategic Customer Care Customer Care Customer Care RepresentativesRepresentatives

Page 14: 1/17/07 1SCC-SSM Supporting Academic Needs: A Strategic Customer Care Sustainable Support Model Educause Mid-Atlantic Regional Conference 2007 Paul Halpine

1/17/07 14 SCC-SSM

Strategic Customer Care Strategic Customer Care Customer Care Customer Care RepresentativesRepresentatives

ResponsibilitiesResponsibilitiesCCRs / Sites CCRs / Sites AssigmentsAssigments

Level of InvolvementLevel of InvolvementPeriodic Re-Periodic Re-assignmentassignment

Page 15: 1/17/07 1SCC-SSM Supporting Academic Needs: A Strategic Customer Care Sustainable Support Model Educause Mid-Atlantic Regional Conference 2007 Paul Halpine

1/17/07 15 SCC-SSM

Page 16: 1/17/07 1SCC-SSM Supporting Academic Needs: A Strategic Customer Care Sustainable Support Model Educause Mid-Atlantic Regional Conference 2007 Paul Halpine

1/17/07 16 SCC-SSM

Strategic Customer Care Strategic Customer Care Site Implementation Site Implementation

ProcessProcess Client & site surveyClient & site survey Reviews informationReviews information Assigns CCR’sAssigns CCR’s Initial sustainable support Initial sustainable support

proposalproposal Introduce clients and CCR’sIntroduce clients and CCR’s CCR & client develop final planCCR & client develop final plan Plan implementationPlan implementation

Page 17: 1/17/07 1SCC-SSM Supporting Academic Needs: A Strategic Customer Care Sustainable Support Model Educause Mid-Atlantic Regional Conference 2007 Paul Halpine

1/17/07 17 SCC-SSM

Strategic Customer Care Strategic Customer Care Site Implementation Site Implementation

ProcessProcess Specialized Service Level Specialized Service Level

AgreementsAgreements Only when necessaryOnly when necessary Mutually agreed upon by IT and Mutually agreed upon by IT and

clientclient Delineate client vs. IT Delineate client vs. IT

responsibilities & limitationsresponsibilities & limitations Set support standardsSet support standards Address special considerationsAddress special considerations

Page 18: 1/17/07 1SCC-SSM Supporting Academic Needs: A Strategic Customer Care Sustainable Support Model Educause Mid-Atlantic Regional Conference 2007 Paul Halpine

1/17/07 18 SCC-SSM

Strategic Customer Care Strategic Customer Care Site ImplementationSite Implementation

Issues:Issues: Maintain current supportMaintain current support Related processesRelated processes Increased communicationsIncreased communications Increased demandsIncreased demands Increased software / Increased software /

hardware fundshardware funds Large number of projectsLarge number of projects

Page 19: 1/17/07 1SCC-SSM Supporting Academic Needs: A Strategic Customer Care Sustainable Support Model Educause Mid-Atlantic Regional Conference 2007 Paul Halpine

1/17/07 19 SCC-SSM

Strategic Customer Care Strategic Customer Care Issues and Outcomes Issues and Outcomes

Scope IncreaseScope IncreaseNumber of WorkstationsNumber of Workstations

FY05: 18% FY06: 24% Total: FY05: 18% FY06: 24% Total: 46%46%

0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

2,000

FY 04 FY 05 FY 06

InTech RV Workstations

Page 20: 1/17/07 1SCC-SSM Supporting Academic Needs: A Strategic Customer Care Sustainable Support Model Educause Mid-Atlantic Regional Conference 2007 Paul Halpine

1/17/07 20 SCC-SSM

Strategic Customer Care Strategic Customer Care Issues and Outcomes Issues and Outcomes Complexity / Diversity Complexity / Diversity

IncreaseIncreaseNumber of SitesNumber of Sites

FY05: 29% FY06: 34% Total: FY05: 29% FY06: 34% Total: 73%73%

0

50

100

150

200

250

FY 04 FY 05 FY 06

InTech RV Sites

Page 21: 1/17/07 1SCC-SSM Supporting Academic Needs: A Strategic Customer Care Sustainable Support Model Educause Mid-Atlantic Regional Conference 2007 Paul Halpine

1/17/07 21 SCC-SSM

Strategic Customer Care Strategic Customer Care Issues and OutcomesIssues and Outcomes

Initial Resistance Initial Resistance Prioritization of Roll-outPrioritization of Roll-out

Build CompetencesBuild Competences Build ConfidenceBuild Confidence Counter ResistanceCounter Resistance

Publicize SuccessesPublicize Successes Faculty as PromotersFaculty as Promoters

Page 22: 1/17/07 1SCC-SSM Supporting Academic Needs: A Strategic Customer Care Sustainable Support Model Educause Mid-Atlantic Regional Conference 2007 Paul Halpine

1/17/07 22 SCC-SSM

Strategic Customer Care Strategic Customer Care OutcomesOutcomes

Improved Academic / IT Improved Academic / IT

Relations / Communication Relations / Communication Cooperation / CoordinationCooperation / Coordination

Clear Roles and ResponsibilitiesClear Roles and Responsibilities Clear ProcessesClear Processes Consistent Policies and Consistent Policies and

ProceduresProcedures Effectively Managed Effectively Managed

ExpectationsExpectations

Page 23: 1/17/07 1SCC-SSM Supporting Academic Needs: A Strategic Customer Care Sustainable Support Model Educause Mid-Atlantic Regional Conference 2007 Paul Halpine

1/17/07 23 SCC-SSM

Strategic Customer Care Strategic Customer Care OutcomesOutcomes

Compliance with Standards Compliance with Standards and Licenses and Licenses

Improved Academic IT Improved Academic IT PlanningPlanning

Efficiently Handled Queries Efficiently Handled Queries and Proposalsand Proposals

Faculty and Academic Faculty and Academic Administration’s Support Administration’s Support and Opinionsand Opinions

Page 24: 1/17/07 1SCC-SSM Supporting Academic Needs: A Strategic Customer Care Sustainable Support Model Educause Mid-Atlantic Regional Conference 2007 Paul Halpine

1/17/07 24 SCC-SSM

Strategic Customer Care Strategic Customer Care OutcomesOutcomes

Improved Depth and Improved Depth and Breadth of KnowledgeBreadth of Knowledge

Increased Skill LevelsIncreased Skill Levels Improved Quality, Improved Quality,

Reliability & Sustainability Reliability & Sustainability of Supportof Support

Controllable Failures Controllable Failures Dramatically ReducedDramatically Reduced

Page 25: 1/17/07 1SCC-SSM Supporting Academic Needs: A Strategic Customer Care Sustainable Support Model Educause Mid-Atlantic Regional Conference 2007 Paul Halpine

1/17/07 25 SCC-SSM

Strategic Customer Care Strategic Customer Care OutcomesOutcomes

Reduced Total Work-ordersReduced Total Work-orders

FY05: -40% FY06: -29% Total: FY05: -40% FY06: -29% Total: -57%-57%

0

500

1,000

1,500

2,000

2,500

3,000

FY 04 FY 05 FY 06

InTech-RV Total Workorders

Page 26: 1/17/07 1SCC-SSM Supporting Academic Needs: A Strategic Customer Care Sustainable Support Model Educause Mid-Atlantic Regional Conference 2007 Paul Halpine

1/17/07 26 SCC-SSM

Strategic Customer Care Strategic Customer Care OutcomesOutcomes

Reduced Software Work-ordersReduced Software Work-orders

FY05: -74% FY06: -37% FY05: -74% FY06: -37% Total: -83%Total: -83%

0

200

400

600

800

1,000

1,200

1,400

FY 04 FY 05 FY 06

InTech-RV Software Workorders

Page 27: 1/17/07 1SCC-SSM Supporting Academic Needs: A Strategic Customer Care Sustainable Support Model Educause Mid-Atlantic Regional Conference 2007 Paul Halpine

1/17/07 27 SCC-SSM

Strategic Customer Care Strategic Customer Care OutcomesOutcomes

Quick, Permanent Quick, Permanent ResolutionsResolutions

Call-backs Near ZeroCall-backs Near Zero Problem Prevention vs. Problem Prevention vs.

ResolutionResolution Pro-active Planned WorkPro-active Planned Work Rapid AdaptationRapid Adaptation

Page 28: 1/17/07 1SCC-SSM Supporting Academic Needs: A Strategic Customer Care Sustainable Support Model Educause Mid-Atlantic Regional Conference 2007 Paul Halpine

1/17/07 28 SCC-SSM

Strategic Customer Care Strategic Customer Care OutcomesOutcomes

Ownership, Pride, Closeness Ownership, Pride, Closeness to the Clientsto the Clients

Morale and PerformanceMorale and Performance TeamworkTeamwork Rollout of New InitiativesRollout of New Initiatives Mutual Culture of Mutual Culture of

Cooperation & Constant Cooperation & Constant ImprovementImprovement

Page 29: 1/17/07 1SCC-SSM Supporting Academic Needs: A Strategic Customer Care Sustainable Support Model Educause Mid-Atlantic Regional Conference 2007 Paul Halpine

1/17/07 29 SCC-SSM

Strategic Customer Care Strategic Customer Care GoalsGoals

Balance general and specialized support needsBalance general and specialized support needs Match expertise & specialization to Match expertise & specialization to

requirementsrequirements Rapid adaptation to expanding / changing Rapid adaptation to expanding / changing

needsneeds Improve academic / IT communication, Improve academic / IT communication,

coordination and relations coordination and relations Clearly define IT & client roles & Clearly define IT & client roles &

responsibilitiesresponsibilities Improve planning, implementation & supportImprove planning, implementation & support Improve quality, reliability, & responsivenessImprove quality, reliability, & responsiveness Best use of resources (technological & human)Best use of resources (technological & human) Reduce per unit workloadReduce per unit workload

Page 30: 1/17/07 1SCC-SSM Supporting Academic Needs: A Strategic Customer Care Sustainable Support Model Educause Mid-Atlantic Regional Conference 2007 Paul Halpine

1/17/07 30 SCC-SSM

Supporting Academic Needs:Supporting Academic Needs:

A Strategic A Strategic Customer Care Customer Care

Sustainable Support Sustainable Support Model Model

Educause Mid-Atlantic Regional Educause Mid-Atlantic Regional Conference 2007Conference 2007

Paul HalpinePaul HalpineMontgomery College, MDMontgomery College, MD

[email protected]@montgomerycollege.edu