Speakers:

Hosts:

Mr. Jochum Haakma, Chairman of the Board of the NCH, Chairman of the Board of the China Counsel of the NCH; Chairman of the China Working Group of the Holland Financial Center (HFC); Global Director Business Development of TMF Group B.V.; Board Member of the International Steering Committee of Nyenrode University; former Chief Advisor Public Affairs European Region for Huawei Technologies Co., Ltd; former career diplomat in the Dutch Foreign Service a.o. Consul-General in resp. Hong Kong/Macao and Shanghai; former Director of various organizations, such as CBI and NFIA. For many years he wrote a monthly column about cultural differences in the China Times.

Mr. Paul Schuilwerve, Managing Director,responsible for Commercial & Merchant Banking International; formerDirector of Singapore Flyer Pte Ltd; former Country Executive of ABN AMRO in Singapore; former CEO Asia Pacific of Fortis Bank Nederland NV; former Managing Director Commodities – London & Singapore of MeesPierson and former Vice Chairman of Hollandse School Singapore Ltd.

Moderator:

Mr. Rens de Jong, well-known Dutch presentator, journalist at BNR Nieuwsradio.

Key-note speakers:

Mr. John Fu, Associate Professor, Head of Design Trend Institute, Shanghai Jiao Tong University. Mr. John Fu is a very well-known expert in China in the field of Consumer Behavior Studies, Lifestyle & Taste of Chinese Consumers as well as marketing and promotion strategies in China. He developed the home lighting products for Philips Lighting for the Chinese market. Based on the 12 year research on Chinese consumers, he has done Chinese market positioning for many international corporations and design trends analysis for domestic corporations. Among his clients are AkzoNobel, Philips, Panasonic, Volkswagen, Mazda, Kia, Lenovo, Kone, GE, BASF, SAIC, Yamaha, and Dulux.

Ms. Hanne Caspersen Creative Director Trends at Philips Consumer Lifestyle. Since 2008, together with a team of 14 top talents, Ms. Caspersen has been creating value for Philips Consumer Lifestyle businesses through creation of grounded trends. From definition of a domain to weak signal scanning, trends, analysis and strategy. She will share her experiences regarding to the consuming power in China.

Professor Doctor Haico Ebbers, Professor International Economics at Nyenrode Business Universiteit, one of the most well-known economists in the Netherlands regarding to China. His research and opinions about China have often been used as reference for Dutch entrepreneurs as well as governments regarding their China strategies.

Mr. Jurjen Groot, Lawyer and head of China Practice for CMS in The Netherlands. Mr. Groot has worked at the CMS office in Shanghai from the end of 2008 until the beginning of 2012. He has been assisting many Europeancompanies with corporate, commercial and intellectual property matters in China. Mr. Groot has also been appointed as an expert of the China IPR SME Helpdesk, an organization, initiated by the European Union, with the objective to support European SME companies with protecting their intellectual property in China.

Mr. Hugo Leijtens, CEO and Chief Evangelist Officer of Nexocial Cheng Du. Started as an Enterprise IT Architect with specialisms on 18 different Microsoft technologies, he was in 2004 awarded by Microsoft as Most Valuable Professional. Shortly after that he was hired by Microsoft, and made a successful career and in 2007 awarded as the best engineer in Europe, Middle East and Africa, won several Gold Star Awards and a Microsoft World Wide Google Compete award. Since 2008 he runs his company Nexocial from Chengdu and is building the Social Business platform ‘weConnect’ with customers in the Dutch government, financial, healthcare and logistics industry. After a year of preparation, Nexocial has just launched weConnect for the Chinese market, combining Cloud, Social and

Mobile technologies, aiming to attract 80% of all 234 Fortune 500 companies in Chengdu within the next 3 years.

Miss. Natalia Y. Trusina, Manager Business Development and Project Manager at Royal Haskoning DHV since 2005. During the last 8 years Natalia Y.Trusina had executed a number of Design & Build, Design & Deliver projects in China in environmental field and has experienced the fast growing of China, specially in water and waste management sector. She will share her experiences in this field and brainstorm with the Dutch entrepreneurs about how to catch the chances in China in this important sector.

Mr. Henk Middelkoop, director of Spatia Architect and partner of SIDUCO. In 2012, when Mr. Middelkoop visited China, he immediately realized that Elderly Care (ouderenzorg) is a market with a huge potential, together with several partners, he has booked his first success in China in 6 months. Learn about his experiences.

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Mr. Bernard van der Lelie, International Commercial Banker at ABN AMRO Bank N.V. In the past years ABN AMRO Bank has rebuilt its International Network, amongst other countries also in China and Hong Kong. In his role Mr. Van der Lelie has been assisting commercial and corporate clients in international business and related banking solutions. He will share his recent experiences with clients that consider to embrace the Renminbi as the new currency for their dealings with Chinese business partners and clients.