119,217 2018 - benjamin media inc. · 2017. 10. 12. · march/april: 2018 inverter buyer’s guide...

solarbuildermag.com

2018 Media Kit

The Go-to Resource for U.S. Solar Installers

TM

119,217 Average Monthly Audience Reach

10050 Brecksville Rd.Brecksville, OH 44141 USA330-467-7588www.benjaminmedia.com

Advertising

Ryan Sneltzer: 330-315-2114 [email protected]

Hannah Schiffman: 330-315-2135 [email protected]

Editorial

Chris Crowell: 330-315-2227 [email protected]

solarbuildermag.comTM

This is where we tell you that Solar Builder is the go-to resource for solar industry professionals, focusing on the latest in solar news, PV products, system trends, installation tips and project case studies. Our audience wants information on products and services to help in their purchasing decisions and expand their profitability, and we aim to give it to them.

This is also where we tell you we have a bunch of ways to share our content (and your message) with our growing network of influential and interested readers: a print magazine for leisurely feature reading, an e-newsletter and website for daily headline news and specialized downloadable reports, e-blasts and webinars for a more targeted, branded experience.

We say that stuff because it’s true, but we also know it’s likely no different than what any b2b publisher is saying on this page. We all have quality lists and a variety of places to disseminate information.

So, what’s different about Solar Builder? 1. The voice. Most of our features are written in-house, not

just for the objectivity, but also to guarantee Solar Builder will be fun to read. The content is in-depth, technical and timely, but the presentation shouldn’t put you to sleep, especially in the younger, outspoken solar industry.

2. The service. We appreciate our customers and look to them as an expert resource in building our editorial and sharing insight. We also understand the content marketing goals many of you have and are happy to brainstorm or collaborate on any new ideas in terms of format, delivery and content creation to help you hit those. Hopefully we can be more than just a place to put ads.

3. The shoes. Flip through the media kit, see what we’re thinking for 2018, and then reach out and let us know how we can help.

Chris Crowell | Managing Editor

Why Solar Builder

2

DIRECT REQUEST SUBSCRIBERS 100%

30% of Solar Builder subscribers are EPCs.

Average Monthly Audience Reach: 119,217

Primary Business

Audience

Magazine:10,283 Circulation - Print & DigitalNOTE: 2017 reader survey respondents report that they pass along their issues of Solar Builder to a mean number of 2.26 other professionals. Total circulation with pass-along readership is 33,522.

Website:7,200 Avg. Users/Month 15,000 Avg. Page Impressions/Month

E-Newsletter: 9,548 Average Distribution

Webinars: 215 Average Registrants

Twitter:9,952 Followers @Solar_Builder[Data based on August 2017 stats]

Markets Served

Residential ................................................................................................................. 55%

Industrial/Commercial ........................................................................................... 54%

Utility ............................................................................................................................ 17%

Buying Power

Level of Purchasing Authority:

Purchase products/services................................................................................ 65%

Recommend products/services for purchase .............................................. 58%

Specify products/services for purchase ......................................................... 54%

Authorize the purchase of products/services .............................................. 53%

Purchasing Intentions:Products/services of interest to subscribers

Inverters/BOS .......................................................................................................... 70%

Storage / batteries ................................................................................................ 68%

PV modules .............................................................................................................. 66%

Mounting / racking ................................................................................................ 64%

Trackers ...................................................................................................................... 39%

Solar thermal ........................................................................................................... 36%

Software ..................................................................................................................... 35%

S O L A R B U I L D E R M A G . C O M M AY / J U N E 2 0 1 7

MOUNTING

GUIDE 2 0 1

7

■ TIME-SAVING TIPS

■ SOLVING LARGE-SCALE LOGISTICS

■ RAIL VS. RAIL-LESS

■ HOW TO PICK A CLAMP

■ MOUNTING SYSTEM PROFILES

10050 BRECKSVILLE RD, BRECKSVILLE, OH 44141 ELECTRONIC SERVICE REQUESTED

SBWB_ 1-7.indd 1 4/20/2017 12:44:23 PM


S O L A R B U I L D E R M A G . C O M M A R C H / A P R I L 2 0 1 7

THE INVERTER ISSUE

■ ARC FAULT DETECTION

■ ADVANCED FEATURES

■ COMMON INSTALL ERRORS

■ SOLAR + STORAGE OPTIONS

■ INVERTER BUYER’S GUIDE

SBWB_1-7.indd 1 2/17/2017 10:20:10 AM

55% - Contractor/Installer

14% - Developer/Architect/Engineer

10% - Manu./Supp./Distributor

6% - Consultant

6% - Other

4% - Government Sector

3% - Education/Training

2% - Public/Private Utility

3

Advertising



Editorial



Issue January/February March/April May/June

Mail Date January 23 March 13 May 15

Insertions December 21 February 6 April 2

Materials January 8 February 21 April 17

The Distributor Issue Installer Issue The Mounting Guide

Featured Topics • eBOS: Clips, MLPE, Optimizers, String Inverters

• Mounting: Ballast, Backets, Clamps, Flashing, Rails, Rooftop Systems

• Modules: AC modules, Bifacial, Black Panels, Cables

• Storage: Batteries, Residential Systems

• Business: Financing, Insurance, Training Programs, Design Software, Sales and Marketing

• eBOS: Inverter Monitoring, Microinverters, MLPE

• Modules: High-efficiency, PERC• Mounting: Rail-less, Turn-Key

Services• Storage: System Design

• Mounting: Brackets, Carports, Clamps, Energy Density, Ground-Mounts, Flashing/Seals, Metal Roof Mounts, Pile Driving, Steel Tubing, Tile Replacement, Trackers

• eBOS: Clips, Ties, Trays• Modules: Heterojunction

Special Section Distributor Survey Mounting Product Showcase

Bonus Distribution • Solar Power Northeast • Solar Business Bootcamp• NABCEP Continuing Education Conference• California Solar Power Expo• Solar Power Southeast

• Intersolar North America• Solar Power International• Solar Power Texas

E-News Spotlights: • January: Mounting• February: Inverters / MLPE

• March: Solar + Storage• April: Mounting

• May: Inverters / MLPE• June: Solar + Storage

Playbook Residential Rooftop Report (see pg. 9 for details)

2018 Inverter Buyer’s Guide (see pg. 9 for details)

Issue July/August September/October November/December

Mail Date July 2 September 11 November 13

Insertions May 22 July 30 September 24

Materials June 6 August 14 October 9

The Solar + Storage Issue The SPI Issue The Projects Issue

Featured Topics • eBOS: 1,500-Volt Inverters, Combiner Boxes, MLPE, Rapid Shutdown

• Mounting: Rooftop Ballast, Trackers• Modules: Thin-film, Bifacial• Storage: Energy Storage Systems,

Solar + Storage wiring

• Business: Analytics Software, Financing

• eBOS: Junction Boxes, String Inverters• Mounting: Carports, Ground-Mount,

Fixed Tilt• Modules: High-efficiency, Smart

Modules• Storage: Batteries

• Business: Community Solar, Insurance, Site Design

• Mounting: Carports, Ground-Mounts, Flashing and Sealing, Rooftop Systems, Trackers

• eBOS: Charge Controllers, Optimizers• Modules: Thin-Film• Storage: Microgrids, Solar + Storage

Special Section Intersolar Preview Showcase SPI Preview Showcase Project of the Year Awards

Bonus Distribution • Intersolar NA• Solar Power International

• Solar Power International• GreenBuild• Solar Power Midwest

• Solar Canada

E-News Spotlights: • July: Mounting• August: Inverters / MLPE

• September: Solar + Storage• October: Mounting

• November: Inverters / MLPE• December: Solar + Storage

Playbook Special Report: Solar Tracker Trends (see pg. 9 for details)

Editorial Calendar4

Advertising



Editorial



Leaderboard Banner

Branded Background SkinsAppears on the left and right side of the website page.

Welcome BannerBanner appears when page opens

LargeLeaderboard

StandardBanner

Skyscraper

Average monthly users

7,200+Average monthly page impressions

14,900+

solarbuildermag.com

The Welcome Banner has the

highest clickthrough rate (CTR)!

TIP!

Website5

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Average Distribution

9,548

Solar Builder E-NewsletterDistributed every Tuesday

Solar Builder Spotlight Distributed on the 2nd Thursday of the month

One exclusive sponsor per issue!

E-Newsletters

January: MountingFebruary: Inverters/MLPEMarch: Solar + StorageApril: MountingMay: Inverters/MLPEJune: Solar + StorageJuly: MountingAugust: Inverters/MLPESeptember: Solar + StorageOctober: MountingNovember: Inverters/MLPEDecember: Solar + Storage

Editorial Calendar

Your Banner Ad Here

Your Banner Ad Here

Your Banner Ad Here

Your Banner Ad Here

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Advertising



Editorial



Contact your advertising representative for more details.

Homepage Newsfeed 930+ average users/monthYour content remains in the top 10 stories on the

homepage for duration of your program.

E-Newsletter Content 9,500+ average weekly distributionYour content included for the duration of your

program.

Twitter Posts 9,900+ followersYour content is tweeted regularly over the duration of your

program.

Native Advertising PlanWith Solar Builder’s Native Advertising Program, your content will appear like a news story within the natural layout of Solar Builder’s media channels. Sponsored content is marked as sponsored, but it blends into the native content.

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AS OF 7/19/2017

Solar Builder Digital Edition Analytics

Total digital edition subscribers: 743

Digital Edition

SOLAR BUILDER Digital Edition Sponsor

The Digital Edition Sponsor receives an exclusive sidebar ad that always resides on the left side of the digital edition, regardless of the page a reader is viewing.

• The sidebar ad is not specific to an issue. It will be visible

on the current issue as well as the Solar Builder digital

archives.

• The sponsor ad remains on the digital edition until the

contract/insertion has ended.

• Featured as an issue sponsor in the digital edition email

notification.

SOLAR BUILDER Digital Edition Landing Page

The Digital Edition Landing Page is similar to a tip cover on the print editions – it’s the first thing a reader will see when they open the digital edition.

• The Landing Page ad is specific to an issue and will always

remain a part of the issue in the archives.

• Can be designed to look like a web page adding images,

links, video, etc.

• Digital Edition Landing Page ads are visible on desktops

and mobile devices.

• Featured as an issue sponsor in the digital edition email

notification.

Combined stats Jan - July 2017

Average per issue

Unique visitors

897 225

Issue views 1,398 350

Page views 19,951 5,000

Play Video hyperlink: A standard PLAY VIDEO icon will be added to your advertisement, drawing readers to your video link on YouTube.

Advertisement hyperlink: • Entire ad will be clickable.• Provide URL for hyperlink with your

print ad materials.

Other Digital Edition Options:

Your Ad

Here

S O L A R B U I L D E R M A G . C O M S E P T E M B E R / O C T O B E R 2 0 1 7


S P I P R E V I E W

PG. 40

WHAT’S THE FUTURE HOLD FOR PV PRODUCTION?

MODULE

EVOLUTION

SBWB_1-7.indd 1

8/22/2017 8:35:09 AM

Your Ad

Here

Your Ad

Here

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Advertising



Editorial



Work with the Solar Builder editor to create an exclusive, customizable Playbook with content centered around your products, technology and/or company. The Playbook will be a downloadable, topic-specific guide that includes the latest news and market analysis, along with content and ads from your company.

Qualified Leads: The Playbook will be available on solarbuildermag.com for 12 months (as well as be posted on your company’s site). Readers will be required to complete a form prior to downloading. Leads from completed forms will be shared with your company.

Solar Builder Playbook Editorial CalendarJanuary/February: Residential Rooftop ReportMarch/April: 2018 Inverter Buyer’s GuideSeptember/October: Solar Tracker Trends

Product Frequency Total Impressions

Solar Builder e-news advertorial 4x 9,548 average distribution X 4 issues = 38,192

½ Page, 4/C ad in Solar Builder 1x 10,283 circulation

300 x 250 ad on solarbuildermag.com

3 Months 15,000 monthly average x 3 months = 45,000

Tweets from @Solar_Builder 4x 9,952 followers x 4 tweets = 39,808

Solar Builder Special Report email blast 2x 8,700 distribution x 2 emails = 17,400

Total Impressions 150,683

Solar Builder Playbook Rate: $9,000 net

Contact your advertising representative for more details.

Solar Builder Playbook

R E S I D E N T I A L

ROOFTOP REPORT e B O S F o c u s

MICROINVERTER TECHNOLOGY • WIRELESS DATA MONITORING • RAPID SYSTEM SHUTDOWN

TM

PRESENTED BY

A SUPPLEMENT TO Your LogoHere

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Advertising



Editorial



Give the readers

something extra.

Ride Along Outsert: Let the power of Solar Builder’s brand carry the load for your next direct mailing.

Tipping: Magazine tipping allows you to insert product samples, re-movable advertisements, and even posters and brochures.

Cover options: The front cover is the most visible page of a magazine, designed to draw the reader’s attention. Take advantage of this prime real estate with a special cover option.

Belly Band: Using a belly band is a sure way to gain visibility. Readers must remove the belly band to get to the magazine; thus, it is impossible to ignore your advertisement.

Post-It® Notes: Using Post-It® Notes adds attention to your full-page ad and encourages the reader to use it as a reminder to respond to your call to action.

Sticker: If you’re afraid readers may miss your ad, lead them to it with a Sticker on the front cover of the magazine.

French Door

STAND OUT from the crowd with these high exposure advertising options.

Cover Flap Gatefold

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Advertising



Editorial



Advertising MaterialsAds are produced using computer-to-plate technology.

Digital FilesFile Formats: PDF/x1a, PDF (Press Optimized), EPS and Tiff. Final effective resolution for all images and PDFs should be 300 dpi. Files should meet the size specifications listed. Color space: CMYK, or grayscale; no spot colors, no RGB. Ads not conforming to color specifications will be converted to CMYK. Benjamin Media Inc. is not responsible for color shifts due to conversions from RGB to CMYK. Hard-copy proofs are recommended but not required with all submitted materials. We accept no responsibility for color, content or quality if a color proof is not provided. Benjamin Media Inc. reserves the right to resize, re-crop or otherwise alter ads that are supplied incorrectly.

There is a minimum additional charge for Ad Creation/Modification $75/hour

InsertsPlease call for pricing.

Special PositionsGuaranteed only with a 10% extra charge added to space rate.

Short RatesAdvertisers will be short-rated if within a 12-month period from the date of the first insertion, they do not use the amount of space that their billing was based.

Agency Commissions15% of gross billing is allowed to recognized agencies on space, color, special positions and inserts.

Shipping InstructionsPlease submit large electronic files via our file sharing service at https://www.hightail.com/u/benjaminmedia

Ad SizesFull Page Trim Size: 8 1/8" x 10 7/8" (206 mm x 276 mm).Gatefold Cover: 16 1/4" x 10 7/8" (413 mm x 276 mm).Spread: 16 1/4" x 10 7/8" (413 mm x 276 mm).

Bleed SpecsSingle Page: 8 1/4" x 11 1/8" (210 mm x 282 mm).Spread: 16 1/2" x 11 1/8" (419 mm x 282 mm).Allow minimum 1/4" (6 mm) in from trim edge for live matter.

Non-PaymentIn the event of non-payment, publisher reserves the right to hold the advertiser and/or its advertising agency individually and/or jointly liable.

Disclaimer: Advertisers and ad agencies assume liability for all content (including text, representations and illustrations of advertisements printed) and also assume responsibility for any claims arising therefrom made against the publisher. Publisher reserves the right to reject any advertising that he/she feels is not in keeping with the publication’s standards. Publisher cannot guarantee bonus distribution.

Full Page 2/3 Page

1/2 Page Vertical 1/2 Page Island

1/2 Page Horizontal

1/3 Page Square 1/4 Page Square

1/4 Page Horizontal 1/6 Page Vertical

1/3 Page Vertical

8 1/4" x 11 1/8"210 mm x 282 mm

4 1/2" x 9-3/4"114 mm x 247 mm

3 3/8" x 9 3/4"86 mm x 247 mm

4 1/2" x 7 1/2"114 mm x 191 mm

7” x 4 7/8"178 mm x 124 mm

4 1/2" x 4 7/8"114 mm x 124 mm

3 3/8" x 4 7/8"86 mm x 124 mm

7" x 2 3/8"178 mm x 60 mm

2 3/16" x 4 7/8"56 mm x 124 mm

1/6 Page Horizontal

4 5/8" x 2 3/16"117 mm x 56 mm

2 3/16” x 9 3/4"56 mm x 247 mm

Print Specs11

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Digital Specs

All dimensions shown below are W & H in pixels. Benjamin Media uses Google DFP for all ad impressions. Ads and impressions are tracked when possible. Advertisers using a third-party service are responsible for tracking their own banner ad clicks.

Digital Edition Landing PageLanding Page Ad Sizes/Specs:

• Full page: 8-1/4” wide x 11-1/8” high• Spread: 16-1/2” wide x 11-1/8” high• Acceptable files include: pdf, eps and tiff. 300 dpi.

Digital Edition Sponsor Sponsor Ad Size/Specs:

• 160 x 600 pixels and can be submitted as jpg, gif, swf. Supply URL link.

• Sidebar ads are visible on desktops only, not available on mobile devices due to limited screen area.

Weekly Solar Builder E-NewsletterBanner ad size580 x 80 (72 dpi)

Advertorial• Headline• 25 words and image/logo• Include URL link

Solar Builder Spotlight E-NewsletterBanner Ad Size600 x 300 (72 dpi)

• Acceptable file formats are jpg and gif • Maximum file size is 25k • Provide URL address for link • Max looping 3x for gif files

Website Specs

Digital Specs E-Newsletter Specs

Branded Background SkinsAppears on the left and right side of the website page.

• Please supply left and right side artwork in jpg format • Please note, background skins are not guaranteed to show

on mobile devices and tablets• DFP and 3rd party tags are not accepted for background

skins. Please contact your sales rep for details.

Leaderboard Banner728 x 90 (a 320 x 50 banner is also required so your ad appears on mobile devices)

Welcome banner600 x 400(Banner appears when page opens)

• Size may not exceed 45k• jpg, gif and png files are accepted - 3x max rotation of gifs

(SWF files are not accepted)• Google DFP, 3rd party ad servers and javascript files are

also accepted• Publication will not host any images for javascript or 3rd

party tags

Large Leaderboard970 x 90(a 320 x 50 banner is also required so your ad appears on mobile devices)

Standard Banner300 x 250

Skyscraper300 x 600

300 x 250, 728 x 90, 300 x 600, 970 x 90 Static Banners• Size may not exceed 35k (300 x 600 can be 45k)• jpg, gif and png files are accepted - 3x max rotation of gifs

(SWF files will not be accepted)• Google DFP, 3rd party ad servers and javascript files are also

accepted• Publication will not host any images for javascript or 3rd party

tags

For 728 and 970 wide ads a 320 x 50 banner is also

required so that your ad appears on mobile devices.

TIP! Be sure your ads are mobile friendly

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Editorial



Please contact your sales representative for more details.

Once a month, Solar Builder editor Chris Crowell has a beer with a solar industry professional to discuss solar industry trends, new technology, cool projects, running a better solar business and general industry scuttlebutt. Expect episodes to be about 30 minutes long, or whenever the tap runs dry.

Podcast is published on:Solarbuildermag.com

Sponsor OpportunitiesOne sponsor per episode

Single Episode Sponsor $1,500 NetYour brand is promoted with a live 60-second audio ad on one podcast episode, plus:

• Your logo and short description is included on episode email promotions (8,700+ emails)• Your logo and short description is included on the podcast landing page• Sponsored episode featured in Solar Builder E-Newsletter (9,548 subscribers)• Dedicated tweet about your brand to Solar Builder Twitter followers (9,952 followers)

Multi-Episode Sponsor – 3 episodes $4,000 Net• All single episode perks• A half-page ad in Solar Builder, promoting your sponsored episodes (10,743 subscribers)• Choice of an interview guest

Solar Builder Buzz Podcast

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What you provide:• Company logo, presentation description and image.• Up to 5 custom pre-event survey questions for the registration form.• Final PPT presentation 2 days prior to live event. Note, videos can be

used in your webinar presentation!

What we provide:• One ½ page 4-color ad in Solar Builder promoting your webinar

session.• Two dedicated email blasts promoting webinar session to Solar

Builder subscribers.• Event posts on @Solar_Builder and other Benjamin Media social

media networks.• 60-minute Webinar (recommended 45 minutes for presentation and

15 minutes for Q&A). • Following the event, sponsor will be provided with a final report

including:• List of all registrants (including all contact information)*• A list of all questions asked during event• Answers to custom pre-event survey and any polls given during

the event• Webinar recording on www.solarbuildermag.com for one year

Sponsorship Rate: $4,000 Net

* Due to the Canadian Anti-Spam Legislation, we are unable to provide email addresses for Canadian registrants. We will be able to provide mailing

addresses and phone numbers for Canadian registrants.

215 Average Registrants per Webinar

You deliver the presentation. We deliver the qualified leads.

Reasons to Sponsor a Solar BuilderWebinar

You’ll generate qualified leads ready for your sales team. We will add custom questions to your registration form to help you determine the fit and interest of each lead.

You will get to know your target audience. Interact with your audience through polls and a Q&A session and get a better understanding of their current situation, challenges and needs.

You’ll raise brand awareness. Our multi-channel webinar marketing campaign will raise brand awareness while promoting your event.

You’ll position your company as a market leader. Present a high-quality educational webinar and become the authority on a subject.

It’s cost-effective. Not only is it cost-effective for you, it’s also cost-effective for attendees! Win-win!

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Webinars

Contact

Brittany ClineEvent Sales Manager

Ph: [email protected]

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Contact us today for more information and a list of sponsor benefits.

Solar projects are often installed by small

businesses – some that just entered the market

recently, maybe as an add-on service to their

roofing or HVAC business – which means they

could use expert advice on how to grow and

perfect their approach. Our Solar Business

Bootcamp is going to provide that.

April 24-25, 2018Philadelphia, PA

Platinum Sponsor - $5,000

Gold Sponsor - $2,500

Silver Sponsor - $1,500

Panel Sponsorship - $1,500

Networking Reception Sponsor - $1,000

Lunch Sponsor - $1,000 - 2 Available

Breakfast Sponsor- $1,000 - 2 AvailableCoffee Sponsor- $250 - 4 AvailableLanyard Sponsor - $1,000

Tabletop Sponsor - $1,000

Attendee Door Prize Sponsor – provide a door prize valued at $50+

Sponsorship Opportunities

Tabletop Exhibit Space and Sponsorships Available!

Over the course of two days, solar installers and contractors will be treated to in-depth panel presentations on the following solar business topics:

• Lowering customer acquisition costs• Software strategies• Customer service tips• Diversification into energy storage• Scaling up to larger projects• And more!

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PrintFour-Color Rates (GROSS)

1X 3X 6X

Full Page $2,770 $2,495 $2,240

1/2 Island $2,395 $2,150 $1,950

1/2 Page Standard $2,140 $1,960 $1,700

1/3 Page $1,510 $1,385 $1,255

1/4 Page $1,350 $1,230 $1,120

Business Card (NET RATES) n/a $345 $315

Cover Rates (GROSS) (RATES INCLUDE FOUR-COLOR)

1X 3X 6X

2nd Cover (Inside Front) $3,045 $2,740 $2,470

3rd Cover (Inside Back) $2,910 $2,625 $2,355

4th Cover (Back Cover) $3,190 $2,865 $2,585

DigitalWebsite Twitter (NET)

CPM Net RateScheduled tweets are normal text-based tweets that include one external link sent on the date/time you specify. Tweet content is subject to editor approval.

Standard Rectangle Banner (300x250) $55

Skyscraper Banner (300x600) $80

Leaderboard Banner (728x90) $85

Large Leaderboard Banner (970x90) $100 Rate $100 per tweet

Homepage Spotlight Banner (728x90) $6,500 Annual

Branded Background Skin $1,200 per month Weekly E-Newsletters (NET)

$3,000/3 months Rate - Banner $1,250 per month

$6,000/ 6 months Rate - Advertorial $400 per issue

$12,000/Annual

Welcome Banner $199 Monthly Solar Builder Spotlight E-Newsletters (NET)

Sponsorship $990/issue

Regional Impressions available. Contact your sales representative for more details.

Digital Edition (NET)

Digital Edition Sponsor $500/month Play Video Hyperlink $100/issue

Digital Edition Landing Page Full page - $300/issue Advertisement hyperlink $50/issue

Spread - $400/issue

Rates

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119,217 2018 - benjamin media inc. · 2017. 10. 12. · march/april: 2018 inverter buyer’s guide...

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