12-040611 land registry css – september 2012 – 24-10-12 (client use) 0 customer satisfaction...
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12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 1
Customer Satisfaction Survey
September 2012
Prepared for: Land Registry
Prepared by: Ipsos MORI
October 2012
2© Ipsos MORI
Contents
Key Findings Land Registry’s Key Measures
(KPI) NPS Touchpoint ratings
Searches & Official Copies Submitting Registrations Information & Guidance
Touchpoints - Key Driver Analysis Brand Values Comms Land Registry Offices Areas of Improvement Conclusions and Recommendations
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 3
Research Objectives
• To measure satisfaction with Land Registry service and provide performance indicator data
- To understand the factors that impact positively and negatively on the customer experience and satisfaction
- To understand the key drivers of satisfaction/ key areas of importance to customers
- To identify key areas for improvement- To identify trends over time
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 4
Methodology
Method Telephone interviewsSample provided by Land Registry
Interview Length 19 minutes
Fieldwork Period 12th September – 3rd October 2012
*Completed Interviews (300 in total)
175 Solicitors
125 Non Solicitors
Figure with a sign is significantly higher than the figure with a sign at the 95% confidence level
*Sample based on “key holders”, including multiple key holders for individual companies but only where the sample gives different contact names
*Random selection from customers using service in past 6 months
Key Findings
12-040611 Land Registry CSS – September 2012 – 24 -10-12 (Client use) 6
Land Registry continues to hold strong customer relationships
Continued strong scores for satisfaction and NPS show that Land Registry is performing well in the eyes of its customers. Moreover, stronger affinity with Land Registry’s brand values links to higher satisfaction and NPS scores.
Customers aware that they have dedicated teams are more satisfied, more likely to recommend and more aligned with LR’s core brand values; as are those with more frequent contact.
In general, Land Registry performs well in values relating to service quality and accuracy but less well on ‘softer’ values relating to a more personal, customer-centric approach. Most important brand value is that Land Registry provides a reliable and consistent service.
Together these findings show that Land Registry should continue to pursue a customer-led service strategy.
12-040611 Land Registry CSS – September 2012 – 24 -10-12 (Client use) 7
Land Registry continues to hold strong customer relationships
Again, speed of service remains highly regarded as is the consistency of service and the accuracy and quality of information. Customers rely on LR to provide the correct information first time around and scores suggest that LR is consistently meeting this need
Areas for improvement include:• Knowledge and competence of staff and LRs ability to put things right for searches and official copies• Speed of service for registrations and new titles is also a key area for improvement which lags behind the overall rating for speed of service, and• Value for money when submitting registrations which is low in comparison to other service scores
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 8
Headline Findings
Customers continue to perceive Land Registry as performing well, although the KPIs have dipped slightly this wave but the yearly trend shows steady improvement. All key measures are rated positively:
1) Satisfaction with the overall service stands at 96%, exactly on the KPI target of 96%. This is slightly down from the previous wave, but year on year the score is stable at 97%.
2) Net Promoter Score is 50%, again slipping slightly from last wave, but well above the target of 40% and is higher year on year.
Brand value ratings are very positive for aspects concerning service quality and accuracy. The three values receiving the highest scores are:
3) I trust Land Registry to ensure the integrity and accuracy of the registers (93%)4) Land Registry demonstrates the level of knowledge and expertise expected by its customers (92%)5) Land Registry provides a reliable and consistent service (92%)
Customers with a dedicated team are significantly more likely to respond positively to LR’s brand values; and on core values, closer affinity to the values links to higher NPS and higher Overall Satisfaction.
Among customers who rate the overall service as either excellent or very good, the top three aspects of service that impress them are:
6) Speed and efficiency (30%)7) Website/online services (16%)8) Helpfulness (12%)
Land Registry’s Key Measures
KPI
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 10
1% 1%2% 2%
15% 12%
43%43%
38% 42%
Overall service scores are slightly lower this wave, with T3B score now at 96%, down from 98% in June. However, the T3B score remains steady year on year, with those saying ‘excellent’ up slightly to 42%
96%
Q9.Thinking about your experience of dealing with Land Registry over the past 6 months, how would you rate the “overall service” provided? Would you say it was ….? Base: All respondents , excluding don’t knows (299); YTD, excluding don’t knows (604)
Data excludes Don’t Know responses
Excellent Very Good Good Fair Poor
YTD2011-2012
YTD2012-2013
97% 97%
T3B
Poor
Fair
Good
Very Good
Excellent
1%
2%
13%
46%
37%
Sept ’12
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 11
2%2%10%
21%
48%
45%
40%28%
3%
Customers with a dedicated service team remain significantly more likely to rate LR’s overall service as ‘excellent’
Poor
Fair
Good
Very Good
Excellent
1%
2%
13%
46%
37%
Q9.Thinking about your experience of dealing with Land Registry over the past 6 months, how would you rate the “overall service” provided? Would you say it was ….? Base: All respondents, excluding don’t knows (299); with a customer team (138); without a customer team (99)
Data excludes Don’t Know responses
Sept ’12
Excellent Very Good Good Fair Poor
Dedicated customer team
No dedicated customer team
98% 95%
96%
T3B
1212-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use)
For customers rating Land Registry’s service ‘excellent’ or ‘very good’ overall, the speed and efficiency of service continues to impress the most. Although, not significant compared to last wave, proportionately more customers are impressed with the speed, website and helpfulness of staff
Q10 What single aspect of Land Registry’s service has impressed you the most over the last 6 months or what have they done particularly well?Base: All who have an excellent or very good experience of working with the LR (248)
11%
4%
4%
4%
4%
4%
5%
5%
6%
7%
7%
12%
16%
30%
Aspects of services Land Registry has impressed on
Only responses mentioned by 4% or more customers shown on chart
Top 3 aspects YTD• Speed/efficiency 27%• Website 14%• Helpful 10%
Their speed/efficiency – fast responses/turnaround times
Their website/online services
Their helpfulness – helpful service/staff
They are user friendly/easy to deal with/use/they have easy to access services
Their searches/online search services/search results/map searches
Their registration service/speed of registrations
The personal service/good account manager/dedicated team
The information/advice they provide/availability of information
They are good/excellent overall
They get back to you/call you back/reply to contact
The portal is good/ easy to use/better than other systems/efficient
Electronic delivery/being able to download documents/pdfs
Their availability/they are easy to contact
Don`t know/not stated
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A word from the customers about the single aspect of service that has impressed them most over the last 6 months…
Q10 What single aspect of Land Registry’s service has impressed you the most over the last 6 months or what have they done particularly well?Base: All who have an excellent or very good experience (248)
“Just the website layout, the system very rarely goes
wrong and is easy to use”
“I think it's how straight forward and simple it is. It's a very easy system”
“They are helpful over the phone and very patient. It's a quick
service and it is rare for them to make a
mistake”
“The computerised system is something that they have done particularly well and
has impressed me the most”
“They're always very prompt and answer my queries. The
turn around for a query is very quick, which is useful
when you have other people chasing you around for
information”
“I think what's impressed me most is the fact that
they take enquires seriously and they try to
assist you”
“The dedicated customer team are nearly always
available to answer queries, and if not, they get back to
one quickly”
“Everyone is helpful and willing to spend time with
you on a problem”
“If there is a problem, the staff are very
helpful at explaining what we need to do, to
put it right”
“What I would expect the service to be like. I am
pleased with the way they are continuing to update
business e-services”
“Basically the fact that their website is
regularly updated and is a good site”
“I like the way you can speak to an individual more than once, when you write to
them you get a letter from an individual who you can write
to if you need more help”
Net Promoter Score
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 15
8% 33% 58%
Detractors (0-6) Passive (7-8) Promoters (9-10)
The Net Promoter Score for September 2012 of 50% is down slightly from June, but remains well above the NPS KPI target of 40%, and higher than the 2011-12 overall score
How happy would you be to recommend or tell
others that Land Registry offers an excellent
service?
Net Promoter Score
10 = extremely happy to recommend0 = extremely unhappy to recommend
Q7 How happy would you be to recommend or tell others that Land Registry offers an excellent service? Base: All respondents (300); YTD 2011-2012 (1202), YTD 2012-2013 (606)
52%
YTD2012-2013
44%
YTD2011-2012
40%NPS Target =
1%1%
2%4% 6% 26% 20% 38%
1098765
Net Promoter Score Breakdown 43
50%
Sept ‘12
Data includes Don’t Know responses
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 16
Office admin customers remain more likely to recommend LR; whilst customers in a senior role remain less likely to do so
Net Promoter Score
Promoter (9-10)Neutral (7-8)Detractor (0-6)
10 = extremely happy to recommend0 = extremely unhappy to recommend
Q7 How happy would you be to recommend or tell others that Land Registry offers an excellent service? Base: All respondents (300); Sols / Cons (175); Non Sols / Cons (125); Senior Role (100); Admin / Office Role (71)
How happy would you be to recommend or tell others that Land Registry offers
an excellent service?
Office / Admin Role
Senior Role
Non Solicitors / Conveyancers
Solicitors / Conveyancers
Total
4%
12%
14%
5%
8%
28%
38%
31%
34%
33%
68%
48%
54%
61%
58%
Data includes Don’t Know responses
50%
56%
41%
36%
63%
Sept‘12
Arrows denote a score which is significantly higher or lower at 95% confidence
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 17
Those who have daily contact with Land Registry are significantly more likely to be promoters; those with less-than-weekly contact are more likely to detract
Net Promoter Score
Promoter (9-10)Neutral (7-8)Detractor (0-6)
10 = extremely happy to recommend0 = extremely unhappy to recommend
Q7 How happy would you be to recommend or tell others that Land Registry offers an excellent service? Base: All respondents (300); Daily (147); Weekly (90); Less Often (63)
How happy would you be to recommend or tell others that Land Registry offers
an excellent service?
Less often
Weekly
Daily
Total
17%
7%
5%
8%
35%
40%
27%
33%
46%
53%
66%
58%
Data includes Don’t Know responses
50%
61%
47%
29%
Sept ‘12
Arrows denote a score which is significantly higher or lower at 95% confidence
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 18
Furthermore, customers aware they have a dedicated customer team are significantly more likely to recommend LR than those not aware
Net Promoter Score
Promoter (9-10)Neutral (7-8)Detractor (0-6)
10 = extremely happy to recommend0 = extremely unhappy to recommend
Q7 How happy would you be to recommend or tell others that Land Registry offers an excellent service? Base: All respondents (300); With customer team (138); without customer team (100)
How happy would you be to recommend or tell others that Land Registry offers
an excellent service?
Without team
With team
Total
16%
4%
8%
36%
28%
33%
47%
66%
58%
Data includes Don’t Know responses
50%
62%
Sept ‘12
31%
Arrows denote a score which is significantly higher or lower at 95% confidence
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 19
Speed and efficiency, general satisfaction and good customer service are the top reasons customers say they will recommend LR
17%
17%
18%
18%
24%
27%
30%
Q8 Why do you say this? Base: All Promoters (174)
Only top 7 responses shown on chart
Reasons for recommending Land Registry
Speed/efficiency POSITIVE (fast service, response times etc)
They are good/excellent - Happy/satisfied with them
Service/customer service POSITIVE (helpful, friendly, polite etc)
Ease of use POSITIVE (user friendly website, easy to deal with etc)
Online services/portal POSITIVE (good online resources/material etc)
No problems/complaints/rarely experience problems
Responses to enquires/problems/follow up POSITIVE (questions answered/problems resolved/get back to you
etc)
Compared to June ’12 significantly fewer
customers are having ‘no problems’ as a
reason to recommend LR (26% in June)
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 20
6%
6%
0%
6%
4%
9%
17%
17%
15%
21%
28%
13%
28%
38%
2%
2%
8%
7%
8%
5%
5%
20%
15%
13%
11%
33%
26%
30%
With team
Without team
Q8 Why do you say this? Base: All Promoters (174); With team (91); Without team (47)
Reasons for recommending Land Registry
Speed of service is important for all customers, but great customer service is the main reason why customers with a dedicated team recommend LR; and is far less likely to be mentioned by those without a dedicated team
Data includes Don’t Know responses
Speed/efficiency POSITIVE (fast service, response times etc)
They are good/excellent - Happy/satisfied with them
Service/customer service POSITIVE (helpful, friendly, polite etc)
Ease of use POSITIVE (user friendly website, easy to deal with etc)
Online services/portal POSITIVE (good online resources/material etc)
No problems/complaints/rarely experience problems
Responses to enquires/problems/follow up POSITIVE (questions answered/problems resolved/get back to you etc)
It meets our needs/provides what we want
Information POSITIVE (good, clear information etc)
Knowledge/experience/ability POSITIVE (knowledgeable, good staff ability etc)
Telephone service/ease of contact POSITIVE (fast, easy to contact etc)
Dedicated team/point of contact POSITIVE
Reliable service/do what they promise
We have to use them/there is no alternative
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 21
Customer reasons for Net Promoter Score …
“Because there are some elements of the
registry that are excellent and some that are not so good, and it does vary from registry
to registry”
“Mainly because there is no one else to
recommend and the system is fairly
straight forward”
“I think the system is very laborious, time consuming and
insufficient. It's very hard to get in contact with people”
“All of our enquiries are dealt with online, so they are dealt with immediately, any queries that can't be resolved online
are dealt with on the telephone”
“It's a reasonable price and it is easy
to use”
“Their charges are far too high for anyone other than lawyers. I have
had to go to a lot of trouble to provide identity information which they
already have but insist on having it again on any transaction”
“I personally think they've always been
very helpful and when I fill out forms they always
guide me to the right form. Give guidance
when necessary”
Q8 Why do you say this? Base: All respondents (300); Promoters (174)
“Before all the cutbacks I would have rated them an
8/9. The service has completely changed”
Promoters
Detractors
Passives
“I have always found them helpful and easy
to deal with”
“Well just much more efficient
than they were years ago”
“Very easy, everything is online.
You just ask for what you want, get a PDF and off you
go”
Why do you say this....?“The turnaround time for unusual applications like
'Transfers of Part', have been
slow over the past 6 months”
“I don't think their system is particularly user friendly for finding information where you don't have a
specific address”
“Whenever I have spoken to anybody
they have been helpful. Occasionally the site is down but that is rare and is
quickly fixed”
“I think the only problem is the website is not reliable. I mostly work online and it
has a habit of shutting down randomly”
“It's a fundamentally good service but it's cumbersome on the
website. It's also very expensive”
Touchpoint Ratings – Searches & Official Copies – Submitting Registrations – Information & Guidance
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 23
Requesting searches and of-ficial copies
Submitting registrations Requesting information or guidance
12%21% 21%
42%
44% 38%
43%29% 37%
-2% 2% 4%1% 1%
All service areas are rated well by customers. Performance on requesting information or guidance has slightly improved from 2011-2012
94%97% 95%Top 3 Box - Sept 12
Q19A_Still thinking about the service you receive when requesting searches and official copies, how would you rate Land Registry in terms of.... "The overall service“? Base: All who request searches & official copies (265) Q25_How would you rate the service you receive when submitting registrations from Land
Registry in each respect? "Overall Service “ Base: All who submit registrations (194) Q32 how would you rate the information and guidance provided by Land Registry in terms of... "Overall Service"Base: All who requested info and guidance (131)
Excellent
Very good
Good
Fair
Poor
Overall service areas
97%
97%
95%
95%
96%
91%
YTD ‘12 – ‘13
YTD ‘11 – ‘12
Don’t knows & N/As 1% 5% N/A
Arrows denote a score which is significantly higher or lower at 95% confidence
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 24
92%
12%19% 13%
25% 23%15%
25% 20% 17%
42% 34%33%
29% 33%34%
29%27% 33%
43% 42%
34%
41% 40%
28%30%
22%
42%
2% 2% 2% 3% 2% 2% 7% 3% 2%1% 2% 1%
4%2% 1%
YTD ‘ 2012 – 2013 97% 95% 82% 94% 95% 79% 82% 72% 92%
YTD ‘ 2011 – 2012 97% 96% 94% 95% 95% 90% 86% 75% NA
95%97% 80% 95% 95% 77% 84% 69%
Don’t know & n/a
1% 1% 18% 2% 2% 21% 5% 27% 6%
Searches and Official Copies
Q19 Still thinking about requesting searches and official copies, how would you rate Land Registry in terms of.... Base: All (265), YTD 2011-2012 (1083), YTD 2012-2013 (540)
For searches & official copies: putting things right, knowledge & competence, and helpfulness & courtesy are the lowest aspects of service, and have slipped year on year, although this appears to be driven by customers seeing them as not applicable rather than rating LR more poorly. Value for money garners most fair / poor ratings
Excellent
Very good
Good
Fair
Poor
Top 3 Box -Sept 12
Arrows denote a score which is significantly higher or lower at 95% confidence
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 25
21% 25% 19% 25% 23% 30% 27%
44% 30% 36%36% 36%
31% 31%
29%34% 38% 29% 29% 26% 30%
2% 2% 2% 2% 7% 3% 4%2% 1%
1%1% 1%
89% 94% 92% 90% 88% 88% 88%Top 3 Box- Sept 12
Don’t know & N/As
5% 8% 6% 8% 5% 9% 7%
Q25 Continuing to think about the service you receive when you submit registrations, how would you rate the service in terms of... Base: (194), YTD 2011-2012 (815), YTD 2012-2013 (396)
YTD ‘ 2012 – 2013
95% 89% 93% 92% 91% 88% 90%
YTD ‘ 2011 – 2012 95% 94% 94% 94% 93% 88% 93%
When submitting registrations: the overall service continues to be rated highly, with slightly lower scores for speed, consistency, putting things right, and correct return of documents. Performance on speed has slipped year on year although this is due to customers seeing it as not applicable
Excellent
Very good
Good
Fair
Poor
Arrows denote a score which is significantly higher or lower at 95% confidence
Submitting registrations
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 26
21% 23% 27% 34% 30% 29% 28% 26%
44% 37% 32% 21% 25% 24% 20%33%
29% 32% 26%19% 21% 23% 26%
30%
2% 2% 4% 12% 11% 12% 8% 4%
4% 4% 3% 6%
92%94% 86% 74% 76% 76% 74%Top 3 Box- Sept 12
Don’t know & N/As
5% 6% 11% 10% 9% 9% 12% 7%
YTD ‘ 2012 – 2013 95% 92% 86% 76% 81% 81% 76% 92%
YTD ‘ 2011 – 2012 95% 92% 90% 87% 87% 83% 81% NA
Q25 Continuing to think about the service you receive when you submit registrations, how would you rate the service in terms of... Base: (194) ,YTD 2011-2012 (815), YTD 2012-2013 (396)
Whilst LR is rated well for speed of service overall and for submitting registrations overall, scores are significantly lower for the requisition process and keeping you informed. All of these are also down year on year
Excellent
Very good
Good
Fair
Poor
89%
Arrows denote a score which is significantly higher or lower at 95% confidence
Submitting registrations
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 27
41%32% 35% 32% 32% 29%
27%39% 31% 36%
43%37%
20%22%
24%26%
21%27%
11% 6% 8% 4% 4% 5%
2%
1%2%
1% 1% 1%
Overall accuracy & qualityOverall speed of service
Q25 Continuing to think about the service you receive when you submit registrations, how would you rate the service in terms of... Overall speed of service? Base: Sept ‘12 (170), YTD 2011-2012 (766), YTD 2012-2013 (347). Overall accuracy & quality? Base: Sept (170); YTD 2011-2012 (759), YTD 2012-2013 (349)
Substantive registrations
Base only includes those who gave a rating at each question
It is worth noting that the scores exclude DK responses which is
having an impact on reported scores.
Therefore, it is important
to view these
findings with a degree of
caution
Excellent
Very good
Good
Fair
Poor
YTD 2011 - 2012
For substantive registrations, it appears that scores for overall speed of service and accuracy & quality may be slipping slightly year on year – but they remain strong
Sept‘12
YTD 2012 - 2013
YTD 2011 - 2012
Sept ‘12
YTD 2012 - 2013
93%88% 90% 95% 96% 93%Top 3 Box
Arrows denote a score which is significantly higher or lower at 95% confidence
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 28
21% 14% 19% 24% 21% 21% 24%
38%38%
40% 36% 38% 39% 34%
37%40% 35% 34% 31% 32% 32%
4% 5% 5% 4% 8% 4% 6%1% 1% 1% 1% 4% 2%
92%95% 94% 95% 91% 92% 90%Top 3 Box
Q32 Thinking further about when you recently requested information or guidance from Land Registry on a specific issue, how would you rate the information and guidance provided by Land Registry in terms of... Base: All who requested info and guidance and liaised with staff (131); YTD 2011-2012 (605), YTD 2012-2013 (265)
YTD ‘ 2012 – 2013 96% 94% 95% 95% 92% 94% 91%
YTD ‘ 2011 – 2012 91% 92% 93% 93% 90% 87% 87%
Don’t knows & N/As
NA 3% NA 2% NA 1% 2%
Information & guidance
All aspects of information and guidance are rated highly, and the overall rating and ease of contacting staff have improved year on year
Excellent
Very good
Good
Fair
Poor
Arrows denote a score which is significantly higher or lower at 95% confidence
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 29
19%34%
25% 19% 23% 27% 25% 24%
34%21%
30% 40% 33% 32% 36% 36%
42%19%
34%35% 40%
26% 29% 34%
2%12%
2% 5% 2% 4% 2% 4%2%
4%
2% 1%
74%95% 89% 94% 95% 86% 90%Top 3 Box
Accuracy & qualitySpeed of service
95%
Q19 (265); Q25 (194); Q32 (131); Q19 YTD 2011-2012 (1083); Q25 YTD 2011-2012 (815); Q32 YTD 2011-2012 (553) , Q19 YTD 2012-2013 (540), Q25 YTD 2012-2013 (396), Q32 YTD 2012-2013 (265)
YTD ‘ 2012 – 2013 95% 76% 89% 95% 95% 86% 92% 95%
YTD ‘ 2011 – 2012 96% 87% 94% 93% 95% 90% 94% 93%
Don’t knows & N/As
1% 10% 8% NA 2% 11% 8% 2%
Whilst speed of service and accuracy for searches/official copies and requesting information or guidance remain highly rated, speed and accuracy for registrations & new titles, and to a lesser extent, for dealings & applications, appear to be declining. These should be monitored carefully
Excellent
Very good
Good
Fair
Poor
2012-2013 YTD total. View YTD trend with caution
Arrows denote a score which is significantly higher or lower at 95% confidence
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 30
25% 28% 25% 23% 20%30%
29% 20% 29% 36%27%
31%
30%26%
41% 29%
22%
26%
7% 8% 3% 7% 3% 3%4%
6%1% 1% 2% 1%
74%84% 95% 88% 69% 88%Top 3 Box
Putting things rightConsistency of serviceValue for moneyQ19 (265); Q25 (194); Q19 YTD 2011-2012 (1083); Q25 YTD 2011-2012 (815); Q19 YTD 2012-2013 (540); Q25 YTD 2012-2013 (396)
YTD ‘ 2012 – 2013 82% 76% 94% 91% 72% 88%
YTD ‘ 2011 – 2012 86% 81% 95% 93% 75% 88%
Don’t knows & N/As
5% 12% 2% 5% 27% 9%
Value for money and consistency of service score less highly and seem to be slipping for submitting registrations; whereas putting things right is a weakness for searches/official copies
Excellent
Very good
Good
Fair
Poor
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 31
[searches / official copies]
[submitting registrations] [searches / official copies]
[submitting registrations]
13% 19% 15%23%
33%36%
34%
37%
34%
38%
28%
32%
2% 2% 2% 2%1%
80% 92% 77% 92%Top 3 Box
Whilst the staff dealing with the submission of registrations continue to be well rated, ratings on both helpfulness & courtesy and knowledge & competence of staff by customers requesting searches or official copies are weaker, and have decreased year on year
Helpfulness & courtesy of staff Knowledge & competence of staff
Q19 (265); Q25 (194); Q19 YTD 2011-2012 (1083); Q25 YTD 2011-2012 (815); Q19 YTD 2012-2013 (540); Q25 YTD 2012-2013 (396)
YTD ‘ 2012 – 2013 82% 93% 79% 92%
YTD ‘ 2011 – 2012 94% 94% 90% 92%
Don’t knows & N/As
18% 6% 21% 6%
Excellent
Very good
Good
Fair
Poor
Touchpoints - Key Driver Analysis
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 33
Identifying priorities for action
• Correlation analysis has been performed on the data to understand which individual factors are correlating most strongly with the overall service rating (KPI)
• Results are used to attribute a “derived importance” score to each individual factor- This helps to identify the key issues, (those that can make
distinction between “good” and “excellent” service)
• Combining this “derived importance” score with the actual performance score allows priorities to be set- Action should be focused on areas of high importance and
relatively low performance
Typically, the strength of correlations are interpreted as follows: • -1.0 to -0.7 strong negative association• -0.7 to -0.3 negative association• -0.3 to +0.3 little or no association• +0.3 to +0.7 positive association• +0.7 to +1.0 strong positive association
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 34
Key drivers of satisfaction
At the highest level, as in previous waves, requesting searches and officialcopies and submitting registrations have the greatest impact onsatisfaction with overall service. Performance is reasonably good on theseaspects. The website is of medium level importance and lowestperformance, suggesting that this should be an area of focus.
When aspects of service are considered in more detail...For searches and official copies: completion of searches is a key strength.For submitting registrations, performance could be improved on therequisition process, keeping you informed, and speed of service for firstregistrations & new titles.
When looking for information and guidance: Accuracy and quality is a keystrength but clarity of explanations and ownership of issues are areas forimprovement as they are key drivers of satisfaction but are rated belowaverage
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 35
Requesting Searches and of-ficial copies
Submitting registrations
Land Registry website
Requesting information and guidance
Land Registry portal
0.59
0.59
0.56
0.54
0.49
Base size: 300 Service areas Correlations with “overall service” provided in past 6 months (Q9)
Strongest driver of overall service is “Requesting Searches and official copies”
Overall service
Correlations with Overall Service Provided in Past 6 Months (Q9)
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 36
Performance (Mean)
Although all aspects of Overall Service are of similar levels of importance, requesting searches and official copies is the strongest, followed by submitting registrations. The website is less well rated, but of above average importance and should be a focus area
3.4 3.5 3.6 3.7 3.8 3.9 4.0 4.1 4.2 4.30.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
Land Registry website
Land Registry portal
Requesting information and guidance
Submitting registrationsRequesting Searches and
official copies
Key ActionAreas
Communicate and Maintain Performance
Communicate Performance
Consider PerformanceImprovement
Overall service
LowerAssociatio
n
Higher Associatio
n
Deri
ved Im
port
ance
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 37
Completion of searches
Consistency of service
Speed of service
Accuracy & quality
Putting things right i.e. processing corrections
Value for money
Knowledge & competence of staff
Helpfulness & courtesy of staff
0.70
0.69
0.59
0.58
0.52
0.50
0.49
0.49
Base size :265 Service areas Correlation with “overall service” provided when requesting searches/copies(Q19(8))
Strongest driver of overall service is “Completion of searches”
Correlations with Overall Service Provided When Requesting Searches/ Copies [Q19(8)]
Searches and Official Copies
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 38
3.4 3.5 3.6 3.7 3.8 3.9 4.0 4.1 4.2 4.30.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
Completion of searches
Putting things right i.e. processing corrections
Consistency of service
Knowledge & compe-tence of staff
Helpfulness & courtesy of staff Value for money
Accuracy & quality Speed of service
Performance (Mean)
Key ActionAreas
Communicate Performance
Consider PerformanceImprovement
Communicate and Maintain Performance
Completion of searches is a clear strength; putting things right and value for money should be considered for improvement but they are less than average in terms of importance
Searches and Official Copies
LowerAssociatio
n
Higher Associatio
n
Deri
ved Im
port
ance
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 39
Correlations Overall Service Provided When Submit Changes To Register [Q25(13)]
Base size : 194 Service areas Correlation with “overall service” provided when submit changes to register (Q25(13))
Strongest driver of overall service is “Completion of registrations”
Completion of registrations
Accuracy & quality for first registrations/new titles
The requisition process
Accuracy & quality for dealings and applications, excluding first registrations and new titles
Helpfulness & courtesy of staff
Knowledge & competence of staff
Putting things right. i.e. processing corrections
Speed of service for dealings and applications, excluding first registrations and new titles
Keeping you informed or updated during the process
Consistency of service
Ensuring the correct return of any supporting documents
Speed of service for first registrations and new titles
Value for money
0.80
0.72
0.71
0.70
0.70
0.68
0.68
0.68
0.67
0.67
0.64
0.62
0.59
Submitting registrations
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 40
3.4 3.5 3.6 3.7 3.8 3.9 4.0 4.1 4.2 4.30.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
Completion of registrations
Putting things right. i.e. processing corrections
The requisition process
Ensuring the correct return of any supporting documents
Keeping you informed or updated during the process
Consistency of service
Knowledge & competence of staff
Helpfulness & courtesy of staff
Value for money
Accuracy & quality for dealings and applications, excluding
first registrations and new ti-tles
Accuracy & quality for first reg-istrations/new titles
Speed of service for dealings and applications, excluding
first registrations and new ti-tles
Speed of service for first regis-trations and new titles
LowerAssociatio
n
Higher Associatio
n
Deri
ved Im
port
ance
Performance (Mean)
Key ActionAreas
Consider PerformanceImprovement
Communicate Performance
Communicate and Maintain Performance
Completion of registrations, accuracy & quality, and helpfulness, courtesy, knowledge & competence of staff are all key strengths of registration submission. Performance should be improved on the requisition process, keeping you informed, and speed of service for first registrations & new titles Submitting
registrations
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 41
Accuracy & quality
Clarity of explanations and information provided
Ownership & solving of issue
Calls returned / correspondence responded to when promised
Speed of service
Ability to easily contact staff
0.87
0.86
0.81
0.79
0.77
0.72
Base size: 131 Service areas Correlations with “overall service” provided in past 6 months (Q32(7))
Strongest driver of overall service is “Accuracy and quality”
Correlations Overall Service Provided When Requesting Information / Guidance [Q32(7)]
Information and guidance
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 42
3.4 3.5 3.6 3.7 3.8 3.9 4.0 4.1 4.2 4.30.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
Accuracy & quality
Speed of service
Ownership & solving of issue
Clarity of explanations and information pro-
vided
Calls returned / cor-respondence re-sponded to when
promisedAbility to easily contact
staff
Performance (Mean)
Key ActionAreas
Communicate and Maintain Performance
Communicate Performance
Consider PerformanceImprovement
Requesting information & guidance is a key area. Strengths are accuracy & quality, and responding to calls/correspondence. Weakness which should be addressed are clarity of explanations and information, and taking ownership to resolve issues
LowerAssociatio
n
Higher Associatio
n
Deri
ved Im
port
ance
Information and guidance
Brand Values
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 44
Brand Values – Headlines
• Land Registry scores very well on several brand values including reliable and consistent service, knowledge and expertise, and maintaining the integrity and accuracy of the registers.
• Performance is lower on elements relating to a customer-centric offer, and this should be the focus for improvement.
• Those with a customer team tend to give higher scores for brand value statements, including those relating to a customer-centric offer; thus demonstrating the importance of this strategy.
• Higher brand value scores are associated with a higher propensity to recommend and overall service satisfaction; implying that if LR can deliver on its brand values, the customer relationship will be stronger overall.
• One third of customers still feel that LR can be too rigid in its processes and procedures and complicated to deal with. However, those with a customer team are less likely to see their dealings at complicated.
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 45
Series1 25%
15%
31%
32%
29%
20%
30%
28%
28%
31%
67%
64%
57%
60%
59%
73%
46%
44%
43%
44%
4%
6%
4%
3%
2%
3%
10%
13%
13%
11%
2%
1%
5%
3%
7%
3%
4%
2%
2%
2%
1%
1%
1%
2%
1%
2%
1%
2%
B2BSept’12
T2BSept’12
T2B YTD11-12
T2B YTD12-13
3% 92% N/A 95%
2% 79% N/A 81%
6% 87% N/A 87%
3% 92% 88% 91%
9% 88% 86% 88%
4% 93% 89% 91%
6% 76% 81% 80%
3% 72% 79% 73%
5% 71% 77% 74%
2% 75% 78% 76%
Q13 Agreement with statements... Base: All respondents (300)
Disagree strongly Disagree slightly Neither agree nor disagree Agree slightly Agree strongly
LR is highly rated for providing a reliable and consistent service, demonstrating the level of knowledge and expertise expected, and ensuring the integrity and accuracy of the registers. Performance is lower on valuing customers, respecting their views, commitment to continuous improvements, seeking to understand and meet customer needs, and treating all customers fairly
Land Registry provides a reliable and consistent service
Land Registry treats all customers fairly
Customers are clear about the service elements Land Registry provides
Land Registry demonstrates the level of knowledge and expertise expected by its customers
Land Registry products and services are easy to find and use
I trust Land Registry to ensure the integrity and accuracy of the registers
Land Registry seeks to understand its customers’ needs and strives to meet them
Land Registry respects its customers’ views
Land Registry values the relationship with my organisation
Land Registry is committed to continuous improvements in quality, efficiency and effectiveness
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 46
Land Registry seeks to understand its customers’ needs and strives to meet them
27%
23%
13%
19%
31%
31%
28%
35%
24%
34%
22%
19%
32%
26%
28%
31%
27%
27%
33%
33%
66%
65%
70%
56%
62%
49%
65%
56%
70%
44%
71%
76%
56%
36%
54%
33%
56%
29%
53%
34%
4%
5%
4%
9%
3%
4%
1%
5%
1%
4%
4%
2%
7%
16%
12%
15%
9%
18%
7%
16%
2%2%
1%
1%
3%
8%4%
1%
4%
13%
3%1%
2%
9%
1%
3%
1%
5%
2%
3%
2%
1%
2%
3%
1%
1%
3%
1%
2%
5%
1%
1%
3%
1%
DKsT2B Sept
’12
1% 93%
3% 88%
12% 83%
13% 75%
1% 93%
5% 80%
1% 93%
2% 91%
- 94%
2% 78%
- 93%
- 95%
4% 88%
8% 62%
5% 81%
17% 64%
6% 83%
18% 56%
5% 86%
13% 67%
Customers are clear about the service elements Land Registry provides
Land Registry treats all customers fairly
Land Registry provides a reliable and consistent service
I trust Land Registry to ensure the integrity and accuracy of the registers
Land Registry demonstrates the level of knowledge and expertise expected by its customers
Land Registry products and services are easy to find and use
Q13 Agreement with statements... Base: All respondents (300); With a customer team (138); without a customer team (100)
Customers with a dedicated team are significantly more likely to respond positively to several aspects of LR’s brand values, including seeking to understand and meet customer needs, respecting customer views, and valuing relationships
- With customer team*- Without customer team
*
*
*
*
*
*
*
Disagree strongly Disagree slightly Neither agree nor disagree Agree slightly Agree strongly
Data includes Don’t Know responses
Land Registry respects its customers' views
Land Registry values the relationship with my organisation
Land Registry is committed to continuous improvements in quality, efficiency & effectiveness
*
*
*
Arrows denote a score which is significantly higher or lower at 95% confidence
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 47
20%
21%
13%
33%
13%
15%
9%
13%
13%
11%
7%
32%
36%
30%
25%
20%
15%
41%
28%
DKsT2BSept’12
2% 33%
2% 36%
NA 22%
1% 46%
Dealing with Land Registry can be complicated
Land Registry’s processes and procedures are too rigid
Q13 Agreement with statements... Base: All respondents (300); With a customer team (138); without a customer team (100)
Customers aware that they have a dedicated team are also less likely to believe that LR can be complicated to deal with
- With customer team*- Without customer team
*
*
Disagree strongly Disagree slightly Neither agree nor disagree Agree slightly Agree strongly
Arrows denote a score which is significantly higher or lower at 95% confidence
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 48
Land Registry provides a reliable and consistent service
Land Registry values the relationship with my organisation
Land Registry seeks to understand its customers’ needs and strives to meet them
Land Registry products and services are easy to find and use
Land Registry is committed to continuous improvements in quality, efficiency and effectiveness
Dealing with Land Registry can be complicated (*)
Land Registry demonstrates that it values its customers and respects its customers’ views
Land Registry’s processes and procedures are too rigid (*)
Land Registry treats all customers fairly
Land Registry demonstrates the level of knowledge and expertise expected by its customers
Customers are clear about the service elemnts that Land Reg-istry provides
I trust Land Registry to ensure the integrity and accuracy of the registers
0.46
0.46
0.46
0.43
0.42
0.38
0.38
0.38
0.37
0.35
0.34
0.31
Correlations with Overall Service Provided in Past 6 Months (Q9)
Base size: 300 Service areas Correlations with “overall service” provided in past 6 months (Q9) against (Q13)
Strongest driver of overall service is “provides reliable and consistent service ”
(*) indicates negative correlations
Brand Values
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 49
LowerAssociatio
n
Higher Associatio
n
Deri
ved Im
port
ance
Performance (Mean)
Core strengths are reliable and consistent service, understanding and meeting customer needs, products / services easy to find and use, commitment to continuous improvement. LR values the relationship with my organisation is an area to improve. Complexity and rigidity could be addressed, but are less closely linked to overall satisfaction
3.2 3.4 3.6 3.8 4.0 4.2 4.4 4.60.3
0.4
0.5
Dealing with Land Registry can be complicated
Land Registry’s processes and procedures are too rigid
Land Registry provides a reliable and consistent service
Land Registry treats all cus-tomers fairly
Customers are clear about the service elemnts that Land Reg-
istry provides
Land Registry demonstrates that it values its customers and re-
spects its customers’ views
Land Registry demonstrates the level of knowledge and expertise
expected by its customers
Land Registry seeks to under-stand its customers’ needs and
strives to meet them
Land Registry values the rela-tionship with my organisation
Land Registry is committed to continuous improvements in quality, efficiency and effec-
tiveness
I trust Land Registry to ensure the integrity and accuracy of the
registers
Land Registry products and services are easy to find and
use
Key ActionAreas
Communicate and Maintain Performance
Communicate Performance
Consider PerformanceImprovement
Brand Values
N.B. Mean scores for ‘Land Registry’s processes and procedures are too rigid’ and ‘dealing with Land Registry can be complicated’ have been reversed to reflect the negative scale
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 50
Land Registry values the relationship with my organisation
Series1 28% 43%13%2%
2%
To improve the relationship between LR and their organisation, customers would like to see LR understand their business needs more
Q14 Earlier you didn’t agree with the statement that Land Registry values the relationship with my organisation.What can Land Registry do to improve the relationship between your organisation and Land Registry? Base: (54)
“They could listen more, ask more questions be slightly less rigid in their
responses. Understand a bit more about our
procedures and what we go through and our transition process and what we go
through to follow their rules”
“They could explain to me how the new Land Registry system works. It is no longer clear where and who we are supposed to contact; everything
gets redirected”
“Offer discounts for regular users”
“Improve communication-aimed at the specific office we deal with. Simplify Land Registry legislation and make it less
prescriptive”
“They could hold regular meetings with members of
the profession, as they used to do”
“Make life easier by shortening the
forms, and saving trees. Reducing the number of forms”
“Recognise that we are solicitors when
we call and not just a random person”
“I think considering the importance of the service to the individual, I think it's that we feel like a small organisation and therefore not important to them”
“Better understand the difficulties that our firm faces.
Early completion”
“Having a response electronically to something that you haven't been able to obtain, so you know the
reason why”
T2BSept’12
YTD ‘11-12
YTD ‘12-13
71% 77% 74%
Disagree strongly Disagree slightly Neither agree nor disagree Agree slightly Agree strongly
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 51
Series1 22%
21%
11%
13%
4%
13%
29%
32%
34%
18%
To improve LR processes, customers would like to see each case treated individually and providing tailored solutions
B2B Sept ’12
T2BSept’12
T2BYTD
‘11-12
T2BYTD
‘12-13
50% 33% 34% 30%
63% 33% 29% 32%Dealing with Land Registry can be complicated
Land Registry’s processes and procedures are too rigid
Q13 Agreement with statements... Base: All respondents (300) Q15 What can Land Registry do to improve their processes? Base: All who agreed with above statement (119)
“Most of my complaints are with plans on very old
documents, where historically they were just hand-drawn
and not to scale. Land Registry need to adopt a more pragmatic view”
“They should use more discretion with individual
cases. They won't release information - even simple
requests - as they are terrified they may be done
out of a fee”
“Pick up the phone, allow minor mistakes to be
rectified without payment”
“It's difficult to find things on the system and feels
like your are wading through mud to get
information”
Important suggestions
Disagree strongly Disagree slightly Neither agree nor disagree Agree slightly Agree strongly
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 52
The most often mentioned improvements that customers wish to see are increased flexibility; simplicity; and improvements to online services. Flexibility is a key priority for customers this wave (22% vs. 10% in June ‘12). Similarly, compared to the last wave, more customers suggest simplicity as an improvement (13% in June ’12)
Q15 What can Land Registry do to improve the relationship between your organisation and Land Registry? Base: All who agreed with above statement (119)
Be more flexible/less rigid/deal with cases individually/use more common sense
Make it simpler/clearer/easier/more user friendly in general/simplify procedures
Improve their website/online services/the portal (e.g. easier to use, provide more information)
Provide better/clearer user guides/guidelines/explanations of their procedures
Less rejection of applications/phone us instead of cancelling for minor issues
Speed up processes/faster responses
Simpler searches/easier to use search service/ enable searches without title number
More communication/follow up contact/keep us informed of changes
Make website easier to access (accessible any time/easier log-in process etc)
Use clearer/simpler language/layman’s terms (less jargon/technical language)
Make it easier to contact the relevant person/deal with the same person/provide a point of contact/better availability
Other
22%
22%
19%
11%
8%
8%
7%
7%
7%
5%
4%
9%
Important suggestions
Only responses mentioned by 4% or more customers shown on chart
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 53
Promoters
Brand value Vs. KPI and NPSLand Registry values the relationship with my organisation
Land Registry values the relationship with my organisation
Disagree strongly Disagree slightly Neither agree nor disagree Agree slightly Agree strongly
Series1 28%
27%
25%
33%
43%
48%
53%
36%
13%
13%
10%
19%
2%
1%
1%
2%
2%
1%
T2B
Total
Passives
Q13 Agreement with statements... Base: All respondents (300); T2B (249); Prom. (174); Passives (98)
DKsT2BSept’12
11% 71%
10% 76%
11% 78%
10% 68%
Brand Value
KPI
NPS
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 54
Brand value Vs. KPI and NPSLand Registry’s processes and procedures are too rigid
Land Registry’s processes and procedures are too rigid
Disagree strongly Disagree slightly Neither agree nor disagree Agree slightly Agree strongly
Series1 23%
16%
17%
21%
13%
8%
10%
13%
15%
11%
13%
13%
35%
34%
34%
32%
9%
26%
21%
18%
T2B
Total
Passives
Promoters
NPS
Brand Value
KPI
Q13 Agreement with statements... Base: All respondents (300); T2B (249); Prom. (174); Passives (98)
DKsT2BSept’12
4% 33%
4% 27%
5% 24%
4% 37%
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 55
Brand value Vs. KPI and NPSDealing with Land Registry can be complicated
Dealing with Land Registry can be complicated
Disagree strongly Disagree slightly Neither agree nor disagree Agree slightly Agree strongly
Series1 31%
17%
20%
22%
13%
5%
6%
11%
4%
3%
4%
4%
31%
29%
30%
29%
21%
46%
39%
34%
Q13 Agreement with statements... Base: All respondents (300); T2B (249); Prom. (174); Passives (98)
DKsT2BSept’12
1% 33%
1% 27%
1% 21%
NA 44%
NPS
Brand Value
KPI
T2B
Passives
Promoters
Total
Comms
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 57
Portal Website
20%33%
44%
39%
30%21%
3% 5%2% 2%
Overall rating of:
Excluding those who have not used/don’t
Knows
YTD 2012-2013 95% 91%
YTD 2011-2012 97% 92%
Both Portal and Website continue to be well rated despite a slight slip year on year
Q34A Overall, how would you rate the Portal? Base: All with access (260) Q34B. Overall, how would you rate the website? Base: All respondents (272); Excluding Don’t knows (28)
93%
Excellent
Very good
Good
Fair
Poor
Top 3 Box 95%
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 58
Users would like the website to be more intuitive and potentially easier to navigate
2%
3%
1%
10%
4%
3%
9%
33%
31%
20%
36%
30%
8%
15%
57%
59%
74%
22%
55%
3%
7%
3%
3%
1%
11%
6%
19%
26%
2%
8%
3%
43%
41%
Q34C. Thinking further about Land Registry’s website. Please can you tell me the extent to which you agree or disagree with the following statements? Base: All who have used the website (279)
Disagree strongly Disagree slightly Neither agree nor disagree Slightly agree Agree strongly
Top 3 Box
YTD 2012-2013
DKs & NAs Sept ‘12
Website met my expectations
Functionality is reliable
Information is reliable
Website is intuitive
language used is easy to understand
Website is not very easy to purchase from
Website is difficult to navigate
3% 92% 93%
5% 92% 93%
3% 95% 95%
13% 68% 67%
2% 89% 90%
24% 14% 14%
3% 31% 31%
NB. Questions added in June ‘12 so trending not available
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 59
“It can just be confusing if you are just doing
searches. The website is confusing”
“They could contact us by email when a search has
been completed; we waste a lot of time
logging on to check throughout the day. This
would save time and simplify things for us”
“It's difficult to see how they could improve as they carry
so much information, the navigation could be improved you have to wade through an
awful lot”
“Sometimes it needs a little bit more description on what
the links lead to”
“The search facility doesn't throw up the things I'm looking for,
it's unhelpful”
Improvements to the website customers would like to see
“Less clutter and fewer bulletins. Too much
complicated interpretation of legislation. Simplifying the
information and putting it all in one place”
“The access of the search, the search could be improved
using one word to bring you to the area you're looking for, it could be more user friendly”
“The search engine could be improved. Quite tricky if you are not familiar with legal jargon and
navigate around the website. Search menus are not intuitive”
“Make the search function easier. When trying to find
information, there should be more fields to search in,
narrowing down the results. For example being able to search
for a name and post code instead of just one or the other”
“I would like to see some of the tabs should be clearer as into what’s
behind them, services doesn't always mean what you think it means. As
practice manager I have to have 3 pin numbers and it would be nice to have
one to log on”
Main areas for website improvement are the ability to search easily and better navigation
Q34D. What improvements would you like to see made to Land Registry’s website? Base: All who have used the website (291)
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 60
Quality of written/online practice guidelines
The web based practice guides and bulletins
Landnet, web based customer magazine
34% 31%41%
33% 34%
38%
22% 26%
14%
7% 7% 8%4% 2%
YTD 2012 - 2013 90% 93% 93%
YTD 2011 - 2012 N/A 93% 89%
The web based practice guides, written/online practice guidelines and Landnet are all well rated
89% 91% 92%
Q26 How would you rate each of the following information and services provided by Land Registry? Base: All respondents (300)Base: Quality of written/online practice guidelines (228) ; Web based practice guides and bulletins (211); Landnet (80)
Don’t knows & N/As
24% 30% 73%
Top 3 Box
Data excludes Don’t Know responses
Excellent
Very good
Good
Fair
Poor
Land Registry Offices
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 62
No- don’t have a dedicated
team to provide service
No- don’t know the name of the
team
Yes
1%
30%
70%
Level of service provided by your Customer Team
4%
43%
50%
2%
Just less than half (46%) of customers interviewed have a dedicated customer team (down from 48% in June) and seven in ten of these know their team name. Over nine in ten rate the service they receive as either excellent or very good.
Q37A: Do you have a dedicated Customer Services Team? All respondents (300)Q37B. Do you know the name of the customer team who deals with your work? All who have a dedicated Customer Services Team: (138)Q37C: Overall, how would you rate the level of service provided by your Customer Team? All who know the name of their Customer Team: (96)
Are your current Land Registry services provided by a dedicated Customer Team?
Don't Know
Without Team
With team
21%
33%
46%97%Top 3 Box
Excellent Very good Good Fair Poor
Awareness of team name Rating of team
98%
YTD ‘12-’13
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 63
“Because they've been really helpful whenever we've wanted
any additional information, if there's a problem with say a
mistake in filling out registration forms we tend to get a call from them and they try to sort it out
over the phone”
“They have always dealt with anything quickly, and if they
can’t give you an answer straight way, they always
come back to you quickly.”
“Because whenever I have had a problem, complaint or
query they have always replied within a reasonable
amount of time”
“Because telephone calls are always quickly answered. The
staff is knowledgeable and polite and questions are answered
promptly.”
Reasons given for Dedicated Customer Team rating
“There have never been any problems; they are responsive helpful and
efficient”
“Seem to know what they are talking about. Have a lot of
local knowledge”
“Every time we have needed something they have always gotten back to us quickly or
responded in good time with full information”
“No complaints. Registration is prompt, we receive the information we require and there are no delays. It is generally
a good service”
Reasons for rating the dedicated customer teams highly include...
Q37D Why do you say that? Base: Excellent/very good (89); good (4); fair/poor (2)
“I've gotten answers each time I've contacted them and got the information I needed each time. I can understand the information easily. They are very quick”
Areas of Improvement
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 65
Again, aspects of service received from LR are rated highly; nearly all customers rate the service excellent, very good or good
Q35. Thinking generally about the level of service from LR. How would you rate it over the last 6 months in terms of the following aspects? Base: All respondents excluding don’t knows and unable to says
Quick resolution of enquires General Customer Service Communication Handling complaints
26% 25% 30% 32%
38% 39%36% 27%
30% 33% 30%37%
4% 3% 3% 4%2% 1% 1%
YTD 2012 - 2013 95% 97% 97% 94%
94% 97% 97%Top 3 Box 95%
Base 263 272 268 123Excludes ‘Don’t Know’ and ‘Unable to say
due to no direct experience’ responses
Excellent
Very good
Good
Fair
Poor
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 66
Customer comments regarding service areas LR should improve…
“Not reject things because of minor error. Be able to help solve
problems over the phone”
“I think that they could deal with registrations quicker
especially first registrations”“Being more flexible. The Land Registry have fairly
rigid rules on rejecting applications and with
meeting criteria. It can be an oversight or problem on our part and it results in a the application being sent back in its entirety”
“It would be making the items
you purchase electronically
available longer”
“A little more user friendly as far as the general public is concerned”
Q11 Now thinking about the service you have received from Land Registry over the last 6 months, is there any specific area or service that Land Registry should improve on? Base: All respondents (300); customers rating LR excellent/very good (249); good/fair (46)
Customers rating LR Excellent / Very Good (overall)
“Be prepared to show more flexibility on interpretations of Land Registry legislation
and not to stick vigorously to practice guidelines”
“That they don’t visit the establishments anymore,
they used to have workshops based at the office and they don't do it
now”
“I think given my experience they
have to be careful when copying documents”
“Making the online service a bit more intelligent. Make
suggestions rather than being too rigid.
Should make suggestions on the
search engine. Perhaps postcode
only”
“In connection with Index map searches, they
could be more helpful by providing a suitable plan rather than rejecting the
one that you send in”
Customers rating LR as Good (overall)
Conclusions & Recommendations
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Conclusions
Overall satisfaction remains high and is in line with the LR target of 96% whilst the YTD score is above this at 97%. Similarly, NPS is above the LR target of 40% at 50% whilst the YTD NPS score is very high at 52%. Both OSAT and NPS are down from June 12 albeit not significant
Once again, speed of service is highly rated amongst customers and is themain reason cited for recommending the service. Accuracy and quality ofinformation is also well regarded and remains an important driver ofSatisfaction
Comments highlight the importance of customer service and many praisethe willingness of staff to help resolve queries as quickly as possible
Land Registry brand values score well again this wave, although there are some drops in the top three box scores for reliability and consistency, seeking to understand customer needs and valuing the relationship with customer organisations. The most highly rated brand value is trust in LR to ensure the integrity and accuracy of the registers
12-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use) 69
Again, customers with a dedicated team are more satisfied with all aspectsof service and rate all brand values more highly.
The rigidity of processes and procedures and the complexity of dealing withLR scores are in line with last wave and therefore there is still room forimprovement
Once again, requesting searches and official copies and submittingregistrations are the top two key drivers of OSAT and it is important tomaintain performance for these two touch points
Overall, dedicated teams garner positive scores as customers are impressed
by the service they receive from their representatives. The speed andefficiency of service received amongst customers who have a dedicatedteam is high but a similar proportion to last wave report to having one and30% of customers that do, are unable to name their contact to there is stillroom for improvement.
Conclusions
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Recommendations
Maintaining and continuing to improve the customer relationship is key and focus should be on providing a customer-led service strategy. Land Registry is exceeding the NPS target and in line with the OSAT target and therefore is important to ensure customers keep receiving an excellent or very good service
Dedicated customer teams are important in building this relationship and leading on customer service. They are also well placed to understand the needs of customers’ organisations and provide a service which meets or exceeds expectations
Rigidity of processes and procedures is a key point raised this wave. This highlights that there is still room for improvement in the flexibility of dealing with customers and their requests
Website ratings also suggest there is room for improvement, especially with regards to navigation and intuitiveness. Customer comments highlight the usefulness of the service but point to the difficulties encountered accessing the site and when searching for specific information
Appendix
7212-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use)
Other
Other Director
Licensed Conveyancer
Practice / Office Manager
Legal Executive
Managing Director
Partner / Senior Partner
Solicitor / Fee Earner
Clerk / Secretary
43%
2%
4%
4%
5%
6%
7%
14%
15%
Q3. Can I ask what your job title is?
29%
30%
41% Senior
Office / Admin
Other
Q3 Can I ask what your job title is? Base: All respondents (300)
Data includes Don’t Know responses
7312-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use)
Q6. How would you describe your type of organisation?
Other (SPECIFY)
Building Society
Licensed / Volume Conveyancer
Finance House
Estate Agents
Insolvency practitioner
Property Developers / Investors
Bank
Local Authority / Local or Central Council / Government Dept
Surveyors / Property Managers / Chartered Surveyors
Solicitors / Legal Practice
15%
1%
2%
2%
2%
2%
2%
3%
5%
10%
57%
58%
42%
Solicitor / Conveyancer
Non Solicitor
Q6 How would you describe your type of organisation? Base: All respondents (300)
Data includes Don’t Know responses
7412-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use)
Q4. For which of these reasons have you personally dealt with Land Registry in the past 6 months?
Have you dealt with Land Registry for any other specific reason?
To make a registration or a change to the register
To make a general enquiry or get guidance on how to deal with an issue
To conduct searches and obtain official copies
10%
60%
61%
93%
Q4 For which of these reasons have you personally dealt with Land Registry in the past 6 months? Base: All respondents (300)
Data includes Don’t Know responses
7512-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use)
Q5. How often do you or your office have contact with or deal with Land Registry?
Daily Weekly Monthly basis
Every few months
Less often
49%
30%
8% 9%
3%
Mean of 145 interactions with Land Registry
every year
Q5 How often do you or your office have contact with or deal with Land Registry? Base: All respondents (300)Factors used for mean: Daily (147); Weekly (90); Monthly (25); Every few months (28); Less often (10)
7612-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use)
Q16. Do you or your organisation request preliminary enquiries such as official copies or searches from Land Registry?
Q16 Do you or your organisation request preliminary enquiries such as official copies or searches from Land Registry? Base: All respondents (300)
Don’t know
No
Yes
2%
10%
88%
7712-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use)
Q18. Thinking about when you requested official searches and official copies directly from Land Registry, have you requested them through...
Land Registry Portal
Postal services such as Royal Mail and DX
Business Gateway
Telephone Don’t know
84%
35%
28%22%
2%
Q18 Thinking about when you request official searches and official copies directly from Land Registry, have you requested them through....?Base: All who request searches and copies (265)
7812-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use)
Q21. Do you or your organisation lodge applications for registration with Land Registry?
Q21 Do you or your organisation lodge applications for registration with Land Registry? Base: All respondents (300)
Don’t know
No
Yes
4%
32%
65%
7912-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use)
Q28. What types of information or guidance did you request?
Q27 Have you or someone from your office requested any information or guidance from Land Registry in the last 6 months? Base: All (300)Q28 What types of information or guidance did you request? Base: All who requested info and/or guidance (165)
Other
Application related information/guidance/enquiry
Adverse possession related information/guidance/enquiry
Registration related information/guidance/enquiry
Practice Guide related information/guidance/enquiry
Fees/pricing/billing related enquiries
Search related information/guidance/enquiry
Requesting copies (of plans/leases/titles/office copies)
A specific matter/enquiry (unspecified)
Title deeds/documents/information
Restriction related information/guidance/enquiry
General information/guidance/enquiry
23%
1%
2%
3%
4%
4%
4%
5%
12%
13%
18%
28%
55% have requested information or guidance from Land Registry in the last 6 months
8012-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use)
Q29. Which is the route or channel that you use most often when requesting information or guidance?
Q29 Which is the route or channel that you use most often when requesting information or guidance? Base: All who requested info and/or guidance (165)
Teleph
one
gene
ral e
nquir
ies
Visit L
and
Regist
ry w
ebsit
e
Writ
e to
Lan
d Reg
istry
Lan
d Reg
istry
Deal w
ith L
and
Regist
ry in
any
oth
er w
ay
Don’t
know
/ ca
n’t re
mem
ber
Don’t
use
one
rout
e or
cha
nnel
mos
t ofte
n
51%
25%
8% 7% 7%1%
8112-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use)
Q31. Thinking about when you request information and guidance from Land Registry, have you liaised with...
Q31 Thinking about when you request information and guidance from Land Registry, have you liaised with? Base: All who requested info and/or guidance (165)
Staff working in a cus-tomer team
Staff at their call centre Neither Don’t know
69%
41%
9%12%
8212-040611 Land Registry CSS – September 2012 – 24-10-12 (Client use)
Q38. Which, if any, office do you deal with or deal with most often?
Q38. Which, if any, office do you deal with or deal with most often? Base: All respondents (300)
Don't know
Gloucester
Birkenhead
Coventry
Croydon
Kingston Upon Hull
Leicester
Peterborough
Telford
Weymouth
Plymouth
Fylde
Nottingham
Durham
Wales
33%
2%
3%
4%
4%
4%
4%
4%
4%
4%
5%
7%
7%
8%
8%