12 12 28 sport as a strategic asset at the ufs5

8/9/2019 12 12 28 Sport as a Strategic Asset at the UFS5

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THE STRATEGIC CONTRIBUTION FRAMEWORK OF

SPORT AT THE UNIVERSITY OF THE FREE STATE

Prepared by:

Mr. A. De Ker!

A" a""#"$ed by:

Dr. P. V#""er

Dr. P. %&eb 'a( )*#e(b*r+

Mr. D. %e R&*,

M" C. Fra(-e"

ANUARY /01/

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Tabe &2 C&($e($"

CHAPTER 1: INTRODUCTION 4

1.1 INTRODUCTION 4

1./ BACKGROUND 5

1.3 PROB%EMSTATEMENT 6

1.4 PROB%EM5UESTION 6

1.6 RESEARCH5UESTION 7

1.7 PURPOSEOFRESEARCH 7

1.7.1 PRIMARYRESEARCHOBECTIVES 7

1.7./ SECONDARYRESEARCHOBECTIVES 7

1.8 %AY9OUTOFTHERESEARCHPAPER 8

1. CONC%USION 8

CHAPTER /: SPORT AS A STRATEGIC ASSET AT THE UFS 9

/.1 INTRODUCTION 9

/./ CONCEPTUA%I)ATION OFSPORTASASTRATEGICASSET 9

/.3 SPORTASSTRATEGICASSETATTHEUNIVERSITYOFTHEFREESTATE 9

/.4 THEFOUNDATIONSOFTHEUNIVERSITYOFFREESTATE;SSTRATEGICP%AN 10

/.6.1 THEACADEMICPROECT 10

/.6./ THEHUMANPROECT 11

/.6 CONC%USION 12

CHAPTER 3: CONTRIBUTION OF SPORT AND REA%I)ATION FRAMEWORK 13

3.1 INTRODUCTION 13

3./ CONCEPTUA%I)ATION ANDRESEARCHONTHECONTRIBUTIONSOFSPORT 13

3.3 IMP%ENTATION FRAMEWORK 13

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3.4 CONC%USION 13

CHAPTER 4: RESEARCH METHODO%OGY 14

4.1 INTRODUCTION14

4./ RESEARCHDESIGN 14

4.3 DATACO%%ECTIONSTRATEGY 14

4.4 SAMP%INGDESIGN 14

4.6 MEASURINGINSTRUMENTS 14

4.7 RESEARCHETHICS 14

4.8 DATAANA%YSISP%AN 14

4. CONC%USION 14

CHAPTER 6: PRESENTATION OF FINDINGS 15

6.1 INTRODUCTION 15

6./ PRESENTATIONOFFINDINGS 15

6.3 %ITERATUREREVIEWFINDINGS 15

6.4 EMPIRICA%FINDINGS 15

6.6 DISCUSSIONOFFINDINGS 15

6.7 CONC%USION 15

CHAPTER 7: CONC%USIONS AND RECOMMENDATIONS 16

7.1 INTRODUCTION 16

7./ CONC%USIONS 16

7.3 RECOMMENDATIONS 16

List of Tables

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Table 1: Depiction of the Data Collection Plan 27

Table 2:Strategic Contribution Framework of Sport at the University of the Free State 44

List of Figure

Figure 1:Stages of completion of proect. 8

Figure 2: Foun!ations of the University of Free State"s Strategic Plan 14

Figure 3:Project Life Cycle. 23

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CHAPTER 1: INTRODUCTION

1.1 I($r&d*-$#&(

Sport, as a strategic asset, has the potetial to cotribute to the !i"ersity of the Free State#s

$!FS% Strategic Pla 2&12'2&1(. ) this *ocu+et the strategic cotributios fra+eor- is

alige* to the hu+a a* aca*e+ic projects#/ the latter beig the fou*atios of the strategic

pla of the ui"ersity $0ase, 2&11%. s a itro*uctio the i+portace of sport as a strategic

asset is shortly reflecte* upo. a+ples here sport cotributes to the hu+a a*

aca*e+ic projects ithi the ui"ersity cotet are also cite*.

Fourtee $14% years ago elso 5a*el utilise* the 1667 ugby 9orl* Cup $9C% i

or*er to recocile blac- a* hite citi:es a* so a*"ace South frica#s trasfor+atio to

*e+ocracy. ecet stu*ies by the )stitute for 0ustice a* ecociliatio suggest that

re+ats of racial *i"i*e re+ai i South frica society hich a*"ocates that +ore such

ispire* iter"etios are re;uire* i or*er to reach the full potetial of the e it

as it +ay, 5orga Free+a, ?ollyoo* star, states that olleurs, 2&&8%. Si+ilarly, the echage progra++e, as part of the ui"ersity#s subse;uet

trasfor+atio iitiati"e, clearly illustrates the hu+a a* aca*e+ic objecti"es. This

progra++e $Lea*ership for Chage%, is *esige* to create opportuities for stu*ets to

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eplore issues of lea*ership, *i"ersity a* citi:eship through cultural eposure $5ahlagu,

2&11%. The i+portace of sport#s strategic "alue is clearly *isplaye* i the ea+ple of the

1667 9C.

) the folloig sectio the bac-grou* ifor+atio a* the purpose of the stu*y is

reflecte* upo.

1.2 Ba-!+r&*(d

Fou*e* i 16&4, the !FS is oe of the ol*est of the tety three $23% public ui"ersities i

South frica. ) 2&&3 the a'a ca+pus as icorporate* ith the !FS, as as also the

for+er Dista !i"ersity i 2&&4. E"er 28 &&& stu*ets are registere* ith the !FS, of hich

+ore tha 1& &&& are post'gra*uates a* 24&& iteratioal stu*ets. The curret

Chacellor is Ar.hotso 5o-hele, presi*et of the atioal esearch Fou*atio $F%, o'

eecuti"e *irector of 5ittal a* o'eecuti"e chair+a of *coc- )gra+ $.ufs.ac.:a%.

The +ai ca+pus of the ui"ersity is situate* ithi >loe+fotei, oe of ie capitals a*

the +ost cetral i South frica. So+e of the pro+iet characteristics of the ui"ersity is its

e+phasis o research, teachig a* co++uity ser"ice $>olleurs, 2&&8%, facilitatio of the

istitutio#s iteratioali:atio, the +aage+et of the cultural *i"ersity as a asset

$otecha, 2&11%, a* its o'locatio proi+ity. The !FS

has se"e co+prehesi"e faculties, offerig a rage of *egree, *iplo+a a* certificate

courses. There are 64 Aepart+ets a* 21 Schools a* Cetres, coutig a+ogst it a

iteratioally accre*ite* School of 5aage+et. The Faculties are/ atural a* gricultural

Scieces, coo+ic a* 5aage+et Scieces, The ?u+aities, Theology, La, *ucatio

as ell as ?ealth Scieces $otecha, 2&11%. ) ter+s of

research, the ;uality of the !FS# research portfolio is reflecte* by the 1&& aca*e+ics ho are

rate* by the atioal esearch Fou*atio $F%. The ui"ersity as rate* a+ogst the top

1G of global ui"ersities i 2&&( a* +a*e the citatio threshol*s of the )stitute for

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Scietific )for+atio $)S)%. The ui"ersity recetly publici:e* the for+atio of si $(% strategic

aca*e+ic clusters. These areH 9ater 5aage+et i 9ater'Scare reas, e Frotiers i

Po"erty e*uctio a* Sustaiable Ae"elop+et, Social Trasfor+atio i Ai"erse

Societies, cologically Sou* Dalue Chais for gricultural Co++o*ities, 5aterials a*

ao'Scieces a* *"ace* >io'+olecular esearch $otecha, 2&11%. The

ui"ersity ot oly stri"es for aca*e+ic ecellece, as e"isage* by the aca*e+ic a*

hu+a project, but rather for the all'rou* *e"elop+et of the i*i"i*ual. Sport therefore, has

a sigificat role to play i this "isio. The ui"ersity boasts sportig facilities for +ore tha

2& sports co*es $otecha, 2&11%. These co*es are/ athletics i "arious for+s, rugby, hoc-ey,

cric-et, etball, teis, soccer, s;uash, ba*+ito, table teis, bas-etball, "olleyball, golf,

ju*o, -arate, si++ig, cyclig, chess, tae-o*o a* fecig. Sportig facilities iclu*e/

Pellispar- $hostig athletics%, three cross'coutry trac-s, Shi+la par- $hostig rugby%, 7

soccer pitches, 18 teis courts, 7 cric-et fiel*s a* 2& ets, 8 etball courts, sta*ar*

si++ig pool, ba*+ito hall, s;uash cetre ith 7 courts, 2 artificial a* 4 grass hoc-ey

fiel*s as ell as 2 bas-etball courts $Prisloo, 2&11%. The istitutio is

the prou* oer of a state'of'the'art astro'turf hoc-ey fiel* $otecha, 2&11%, hostig

iteratioal hoc-ey toura+ets featurig >elgiu+ a* Chia $February 2&11% $Ially, 2&11%.

sportig +ilestoe as the represetatio of the ui"ersity i the Sprigbo- tea+ that o

the 2&&B 9C. Si for+er stu*ets ere part of the tea+, oe +e+ber of the support

persoel as a staff +e+ber as as a for+er stu*et $otecha, 2&11%. 5ore recetly 7

players i the South frica o+e#s etball tea+ ere curret o"sie stu*ets

$.ufs.ac.:a%.

1./.1 S$ra$e+#-


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F#+*re 1: S$a+e" &2 -& Pr&beusiess has caught o to the fact that eposure at +ajor

sportig e"ets has a bigger retur o i"est tha at ay other +ar-et, cose;uetly

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at all le"els the correlatio betee sportig success a* ico+e geerate* through

sposorship is li-e* *irectly.7. *eographical scenario+Si+ilarly, to South frica, the !S is a large ope coutry hich

to a large ete* le*s itself for +ost part of the year to out'*oor acti"ities that ca be

easily traslate* to sport a* its acillary acti"ities. >eig less *esely populate* tha

for istace urope, +ore space ca be easily a* cheaply allocate* to sportig

facilities a* fiel*s.(. School+The sportig ethos i the !S is alrea*y istille* at pri+ary, +i**le a* high

school le"els ith the


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efforts.

ssets, i fiacial ter+s, are classifie* as curret or o'curret. Curret assets D%, strategic

resources of a orgaisatio is ot e;ually or ho+ogeeously *istribute*. either are these

resources perfectly +obile. ccor*igly *iffereces eist betee orgaisatios that operate

si+ilar busiesses ith the sa+e pro*ucts a* custo+er base. Further, eoclassical

ecoo+ic theory suggests that factors of pro*uctio are elastic i supply $>arey K ri-a,

2&&1%. The "alue of strategic resources is *eter+ie* by the ability to cotribute to strategies

that are *ifficult to i+itate $5aus, 5aso, K Foster, 2&&3%.

2.3Sp&r$ a" S$ra$e+#- A""e$ a$ $>e U(#'er"#$y &2 $>e Free S$a$e

Sport at !i"ersity of the Free State is cosi*ere* a strategic asset ithi the folloig si

spheres $0ase 2&11%H

?ealthy Li"igH 9ithi the pro+otio of physical acti"ityPersoal Ae"elop+etH 9ithi the practice of sport5ar-etigH 9ithi bra*ig of co+petiti"e sportesearchH 9ithi resources for research i "arious scieces*ucatioH 9ithi resources for teachig a* learigCo++uity Ae"elop+etH 9ithi co++uity ser"ice opportuities

The or*er to a*"ace the abo"e +etioe* spheres, the folloig areas shoul* be

cocetrate* upoH $0ase, 2&11%/

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The Academic Project

Performance of Students

Performance of Academics

Academic Distinction

am!us Academic u"ture

The #uman Project

onfrontin$ Prejudice

u"ture of %nc"usion

&'uit() *!enness andAccess

ommunit( Ser+ice and

&n$a$ement

' lite,' !i"ersity, a*' Ae"elop+et sport, as ell as' Sport a* eercise sciece research, teachig a* learig.

2.4T>e 2&*(da$#&(" &2 $>e U(#'er"#$y &2 Free S$a$e;" S$ra$e+#- Pa(

Figure 2H F&*(da$#&(" &2 $>e U(#'er"#$y &2 Free S$a$e;" S$ra$e+#- Pa(

>oth the ca*e+ic a* ?u+a Projects are *i"i*e* ito four pillars. ach of these pillars has

-ey focus poits as to hat has chage* at the !FS i the last to years a* hat still ee*s

to be i+pro"e* upo.

/.4.1 T>e A-ade


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Pilot stu*ies co*ucte* o class atte*ace ha"e sho that co+pulsory class

atte*ace has "astly i+pro"e* the passig rate $a e syste+ has bee itro*uce*

hereby figer'pritig is use* to "erify class atte*ace%.The icrease i a*+issio

criteria se*s strog positi"e sigals of high ;uality e*ucatio across to schools, lea*ig

to a higher pass rate a* also causig a *ecrease i the *rop'out rate of stu*ets. The

!i"ersity also has a lterati"e ccess Poit $South Ca+pus% gi"ig stu*et just

belo the official cut'off a chace to i+pro"e their +ar-s a* get access to the

!i"ersity. The !i"ersity ai+s to icrease the stu*et pass rate fro+ B2G'B6G a* to

raise teachig sta*ar*s i both u*er' a* postgra*uate teachig.

b% Perfor+ace of ca*e+icsThe seco* pillar loo-s at the perfor+ace of the ca*e+ics by pro+otig high le"els of

research outputs a* positi"e teachig. The !i"ersity ai+s to icrease the +ii+u+

research output re;uire+ets/ the latter is both alige* ith F re;uire+ets as ell

as pro+otio criteria.

c% ca*e+ic Aistictio

The thir* pillar loo-s at the practises of teachig, learig research a* a*+iistratio

thus stri"ig to attract a* support ecellece a* the acti"ity it attracts. e class of

seior professors ai+s to raise the success rate of postgra*uate stu*ets a* icrease

the u+ber a* ;uality of research outputs. The Dice Chacellor#s Prestige Scholars

Progra+ selects 27 scholars a* prepares the+ to beco+e the et geeratio of

professors at the !FS.

*% Ca+pus ca*e+ic Culture

The last pillar for the ca*e+ic Project etails the creatio of a e"iro+et that

ecourages thi-ig a* *ebate at a high itellectual le"el. The Postgra*uate School

caters separately for postgra*uates i ter+s of a*+iistratio a* research. This

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ehaces the success of postgra*uates by raisig the sta*ar*s a* epectatios.

Stu*et ffairs o play a acti"e role i helpig stu*et to *e"elop their careers.

9he loo-ig at the four pillars of the aca*e+ic project, the ;uestio ia*"ertetly arises as

to the ifluece of sport i geeral o aca*e+ic perfor+ace if ay. 5ay stu*ies ha"e bee

u*erta-e that a**ress the abo"e ;uestio/ the results is ot coclusi"e.

)t is i+perati"e to *ra a clear *istictio betee stu*ets ho are *ra to

ui"ersity o a sports scholarship a* those that si+ply play sport as a etra +ural acti"ity.

The for+er faces a +yria* of co+plicatios a* pressures that the latter *oes ot

eperiece. Fore+ost of these are the fact that ;uite ofte the career choice of professioal

sports+e is fore+ost i the +i* of the stu*et athlete a* aca*e+ics play a seco*ary

role *urig stu*et life. **e* to the abo"e are the pressures to perfor+, *ealig ith

ijuries, ti+e spet practicig a* tra"ellig to sportig fitures plus the a**e* sor* of

fiacial pressure shoul* the athlete ot perfor+ to epectatios $9att K 5oore 2&&1%.

)t has to be ta-e ito cosi*eratio that the stu*et athlete ofte is a*+itte* to higher

e*ucatio ot o grou*s of aca*e+ic proess but rather hisher sportig ability. This

presets a +ajor proble+ fro+ the outset/ +ay stu*et athletes are either ot aca*e+ically

strog, or at orst, shoul* ot ha"e bee a*+itte* to ui"ersity or college aca*e+ics i the

first place. These stu*ets struggle throughout their ui"ersity careers to -eep up, if at all,

ith the aca*e+ic rigors of higher e*ucatio. ?a"ig sai* that, atioal College thletics

ssociatio1$C% *ata collecte* i 1666 shoe* *i"isio 1 athlete#s passig rates beig

76G hile the a"erage passig rates of


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aca*e+ically iclie* scholars oul* rather steer clear of sport a* especially the payig

for+s thereof. Pu&dy' (it)en and *ufnagel +1"87, contest t-at at-letes -olding

sc-ola&s-ips pe&fo&m t-e .o&st at academics .-en conside&ing a c&oss section

sample of campus$ In gene&al' &esults as to t-e academic attainment of at-letes

a&y .idely' .it- team spo&t pa&ticipants in gene&al doing .o&se t-an indiidual

playe&s$

0-en looing at t-e student t-at simply pa&ticipates in spo&ting actiities at

unie&sity' .it-out t-e attac-ment of nancial gain' t-e follo.ing o!se&ations

can !e made

esea&c-e&s -ae lined college at-letic pa&ticipation .it- good -ealt- and

.ell!eing +o.ley in 0att oo&e,$ In addition pa&ticipation in spo&ts -as s-o.n

a co&&elation .it- -ig-e& leels of selfesteem' leade&s-ip and discipline

+oington 1""",$

/.4./ T>e H*


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Co+pulsory !*ergra*uate Core Curriculu+ $!FS 1&1% has bee itro*uce* as fro+

2&12 for all 1st year stu*ets.


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+ore tha (&&& stu*ets ith a +eal a *ay, eablig the+ to focus o hat#s really

i+portat.

**ig to the abo"e aspects of the hu+a project there are other acillary spi offs that or-

i o the hu+a aspect of ui"ersity culture.

a% Sport as a life learning toolH Iarer $16(&% suggests that +ay s-ills ca be taught at

both iter'collegiate, iter"arsity as ell as social le"el. These are, a+ogst others,

co'operatio, stri"ig for i*i"i*ual ecellece, self'*isciplie, the sub'or*iatio of self

if ecessary for the goo* of the group, achie"ig a* iig if at all possible a*

iig ithi the rules.b% ,lumni -allying PointH )ter"arsity athletics $sports% is probably the best ay to ser"e

as rallyig poit for both stu*ets a* alu+i iterests a* ege*ers the type of

persoal i"ol"e+et that caot be fou* at other $cultural% e"ets o ca+pus. )t is

i+portat that ui"ersity a*+iistrators le"erage this pheo+ea isely $Iarer

16(&%.c%-evenue generationH *+iistrators of college sport $a* the ui"ersities as a hole%

ha"e log sice recogi:e* that iter"arsity sport ca be resposible for the creatio

of large re"eue strea+s/ so+e of hich ca be applie* across the ca+pus to other

o'sportig acti"ities. gra"e *ager lur-s behi* the perceptio of the public as to

the perfor+ace of tea+s a* the support through tic-ets sales that iig $or

losig% ege*ers. The latter ofte lea*ig to fiacial rui.*% Community involvementH high perfor+ace cetre attache* to a atioal ui"ersity

has +ay le"els of i"ol"e+et ito the co++uity a* beyo* hich it ser"es. Firstly,

at the highest le"el, as a traiig a* couchig facility for iteratioal tea+s, both

fro+ South frica a* abroa*. This ca be a per+aet or te+porary arrage+et

here the tea+s i ;uestio use the facility for a particular toura+et or as a

per+aet traiig base. These types of cotracts are for ob"ious reasos the +ost

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lucrati"e arrage+ets for the particular ui"ersity i ;uestio, but at the sa+e ti+e

caot be the oly reasos hy the facility eists as it *oes ot co++it to the

*e"elop+et of hu+a potetial at the loer le"els of the sportig hierarchy. Seco*ly

it perfor+s the fuctio of *e"elopig the ui"ersity#s o top tea+s to their highest

potetial. Folloig fro+ this, the thir* leg, here local schools# top tea+s are

couche* at the facilities by both professioal as ell as stu*et couches. Fourthly

pro"icial school a* stu*et tea+s shoul* also be house* ithi these facilities a*

the fially couches fro+ the co++uity shoul* be *e"elope* at the cetre fro+

here they ca +o"e ito the co++uity a* *e"elop the sportig fou*atios at

grass roots le"el.e% ,lumni givingH ?istory has cotiuously sho that alu+i gi"ig to their al+a +ater

are positi"ely correlate* to the perfor+ace of the +ajor sports tea+s of the istitutio

ith the i"erte* result *urig spells of u*erperfor+ace $Iri+es a* Chressathis

1662%. There is hoe"er o li- betee the a+outs of +oey spet o sports a*

the results poste* by the icu+bet tea+s. 5oey spet o sports to the *etri+et of

aca*e+ic ;uality geerally results i a re*uctio i alu+i gi"ig.

f% Stu!ent involvementH Stu*ets beco+ig itesely i"ol"e* i sports shos s+aller

peer pressure chages tha o'sportig stu*ets hich iclu*e less icreases i

political liberalis+, religious apostasy, artistic iterests a* a s+aller tha a"erage

*ecrease i busiess iterests. This te*s to i*icate that athletic i"ol"e+et te*s to

isolate the stu*et fro+ peer group effects that or+ally acco+pay ui"ersity

atte*ace $sti 1683%.

C&(-*"#&(

2#


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Chapter 2 presete* the cocept of sport as a strategic asset, particular as it applies to the

!FS hile ta-ig ito cosi*eratio the aca*e+ic a* hu+a projects as fou*atios of the

!FS#s strategic pla. ) the folloig chapter the cotributios are "iee* fro+ a theoretical

poit of *eparture as ell as the applicatio of a fra+eor- for the i+ple+etatio of these

cotributios.

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CHAPTER 3: CONTRIBUTION OF SPORT AND IMP%EMENTATION FRAMEWORK

3.1 I($r&d*-$#&(

) this chapter a literature re"ie o the cotributio of sport is u*erta-e a* a fra+eor-

for the i+ple+etatio of these cotributios is i*etifie*.

3.2C&(-ep$*a#?a$#&( a(d Re"ear-> &( $>e C&($r#b*$#&(" &2 Sp&r$

Stu*ies o hat sport ca *o for the i*i"i*ual, the group a* the co++uity.

ccor*ig to research, the itrisic "alue of sport i tertiary e*ucatio has +aifol* positi"e

outco+es. >lair $2&&6% ot oly suggests that physical iacti"ity ca be see as oe of the

biggest health proble+s of the 21stcetury but cotests that if eercise is use* correctly, it

ca be applie* as a for+ of pre"etati"e +e*icie. The ifluece of sport o social

*e"elop+et is +easurable $Daliye"a 2&&(% a* creates social capital of the college stu*et

$Ouia 2&1&%. )t ca act as a catalyst for co++uity *e"elop+et, both ithi the ui"ersity

cotet as ell as i the broa*er co++uity $Dail 2&&B% here it acts as a le"eller betee

the "arious *ifferet cultural groupigs.

ot oly *oes it fuctio as a rallyig poit for all le"els of the ui"ersity fraterity but

geerates a ico+e fro+ both alu+i a* sposors/ especially he the perfor+ace is

high a* atioally co+petiti"e. Sleep a* ee* $2&&(% suggest that or- s-ills of gra*uates

are i+pro"e* through participatio i sport. )*etificatio as part of a sport stregthes the

ui"ersity culture a* the alu+i support of the istitutio $Clapto a* Fich 2&1&%.

Fro+ a +ar-etig a* bra*ig poit of "ie sport ca act as a catalyst, he applie*

correctly. Piechot a* Pierre $2&&6% suggest that the busiess fuctio of sport, be it

sposorship, bra*ig, or as a tool to attract stu*ets, pays its o ay.

ll the abo"e, he applie* at a ui"ersity, ca attract research because of the test

sa+ples beig rea*ily a"ailable i a structure* a* cotrolle* e"iro+et, agai a**ig to

the bo*y of -ole*ge that ca be applie* to the ui"ersity#s o sportig tea+s.

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3.3Re"ear-> $>ea"eH This phase starts the project by establishig a

opportuity a* ee* for the facility a* ser"ices to be re*ere* by the e high

perfor+ace cetre. Aurig this phase the feasibility of the propose* "eture is

i"estigate* a* if accepte*, +o"es o to the et phase.

De"#+( a(d De'e&pa"eH Aurig the seco* phase the gui*elies set out by

the feasibility stu*y are use* to *esig the buil*ig a* *e"elop *etaile* sche*ules

a* plas for i+ple+etig the i*ea.

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F#+*re 3: Pr&=e-$ %#2e Cy-e B*r!e /008.

The e* of each project phase is +ar-e* by a re"ie of both the *eli"erables a*

perfor+ace i or*er to *eter+ie hether the project shoul* cotiue to the et phase. s

the project progresses through the phases a* the goals a* objecti"es chage, the project

+aage+et process shoul* also reflect these chages.

The Pr&d*-$ %#2e-y-ecosi*ers the project for+ a"e"

Opera$#&( P>a"e"H This iclu*es ha*o"er, +aiteace, upgra*e a* epasio as

ell as *isposal.

Ma#($e(a(-e P>a"eH This is i+be**e* i the operatio phase to -eep the facility

fuctioig. ase of +aiteace is a i+portat *esig iput.

Up+rade a(d E,pa("#&( P>a"eH t so+e stage $


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De-&


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CHAPTER 4: RESEARCH METHODO%OGY

4.1 I($r&d*-$#&(

Chapter 4 presets the research +etho*ology e+ploye* to obtai the *eli"ery of the

research objecti"es. The research +etho*ology is *iscusse* u*er the, research *esig,

*ata collectio strategy, sa+plig *esig, +easurig istru+ets, research ethics a* *ata

aalysis plas.

4.2Re"ear-> De"#+(

The research *esig puts the pla i place for the collectio, +easure+et a* aalysis of

*ata. structural pla of i"estigatio is use* to obtai asers to the research ;uestios.

The research *esig is *iscusse* base* o the folloig eight *escriptors $Cooper K

Schi*ler, 2&&(, pp. 138'136%.

a% The *egree of clarity of the research ;uestios *eter+ies the type of research. The

*escripti"e stu*y is structure* arou* clearly state* i"estigati"e ;uestios ai+e* at

*escribig the cocept of sport as a strategic asset to the !FS. )t i*etifies the

cotributio of sport as it is alige* to the erich+et of the aca*e+ic a* hu+a

projects/ the latter beig the pillars upo hich the strategic pla of the !FS is built.

This cotributio is presete* ithi a fra+eor- as *eli"erables.

b% The *ata collectio i"ol"es seco*ary theoretical stu*y a* co++uicati"e pri+ary

*ata.

c% The stu*y is co*ucte* i e. post facto +aer, also *escribe* as "ariable *istacig.

The i*etifie* alige* sportig cotributios are set ithi the curret strategic

fra+eor-.

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*% The purpose of the stu*y is *escripti"e i ature as set out i the research purpose a*

objecti"es.

e% The ti+e *i+esio *escribes the fre;uecy of a stu*y. The stu*y is cross'sectioal i

that it is carrie* out oce a* represets a status at a particular poit i ti+e.

f% The scope of the topic is *elieate* to the cotributios of sport as strategic asset

ithi the strategic fra+eor- of the !FS a* is to be co*ucte* o +o*erate focus.

g% The research e"iro+et is a actual settig of respo*ets, as *iscusse* u*er the

*ata collectio strategy.

h% Participat reactio as ot +o*ifie* as the respo*ets ere i full aare of the

purpose of the stu*y $Cooper a* Schi*ler 2&&(%.

4.3 Da$a C&e-$#&( S$ra$e+y

The ratioal for the applicatio of a co++uicati"e *ata collectio +etho* is base* o the

fact that the respo*ets are the proprietors of the ifor+atio a* is accessible. The *ata

collectio pla i*etifies the particulars of the assig+et, as capture* by the ;uestios/ ho,

hat, he, ho a* here $Cooper K Schi*ler, 2&&(%, a* presete* i the folloig table.

Table 1: Depiction of the Data Collection Plan

C&e-$#&(

*e"$#&("

Re"ear-> Ob=e-$#'e"

C&($r#b*$#&(" &2 Sp&r$ S$ra$e+#- Fra


28/60

collected:

4,4 Sa


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eteral *ata gatherig, sport#s cotributios of si+ilar istitutios are also icorporate*. fter

cosultatio, these proposals are li+ite* to cotributios of sport at the !FS.

4.BPre@r#$#(+ -&(-er("

Preritig cocers applie* *urig the *raftig of the *ocu+et is set out as follosH

a% The purpose of the research *ocu+et as cotiually set as

referece.

b% The rea*er#s ee*s i.e. laguage proficiecies a* te+pera+et

as cotiually cosi*ere* *urig the ritig of the *ocu+et. aca*e+ic ritig

style is folloe* i or*er to +eet the epectatios of the pri+ary rea*er of the

*ocu+et.

c% Subject asy++etries are epecte* gi"e the techical ature of the

paper. To establish co++o u*ersta*ig a* the cocise presetatio of the

fi*igs, the paper costatly applies *efiitios, +o*els a* ratioal *iscussios

throughout. The objecti"es of the research process are +et i the reco++e*atios

a* coclusio.

*% Circu+staces a* li+itatios, as *iscusse* belo, ere iclu*e*.

e% The applicatio potetial of the research, to a large etet,

*eter+ies the success of a stu*y i +eetig its re;uire+ets.

4,8 %#


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participatio by i*i"i*ual hea*s is a*"atageous i that these iputs are ui;ue a*

i"ol"e+et thereith +ore easily esure*.

4.Re"ear-> E$>#-"

Professioalis+ a* persoal erich+et is ehace* by plae* ethical co*uct, before

ifor+atio is gathere*. Cooper K Schi*ler $Cooper K Schi*ler, 2&&(% *efies ethics as


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b% !sers of resultsH

The researcher ill ai+ to pro+ote the right of users to ;uality a* reliable *ata. 5i*ful of

the ethical reflectio upo the !i"ersity, the researcher is co++itte* to/

i% )creasig accessibility by pro"i*ig a electroic copy,

ii% Co+plyig ith the objecti"es as re;ueste*, a*

iii% Forar*ig the har* copy to the rele"at cotact persos.

4.10 C&(-*"#&(

Chapter 4 *escribe* the research +etho*ology applie* i or*er to reach the research

objecti"es. ) the folloig chapter, the collecte* *ata is presete* a* *iscusse*.

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CHAPTER 6: PRESENTATION OF FINDINGS

7.1 I($r&d*-$#&(

Chapter 7 presets the results of the co++uicati"e research. Firstly, the ;uestioaire set

to sports practitioers at ui"ersities ith high perfor+ace ceters a* specialist sportig

istitutios i South frica, is *iscusse* i paragraph 7.2. Seco*ly, iter"ies ith

*epart+etal a* fuctioary hea*s at the !FS are presete* i paragraph 7.3.

7.2Mea"*re


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uestio BH Aistiguishig iitiati"es '

Paraly+pics sport a* sport sciece research at !CT is e+phasi:e*.

5ulti'*iscipliary approach is focuse* o at !P.

?igh Perfor+ace, a* Sport Sciece a* Ae"elop+et )stitutes are accetuate* at 9!.

Support *urig sportig e"ets, supply of opportuities a* the eistig culture is highlighte*

by the respo*et at the !S.

uestio 8H Sport cotributios to '

Stu*etsH posure, pro+otio of health a* participatio, ti+e, social acti"ity a* bursaries,

opportuity to reach the highest le"el of sport, as ell as +ar-et relate* traiig are the -ey

priciples +etioe*.

ca*e+icsH esearch fou*atio, sti+ulatig e"iro+et ith support, ti+e, up to *ate

-ole*ge a* presetatio of coachig courses are regar*e* as sport#s cotributio to

aca*e+ics.

)stitutiosH Supporte* sport tea+s, pro"isio, stu*y loas, itro*uctio of careers, as ell as

the +ost u+ber of sportig e"ets are regar*e* as cotributio of sport to istitutios.

Social resposibilityH Sharig s-ills, pro+otig opportuities, fu a* hostig of sportig

e"ets to u*er pri"ilege* chil*re are propose* social resposibility cotributios.

7.3Opera$#&(" a(d C&($r#b*$#&(" &2 Sp&r$ a$ U(#'er"#$#e" #( S&*$> A2r#-a: I($er'#e@"

Aata as gathere* fro+ three iter"ies. These iter"ies ere co*ucte* o 27 0auary.

The iter"ieees ere Prof. 0 >loe+hoff, ?ea*H ?u+a 5o"e+et Sciece, Ar. L.

?olt:hause, ?ea*H Sport 5e*icie a* 5r. >.A. Prisloo, Aeputy Airector EDS) Sport.

These iter"ies ere se+i'structure* ith the referece ;uestioaire attache* at aeure

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>. The iter"ies laste* approi+ately 2 hours 3& +iutes cu+ulati"ely. The folloig poits

ere establishe* *urig these iter"ies/

Sport re*ers a ser"ice to the ui"ersity, the co++uity that the ui"ersity ser"es, stu*ets

as ell as Free State sport i geeral.

The perfor+ace of EDS) sport is to a large *egree base* o the ;uality of the coachig

staff. The !FS has +ay iteratioally acclai+e* traiers. This is further supporte* by the

perfor+ace culture that eists ithi specific sportig co*es such as rugby, teis, etball

a* athletics.

lthough the recruitig off athletes is acti"ely egage* i, +ost of the e athletes at to be

at EDS)S. The pro+iet represetatio of EDS) sportig persoalities atioally is a

a**itioal +oti"atio for e athletes to the !FS.

)t as establishe* that so+e of the best talets are reluctat to register at the !FS

*ue to the lac- of a ?igh Perfor+ace Sport Cetre. **itioal hereto is the lac- of a so'

calle* 9hite'?ouse. $ 9hite'?ouse is a hostel that supplies lo*gig to sports persos, a*

caters for their specific *ietary ee*s, iter'actio a* so forth%.

thletics has a log'ter+ recruit+et progra+. Participatio i the Ely+pic Ia+es is

applie* as a le"eragig recruitig tool hich also +ay ete* the bra* of sport at the !FS.

The sportig co*e is hoe"er ha+pere* by the +aage+et *ebacles at thletic South

frica $S% a* the poor co*itios of athletic facilities i >loe+fotei, ith referece to

the co*itio of the tarta trac-s et to the ugby Sta*iu+. The latter is oe of the causes

of the lo le"el of professioal opportuities for athletes i the Free State. These athletes

hoe"er *o obtai opportuities to perfor+ profitably i urope. )t is hope* by the 2 * of

5arch that the e 5ayor of 5agaug ill aouce the refurbish+et of the City#s

athletics fiel* i his e bu*get speech.

The i+portace of aca*e+ic ;ualificatios is stresse* ith athletes, pro"i*ig the+

ith a safety et he the athletes are o loger profitably e+ployable. s such EDS)

sport stri"e for a aca*e+ic culture, ith co+pliace to class atte*ace a* passig

sta*ar*s

The best perfor+ig sportig co*es at the !FS are teis a* etball.

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EDS) Sport has se"e high profile sportig co*es beig, ugby, Soccer, thletics, Cric-et,

?oc-ey, etbal a* Teis. ) ter+s of si++ig the ui"ersity *oes ot really co+pete. The

si++ig pool has bee fie* last year.

Cross'coutry athletic has +a*e a +ajor i+pact attractig 12&&& participats i Septe+ber

2&11 *urig the S cha+pioships. )t is hope* to host this cha+pioships agai i 2&13. This

e"et is ope for the hole co++uity a* >loe+fotei beig cetrally locate* i the

coutry, it +a-es it accor*igly easier to arrage atioal sportig e"ets locally.

The Sport Structure cosists of si sport +aagers. 5r. 5. Ior*o is resposible for

+ar-etig aspects. !fortuately the sport page o the !FS ebsite is ot regularly up*ate*.

5s Laciea Loa*er is resposible for strategic co++uicatio' she or-s *irectly u*er the

ector. 5e*ia itership progra+s is possibility for EDS) sport.

Stu*et Coucil a* ?ouse'Co++ittee Coucil +e+bers ha"e sport portfolios. Their

i"ol"e+et "aries fro+ oe to the other.

!i"ersity sports research is si+plifie* *ue to the capti"e sa+ple groups beig supplie* by

the athletes. )for+atio is thus easily geerate* a* coul* be aaly:e* o site. reas such

as bio'-ietics, utritio, +e*icie, sport perfor+ace etc. ca be *ealt ith u*er oe roof.

Participatio at schools is curretly hapha:ar* a* this is see as a poit for i+pro"e+et. )t

is belie"e* that a ?igh Perfor+ace Cetru+ ca supply better ifrastructure for the cotrol

of co++uity i"ol"e+et.

The !FS has table* a iter*iscipliary research pla highlightig si research clusters.

These clusters hoe"er *o ot co"er the fiel* of +ulti'professioal research i Sport

Scieces. Further, Sport ercise Scieces i geeral is oe of the fastest groig subject

areas. To stay aca*e+ically rele"at the !FS ee*s to stay o the


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)t is suggeste* that there is o other si+ilar ?igh Perfor+ace Sport Cetre i eistece

ayhere ales i the coutry. The uit is to *istiguish itself i the fiel*s of ui"ersity sport,

co++ercial sport a* the itegratio of the aca*e+ic pla. ttache* at aeure A is the

e"isage* structure of the Cetre a* its itegratio ith research.

!CT for istace *o ot support *irectly their ui"ersity sport ith their Cetre. 9!

$Potch% *o ot ha"e a +e*ical co+poet to their Cetre, a* thus ot research outputs for

their ui"ersity. 9! is hoe"er the closet Cetre to hat is e"isage* for the !FS. The

propose* Cetre accor*igly +a-es !FS#s sport facilities ui;ue.

The success of the e"isage* high sport perfor+ace is "ery +uch *epe*et o a

strog coachig staff co+pli+et/ so+ethig the !FS alrea*y has i place. Further, the

!FS#s sport research a* ser"ices are all itegrate* at this poit. E this basis the ?igh

Perfor+ace Cetre#s "iability is fou*e*.

)t is suggeste* that sice the Cetre ill sti+ulate iter'*epart+etal research the

cose;uet research outputs shoul* be of a higher sta*ar*. There are curretly "arious

ea+ples of such research e*ea"ors here the *epart+ets are or-ig together a* it is

belie"e* that these opportuities ill be ehace* by the project.

Ether iitiati"es curretly i+ple+ete* that is i lie ith the pillars of the Strategic

Pla of the !FS is the ?ealth a* 9elless Progra+ targetig the aca*e+ic staff of the

ui"ersity. There is eough literature that cofir+s the perfor+ace of persos a* relatig it

to their fitesshealth le"els. ) this progra+ Sport Sciece a* Psychology is applie*. The

effecti"eess of the progra+ is also re"iee* a* presets a basis for a logitu*ial stu*y.

The high le"els of sportig ijuries i hoc-ey ha"e bee researche* a* aca*e+ic

articles pertaiig to this ha"e bee sub+itte*. Curretly, +ore tha 7&& hoc-ey ga+es are

playe* at the !FS per au+. This is i+portat as the Ely+pic Ia+es are to be playe* at

the e* of this year. iteratioal publicatio regar*ig sports ijuries is thus i *e+a*.

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)t is further fou* that si++ig coaches i >loe+fotei *o ot apply scietific +etho*s i

their traiig practices. This presets further potetial for research.

!FS Sport 5e*icie is the oly uit i the coutry that ca test for


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!FS has a Ceter of cellece i >oig. The atioal coach for arate is also affiliate*

ith the !FS.

)teratioal sportH To of the +ost pro+iet li+itatios of sport at the !FS is lo*gig a* a

speciali:e* gy+. 9ith the latter iteratioal +ar-etig is possible. The off seasos $he it

is iter i the orther he+isphere% co+bie* ith the le"el of altitu*e is a positi"e sellig

poit to iteratioal tea+s fro+ urope, sia a* the !S.

Pro"icial sportH The !FS for+s the bac-boe of Sport ithi the Free State Pro"ice. The

lecturers a* a*+iistrator of the !FS ser"e as cosultats to Pro"icial sport tea+s.

Ae"elop+et sportH The focus here is o talet i*etificatio ith the ai+ o e;uity re*ress.

Sposors a* Lotto +oey are use* to sustai these projects.

Ar. ?olt:hause, for ea+ple, is the local chairperso for the atioal Project ' ercise is

+e*icie. 5ass sport i"ol"e+et fro+ stu*ets as ell as the i*er co++uity is

e"isage*. Pre"etati"e +e*icie ca play a +ajor role i certai target populatios but

capacity prohibits fully fle*ge* i+ple+etatio progra+s.

)t is ote* that the lac- of a specialist sports jouralist is a li+itatio at the !FS. 5e*ia

co"erage i geeral see+s to be a ea-ess of !FS Sport.

7.4C&(-*"#&(

Aata gathere* ith a ;uestioaire ai+e* at sport practitioers atioally at specialist

sportig istitutios, as ell as iter"ies ith *epart+etal hea*s a* fuctioaries at the

!FS, as presete* i chapter fi"e. Ii"e the etet of the *ata the fi*igs are ot

*iscusse*. Coclusios a* reco++e*atios follo i chapter si.

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CHAPTER 7: CONC%USIONS AND RECOMMENDATIONS

(.1 I($r&d*-$#&(

Coclusios ha"e bee *ra fro+ both theory as ell as e+pirical *ata as set out i

chapters 2, 3 a* 7. These are *iscusse* belo folloe* by a set of reco++e*atio.

(.2C&(-*"#&("

)t has bee establishe* that sport, as a itagible asset, has "arious itrisic ;ualities.

Ii"e the strategic "alue of this asset, it ca be applie* to "aryig *egrees to achie"e a

co+petiti"e a*"atage relati"e to co+petitors. Si asset ele+ets of sport ere highlighte* i

the literature. These areH sport ithi the pro+otio of physical acti"ity presets healthy li"ig

as a lifestyle. Fro+ the practice of sport persoal *e"elop+et is ehace*. 5ar-etig +ay

be le"erage* through the bra*ig of co+petiti"e sport. 5ulti'*iscipliary research pro"i*es

resources for teachig a* learig. Ser"ice opportuities are presete* through co++uity

sports *e"elop+et projects.

The !FS# strategic pillars ere *escribe* i chapter 2 a* the li- of sport as strategic

asset highlighte*. **itioally to the si abo"e+etioe* sports assets it as establishe*,

through the research, that sport ca be le"erage* to geerate re"eue, as ell as create a

rallyig poit for persos ho are affiliate* to the tea+ui"ersity.

Project +aage+et +etho*ology is applie* as fra+eor- for the presetatio of

these alige* cotributios. Chapter 3 *iscusse* this fra+eor-. fra+eor- perio* of four

years, i lie ith the ui"ersities strategic pla, as establishe* i.e. 2&12 to 2&1(.

)t as also establish *urig the literature re"ie process that sport ca pro"i*e uity

ith the bra* as the ui"ersity co++uity rallies arou* sportig e"ets. )t is thus

coclu*e* that this characteristic has asset "alue i geeratig uity arou* the support of a

bra* or tea+. )t as si+ilarly fou* that sport has the itrisic "alue to geerate re"eue.

3"


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Particular referece as +a*e toar* alu+i gi"ig. ccor*igly the potetial asset base of

sport is ete*e* to iclu*e these to asset "alues.

) *raftig the fra+eor- it as fou* that special cotributios of specific sportig

*isciplies $i.e. sport, sports +e*icie bio'-ietics% are re;uire* to trasfor+ the itrisic

"alue to that of a bra*ig asset.

Chapter 7 i"estigate* the cotributios of sport. The !FS is regar*e* as oe of the top

ui"ersities i South frica ith regar* to sports perfor+ace. Darious proposals ere +a*e

by professioal sport practitioers o cotributios to be +a*e ith regar* to stu*ets,

aca*e+ics, istitutios a* social resposibility. These suggestios ere +a*e by eteral

parties a* shoul* be cosi*ere* by sports +aage+et at the !FS. The cotributios of

sport, as highlighte* i the iter"ies, are alige* ith the hu+a a* aca*e+ic projects.

These areH

a% 5e*ia Co++uicatioHThe use of +e*ia releases to pro+ote both sport#s cotributio as ell as the !FS#

bra* is recogise*. specialisatio i sport perfor+ace bra*ig has bee

i*etifie* a* specialisatio i this fiel* shoul* be cosi*ere*.The applicatio of +e*ia as fou* to be of ut+ost i+portace i co++uicatig a*

+ar-etig sports perfor+ace. )t has bee fou* that 5e*ia co++uicatio

$espapers a* ebpage% is ot applie* to its full potetial. E the !FS ebsite !FS

sport is "irtually iaccessible a* ot curret. Darious i+pro"e+ets to this resource

are i or*er. The ee* for a specialist jouralist or jouralis+ itership progra+s is

+etioe* as solutios. The *epart+et of +usic coul* also be use* as bech+ar-

ith the *istributio of ifor+atio to the public. Sai* cotributio ill pro+ote the

percei"e* perfor+ace of sport as ell as the i+age of the !FS. rticles shoul* be

place* i the es that relates sport to both the ?u+a a* ca*e+ic Projects.b% 5aiteace a* epasio of coachig epertise a* sport perfor+ace cultureH

)t as establishe* that both the le"el of epertise of coachig staff a* the traiig

culture ithi specific sportig co*es are supportig the !FS# sportig perfor+ace.

4#


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These attributes are by *efiitio strategic assets. Talete* athletes +a-e the !FS

their ui"ersity of choice because of the sports perfor+ace culture a* le"el of

coachig. The ;uality of represetatio of stu*ets i elite sportig tea+s is a further

supportig factor for this selectio process.c% stablish+et of a ?igh Perfor+ace Sport CetreH

"ital ee* eists for the establish+et of a ?igh Perfor+ace Sport Cetre. So+e of

the +ost pro+iet reasos for such a Cetre are the attractio of future !FS top

talet, as a +ar-etig tool, the usage of !FS facilities by iteratioal athletes,

etesi"e applicatio by +ulti'*iscipliary research a* the i+pro"e* perfor+ace of

!FS athletes. ot oly ill such a Cetre put the !FS o par ith other ui"ersities

ith si+ilar Cetres, but ill actually create a u'assailable co+petiti"e a*"atage.

The focus shoul* be o +ulti'*iscipliary sports research hich ca lea* to the

appoit+et of eteral research fellos. The curret !FS research clusters *o ot

iclu*e the fiel* of +ulti'*iscipliary research i Sport Scieces. The abo"e +etioe*

research as ell as the i+pro"e* facilities is to support teachig a* learig

progra+s i the aca*e+ic e"iro+et. s part of the hu+a project, the cetre is to

support recruit+et e*ea"ours that pro+ote e;uity as ell as a culture of iclusio.*% tesi"e research progra+ )crease i research outputH

Darious research projects ha"e bee i*etifie* at aeure . Subjects iclu*e the

sciece of coachig si++ers, legal perfor+ace ehacers, ijuries i hoc-ey,

Ely+pic ijuries a* +ore. ot oly is the ;uatity of research outputs i the for+ of

5asters a* Aoctoral *issertatios as ell as articles pre*icte* to icrease, but the

;uality shoul* also i+pro"e. These cotributios ca oly be achie"e* oce a ?igh

Perfor+ace Sport Cetre has bee establishe*.e% Pro+otio of ca*e+ic Perfor+aceH

ui"ersity ca+pus ith a iheret aca*e+ic culture is a prere;uisite for aca*e+ic

*istictio. The sportig fraterity is to cotribute to this culture through the pro+otio of

aca*e+ic perfor+ace a* class atte*ace. This e"isage* ehace+et is li-e* to

e*ucatio as a cotributio.f% ecruit+et progra+H

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log'ter+ recruit+et progra+ is curretly i place. Sports *e"elop+et has bee

i*etifie* as a "ehicle to both fi* talet a* to re*ress e;uity. Sposor a* Lotto

fu*s are applie* to support these objecti"es. The Ely+pic ga+es of 2&12, for

ea+ple, is le"erage* as recruit+et tool. This progra+ supports the ?u+a Project

of the !FS# strategic pla.g% ?ost atioal Cha+pioshipsH

?ostig S Cha+pioships ith +ajor persoalities participatig geerates large

scale co++uity i"ol"e+et. ca*e+ic perfor+ace is to be ehace* ith the

pro+otio of sport as a healthy lifestyle.h% *opt a co++uityH

School *e"elop+et projects curretly see+ to be ot properly +aage* a*

i+ple+ete*. )t is foresee that the ?igh Perfor+ace Sport Cetre +ay a**ress this

ea-ess. The +ajor purpose of such project is the participatio of the local

co++uity. The a*opt a co++uity# progra+ is to be re"ise*.i% Stu*et Sport Structure EperatioH

The Stu*et structures $Coucil a* ?ouse'co++ittees% are operatig i*epe*etly.

The *e"elop+et of a healthy lifestyle is accor*igly *e"elope*. Persoal

*e"elop+et ithi the practice of sport is supporte* ith iteractio, as ell as the

fulfil+et of coor*iatio a* lea*ership roles.j% ?ealth a* 9elless Progra+H

?ealth a* 9elless Progra+ is operati"e a+ogst !FS staff. ?ealth is +easure*

a* aalyse* i a logitu*ial stu*y. This iitiati"e is affiliate* ith a atioal progra+

calle*


43/60

+aage+et. *ucatio refers to teachig a* learig ithi "arious subject relate*

areas. esearch output is *eli"ere* o peer re"iee* articles i recogi:e* jourals,

as ell as *eli"ery of 5aster a* Aoctorate *egrees. Sports +aage+et iclu*es

coachig ser"ices, the arrage+et of sport'co+petitios or e"ets, recruit+et of

s-ills a* talet, as ell as the a"ailability of a gy+ a* acco+payig ser"ices.

)t is fou* that cotributios is set ithi a "isioary cli+ate as ifluece* by eteralities.

ccor*igly, i+pro"e* cotributios are aspire* to as *iscusse* particularly to paragraphs

(.2, a to j. These "isioary i+pro"e+ets are iclu*e* ithi the cotributios fra+eor- o

the le"els of project *e"elop+et. The cotributios are alige* to pri+arily the strategic

pillars of the !FS, but also to the rele"at strategic assets it i+pressioably ete*s ithi

the folloig table.

)t is fou* that sport#s cotributios fuctio ithi a reality hich is ifluece* by

eteralities. ccor*igly, i+pro"ig these cotributios are ca be attaie* as *iscusse* i

the abo"e paragraphs (.2. These propose* i+pro"e+ets are iclu*e* i the cotributios

fra+eor- o the le"els of project *e"elop+et. Sai* cotributios are alige* to the the

strategic pillars of the !FS, but also to the rele"at strategic assets it cotribute* to.

Table 2:Strategic Contribution Framework of Sport at the University of the Free State

43


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44


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Key $& Tabe / S$ra$e+#- C&($r#b*$#&( Frae U(#'er"#$y &2 $>e Free

S$a$e.

The abo"e table cosists of three colu+s. The first colu+ cotais the cotributios of

Sport at the !FS. This colu+ further iclu*es the e"isage* i+pro"e+et a* etesio of

cotributios as ell as the *egree of *e"elop+et.

The seco* colu+ eco+passes the ca*e+ic a* ?u+a Project ele+ets.

lig+et ith sport#s cotributios are accor*igly cosi*ere* a* highlighte*. lig+et

as i*icate* if these cotributios supporte* progress base* o the e+pirical *ata.

The thir* colu+ highlights the itrisic "alue of sport a* its i+pact o the strategic

"alues or ot. The asset "alues are oly strategic assets if they are +ore *e"elope* tha that

of the co+petitors#.

The abo"e fra+eor- *oes ot allo for the eighig of these asset "alues. This is a

li+itatio of the fra+eor-.

The objecti"es of the research ha"e cose;uetly bee +et abo"e. The folloig

reco++e*atios are +a*e base* o the stu*y.

Re-&


46/60

fu*raisig +ay be achie"e* gi"e i+pro"e+et i sportig perfor+ace a* the !FS bra*.

pasio of research is see+igly *epe*et, i ter+s of ;uality a* ;uatity, o the

establish+et of the ?PSC.

To +ore iitiati"es to be cosi*ere* by Sport fuctioaries at the !FS is a

specialise* 5e*ia uit or the i+pro"e+et of +e*ia co"erage. This is fou* to be a critical

i+pro"e+et that ee*s i++e*iate attetio.

The last reco++e*atio pertais to the hostig of atioal a* iteratioal sportig

e"ets, particularly those that ecourage co++uity i"ol"e+et such as cross'coutry

athletics. Co++uity participatio is thus ete*e*, sport as a healthy lifestyle is pro+ote*

a* persoal *e"elop+et achie"e*.

/hank you for the opportunity an! we hope that the !ocument will be helpful+

,lbert !e 0lerk

46


47/60

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?auser, 9.0. K Luepto, L.>. $168B%.Participatio i thletics a* ca*e+ic chie"e+etH eplicatio a* tesio. The Sociological uarterly, Dol. 16, o. 2.

Iri+es, P.9., a* Chressathis, I.. $1664%.lu+i Cotributios to ca*e+icsH/he -ole of

3ntercollegiate Sports an! C,, Sanctions++erica 0oural of coo+ics a* Sociology, )c.

olieU. "ailable fro+H .jstor.orgstable348B166 3o"e+ber 2&11U.

>aa*e, .. K Su*berg, 0.E. $166(%. Forth Ao a* Iol* to IoH Li- betee thletics a* lu+iIi"ig olieU. "ailable fro+H .thesportjoural.orgarticlepre*ictig'fu*'raisig're"eues'caa'

*i"isio'i'itercollegiate'athletics 13o"e+ber 2&11U.

sti, 9. K lea*er, .9.$1666%. Stu*et )"ol"e+etH Ae"elop+etal Theoryfor ?igher *ucatio.6ournal of College Stu!ent Development+

hoa*s, T.. K Iher-ig, S. $2&&1%. *ucatioal Cotributios, ca*e+ic uality a* thleticSuccess. Cote+porary coo+ic Policy.

!i"ersity of the Free State $2&12%. .ufs.ac.:a

>lair S. Physical iacti"ityH the biggest public health proble+ of the 21st cetury/ r 6 Sports #e!2&&6/ 43H1'2.

53
http://onlinelibrary.wiley.com/doi/10.1002/ss.1/abstracthttp://www.jstor.org/stable/3487199%20%5B3http://www.thesportjournal.org/article/predicting-fund-raising-revenues-ncaa-division-i-intercollegiate-athletics%20%5B13http://www.thesportjournal.org/article/predicting-fund-raising-revenues-ncaa-division-i-intercollegiate-athletics%20%5B13http://www.thesportjournal.org/article/predicting-fund-raising-revenues-ncaa-division-i-intercollegiate-athletics%20%5B13http://www.ufs.ac.za/http://onlinelibrary.wiley.com/doi/10.1002/ss.1/abstracthttp://www.jstor.org/stable/3487199%20%5B3http://www.thesportjournal.org/article/predicting-fund-raising-revenues-ncaa-division-i-intercollegiate-athletics%20%5B13http://www.thesportjournal.org/article/predicting-fund-raising-revenues-ncaa-division-i-intercollegiate-athletics%20%5B13http://www.ufs.ac.za/


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Daliye"a et al, $2&&(%. Lifestyle'relate* is- Factors a* is- of Future ursig ?o+e *+issios/,rch 3nt #e!1((H687.

Sui O et al, $2&&B%. The correlatio betee car*io'respiratory fitess a* all'cause +ortality a+ogthree age groups. 6 ,m *eriatrics SocH77.

Shehu j, 5oruisi 5, $2&11%. )fluece of sport o persoal *e"elop+et a* social i"est+et a+og

>otsaa Ely+pic athletes/ 3nternational -eview for the Sociology of Sport+4($3%.

ay T, >ra*bury S, $2&&6%. @outh sport "oluteerig Ae"elopig social capitalJ Sport9 1!ucation ISocietyH 14$1%.

Light .L, $2&1&%. Chil*re#s Social a* Persoal Ae"elop+et through SportH Case Stu*y of australia Si++ig Club. 6ournal of Sport an! Social 3ssuesH34$4%.

>loo+, . $2&&2%. 9here the Cup +eas othig. /imes 1!ucational Supplement9 (142&&2, )ssue4487H 1B.

Shilbury, A. $2&11%. >iblio+etric Stu*y of Citatios to Sport 5aage+et a* 5ar-etig 0ourals.

0oural of Sport 5aage+et, 27$7%.

Clopto, . 9., Fich K >rya, L. $2&1&%. re C&e+e Stu*ets R>olig loeJR a+iig theCotributio of Tea+ )*etificatio to the Social Capital of C&e+eStu*ets.6ournal of Sportehavior, Aec 2&1&, Dol. 33 )ssue 4.

Ouia @, iag M, 2&1&+ )"estigatio a* alysis of the ctuality of Fe+ale C&e+eStu*etsRtracurricular thletics sice the Sushie Sp&r$"9as Ae"elope*. ,sian Social Science, ($12%.

Partri*ge, 0.., 9a, A.L. K liso, 0.$2&1&%. !*ersta*ig College Sport FasR perieces ofa* tte+pts to Cope ith Sha+e. 6ournal of Sport ehavior/ 33$2%.

Sleap, 5., ee*, ?. $ 2&&(%. Dies of sport sciece gra*uates regar*ig or- s-ills *e"elope* atui"ersity. /eaching in %igher 1!ucation/ 11$1,%.

Dail, S.. $2&&B%. Co++uity Ae"elop+et a* Sport Participatio. 6ournal of Sport #anagement/21$4%.

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Appe(d#, A

Telephoic )ter"ie uestioaireH Ether Public !i"ersities

Purposeful Selecte* Sport Faculties of Public !i"ersities base* o the oig of a Sport

Perfor+ace Cetre. plai the purpose of the iter"ie. Aistiguish *i+esios of

aca*e+ic#s sport istitutios i ter+s of +ar-et positioig, as ell as +easures for

perfor+ace "isa +ar-et orietatio.

The ;uestioaire is a gui*elie a* +ay be *e"iate* fro+ by the iter"ieee.

e;uest participatio.

)f yes, tha- the respo*et for their participatio.

9ill ta-e approi+ately 1& +iutes.

Cofi*etiality is to be respecte*.

?o log ha"e you bee or-ig ithi a aca*e+ic e"iro+etJ

?o log ha"e you bee or-ig ithi a sport e"iro+etJ

Please ra- the top three ui"ersities# sport perfor+ace i South frica.

9hat criteria *o you apply to geerate these ra-igsJ

9hat iitiati"es are beig re*ere* at your ui"ersity#s sport 'faculty a* 'fuctioalities that

you belie"e *istiguish the istitutio fro+ other ui"ersitiesJ

55


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56


57/60

Appe(d#, B

)ter"ie uestioaireH ?ea*s of Sport relate* Aepart+ets a* Fuctioalities

Purposeful Selecte* Sport elate* Aepart+ets at !FS. plai the purpose of the

iter"ieH To establish cotributios of sport to the hu+a a* aca*e+ic projects of the !FS.

e;uest participatio.

)f yes, tha- the respo*et for their participatio.

9ill ta-e approi+ately 2& +iutes.

Cofi*etiality is to be respecte*, if re;uire*.

>ac-grou*H plai the cocepts of sport as a strategic asset at the !FS, the aca*e+ic

project a* hu+a project i ter+s of the !FS#s strategic pla, as ell as the +atri project

structure i i+ple+etatio of a project.

9hat cotributios are to *eli"ere* by your *epart+et fuctio i ter+s of sport as a

strategic asset ith regar* to the aca*e+ic project a* hu+a project, o"er the strategic

perio* of 2&12 to 2&1(J

57


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A((e,*re C

Fra+eor-H lig+et of Sport as Strategic sset Para+eters ith the ?u+a a* ca*e+ic

Project Para+eters as pillars of the Strategic Pla at the !i"ersity of the Free State

A-ade


59/60

Co++uity

Ae"elop+et

H 9ithi

co++uity

ser"ice

opportuities

e"ie careers i Sport i a high

techological e"iro+et a*

alig silibus



alig silibus



alig silibus

e"ie careers i Sp

techological e"iro

silibus

2


60/60

12 12 28 sport as a strategic asset at the ufs5

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