Patty CiscoMBA, Principal

Discover the value of shared INFLUENCE

Learn why data drives your digital marketing strategy

Identify the pitfalls of haphazardly managing your online brand

Realize the power of content

FOCUS

A majority of potential customers will search online to find out about a business.

Currently 89% of consumers do an online search before buying a product or service.

63% of all females and 73% of all males can’t go an hour without checking their phone.

MEET YOUR 2015 CUSTOMER

WHAT DO THEY WANT?

90% of surveyed respondents who recalled reading online reviews

claimed that positive online reviews influenced buying decisions, while

An action exerted by a person or thing with such power on another to

cause change - wiktionary.org

Marketers who have prioritized blogging are 13x more likely to enjoy

positive ROI - 2014 State of Inbound Marketing

86% said buying decisions were influenced by negative

online reviews-Dimensional Research

INFLUENCE

M I S TA K E 1

48% of consumers do an online search before buying a product or service.

Not Understanding How the Customer Buys Online

M I S TA K E 1

Not Understanding How the Customer Buys Online

PUSH PULLVS.

M I S TA K E 2

Not Having A Strategy

M I S TA K E 3

Not Understanding Content

80% of customers

will come to your site

through your blog.

Businesses acquire new

leads and customers by

providing them with

quality content.

Companies that blog

gain 80% more

visits than those

who don’t.

Visual Power Website Social Infographic Videos

Not Understanding Content

M I S TA K E 3

Visual Power Website Social Infographic Videos

65% of your audience is

VISUAL LEARNERS

93% of human

communication is

NONVERBAL

90% of all information

transmitted to our brains is visual

People remember 80% of what they SEE &

20% of what they READ

Not Understanding Content

M I S TA K E 3

Visual Power Website Social Infographic Videos

55% of website

visitors spend less

than 15 seconds

actively reading

content on a page.

Not Understanding Content

M I S TA K E 3

Visual Power Website Social Infographic Videos

43% of social

media users

share pictures

Not Understanding Content

M I S TA K E 3

Visual Power Website Social Infographic Videos

Infographics are liked and shared more than other content3x

Not Understanding Content

M I S TA K E 3

Visual Power Website Social Infographic Videos

Videos increase the

likelihood of your visitors

purchasing your product

or service by 64%

Videos provide an increase

in your visitors understanding

of your product or service by 74%

Videos on landing pages

increase conversions

by 86%

M I S TA K E 4

Not Utilizing Social Media

M I S TA K E 5

Posting Too Often or Too Little

M I S TA K E 6

Posting The Same Content Across All Channels

M I S TA K E 7

Inconsistent Branding

M I S TA K E 8

Not Using Email Marketing

For every $1 spent on

email marketing the

average ROI is $44.25(Exact Target).

M I S TA K E 9

Not Incorporating SEO

Search Engine Optimization

MISTAKE 10

Not Integrating Campaigns

MISTAKE 11

Not Following The Trends

Researching

Learning

Analysis

A/B Testing

MISTAKE 12

Not Utilizing Analytics

MISTAKE 13

Going It Alone

MISTAKE 13

Challenges of Going It Alone

Inbound

Outbound

What is the cost?

What are the results?

B2B

B2C

Nonprofit

Not Having A Strategy

What Will Your

Next Step Be?

Whether you can relate to all or

just a few of the common mistakes

we have listed above, our talent team of

Inbound Strategists can assist you in

developing your online presence.

Ready to build some serious ROI

and grow your business?

Contact Marketing Essentials today!