12 choices to help you think about media like a artist
Post on 20-Sep-2014
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What does it take to be an awesome content creator? There is no simple formula to follow, but there are choices.We often feel our choice are binary. On or off. Hot or cold. Skilled content creators are never so black and white. There are many shades of grey. I find extremes and opposites are a great way of deciding where you want your work to exist in people’s minds. I like placing seemingly contradictory items at opposite ends of a continuum. Getting creative with opposites is a very effective tool. It’s also a great way to observe others, too. What choices did they make? Many times these choices are subconscious. Sometimes they are an intuition or a feeling. Don’t just take the obvious extremes. Pair up fresh choices. It will give you a new lens on life. I made these slides to make you think, to show you some of the choices we make. In many ways these are like the colours on your palette. You can create anything on your canvas, but the choices you make will determine the experience someone has when consuming your body of work. You will be judged. So prepare yourself by making conscious choices. Don’t let people’s judgement of you be wrong. Don’t let accidents happen with your brand. Think Like An Artist. Mix like an artist. That’s a great metaphor. You may not realize is but that’s how people view you. They look at your body of work and make assumptions. They will connect dots and fill in gaps. They will assume the unsaid. Like it or not we are all artists. Your life's canvas is being filled by your actions. People leave with a feeling. An impression. You impart people with a sense of your brand. The goal of strategizing is to decide what feeling you’d like people to have. If you don’t have an answer, then the experiences your audience will have will be random. If you get nothing else from this deck and this post, sit down and think about all the continuums in your world. Where do you sit? What are the opposite ends of the spectrums that define your niche? Look at the work of people you love? Study what choices they made. Look at people’s who’s work does not impress you. Were they consistent? Extremes offer options. You can choose to sit anywhere along these continuums. What senses can you stimulate? Not all continuums are based on two choices. Sometimes three or four choices do a better job of letting you position yourself. Being a great content producer is about learning to use all the emotional and experiential tools at your disposal. It’s often called finding your "voice". Given the rise of multiple forms of media, "voice" feels like a confusing metaphor.TRANSCRIPT
12 choicesIm
age
by jo
inth
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s on
Flic
kr
to help you think about MEDIA & CrEaTE opporTUNITY
Don’t let your CONTENT be an
accident
MIX it up Like
Imag
e by
u2c
anre
ed o
n Fl
ickran artist
rituals vs random
Image by 314a on Flickr
What stops you being random? !
do you follow a formulA? !
What Are your themes? Is it the media you use? the people you speak to? the questions you ask? !
Do you notice unique formats?
http://www.flickr.com/photos/314a/591716731/
rEad vs WrITE
Image by moriza on Flickr
Do You think like a publisher? OR act Like a consumer?
!
Is your work ever really finished? DO YOU PUBLISH TO EVOLVE AN IDEA?
!
Can you entice readers to become writers?
!
SHORt vs LONG
Image by opendemocracy on Flickr
http://www.flickr.com/photos/opendemocracy/523438942/
How do you translate your story for short form media?
!
Which moments do you own? !
Do you go long when others go short? !
is brevity your friend? ARE you feeding the Infosnackers?
Image by kalieye on Flickr
http://www.flickr.com/photos/kalieye/3265551769/
FrEE vs MaNaGEd Do you want to CONTROL your storyWill you set your brand story free? !
ARE you READY to REALLY shareWho’s story are you sharing?!
Who will you put in the limelight? how will you find your storytellers?
Image by markchapmanphoto on Flickr
http://www.flickr.com/photos/markchapmanphoto/
INTErNaL vs EXTErNaL !
do you focus outside the box?INSIDE our outside what?
!
Where do you seek out allies? ANd create/find conflict?
Where do you succeed? !
Can you connect inside and out? !
Where are your boundaries?
SINGLES vs bOdy of WORK
Image by rh2ox on Flickr
one tweet, one video, one deckone list, one image, or one!
How Committed Are you?!
Nothing of worth was createdperfect on the 1st try!
accumulate your worth over time
Image by mmorgan8186 on Flickr
MEASUrE vs Feel What do you use to determine success? Not every idea will rock !
Small ideas lead to greatness you ARE your body of work !
How will you experiment? !
Who do you benchmark? Who’s work inspires you? How do you measure success?
Create vs Curate
Image by stallio on Flickr
!
Do you create original content? Or do you curate? !
Do you stand on the shoulders of giants? !
What does it look like to Create AND Curate? !
WHY NOT BOTH?
Innovate vs reUse
Image by stevensnodgrass on Flickr
Patterns, memes & Humor? opposites, Controversy & shock? !
Do you seek out vacuums & voids? !
Do you put pen to paper? Do you take the first step? !
Do you take time to think? Do you question everything?
MONO vs MaNY
Image by nojhan on Flickr
DO you study each Media’s culture? Does personal bias limit your game? !
videos, slides, Audio, lists & Images EACH have their own unique culture !
Do you translate for each media? Are you always storytelling?
EMBED vs OWN
WHAT ARE YOU TO THE TIGER? !
ARE YOU EMBEDDING OTHER’S CONTENT? ARE YOU EASIER TO EMBED OR TO STEAL? !
Is YOUR CONTENT FREE TO ROAM?
Image by digitaljourney on Flickr
paID VS OWNED vs EarNED VS SHAREd
Image by rh2ox on Flickr
Do you think in silos? !
IS your media on one platform amplifying content on another?
!
Are the tools you choose working to distribute & GROW your story?
!
Is your community helping?
WHErE IS YOUr MEdIA?
Image by yndra on Flickr
h A V E Y O U T R I E D L i s t l y ?
98.6% OF BLOGGERS USE LISTS !
LISTLY MAKES LISTS SIMPLER TO CREATE,
SHARE & EMBED