12 months of awesome (content) - manoverboard...2016/05/12 · 12 months of awesome (content)...
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Important dates and content possibilities, from January 2016 - December 2016
12 Months ofAwesome(Content)for socially responsible businesses
Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed it is the only thing that ever has.—Margaret Mead
A goal with no plan is just a wish.—Antoine de Saint-Exupery
The time is always right to do what is right.—Martin Luther King, Jr.
12 Months ofAwesome (Content)
Having worked with dozens of socially responsible businesses over the years, we have learned that having access to great, regular, and informed content is key to your communications success. In this digital age, content is more important than ever in connecting with prospective and current customers and clients.
Your business blog and social media channels make up a crucial part of your marketing and communications strategy. Please use this calendar to outline and enhance your content strategy and keep on top of your marketing goals for 2016.
If you are interested in learning more about how Manoverboard can help you with your website, social media, and ongoing content strategy, please don’t hesitate to give us a shout.
for socially responsible businesses
≥ National holidays and observances≥ Important dates and events≥ Cultural and environment-focused days of interest for customers and staff ≥ Content suggestions for your blog and social media channels≥ CSR-related events and programming
PLUS≥ Quotes and tidbits about people and organizations making a difference
Manoverboard is a Certified B Corporation helping socially responsible businesses, pioneering educational institutions and mission-driven nonprofits motivate their audiences with beautiful, lasting, sustainable design. We deliver bold websites, enduring corporate identities, and the communications strategies that support them both. We engage, humanize, and inspire. And we see the big picture while honing the details, creating a better world by design.
Find out more about us at manoverboard.com
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IMPORTANT DATES SUN MON TUES WED THURS FRI SAT
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JANUARY 2016
B Corp CornerMartin Luther King Jr. is celebrated on January 19 in the U.S. for his activism and leadership in the African-American civil rights movement.
January 17-23 is National Non-Smoking Week.
Encourage clients and staff to participate (if the cold weather isn’t already doing so) through a mini social media campaign.
January 29 is National Fun at Work Day.
January 30 is Fun at Work Day. Dress up silly, bring some snacks, crank up the music, or take the afternoon to go on a fun field trip. However you partake, make sure to take pictures to share on social media!
January is Alzheimer’s Month.
Hold a fund-raiser or awareness campaign for people affected by Alzheimer’s and promote it through blogging and social media.
“Intelligence plus character—that is the true goal of education.” – Martin Luther King
1: New Year’s Day
1: World Day of Peace
4: World Braille Day
11: Sir John A. MacDonald Day (CAN)
11: Human Trafficking Awareness Day
17-23: National Non-Smoking Week (CAN)
20: Weedless Wednesday (CAN)
27: Family Literacy Day (CAN)
29: Fun at Work Day (CAN)
31: World Leprosy Day
Coming Next Month... February is Black History Month. Start planning your commemorations now!
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IMPORTANT DATES SUN MON TUES WED THURS FRI SAT
2: Groundhog Day (US)
4: World Cancer Day
8: Chinese New Year
9: Mardi Gras
12: Darwin Day
14: Valentine’s Day
15: Family Day (AB, ON, SK)
15: Louis Riel Day (MB)
15: National Flag Day (CAN)
20: World Day of Social Justice
Coming Next Month... Next month is National Nutrition Month. Start planning healthy tips and treats now.
B Corp CornerOn February 19, 2009, Better the World Inc. becomes Canada’s first B Corp.
Visit www.bcorporation.net for more information on B Corps and doing business for good.
February 20 is the World Day of Social Justice.
Do you have a cause that’s close to your heart? Poverty eradication, promoting full and fair employment, gender equity? Promote social well-being and justice on your blog in honour of World Day of Social Justice.
February is Black History Month.
February is Black History Month. Celebrate by inviting guest writers on your blog or spotlighting events, stories, or profiles.
February is also Heart Month.
Heart month is the Heart and Stroke Foundation’s key month for spreading awareness about heart disease and stroke. Spotlight opportunities for volunteering, fundraising, or donations to the cause.
“B Corp is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk.” – B Lab
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FEBRUARY 2016
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IMPORTANT DATES SUN MON TUES WED THURS FRI SAT
4: Employee Appreciation Day
8: International Women’s Day
13: Daylight Saving Time Starts
14: Commonwealth Day
17: St. Patrick’s Day
20: International Day of Happiness
20: Spring Equinox
22: World Water Day
26: Earth Hour
27: Easter Sunday
Coming Next Month... Next month is Daffodil Month for the Canadian Cancer Society. Use this time to plan out blog posts to bring awareness to this disease.
MARCH 2016
B Corp CornerCharity Water is one example of a great non-profit raising money to provide clean water in underdeveloped countries.
Go to www.charitywater.org for more information.
March 8th is International Women’s Day.
Spotlight innovative and outstanding women in your field on your blog to celebrate International Women’s Day. Visit www.internationalwomensday.com to find out what you can do to promote greater equality.
March 20 is the International Day of Happiness.
On March 20, find a creative way to spread some cheer to someone who needs it and track it through your blog.
Earth Hour is between 20:15 and 21:15 on March 26th.
Encourage your audience to switch the lights off for an hour to raise awareness about the planet.
“We forget that the water cycle and the life cycle are one.” – Jacques Cousteau
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IMPORTANT DATES SUN MON TUES WED THURS FRI SAT
1: April Fool’s Day
2: World Autism Awareness Day
7: World Health Day
10-16: National Volunteer Week (CAN)
22: Earth Day
23: Canada Book Day
23: Passover Begins
25: World Malaria Day
27: World Communication Design Day
29: Arbor Day
Coming Next Month... Next month starts with the National Day to End bullying. Start planning now.
APRIL 2016
B Corp CornerWinston Churchill Day is observed on April 9. A great wartime leader and winner of the Nobel Prize in Literature, he was the first person to be made an honorary citizen of the United States.
World Health Day is April 7.
The topic for World Health Day 2016 is beat diabetes. Create a inforgraphic about diabetes and how it effects your office. Go to www.who.int for more information and resources.
April is Poetry Month.
Hold a fun social media contest and have your followers write a haiku to enter to win free services or branded merchandise. Make sure to include a hashtag for your campaign!
April 22 is Earth Day.
This year marks the 46th anniversary of Earth Day! Take on stand on your blog by addressing one of the many environmental issues.
“We make a living by what we get, but we make a life by what we give.” – Winston Churchill
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IMPORTANT DATES SUN MON TUES WED THURS FRI SAT
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1: National Day to End Bullying (CAN)
1-7: National Mental Health Week (CAN)
5: Cinco de Mayo (US)
8: Mother’s Day
14: World Fair Trade Day
15: International Day of Families
17: International Day Against Homophobia
21: World Day for Cultural Diversity for Dialogue and Development Day
23: Victoria Day (CAN)
30: Memorial Day (US)
Coming Next Month... Next month is Aboriginal History Month. A great time to celebrate Aboriginal culture on your website.
MAY 2016
B Corp CornerTo support the Fair Trade movement, go to www.fairtrade.ca to find fair trade businesses and products in your area.
May 1 is the National Day to End Bullying.
Spread awareness about bullying and cyberbullying on May 1st. Share resources to do your part to end bullying.
World Fair Trade Day is May 14.
Participate in World Fair Trade Day by celebrating your favourite certified fair trade products and the companies that make them.
May 30 is Memorial Day.
On social media, take some time to thank the men and women who died while serving the United States.
“Fair Trade evokes a relationship between consumers and producers based on transparency, dialogue, and respect.” – Bryant Terry, Food Justice Activist
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IMPORTANT DATES SUN MON TUES WED THURS FRI SAT
5-11: Canadian Environment Week
5: World Environment Day
5: World Ocean’s Day
8: World Oceans Day
14: World Blood Donor Day
14: Flag Day (US)
19: Father’s Day
21: Summer Solstice
24: St. Jean-Baptiste Day (QC, CAN)
27: Canadian Multiculturalism Day
Coming Next Month... July means Canada Day! Prepare for the celebrations and start planning your festivities now.
JUNE 2016
B Corp CornerFor Canadian Environment Week or World Environment Day, register your business for the Commuter Challenge to encourage your staff to leave their cars at home. For each day they commute, participants get one entry in a draw for grand prizes.
June 5-11 is Canadian Environment Week.
Register your business for the Commuter Challenge to encourage your staff to leave their cars at home. Take pictures and track the challenge on your social media channels.
June is Aboriginal History Month in Canada.
Honour and celebrate Aboriginal heritage and culture by sharing events that are going on in your city.
June 14 is World Blood Donor Day.
Encourage your audience to donate blood. Take pictures of your staff donating blood and post it on social media.
“The delicate balances of nature, essential for our survival, can only be saved through a global effort involving all of us.” – John McConnell
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IMPORTANT DATES SUN MON TUES WED THURS FRI SAT
1: Canada Day
1-7: Canada History Week
2: International Co-operative Day
4: Independence Day (US)
7: Global Day of Forgiveness
11: World Population Day
16: Parks Day (CAN)
17: World Day for International Justice
17-23: National Drowning Prevention Week (CAN)
18: Nelson Mandela International Day
Coming Next Month... Summer is in full swing. Use this time to create content that will engage visitors to come to your website.
JULY 2016
B Corp CornerIn 2009, the UN declared July 18, International Nelson Mandela Day in recognition of his contributions to the culture of peace and freedom.
Canada Day is on July 1 and Independence Day is on July 4.
Feature why you are grateful for your country and what your staff is doing to celebrate on your blog.
July 17 is the World Day for International Justice.
On your blog, shed some light on an ongoing injustice in the world and how people can get involved to fight for the cause.
July 16 is Parks Day.
Take an afternoon field trip or go to a nearby park for an outdoor office lunch. Take pictures and post them on social media.
“For to be free is not merely to cast off one’s chains, but to live in a way that respects and enhances the freedom of others.” – Nelson Mandela
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IMPORTANT DATES SUN MON TUES WED THURS FRI SAT
1: Civic Holiday (CAN)
9: International Day of the World’s Indigenous People
12: International Youth Day
12: Perseid Meteor Shower
13: International Left-handers’ Day
19: World Humanitarian Day
23: International Day for the Remembrance of the Slave Trade and Its Abolition
26: Women’s Equality Day
29: International Day Against Nuclear Tests
30: International Day of the Disappeared
Coming Next Month... Next month is the Terry Fox Run. Start preparing by taking your staff outside for a walk.
AUGUST 2016
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B Corp CornerMalala Yousafzai, the youngest ever Nobel Peace Prize recipient for her human rights advocacy for women and education, was born on July 12, 1997.
Summer is almost over.
Help your clients and staff take full advantage of fleeting summer days by listing the best beaches, festivals, and events to experience in your city.
August 29 is the International Day Against Nuclear Tests.
Nuclear tests have devastating consequences on human life and on the environment. Spread awareness about International Day Against Nuclear Tests on your blog.
August 19 is World Humanitarian Day.
World Humanitarian Day recognizes people who face danger and adversity to help others. Highlight a humanitarian in your community or one that you admire on your blog.
“One child, one teacher, one book and one pen can change the world.” – Malala Yousafzai
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IMPORTANT DATES SUN MON TUES WED THURS FRI SAT
4: Father’s Day
5: Labour Day
5: International Day of Charity
8: International Literacy Day
13: Positive Thinking Day
15: Day of Democracy
18-24: National Forest Week
20: Terry Fox Run (CAN)
21: International Day of Peace
22: First Day of Fall
Coming Next Month... Next month is LGBT History Month. A great time to celebrate LGBT culture on your blog or website.
SEPTEMBER 2016
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B Corp CornerIn 1981, the Terry Fox Marathon of Hope totaled $24.17 million. To date, over $650 million has been raised worldwide.
September 5 is National Day of Charity.
On the International Day of Charity, fundraising activities and educational events are held worldwide. Celebrate by hosting your own public awareness-raising activity or highlight staff of clients that have contributed to a charitable organization.
September 18-24 is National Forest Week.
Invite your audience to learn more about Canada’s forest heritage and to raise awareness about this valuable resource. One of the many ways you can participate is by arranging a tree planting. Visit www.canadianforestry.com for more ideas.
International Literacy Day is on September 8.
Show the world the importance of literacy by participating in International Literacy Day. Go to www.internationalliteracyday.org for ideas and how to register your event.
“Act as if what you do makes a difference. It does.” – William James
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IMPORTANT DATES SUN MON TUES WED THURS FRI SAT
1: International Music Day
2: International Day of Non-Violence
7: World Smile Day
10: World Mental Health Day
10: Thanksgiving Day (CAN)
11: International Day of the Girl
16: World Food Day
17-23: National Waste Reduction Week
24: United Nations Day
31: Halloween
Coming Next Month... Next month is Movember. Highlight men’s health issues on your website.
OCTOBER 2016
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B Corp CornerOctober 24 has been declared United Nations Day since 1948. This day recognizes the aims and achievements of the United Nations Organization.
October is Breast Cancer Awareness Month.
Consider holding a fundraising event to raise awareness about a cancer affecting an estimated 25,000 Canadian women.
October is also LGBT History Month.
Highlight how your community is celebrating to encourage honesty, openness, and acceptance about being LGBT.
National Waste Reduction Week is October 17-23
Show how your office is reducing its carbon footprint during National Waste Reduction week. Make sure to use hash tags on your blog posts.
“It is not enough to be compassionate – you must act.” – 14th Dalai Lama
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IMPORTANT DATES SUN MON TUES WED THURS FRI SAT
1: Daylight Saving Time Ends
11: Remembrance Day
13: World Kindness Day
14: World Diabetes Day
14-20: National Addictions Awareness Week
16: International Day of Tolerance
20: Universal Children’s Day
25: Black Friday (US)
25: International Day of the Elimination of Violence Against Women
28: International Buy Nothing Day
Coming Next Month... Next month is the season of giving. Start planning how staff and clients can give back to the less fortunate.
NOVEMBER 2016
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B Corp CornerUniversal Children’s Day was created in 1954 to encourage international awareness and togetherness to children worldwide.
November is Movember.
Movember is Men’s Health Awareness Month. Get your staff together who are willing to grow a mustache and raise funds for prostate cancer. Take pictures every week and show a time lapse of their hair growth.
November 13 is World Kindness Day.
On your blog, write about how your office doing random acts of kindness throughout the day. Include photos whenever possible.
International Day of the Elimination of Violence Against Women is on November 25.
1 in 3 women worldwide have experienced physical or sexual violence. Show the world how your office is fighting to eliminate violence against women.
“Thousands of candles can be lighted from a single candle, and the life of the candle will not be shortened.” – Buddha
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IMPORTANT DATES SUN MON TUES WED THURS FRI SAT
1: World AIDS Day
3: International Day of People with Disabilities
5: International Volunteer Day
9: International Anti-Corruption Day
10: Human Rights Day
17: International Day to End Violence Against Sex Workers Day
24: Christmas Eve
25: Christmas Day
26: Boxing Day (CAN)
31: New Year’s Eve
Coming Next Month... Next month is Alzheimer’s Month. Encourage your staff to participate in a fundraising event.
DECEMBER 2016
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B Corp CornerIn September 2014, the Canadian Museum for Human Rights open in Winnipeg, Manitoba, to remember and celebrate the evolution of human rights. Admittance is free on December 10th, Human Rights Day.
December is the Season for Giving.
Hold a food, toy, or clothing drive to help the less fortunate around the holidays. Use your blog and social media to promote and thank clients and staff for donating.
World Aids Day is December 1.
Take this opportunity to show support to the millions of people living with HIV. Ask your staff to wear a red ribbon on this day and highlight them on social media.
A Year in Review.
Write a blog post about your best moments in 2016, highlight key staff victories and thank past clients. You can also give your audience a preview of the big things you have in store for 2017.
“The best way to find yourself is to lose yourself in the service of others.” - Mahatma Gandhi
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We hope you enjoyed using 12 Months of Awesome (Content) for socially responsible businesses.
If we can be of help to you in building a powerful website and content platform that works for you and your business, please let us know.
You can reach me directly at 204-477-4474 or [email protected].
Feel free to share this document with colleagues, friends, and any type of calendar lover.
All best wishes,
Andrew BoardmanManoverboard Inc.
Thank you.