12 qualities of effective design organizations
TRANSCRIPT
![Page 2: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/2.jpg)
Why are companies investing more in design?
Generates new business value Software is eating the world
![Page 3: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/3.jpg)
Everything is, or is becoming, a service
![Page 4: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/4.jpg)
All design is service design
![Page 5: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/5.jpg)
The Three-Legged Stool
product/service
busi
ness
tech
nolo
gy
desi
gnAdapted from Don Norman
![Page 6: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/6.jpg)
2013-2014 Lost in first round of playoffs
![Page 7: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/7.jpg)
2014-2015 NBA Champions
![Page 8: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/8.jpg)
![Page 9: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/9.jpg)
Foundation 1. Shared sense of purpose 2. Focused, empowered leadership 3. Authentic user empathy 4. Understand, articulate, and create value
Management 9. Treat team members as people, not resources 10. Diversity of perspective and background 11. Foster a collaborative environment 12. Manage operations effectively
Output 5. Support the entire journey 6. Delivers at all levels of scale 7. Establish and uphold standards of quality 8. Values delivery over perfection
12 Qualities of Effective Design Organizations
![Page 10: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/10.jpg)
Foundation 1. Shared sense of purpose 2. Focused, empowered leadership 3. Authentic user empathy 4. Understand, articulate, and create value
![Page 11: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/11.jpg)
1. Shared sense of purpose
FOUNDATION
![Page 12: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/12.jpg)
Ugh. Mission statements? A “vision”?
![Page 13: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/13.jpg)
We the People of the United States, in Order to form a more perfect Union, establish Justice, insure domestic Tranquility, provide for the common defence, promote the general Welfare, and secure the Blessings of Liberty to ourselves and our Posterity, do ordain and establish this Constitution for the United States of America.
We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.--That to secure these rights, Governments are instituted among Men, deriving their just powers from the consent of the governed, --That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government, laying its foundation on such principles and organizing its powers in such form, as to them shall seem most likely to effect their Safety and Happiness.
![Page 14: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/14.jpg)
Service
Loyalty
Honesty
Integrity
Purpose:Connect people to what’s important in their lives through friendly, reliable, low-cost air travel.
To become the World's Most Loved, Most Flown, and Most Profitable Airline.
Vision:
Values:Warrior SpiritServant’s HeartFun-LUVing AttitudeWork the Southwest Way
Dedication to every client's success
Innovation that matters, for our company and for the world
Trust and personal responsibility in all relationships
![Page 15: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/15.jpg)
Sample mission statement for design teams
We’re not here just to make it pretty. Through empathy, we ensure meaning and utility. With craft, we elicit understanding and desire. We wrangle the complexity of our offering to deliver a clear, coherent, and satisfying experience from start to finish.
![Page 16: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/16.jpg)
How well do people know what the design team stands for? Can they articulate its values? Purpose? Do they feel like they’re part of something bigger than themselves?
ASSESSMENT
![Page 17: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/17.jpg)
2. Focused, empowered leadership
FOUNDATION
![Page 18: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/18.jpg)
Design Director
Design Director
Design Director
Design Director
VP of Product
Dir of PM
Dir of PM
Dir of PM
Dir of PM
Who's the head of design?
that guy
![Page 19: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/19.jpg)
A design team needs to be in charge of its own destiny, and this requires:
Focused leadership with autonomy and executive access.
![Page 20: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/20.jpg)
Focused leadership
Head of Design
Design Director
Design Director
Design Director
VP of Product
Dir of PM
Dir of PM
Dir of PM
Dir of PM
![Page 21: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/21.jpg)
Autonomy
Head of Design
Design Director
Design Director
Design Director
VP of Product
Dir of PM
Dir of PM
Dir of PM
Dir of PM
![Page 22: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/22.jpg)
Executive Access
Head of Design
Design Design Design
VP of Product
Dir of PM
Dir of PM
Dir of PM
Dir of PM
CEO
![Page 23: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/23.jpg)
Does design leadership have autonomy and access? Is design leading design? Can they shape their org as they see fit? Are they two or fewer rungs from the CEO?
ASSESSMENT
![Page 24: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/24.jpg)
3. Authentic user empathy
FOUNDATIONFOUNDATION
![Page 25: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/25.jpg)
![Page 26: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/26.jpg)
How deeply do people understand their users? How frequently are they exposed to users and their efforts? What sway does qualitative data have? Are executives and other stakeholders making decisions based on this empathy?
ASSESSMENT
![Page 27: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/27.jpg)
4. Understand, articulate, and create value
FOUNDATION
![Page 28: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/28.jpg)
From Adaptive Path’s 2003 report Leveraging Business Value: How ROI Changes User Experience:
Our research revealed that using ROI and other valuation methods helps to evolve design competency within organizations. The valuation methods provide tools for developing and measuring a design strategy as a component of a larger business strategy: The ability to “value” user experience design makes it a visible and credible business lever on par with marketing, research and development, and channel strategy. As a result, applying ROI measuring techniques to user experience investment decisions has a positive impact on how [design] teams are structured and perceived within an organization.
“
”
![Page 29: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/29.jpg)
DesiredBehavior
BehaviorMetric
ValueMetric
FinancialOutcome× =Business
Opportunity
Linking Elephants
![Page 30: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/30.jpg)
Connect design with value through behavior
DesiredBehavior
BehaviorMetric
ValueMetric
FinancialOutcome× =
Widen relationship
Open a new account
Actual financial services client example
$ per mo
$13.5 milper month
Value of opening an account
$45,000per acct
Number of accounts opened / mo
301 per month
BusinessOpportunity
![Page 31: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/31.jpg)
Is the team equipped to talk in the language of business and value? Do they recognize that it’s not about “design”, but instead design’s role in a larger effort? Value can be “hard” (conversion, engagement) or “soft” (brand representation). Is there a shared understanding of what success looks like?
ASSESSMENT
![Page 32: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/32.jpg)
Output 5. Support the entire journey 6. Delivers at all levels of scale 7. Establish and uphold standards of quality 8. Values delivery over perfection
![Page 33: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/33.jpg)
5. Support the entire journey
OUTPUT
![Page 34: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/34.jpg)
![Page 35: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/35.jpg)
management marketing design engineering manufacturing sales support
adapted from Rob Brunner’s talk at 2016 O’Reilly Design Conference
![Page 36: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/36.jpg)
management marketing design engineering manufacturing sales supportmanagement marketing design engineering manufacturing sales support
adapted from Rob Brunner’s talk at 2016 O’Reilly Design Conference
![Page 37: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/37.jpg)
management marketing design engineering manufacturing sales support
management
marketing
design
engineering
manufacturing
salessupport
adapted from Rob Brunner’s talk at 2016 O’Reilly Design Conference
![Page 38: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/38.jpg)
management
marketing
design
engineering
manufacturing
salessupport
One design team to tie it all together
![Page 39: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/39.jpg)
One design team to tie it all together
Software Products Hardware Products Environments Marketing and Communications
Interaction Design Information Architecture Visual Design Prototyping
Industrial Design WayfindingInterior Architecture
Brand Identity Design Graphic Design Information Design Motion Graphics Packaging
The Journey
Service Design
![Page 40: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/40.jpg)
How capable is the team in delivering across the entire customer journey? How broad is the skillset? How are relationships with specialist vendors? How integrated is the team to all corporate functions?
ASSESSMENT
![Page 41: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/41.jpg)
6. Deliver at all levels of scale
OUTPUT
![Page 42: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/42.jpg)
A team I inherited…
CDCDCD
CDCD
CD
CD
CD
UXR
UXR
UXR
PjM
VP
PD
PD
PD
PD
PDPD
PD PD
PD
PD
PD
PDPD
PD
PD
![Page 43: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/43.jpg)
10,000 ft
1 ft
10 ft
100 ft
1,000 ft
VPUXR UXR
CD CDCD CDCD
CD
CDCDPjM
PD
PD
PD
PD
PDPDPD
PDPD
PD
PD
PD
PD
PDPD
UXR
![Page 44: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/44.jpg)
1 ft
SurfaceTypography, colour, layout, interface design, spacing, animation, transitions
10,000 ft
1,000 ft
The Big PictureIntegrated view of company’s entire offering, brand traits
100 ft
StrategyRequirements, briefs, desired results, planning, vision, campaign concepts
10 ft
StructureFlows, service blueprints, wireframes, wayfinding, navigation, brand standards and guidelines, visual language
You need presence at all levels of scale
![Page 45: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/45.jpg)
With a breakdown something like this…
1 ft
SurfaceTypography, colour, layout, interface design, spacing, animation, transitions
10,000 ft
1,000 ft
The Big PictureIntegrated view of company’s entire offering, brand traits
100 ft
StrategyRequirements, briefs, desired results, planning, vision, campaign concepts
10 ft
StructureFlows, service blueprints, wireframes, wayfinding, navigation, brand standards and guidelines, visual language
40%
5%
15%
40%
![Page 46: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/46.jpg)
How capable is the team across all levels of scale? How well is the Big Picture translated to the specifics? How capable is the team in engaging in matters of strategy?
ASSESSMENT
![Page 47: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/47.jpg)
7. Establish and uphold standards of quality
OUTPUT
![Page 48: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/48.jpg)
Engineering quality:Uptime, speed of performance, number of bugs
Design quality:Um….I know it when I see it?
![Page 49: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/49.jpg)
Establish quality standards…Brand characteristics Experience principles Design guidelines Measures of success Exemplars of quality work
![Page 50: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/50.jpg)
Trawl http://ibm.com/design/
![Page 51: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/51.jpg)
…and uphold quality standards
![Page 52: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/52.jpg)
Process is not a proxy for quality
From usability.gov
![Page 53: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/53.jpg)
Just how good is the stuff produced by the design team? Is there a shared understanding of quality, and resources designers and others can refer to? Are designers able to maintain focus? Or are they spread too thin? How often have you said “No” to work not worth doing?
ASSESSMENT
![Page 54: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/54.jpg)
8. Value delivery over perfection
OUTPUT
![Page 55: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/55.jpg)
quality delivery
![Page 56: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/56.jpg)
![Page 57: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/57.jpg)
![Page 58: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/58.jpg)
How productive is the design team? Remember: It’s not about design. It’s about design’s contribution to a larger effort. Is perfectionism getting in the way? How nimble and flexible is the team?
ASSESSMENT
![Page 59: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/59.jpg)
Management 9. Treat team members as people, not resources 10.Diversity of perspective and background 11.Foster a collaborative environment 12.Manage operations effectively
![Page 60: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/60.jpg)
9. Treat team members as people, not resources
MANAGEMENT
![Page 61: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/61.jpg)
![Page 62: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/62.jpg)
![Page 63: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/63.jpg)
It's not about balance.
It’s about sanity and fresh thinking.
![Page 64: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/64.jpg)
Do team members feel respected as people? Or just employees? Are they managed by job title? Or by whom they are? Can they bring their whole selves to work? Can they get needed separation from work?
ASSESSMENT
![Page 65: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/65.jpg)
10.Diversity of perspective and background
MANAGEMENT
![Page 66: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/66.jpg)
Understand the market
Product Strategy
Prototype
Customer empathy Ideation
Experience strategy
Prototype solutions
Flesh out solution Refine
Sketch options
Test prototypes
User test BuildPlan Ship
Analyze
Initial Insight
![Page 67: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/67.jpg)
Understand the market
Product Strategy
Customer empathy Ideation
Prototype solutions
Sketch options
Test prototypes
Initial Insight Plan
Divergent thinking benefits from diversity of perspectives
![Page 68: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/68.jpg)
That team…
CDCDCD
CDCD
CD
CD
CD
UXR
UXR
UXR
PjM
VP
PD
PD
PD
PD
PDPD
PD PD
PD
PD
PD
PDPD
PD
PD
![Page 69: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/69.jpg)
That team…
PD
PD
PD
PD
PDPD
PD PD
PD
PD
PD
PDPD
PD
PD
White men in their 20s
Black man in his 20s
White man in his 30s
White woman in her 20s
Asian woman in her 20s
![Page 70: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/70.jpg)
Different diversitiesEducational / intellectual Gender Race Ethnicity Geography Age Neurotypicality
![Page 71: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/71.jpg)
How broad are the backgrounds and experiences of team members? Is there diversity from educational, institutional, gender, race, and ethnicity perspectives? How well does the team avoid groupthink?
ASSESSMENT
![Page 72: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/72.jpg)
11.Foster a collaborative environment
MANAGEMENT
![Page 73: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/73.jpg)
Diversity is not enough; the culture must be inclusive.
![Page 74: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/74.jpg)
This doesn’t mean bland politeness Great design comes from tension and collision of different perspectives Perspectives shared through honest critique Honest critique requires candor For candor to not offend requires mutual respect Leaders speak last… if at all
![Page 75: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/75.jpg)
Environments
![Page 76: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/76.jpg)
How supportive are the design team’s practices and environment? Do people work alone, or with others? How healthy is cross-functional collaboration? Can the team ‘get real’ with one another without incident? Are there spaces to support collaborative work?
ASSESSMENT
![Page 77: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/77.jpg)
12.Manage operations effectively
MANAGEMENT
![Page 78: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/78.jpg)
Does your team suffer these issues?• trouble coordinating internally, particularly around
process, communications, and file management • difficulty collaborating with other parts of the organization • inappropriate staffing on projects and programs • lack of visibility into related work streams • duplicated efforts • non-existent measurement
![Page 79: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/79.jpg)
Little “o” Operations
![Page 80: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/80.jpg)
Annual planning ensuring adequate headcount Compensation packages that are fair for the market Adjustments to performance reviews to suit designers Facilities and IT to support collaborative work styles Policy changes to support real customer research
Big “O” Operations
![Page 81: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/81.jpg)
How effective is the design team? Do people feel like they’re spinning their wheels, putting in a lot of effort but seeing few results? Are projects/programs appropriately staffed? Does the team have the resources they need to do great work? (Machines, devices, physical space)
ASSESSMENT
![Page 82: 12 Qualities of Effective Design Organizations](https://reader034.vdocument.in/reader034/viewer/2022042510/58a427971a28abec1a8b7017/html5/thumbnails/82.jpg)