12 steps for smb's to succeed at today's internet marketing
DESCRIPTION
An explanation of the steps necessary for any one person, small, or medium business to develop a successful Internet marketing approach with today's choices. With Web, Social, and Mobile options available, these 12 steps will help you plan your strategy and make the best choices for moving forward.TRANSCRIPT
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12 Steps for SMB’s to Succeed atToday’s InternetMarketing
byBob CohenChief Marketing Officer
Copyright 2012 bobology
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1. Count Backwards
Suspects Leads Prospects
How many suspects, leads, prospects = X customers?
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2. Create a Strategy
Social Mobile
Web
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Search Marketing Strategy
SEO Optimized Content
Clicks
PageViews
1. Keyword friendly2. Content updates for SEO3. PPC advertising4. Landing Page for actions
actions
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Social Marketing Strategy
StatusUpdates
Interaction
PageViews
1. Status Updates2. Appealing Content3. Audience Interaction4. Paid advertising
Social Actions
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Mobile Marketing Strategy
MobileListing
Content
MobileSearch
PageViews
1. Local Place Page2. Optimized Page content3. Paid advertising4. Mobile Web and app
actions
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3. Pick A Target Audience
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4. Learn What They Care About
• Interests• Hobbies• Relationships• Location
• Family• Travel• Food• Clothing
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5. Create a Magnetic Content Plan
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Content Marketing: Social Networking
textphotos
graphics
links
Content Connectionsshare
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Content Marketing: Search
textphotos
graphics
links
Content Searchkeywords
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Content Marketing: Mobile
textphotos
graphics
links
Content Locationlisting
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6. Find Your Audience
Target
Search
Social
Mobile
Media
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6. Choose Your Media
SearchSocial Mobile
Facebook Twitter Google + LinkedIn Pinterest Person vs.
Page
Web Site Blog YouTube Landing
Page(s) Email Lists
Google Bing FourSquare Yelp Mobile Web Mobile App Deals
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7. Plan a Content Schedule
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WYSIWYG
8. Create a Blog
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9. Link Content with RSS
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10. Allocate the Time and/or Money
Skills and time to learn
Available Budget
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11.ImplementYour Marketing Cycle
Visibility
Trust
Relationship
Word of Mouth
SocialSearchMobile
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12. Adapt and LearnResults
Media
Content
Education
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