12 steps to data-driven mobile app development
DESCRIPTION
A gut instinct or killer idea often inspires the creation of a mobile app. But once you have a beta, it’s time to use data to refine your product. With today’s abundance of mobile app analytics providers, there’s no reason to guess at what’s making your business succeed when you can know.TRANSCRIPT
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12 STEPS TO DATA-DRIVEN MOBILE
APP DEVELOPMENTSOURCEBITS
© SOURCEBITS 2015. A GLOBO COMPANY. SAN FRANCISCO | BANGALORE
A gut instinct or killer idea often inspires the creation of a mobile app. But to perfect the application
requires analysis. Follow these 12 steps to data-driven mobile app development.
© SOURCEBITS 2015. A GLOBO COMPANY. SAN FRANCISCO | BANGALORE
Collect Smart Data
Every data point should go towards answering a question today or in
the future
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© SOURCEBITS 2015. A GLOBO COMPANY. SAN FRANCISCO | BANGALORE
Measure Success
Against BenchmarksFocus on company-wide KPIs and
constantly ask how your app contributes to them.
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© SOURCEBITS 2015. A GLOBO COMPANY. SAN FRANCISCO | BANGALORE
Always Start With Questions
Work backwards to determine what needs to be tracked to give actionable insights later.
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© SOURCEBITS 2015. A GLOBO COMPANY. SAN FRANCISCO | BANGALORE
Provide Actionable
Data to AllFree flow of information will keep
the analytics stream fresh and open to change.
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© SOURCEBITS 2015. A GLOBO COMPANY. SAN FRANCISCO | BANGALORE
Don’t Manually
Pull ReportsReports should be set up once with analysis time focused on answering
questions.
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© SOURCEBITS 2015. A GLOBO COMPANY. SAN FRANCISCO | BANGALORE
Leave Room For
SerendipityGive your analytics analyst
some free rein, the new insights will surprise you.
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© SOURCEBITS 2015. A GLOBO COMPANY. SAN FRANCISCO | BANGALORE
Be Proactive vs
ReactiveThink about fixing the road
ahead instead of looking in the rear-view mirror.
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© SOURCEBITS 2015. A GLOBO COMPANY. SAN FRANCISCO | BANGALORE
Mark Your Milestones
Decide on significant metrics, share with your users and with
relevant media.
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© SOURCEBITS 2015. A GLOBO COMPANY. SAN FRANCISCO | BANGALORE
Quantify Customer
SentimentMonitor your reviews and
incoming emails to analyze for usability improvements.
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© SOURCEBITS 2015. A GLOBO COMPANY. SAN FRANCISCO | BANGALORE
Learn From Your
MistakesKeeping a visible, updated log
of what works and what doesn’t.
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© SOURCEBITS 2015. A GLOBO COMPANY. SAN FRANCISCO | BANGALORE
Consider the
Long ViewRemember to zoom out and look
at longer timeframes and see bigger trends.
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© SOURCEBITS 2015. A GLOBO COMPANY. SAN FRANCISCO | BANGALORE
Measure a Relevant
Sample SizeLook at a statistically significant data set - both the number of users and
the length of time.
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© SOURCEBITS 2015. A GLOBO COMPANY. SAN FRANCISCO | BANGALORE
Have questions about your mobile app development? Sourcebits wants to help. Download
our whitepaper for more details on data-driven development.
Email: [email protected] Twitter: @Sourcebits
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