Founder and CEO of Tel Aviv Global, a city-owned company of the Municipality of Tel Aviv in charge of the global development of the city. Oren is an expert in urban development and focuses on the identification of the economic strengths while incorporating the financial, digital, tourism

and creative forces in the city. During her term, the Startup City vision was formed – a municipal strategic plan for investors, entrepreneurs, tourists and students tying a city

platform with a private initiative. Tel Aviv was ranked the #1 startup ecosystem in Europe, second only to Silicon Valley and #21 global financial center in the GFCI ranking.

Hila Oren is a PhD Candidate in the Department of Geography at Haifa University, working on a thesis regarding Stages in City Branding (case study: Tel Aviv). She holds a BA with honors and a Master's Degree in Business Administration from Tel Aviv University, majoring in

entrepreneurship. Tel Aviv is mentioned in the same line with global cities such as Berlin, Barcelona, London, Tokyo and Beijing, and is destined to be one of the

leading 20 cities in the world. The global positioning of Tel Aviv as an innovative and desired metropolis is one of the achievements of Oren, and facing East is the strategic goal that has been set for the next decade.

Hila Oren

WHAT IS A GLOBAL CITY?

A LEADING CITY WITH AN INTERNATIONAL BUSINESS CENTER AND A DIRECT INFLUENCE ON GLOBAL AFFAIRS

PROF. SASKIA SASSEN, 1991

NEW YORK TOKYO LONDON

PARIS H. KONG L.A. SEOUL BERLIN RIO D.J.

VISION – TEL AVIV, ONE OF THE WORLD’S 20 LEADING GLOBAL CITIES

UNDERSTANDING THE

D.N.A. OF A CITY

U.S.P. – UNIQUE SELLING POINT

STARTUP CITY

TEL AVIV’S DNA

STARTUP CITY

TEL AVIV’S DNA

STARTUP CITY

TEL AVIV’S DNA

STARTUP CITY

TEL AVIV’S DNA

JAFFA TEL AVIV’S OLD CITY

THE MOST ANCIENT PORT CITY IN THE WORLD

UNESCO WORLD HERITAGE SITE, 2003

THE WHITE CITY LARGEST BAUHAUS CONCENTRATION IN THE WORLD

1/3 RESIDENTS BETWEEN 18-35

YOUNG, WILD & FREE

1,748 BARS, CAFÉS & NIGHTCLUBS

“MEDITERRANEAN CAPITAL OF COOL”

1 FOR EVERY 231 RESIDENTS

LIFE’S A BEACH 52 SQ. KM OF CITY > 14 KM OF BEACH

GATEWAY TO ISRAEL

BEN GURION INTERNATIONAL AIRPORT

THE CREATIVE CLASS

TEDER TEL AVIV

THE ENTRANCE TO CITY HALL

TALENT

CITY-WIDE FREE WI-FI

TECHNOLOGY

TEL AVIV GAY PRIDE FESTIVAL

TOLERANCE

ISRAEL’S CULTURAL CENTER DESIGN MUSEUM HOLON, GREATER TEL AVIV

60 CULTURAL EVENTS EVERY DAY

HOME OF ISRAEL PHILLHARMONIC ORCHESTRA & ISRAEL OPERA

“1 OF THE WORLDS MOST CREATIVE CITIES” GLOBE&MAIL

GOOGLE OFFICES, TEL AVIV

WORLDS 27TH LARGEST FINANCIAL CENTER GFCI

2ND LARGEST ECONOMY IN THE MIDDLE EAST

“1 OF THE WORLDS MOST TECH. INFLUENTIAL CITIES” NEWSWEEK

ISRAEL’S BUSINESS CENTER

TEL AVIV

STARTUPS

TEL AVIV’S DEVELOPMENTCITY DEVELOPMENT BUDGET 2003-2014

2003 2005 2007 2009 2011 2014

(*MILLION EURO’S)

80M€

140M€

200M€

250M€

THE STARTUP CITY GOES GLOBAL CRACKING THE INNOVATION CODE

THE ‘LIBRARY’ + ‘ATIDIM 7’

STARTUP VISA + STARTUP STUDIES

FREE WIFI AROUND THE CITY

STARTUPS IN THE CITY SOUTH

REDUCED CITY TAXES

DLD TEL AVIV + OPEN STARTUP

THE ‘LIBRARY’A CITY SPACE FOR INNOVATION

OVER 100 ENTREPRENEURS

45 TEAMS

TWO STARTUPS OPENED OFFICES IN N.Y.C. & IN SILICON VALLEY

TEL AVIV NONSTOP CITY

SMART FOOD CITYPRODUCTION OF SUSTAINABLE FOOD

CONSUMPTION OF SUSTAINABLE FOOD

EDUCATING A SMART FOOD CITY

NGO’S, STARTUPS AND INITIATIVES

Milan Urban Food Policy Pact - Oct 15

THE SMART CITY’S NEXT STEPPubliCoin – DIGITAL MONEY

SHARING ECONOMYWEWORK

MINDSPACE

EATWITH

TELAVISTA

TEL-O-FUN